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September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Social Analytics with Bhupendra,CEO Simplify 360

Posted by on Apr 19, 2014 in Blog, Guest Lectures @WMA | 0 comments

Social Analytics with Bhupendra,CEO Simplify 360 in Web Marketing Academy Guest Lecture Series, April 2014

From our Guest:

I enjoyed talking at WMA class. I found it interesting to see people with varied experiences and interests were present, and were amazing batch of interesting folks. I enjoyed the interaction. Future of Digital Media and Social Media is extremely bright, and as industry grows, all good professionals of the industry will see extra-ordinary growth — Bhupendra, CEO Simplify 360, Bangalore

Knowledge Sharing & Keep takeaways from the session:

Session – Social media marketing and its role in India and abroad

Bhupendra CEO, Simplify 360On April 5, 2014, the co-founder and CEO of Simplify360, Bhupendra Khanal joined us for a discussion on branding and communication strategy in the digital world.

It started with introductions by WMA students and Suresh Babu introducing Bhupendra Khanal. The discussion was based on the three pillars of a marketing strategy: Brand, communication and marketing.

Here are the details of the Q&A session which happened:

What is a Brand and how can we create a Brand?

According to Bhupendra Khanal it’s all about “Story Telling”. He mentioned that for any brand to grab attention or to create recall it has to create a story, because people always remember stories.

He quoted the case of Café Coffee Day, as how they told the story about their brand and how they positioned themselves in the market. He quoted “Even though it’s a coffee shop, they didn’t focus on selling the coffee; they focused on selling the time”

Café Coffee Day positioned their outlets as the place to hang out when you’re meeting friends or going for a business meeting – That’s what we call as brand recall.

Social Media played a very crucial role in establishing the brand reputation of CCD – They came up with a print ad only when they had crossed 5000 crore mark.

Bhupendra also mentioned that Simplify360 helped a major telecom company to build its brand reputation with the help of social customer service. Their only goal was to beat the world’s most followed brand, another telecom giant. They built up their twitter profile which was in a way linked to the consumer care and with the help of social media command centre prepped up by Simplify360, they changed their Turnaround Time (TAT) to 6 minutes.

Talking about social media Branding and strategy building:

First thing Bhupendra suggested was that the marketer should first understand, what is the story that the consumer is going to relate to when he thinks about the product or the company – Even after the creation of the campaign what is that they can do best to reach out to the right audience,

Talking about media relations and brand communication:

As per Bhupendra, media and readers both are two sides of a coin. They share a simultaneous relation. Media only writes what readers like to read and readers only read what media writes.

Talking about his own company Simplify360, Bhupendra said that “we believe extensively in research and it has been our primary source of inspiration to work” – So he said that if you want media to write about you, either there has to be something consistently coming out, and hence you have to improve yourself in this process. Keeping in mind about readers and the media won’t be of any great help if you want to get noticed. You are either out of the loop or in the loop. The worst thing that you can do is call up a journalist and say that you have a great story to cover. No one would really call you back.

How Simplify 360 came into everyone’s notice?

Simplify360’s research team kept on researching about a lot of subjects. They kept on publishing about celebrities, IPL, Indian politics etc. The breakthrough happened when they were found by Economic Times and the research was published about Indian Elections 2014.

Bhupendra also added by saying that there has to be proper discipline and ways to find how things are made ‘operational’.

They maintain a strict strategy of publishing one research paper a week.

Powerful tip to build a strategy for social media marketing or even digital marketing:

Why and how to build up a great social or even digital marketing plan? This was the most interesting session and Bhupendra kept on emphasising on the words “story telling” as part of the social or digital marketing strategy. He described three simple steps:-

  1. Content
  2. Design
  3. Timing

Content- A content is always about a story that you would like to build around your product. There has to be different stories for different segments of product. There has to be different story for a technological product and other products. There has to be different communication approach to understand the product and the consumer behavior towards it.

Design- He further divided it into three different aspects:

a) Functional – usable, features

b) Color and look

c) Emotive aspect

Timing – The right time to launch and the right time to reach out.

He gave the example of Narendra Modi’s campaign which was aired during live cricket streaming for ICC T20.

Guidelines discussed for building up content strategy including KPIs and ROI measurement.

With every dollar spent, marketers are faced with the question of ROI and measurement of the content marketing activities.

The best way to measure social media effectiveness is to see the buzz that is being generated.

Three simple points to be followed which proves the success of all your campaigns are:

a) Engagement rate

b) Community size

c) Reach

Defining reach and use of different social platforms:

Businesses should understand which social platform would best describe their product and help build the community.

Giving the example of Simplify360, Mr. Khanal quoted that SlideShare turned out to be the best place for them as they give away a lot of research based presentations which is like a brief insight of their work.

Thus, if there is something to do with lots of pictures, then Pinterest would be the best place and so on. On asked what is the best platform to choose and is it necessary to be present, everywhere Mr. Bhupendra replied that as an organization there is no option to chose but be present everywhere, yet choose the priority over the other.

How social media helps in hiring? Are organizations/hiring managers really looking at our profiles?

With a big smile Mr. Bhupendra said, YES. Organizations and hiring managers are looking at Facebook, LinkedIn and other social media activity including blogs and opinions posted by you.

It has become very important to brand yourself and social media is the best way to do it. Simplify360 has hired lot of people looking at their profiles. One of the designers was hired when he shared his work on Flickr.

What is a research process and what’s the best way to do it?

In our case, research is basically the resource you want to share with the prospect or client or our readers. Resource, here means content that would be written.

So, this resource could be different to the media (reader’s perspective) and, different to the CMOs (insights).

The simplest way of doing a research starts with:

a)     Data research

b)     Cleaning the data

c)     Data mining

d)     Data presentation(resource)

Tip: Every data should be presented properly. A great deck can actually make or break the deal.

What is the Future of Social media in India?

Social media is all about sharing. In India being social is a part of our culture. Indians are most social after Brazilians and Koreans.

In Western countries people do not share much in person, so they need a virtual medium to find places, talk to people and most importantly socialise. Indians always have shared in person. Social Networks are only amplifying it.

So, be it Hi5, Orkut, Facebook, WhatsApp or any other emerging social media platforms,  Indians would never stop sharing and social media would always be part of us.

According to him the figure of 92 million people using Facebook will increase significantly, and with the growing economy there is possibility that Social Media Marketing may increase 50 times in the next few years.

What makes Simplify360 stand out in respect to others like Hoot Suite?

Hootsuite is a social media analytics tool which gives you free access, while Simplify360 is a complete social media business solution and provides advanced business solutions according to client needs in every area.

What are Simplify360’s major clients?

Simplify360 is working closely with 70 media agencies, 7 BPO companies and several enterprises including ITC Foods, Star TV, HDFC Bank, HGS Interactive, WPP, Havas and Publicis.

2500 Organic LIKES for a blog post in less than 2 Weeks ! How did we achieve this?

Posted by on Mar 23, 2014 in Blog, Conferences | 0 comments

Blog Post Title: 37 Tips on Getting Most Out of any Conference in India + How to Plan, Attend Social Media Week Bangalore. Link to the blog post: http://goo.gl/Sxdph7
Date published: Feb 09, 2014
Amount Spent:
Facebook ads : $ 20. Paid Likes(Engagement) : 400
Organic Facebook Page Likes: 2500

 
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Blog Post - How we got 2500 Likes for this blog post

A quick summary:

  1. Research. Most important point to remember.
  2. Listen. To your potential clients carefully, pay attention to their problems and give solution
  3. Network. Attend events and effectively use the time and opportunity to meet new people and engage in relevant topic related discussions to get their point of view
  4. Relevant Content. Write content based on actual incidents, quoting the high points and pain points you faced or you experienced. useful content always pays off
  5. Appropriate Title. Come up with a good blog post Title ( Include statistics / promise/  emotions/questions)
  6. Related Image. Use a personalized applicable picture rather than a stock photo.
  7. Summary. Giving highlights and bullet points of the blog for a reader to quickly scan the post
  8. Promote. Good content needs to be promoted to get the eyeballs. Promote even if you have to boost your post in Facebook
  9. Shorter URL links. Before you share the blog post, use Google URL builder and URL shortner
  10. Share Reference Material. Learn to share articles, books, blog posts, reference materials, so one can learn from each other.

How we got started?

SMWBangalore was held between Feb 21- 27th 2014 , WMA was the Official Digital Knowledge partner and helped Social Media Week in their digital marketing strategy by ensuring a higher number of  registrations for the event.

As part of our Social Media Marketing to promote SMWBangalore, we explored the option of utilizing our blog too. Hence, after researching and talking to a lot of potential SMW attendees, we decided that the most relevant would be  a blog post which would give information about what to expect at SMW, how to plan for the events as they would span across 5 days and also since a lot of people would travel from outside Bangalore we decided to give some more information.

Disclaimer: Analysis and insights are my thoughts and based on what we did, it might work or may not work for you or your business. I just want to share what we did, how we did and the outcomes.

Facebook Insights for Blog Post

How WMA came up with this blog post:

So we put our thinking caps on and started asking certain questions – how can we give useful, relevant and important information to the participants. Some of the queries we pondered over included :

  • Which sessions should one attend?
  • Where to stay?
  • Are the locations close to each other?
  • How far do I have to travel each day?
  • Which hotels can be considered?
  • What about the dress code?

Marketing & Promotional activities we did for SMW Bangalore:

  • Content marketing
  • Social media marketing
  • Facebook ads
  • Awareness
  • Blog posts
  • Email marketing
  • PPC
  • Offline – Posters in Universities

We covered the main query most people have in their mind – Why one should attend these events and what would they benefit from it:

  • Learning
  • Most importantly networking
  • To hire/hired
  • Business cards

Certain other topics we knew people wanted to know included – About Bangalore & the Venue

  • Traffic & Peak hours
  • Hotels located closer to SMW venues
  • Wi-fi in all these location
  • Plug points to charge the laptop, mobile
  • Weather
  • Recommend the best possible mode of travel

We knew that by giving these tips, those attending the event will be better prepared would get an idea of what to expect.

Google Analytics for How we got 2900 Facebook Likes Blog Post

Things that helped:

  • The Title for the post contributed
  • Using numbers 37 Tips on Getting Most  
  • Additional headlines such as  Tips, How to’s +
  • The Image used
  • Highlights and bullet points so the reader can scan the post
  • Bottom line useful information they can help them, their friends and family. So yes useful content always pays off
  • Coming up with good content is one challenge and promoting/marketing that content is the next challenge
  • Total amount spent on Facebook Ads: $ 20.00 and got 400 Engagements (liked, commented, shared)
  • Organic likes were way higher than ads

 

Google URL Builder for Blog posts

Resources which we found extremely interesting and that helped us too:

  1. Gary Vaynerchuk: The Secret to Networking? Leveragehttp://blogs.wsj.com/accelerators/2014/03/17/gary-vaynerchuk-the-secret-to-networking-leverage/
  2. Why you suck at Networking: http://www.businessinsider.com/why-you-stink-at-networking-2014-3?IR=T
  3. Networking Tips for Introverts: http://www.businessinsider.com/networking-tips-for-introverts-2014-2?IR=T
  4. https://support.google.com/analytics/answer/1033867?hl=en add/build your custom tags, shorten the URL with URL shorterner : http://goo.gl/ Login with gmail to get more data so that you can track in Google Analytics
  5. If you like this post and think this will be useful for your friends & family, please do share
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This is what we teach and share with you at Web Marketing Academy. So, if you would like to get started and take your Digital Marketing career to the next level, give us a call and we would be delighted to answer your queries.

 

 

Web Marketing Academy Bangalore Reviews by Alumni

Posted by on Feb 28, 2014 in Blog | 0 comments

What our Alumni Say about Web Marketing Academy

 

 

12 Steps to Take Your Digital Marketing Career to the Next Level

Posted by on Feb 26, 2014 in Blog | 0 comments

Mastering the Art of Becoming an All Star Digital/Social Media Marketer

Digital Marketing  – It’s Digital. It’s Online. It’s dynamic. It’s on-the-go marketing. It’s measurable. It speaks ROI. It’s today. It’s NOW.
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The above facts are known and well established. They speak a lot of what digital marketing stands for. To achieve this, there is a lot that needs to be done.

12-steps-digital-marketing

 

The below post will help give an insight into what it really takes to get close to mastering the art of Digital Marketing and becoming a star in digital marketing.

Here is a quick synopsis of these points, for those of you who do not read (a sign a good digital marketer would want to change, starting now). There are a few resources and links included, and a tip from WMA which you may wish to follow.

  1. Relevant, detailed reporting and analyzing reports
  2. A good communicator can go a long way
  3. Industry leaders, a small list of must follows
  4. Attending Relevant Conferences. At least one a year
  5. Be a team player within your team and outside your team
  6. Build Content. Document everything you do, especially failures
  7. Learn at least one new skill
  8. Do one thing that you fear the most – daily.
  9.  Don’t forget to say Thank you/Sorry
  10. Be passionate and humble
  11. Share your knowledge
  12. You won’t be perfect in everything. Correct course as you go

1.  Relevant, Detailed Reporting & Analysis

 

Analysis Website Relevant reporting has been a long standing methodology to help analyze how well spent was the business money. To prepare reports, one must have a thorough understanding of the business objectives, goals/campaign objective.

In Digital Marketing, reporting and analyzing the reports is of utmost importance. There are various channels through which reports can be obtained, which give a clear understanding of how the campaign was performed, the target audience reached, the conversions (if any).

A WMA case-study:
Problem Statement:
A client of ours recently wanted to know how effective will Google ads & Facebook ads be, and how would ROI be measured?

Our Suggestion: What we told them was simple. We dint want them to spend their money on something they were unsure of. So we suggested that they allocate a limited budget and test these ads for one month, and based on the results, they can go for the execution of the complete campaign.

Our Solution: Based on research and industry standards, we came up with approximate website clicks, and ran Google ads, display ads & Facebook ads for the limited budget. At the end of the month, we were able to present a detailed report that showed the number of clicks, what was done to achieve their goals, visitor’s trend, location and what action they took including conversion and revenue from these channels. We analyzed these reports and gave insights on what could possibly work for future campaigns and also what would surely not.

Reference material to go through: http://goo.gl/dRuPuA

 ” Do Something Surprising: Don’t Puke Data Out “– Avinash Kaushik.

In this blog post “How to excite people about web analytics Avinash gives 5 tips http://goo.gl/dRuPuA

 Avinash’s posts will delight you and mesmerize you into the world of Analytics

WMA Tip for You : Focus this year of 2014 on analyzing and reporting that matters, instead of just sending downloaded reports to your clients. Eye for detail is what will help you get better analytics. It’s time to surprise your clients with some awesome reports and deep dive analysis into them.

2.  A Good Communicator can go a long way

IMG_0499The art of story-telling. How many times have we been told the importance of this? Here is once more. We cannot stress on this enough. It’s all about how you tell your story. Period.

Be it internal or external communication, learning to tell the story in the most interesting, charming and clear manner is the trick.

 

Resources:

-     Join a local toast master clubhttp://goo.gl/m5syjH

-       Join a local meetup where you get an opportunity to talk to the group.

-       Join the OME Community. https://www.facebook.com/groups/omecommunity/

-       Story telling resources: http://www.duarte.com/blog/engage-through-storytelling/

-       Easily Learn 100 TED Talks Lessons In 5 Minutes- http://goo.gl/TRoIOK

-       Read this book: http://www.amazon.in/Jab-Right-Hook-Story-Social/dp/006227306X  Gary Vaynerchuk

WMA Tip for You: Content is of utmost importance. Focus on selling that content in the most exciting, motivating and clear manner. Keep it short and smart.

 3.   Industry Leaders, a small list of must follows.

Matt Cutts in Pubcon

Matt Cutts in Pubcon

Influencer’s. Motivators. Thinkers. These are people who have the ability to think differently. Do things differently. These are people to get inspired by.

Resources:
-      Matt Cutts  – https://twitter.com/mattcutts
-      Gary Vaynerchuckhttps://www.facebook.com/gary
-      Alok Rodinhood Kejriwalhttps://www.facebook.com/rodinhood-       -       Kiruba Shankarhttps://www.facebook.com/kiruba

WMA Tip for You: Following industry leaders and successful people helps us fine-tune the way we think, the way we speak, the way we present ourselves to the outside world. So let’s focus on learning from them, imbibing their skill sets, and practicing what they do best.

 4.  Attending Relevant Conferences. At least one a year.

SES Conference New Delhi

SES Conference New Delhi

Attending a conference to gain knowledge is as important as attending an event to interact with like-minded people and network with them.

Last October I attended Pubcon, where 2500 marketers meet for almost a week. It was my big opportunity to meet Matt Cutts  & interview him along with a few others http://www.youtube.com/watch?v=S21MuCBcH8c

Resources:

-       Pub Con   - https://twitter.com/search?q=%23pubcon&src=typd

-       Social Media Weekhttp://socialmediaweek.org/bangalore/

-       Start up Saturdayhttp://startupsaturday.headstart.in/

WMA Tip for You: Attend a relevant digital marketing conference and atleast 3 events in this year. Grow your network by at least 3 new key contacts from the industry.
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 5.   Be a Team Player within & outside your team

Digital Marketing Session in B Schools India

Digital Marketing Session in B Schools


Yes! It is all about socializing
. On the social world and in person too. A good digital marketer is a great team player. They interact with people, exchange ideas, learn and share new methods to how to best connect virtually with your target audience, industry trends, etc.

Resources:

-       Managers Tool   – http://www.manager-tools.com/

-       Michael Hyatt – http://michaelhyatt.com

-       Forbes – http://www.forbes.com/managing/

WMA Tip for You: When you have team meetings, make it a point for everyone to share five things they learned something new that week and document that as an internal knowledge hub. Today digital marketing is not your team, it’s a holistic approach from customer support to HR. Also, meet one person a week outside your team and spend some time with them, encourage your team members to do the same too.

6.  Build Content. Document everything, especially failures

Digital Marketing in Christ University

Digital Marketing in Christ University

Documenting your progress is an excellent way to self-learn and unlearn. Yes, unlearn too. Document all your campaigns, the reports, the analysis etc. Make sure you document the process of doing all these too.

Resources:

-       David Allen. Getting things done  – http://www.davidco.com

-       37 Signals – http://37signals.com/svn

-       Rework book – http://37signals.com/rework/

WMA Tip for You: Convert these documents into content. Into case-studies. Into success stories. Into how you learnt from your failures.

7.  Learn at least One New Skill.

Google Day

Google Day Auto

Apart from your regular learning, make it a habit to learn one additional skill. If you are an expert in SEO, learn web analytics, photo shop, social media, anything that will add to your networking skills, or your digital marketing skills, or your personality. Because a good digital marketer, should also be a good networker, a good content generator and a great story teller.


Resources:

-       Google Analytics  – http://www.google.co.in/analytics/learn/

-       Moocs  - http://www.moocsuniversity.org/

-       You Tube Edu – http://www.youtube.com/t/education

-       Enroll in a creative workshop-photography, theatre anything

WMA Tip for You: Learn a new skill like Web Analytics in the first half of this year. Let the second half be a skill you pick up in story telling.

8.  Do One Thing that you fear the most – Daily.

This one is from Tim Ferris book the four hour work week. “What we fear doing most is usually what we most need to do.”
Timothy Ferriss

Resources:

-       Tim Ferris  – http://www.fourhourworkweek.com/blog/

-       4 Hour work week – http://www.fourhourworkweek.com/

WMA Tip for You: Don’t think. Just go for it.

& these are pretty much as straight forward as they could get…

9. Don’t forget to say Thank you/Sorry

10.  Be passionate and humble

11.  Share your knowledge

12. You wont be perfect in everything. Correct course as you go

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Additional Resources:

13. Subscribe to these Podcasts (Listen to keep up with the Industry) :

  • Web Master Radio: http://www2.webmasterradio.fm/
  • http://www.internetbusinessmastery.com/internet-marketing-podcasts/
  • http://www.apple.com/itunes/podcasts/

14. Listen to Audio books: http://www.audible.com/

 

If you are planning to Enhance Your Career in Digital Marketing, we got exciting news for you. Enroll Now ! Digital Marketing, Google Ad words, Analytics Batch Starts Next Week or just give us a Call: 9731388721, we would love to talk to you about your career.

 

Courses: http://www.webmarketingacademy.in/courses

 

 

 

 

 

 

 

 

 

WMA’s New International Venture – Fox Web Marketing Media Florida

Posted by on Feb 24, 2014 in Blog, We Are Growing | 0 comments

We are groAndy Fox, Bradentonwing. Web Marketing Academy proudly announces its first international tie – up with the Fox Business Group LLC, Florida to start a new venture. Like the belief of both the companies, the new venture will help increase awareness of Digital Marketing, Education in Digital Marketing, assist businesses in their digital strategies and grow their digital presence.

” This venture is launched to provide exclusive digital marketing training and workshops as well as other services ” Read the press release in The Bradenton Times here http://goo.gl/t948af

About Fox Biz Group : http://www.foxbizgroup.com

About WMA: http://www.webmarketingacademy.in

Website: http://foxwmmedia.com/

 

 

Social Media Week Bangalore PPT. Digital Marketing for Start Up’s

Posted by on Feb 24, 2014 in Blog, Conferences | 0 comments

Social Media Week Bangalore Speakers Slides. Web Marketing Academy Hosted three Workshops, Panel on Digital Marketing, Remarketing.

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It is our tradition in all of our talks, we first have a few minutes of Introduction session before the session, we will be amazed how much we can learn from each other and events like #SMWBangalore are great place to meet and network with like minded people and it is like an ice breaker.

Social Media Week Bangalore

Introduction during WMA’s Event

 

 

 

 

 

 

 

 

  1. Started how I moved from Chef to Digital Marketing, the interest started when my cousin introduced me to Yahoo chat in 2000
  2. My journey . 2002 where I had an opportunity to learn Digital Marketing in Florida
  3. Moved to India, started OME Community
  4. What made me quit my job as a Digital Marketing Manager for a travel company
  5. Thought would get a lot of students but it took more than 6 months to get my first student
  6. And where WMA is now. Thanks to my current students, Alumni, Staff and Friends
  7. Spoke about 3 Challenges Start up face
  8. 1. Answers (Content/Story telling/Information)
  9. Showed a video of how a 5 year old search You Tube. (We all consume content differently are you ready with your content in all format ? )
  10. How to come up with answers. See attached worksheet
  11. 2. Channels. Identify the right channel where your target audience are and know the advantages for each channel
  12. 3. Execute before that how to measure using Google URL builder
  13. And resources to help come up with content

 Suresh Babu’s Slide on Digital Marketing for Start ups in Social Media Week Bangalore

How a 5 year old searches You Tube using Voice Search

If you like this article, please share it with your friends and family:

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Download the PDF worksheet here: Content worksheet

Social Media Week Bangalore 2014 Speakers PPT. Remarketing & Google Display Ads

Posted by on Feb 19, 2014 in Blog, Conferences | 0 comments

Social Media Week Bangalore 2014 Speakers PPT. Remarketing & Google Display Ads

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#SMWBangalore Speakers Presentation. Workshop on Google Display Ads, Remarketing hosted by Web Marketing Academy Bangalore

Speaker: Aditi, Lead Faculty, Google Adwords – Web Marketing Academy

Web Marketing Academy, is an established Digital Marketing Training institute based out of Bangalore.

The CEO and Founder, Mr. Suresh Babu, started as a chef, then moved on to working with Bradenton, It was this love for digital marketing that drove him to start training in an emerging market  like India, and start the first Online Marketing Enthusiasts (OME) as a community on Facebook, which  today conducts regular digital marketing workshops as well. Web Marketing Academy (WMA) was born soon after that, with a clear vision to help students and companies alike, with all things Digital Marketing.

The WMA expertise includes conducting courses in Digital Marketing, Workshops through the OME  community, and helping with various companies on their Digital and Social Marketing Strategies. These include creating digital strategies for Sarasota chamber & Manatee chamber, Social Strategies for local stores of Apple at Bangalore, Corporate Trainings for Yahoo, Cognizant, ABB, Fortis Health care, Huwaei.

Connect with us @ +91 776 0170 459 or write in to suresh@webmarketingacademy.in

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37 Tips on Getting Most Out of any Conference in India + How to Plan, Attend Social Media Week Bangalore

Posted by on Feb 9, 2014 in Blog, Conferences | 0 comments

Tips on Getting Most Out of any Conference in India + How to Plan, Attend Social Media Week Bangalore
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Social Media Week Mumbai & Web Marketing Academy

Courtesy: Social Media Week Mumbai

Image Courtesy: Social Media Week Mumbai. The Indian Networker   Sampath K Iyengar

I have attended, spoke more than 500 + events in my Digital marketing career,  I learned a lot from attending, meeting new people in those events. Here are some of the tips for the conference participants in India.

For those who are confused about the sessions, I have my take on it. There are 80 Digital/Social Media Events happening in 5 days in 5 different venues:http://socialmediaweek.org/bangalore/bangalore-official-venues/

Venues viz. -The Leela Palace, City Bar, Hard Rock Café, Fava and Barleys

How to Get More out of any Event/Seminar/Conferences:

1. Read the blog post 5 Reasons to attend Social Media Week Here:  http://goo.gl/ohlnRi

2. The Goal of attending the event. Have specific goals like meeting new people, potential business, partners, learn

3. Want to get hired ? Conferences are one of the best place to get hired, but you have to open up and speak, ask interesting questions, network with others

4. Want to hire people ? Conferences are great way to find talents, those who are attending the events are interested and have a passion, so keep your eyes open to identify your next potential candidate

5. Make it a point to meet atleast 10 new people in the event

6. Be respectful of the sessions. Silence your cell phone and keep your voice low when talking to the person next to you. Keep those Gossip for after hours or during breaks. If you are not interested in the session, walk away there are plenty of other sessions to attend.

7. Convince your Boss to send you and your team to SMW Bangalore, show them the line of speakers, participants and pictures from past event. Send an email to you boss, what you are going to bring back from the event and how it is going to help the company and the team. Pictures of SMW Mumbai: http://goo.gl/erCd9D

8. Know which sessions are you attending.

9. Read the Speakers BioFollow the #hast tag: #SMWBangalore

10. Attend the parties. It is happening in 5 different venues, so plan your session ahead of time

11. Bangalore traffic. Plan to reach 30 minutes ahead with Bangalore traffic it might take more time than you think. Go for a Cab or Auto whenever possible, you can avoid the stress of parking, traffic. Have cash for rick, cab.

12. If you plan to travel, best time to avoid traffic is before 9 am, during the afternoon and before 6 PM

13. Metro will save a lot of time, you can avoid traffic by traveling in Metro. Hard Rock Café is walkable distance from MG Road Metro station.

14. Come with your friends, collegaues so that you can attend multiple session and get take aways from each other

15. For God’s sake sit with someone new, we are so used to sitting comfortably next to our friends. Get out of the comfort zone and talk, network with like minded people. The person next to you is just like you, make the first move, take the inititative to introduce yourself.

16. Have your elevator pitch ready

17. Bring a lot of business cards

18. Connect with the speakers, add them to your F/B, Twitter and interact with them

19. Bring your charger for Laptop, Mobile

20. If you want to get most out of it get your own power extensions and it will help others who are out of battery.

21. The weather in Bangalore is getting warmer, dress comfortably and there is no formal dress, so wear your comfort clothes, shoes :)

22. Get enough sleep you will attend a lot of parties

23. Those who are coming out of Bangalore, know how far is the venue from where you are staying. Get a local buddy to help you out.

24. All the restaurants, shops close by 11 PM, plan accordingly

25. One of the biggest challenge is to find an iron in your hotel room, ask the reception when you check-in the laundry time and services. I always carry a travel iron

26. Guys, carry your shaving/travel kit, shoe polish, cologne, gum

27. Carry your medicines, travel kit , lotions

28. Get your old school pen and paper, yes you have your phone, laptop, a notepan will come handy to take notes

29. Keep your questions ready to ask the speakers, participants, Ask a lot of questions but respect the audience time. Keep your questions and answers to limited time, you can always ask questions offline

30. If you are familiar and know one subject, go for a different sessions

31. Get your own Internet Data Card.Internet in some of the venue might be a challenge

32. Keep your camera or your phone camera. Its easy to take a picture of the slides for reference

33. Tweet/Share before, during and after the event

34. Give links, credit while sharing

35. Bring your thumb drive/pen drive

36. Find a spot that you are comfortable with, come early to reserve your spot in the front row, watch for the speakers, it might get loud sometimes

37. Finally have some fun !!!

BONUS Tips:

What is your tip ? Share it here:

Social Media Bangalore WMA India

Courtesy: Social Media Week Mumbai

We wish we can attend all the events, but these events happens simultaneously in all 5 venues, picking the event and attending the ones that are important to you might be challenging and needs a little bit of planning. This blog post will help organize and identify the sessions that matters to you and you would ‘definitely’ not give it a miss. Also a tip: please note the timings since there are simultaneous events and keep a note handy, while you are registering so that you know which one you want to attend and avoid confusion.

Disclaimer: All these suggestions are by me and of my best knowledge and purely based on the session’s description. To remind you again, WMA is the official Digital Knowledge Partner & Host for three events. Please do your own research to attend the sessions.

http://socialmediaweek.org/bangalore/free-events/  – List of all 80 events

Day 1 & Day 5: Paid Events:
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SMW Bangalore have lined up some pretty amazing speakers like Varun Agarwal, Kiruba Shankar, Mahesh Murthy and good line of speakers. If you can afford for both the days,  you will get a lot more. Of course you will learn a lot from the free events: http://socialmediaweek.org/bangalore/paid-events/

Day 2:  Tuesday, 18th

  1. If you are looking for mobile website, design, user experience this is a good start Design in Digital Age : Hosted by: Hyphen Strategic Design at Fava
  2. A Panel discussion, learn what is working and what is not for digital, social, a heated discussion with experts like Ashwin, Khusbhu. An informal discussion and ask your questions too. Challenges, Solutions & latest Social Digital Marketing Trends Hosted by: Web Marketing Academy at Hard Rock Cafe Bengaluru
  3. Social Media Campaign, planning and management: Social Media Campaigns Hosted by: Spry Social Media atCity Bar
  4. Branding Unconference style:Changing Paradigms Hosted by: KRDS atHard Rock Cafe Bengaluru
  5. Corporate Social media  Communication and PR: Preparing to Take the Social Plunge Hosted by: Genesis Burson-Marsteller atHard Rock Cafe Bengaluru
  6. Start ups -what is important: Story Telling, Which Channels to choose. Cost effective ways to market your start up: Digital Marketing/Social Media for Start Ups Hosted by: Web Marketing Academy atCity Bar
  7. Cyber Security, Social media privacy and more: Awareness of Security in Social Media. Hosted by: Lucideus tech at Hard Rock Cafe Bengaluru
  8. Facebook App, API’s, Plug-in. Looks interesting: Social Applications for Startups Hosted by: Xanadu at City Bar
  9. Body Language, Expression can be useful for Communicators, presenters:Body Language- Its not what you say, its how you say it! Hosted by: Tortilla Entertainment atFava

10. Content for Social Media:Hey! Are You Listening? Hosted by: RSQUARE Consulting atHard Rock Cafe Bengaluru

11. Content Marketing:Future of Online Engagement, Content Marketing and lead generation Hosted by: Dhempe’s Group atCity Bar

12. Panel Discussion on Sex, Sexting & Social Media Hosted by: Apurv Nagpal atFava

13. Social Media Engagement:Sustaining Engagement & Conversations on Social Hosted by: Genesis Burson-Marsteller atCity Bar

14. Social Media Branding: Building brand through Social Media Hosted by: UB atHard Rock Cafe Bengaluru

15. Video & Content Advertisement (Advertorial) Video killed The TV Star Hosted by: Qyuki.com atHard Rock Cafe Bengaluru

16. Power of Social Media for projects, AwarenessDream Live – Talk by Bharadwaj Dayala Hosted by: Motorcycle Travellers Meet atFava

17. Instant Messenger, often we don’t dicuss about IM, but a powerful medium:Dream Live – Talk by Bharadwaj Dayala Hosted by: Motorcycle Travellers Meet atFava

  1. 18.  Stories from Travelers: Mountain Stories Hosted by: Iquest Outdoor leadership and Adventure Consultants atFava

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Day 3:  Wednesday, 19th

  1. Social Media do and don’t’s : Social Media Dos & Don’ts for Startups Hosted by: Construkt Festival at Fava
  2. Brand Management/Branding:Brand Management in Social Media World – Level 1 Hosted by: SPRY Socia at Hard Rock Cafe Bengaluru
  3. Facebook Contests:Timeline Contest and Instant Gratification Hosted by: KRDS at City Bar
  4. B2B Content Marketing:Content Strategy for B2B enterprises – How companies are redefining social Hosted by: Construkt Festival at Fava
  5. Social for young Leaders: The Essence of Youth Leadership Hosted by: AIESEC at Hard Rock Cafe Bengaluru
  6. Digital Brand Building:Content Marketing Moving Beyond Facebook Updates Hosted by: PageTraffic at City Bar
  7. Social Media for Education: Impact of Social Media on Education – Case studies from the U.S and India Hosted by: Money-Wizards at Hard Rock Cafe Bengaluru
  8. Community Building through Social Media: Building communities around content & stories Hosted by: Construkt Festival at Fava
  9. Social for Mobile: Integration of mobile environment with social-media marketing Hosted by: Construkt Festival at Fava
  10. Mobile Application:Your Wish is My App Hosted by: Nokia at Hard Rock Cafe Bengaluru
  11. Twitter Marketing: Twitter: A Jewel in the Social Media Crown Hosted by: Digital Vidya at City Bar
  12. The New Buzz Word, I am personally Looking forward for this session: Internet of Things becoming Social Hosted by: Construkt Festival at Fava
  13. Another Interesting session on Social Gaming: 10 insights into product development from social-gaming Hosted by: Construkt Festival at Fava
  14. Advanced Google Adwords, Retargeting & Display Ads: Workshop on Google Adwords, Remarketing, Display Ads Hosted by: Web Marketing Academy at City Bar
  15. Social Media in Higher Education Hosted by: Welingkar Institute of Management at Hard Rock Cafe Bengaluru
  16. Blogging Brand building through Blogging: How to organize a Blogathon for your Brand? Hosted by: Dhempe’s Group at Barleyz
  17. Startup Social Diaries Hosted by: LetsVenture.com and Sociall.in at Fava
  18. Video, Social , Travel and Biking: Online Video Talk and Interaction with Jay Kannaiyan, Expedition Leader at Jammin Global Adventure Travel Hosted by: Motorcycle Travellers Meet at Hard Rock Cafe Bengaluru
  19. Social Media AnalyticsSocial Media Command Center Hosted by: Spry Social Media at Barleyz
  20. Social Media & CRM: Challenges and Opportunities: Customer Management in a Social Media World Hosted by: Germin8 at City Bar
  21. Applications:Appology – The App Ecosystem Hosted by: Nokia at Fava

Day 4:  Thursday, 20th

  1. Digital and Social for Social GoodPower of Digital Marketing using Social Media for Social Good Hosted by: FoxyMoron at Hard Rock Cafe Bengaluru
  2. Content & Blogging:Speed Blogging Contest Hosted by: Yellow Seed Content Solutions at City Bar
  3. Food Blogging Hosted by: Gourmet India at Fava
  4. Has Social killed Restaurants? Hosted by: Gourmet India at Fava
  5. PR for Start-Ups Hosted by: Genesis Burson-Marsteller at Hard Rock Cafe Bengaluru
  6. Social Media for Customer AcquisitionHosted by: Digital Vidya at City Bar
  7. Facebook Ads:Dynamic Facebook Ads – Possible? Hosted by: KRDS at City Bar
  8. Socializing through Social Media Hosted by: RSQUARE Consulting at Fava
  9. Women Safety: Role of Social MediaHosted by: RSQUARE Consulting at Fava
  10. Branding :Brand Management in Social Media World – Level 2 Hosted by: SPRY Social at City Bar
  11. Challenges – Women Motorcycle Travellers Hosted by: Motorcycle Travellers Meet at Fava
  12. TwitterHow to execute a trending campaign on Twitter? Hosted by: Dhempe’s Group at Barleyz
  13. Analytics:Big Data for Social Good Hosted by: RSQUARE Consulting at City Bar
  14. PhotographyBetter Light Makes Better Pictures Hosted by: Hyphen Strategic Design at Barleyz
  15. Social Media for SEOHosted by: PageTraffic at City Bar

Branding

Social Media Campaigns

Hey! Are You Listening?

Building brand through Social Media

PR Communications

Preparing to Take the Social Plunge 

Start up’s

Digital Marketing/Social Media for Start Ups

Social Applications for Startups

B2B:

SOCIAL MEDIA WITH A B2B TWIST @ Infosys
If you find this blog post useful, pls share it with your friends

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About Web Marketing Academy: WMA India Provides Certificate Courses in

1. Corporate Digital Marketing

2. Digital Marketing for Business & Individuals

3. Google Adwords Certificate Programs

4. Google Analytics

More About Web Marketing Academy here: http://www.webmarketingacademy.in/about-web-marketing-academy-india/

 

 

 

 

 

 

 

 

 

 

 

5 Reasons to Attend Social Media Week, Bangalore 2014

Posted by on Feb 3, 2014 in Blog, Conferences | 0 comments

5 Real Good Reasons to Attend Social Media Week, Bangalore’ 14
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  1.  Not 1,2 but 5 days of events happening across multiple global locations at the same time . This years Social Media Week’s kicks off in Bangalore, India from 17th – 21st Feb’14, simultaneously starting across the globe in Barcelona, Copenhagen, Hamburg, Lagos, Milan, New York and Tokyo.

  2. The seminars and workshops take place with the approach being casual, fun filled and interactive. The venues are chosen across Bangalore’s popular social hangouts like Hard Rock Cafe, City Bar, Fava and the Leela Palace, where you get to meet and interact with the experts. This festival is the Sunburn of Digital/Social Media Marketing.

  3. The tips, tools, links and takeaways alone are worth attending; who knows you might even meet your next potential customer, partner or business friend; This is Social Media Week be social and see where your networking takes you/r business/brand to…

  4. This is the place to be if you burn to learn current trends, future of Digital, Social and Search marketing; be up to speed with the global digital marketing scene. Hear top brands and experts   speak about how they do digital and social media marketing by providing case studies and sharing stories of their successful and unsuccessful campaigns.

  5. 90% of the sessions are free to attend and some are paid events. If you don’t have the time and really want to be there, find a session that is coinciding with your lunch break or happening after office hours and register so you don’t miss your seat.

Web Marketing Academy is the Digital Knowledge Partner & Host

Register NOW !! here : http://goo.gl/52OagX

No one wants to miss on an opportunity when it comes knocking, here is yours and its happening in our city Bangalore.If you are attending Please share it with your friends and family

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Web Marketing Academy offers Certificate Courses in :

  • Digital Marketing
  • Corporate Digital Marketing
  • Google Adwords
  • Google Analytics

Call : Shah +91-7760170459

 

Web Marketing Academy Featured in Careers 360 Magazine

Posted by on Jan 22, 2014 in Blog, We Are Growing | 0 comments

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