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September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Learning from the Flipkart Big Billion Sale – A Case Study (Part 1)

Posted by on Oct 22, 2014 in Digital Marketing Case Studies, Resources/Blog, WMA Students | 0 comments

October 6, 2014 saw Flipkart make $600 crore as a result of its “Big Billion Sale”. The brand also made news for a lot of wrong reasons – amplified disastrously on social media. Flipkart’s proposed 24 hour sale sold out in a mere 10 hours even as the website gave out and orders got cancelled. But the worst were the price fluctuations and jacked up pre-discount costs. One tweeter summed up customer sentiment aptly, stating “among the billion things #Flipkart sold that day, one was its credibility.” The Flipkart fiasco held an enthralling quality that invited debate in business classrooms, with a fun impromptu session at WMA as well. Digital marketing students and faculty congregated in the conference room to brainstorm on Flipkart’s mistakes and propose improvements. Amidst the vociferous ire of the many Flipkart (maybe ex) consumers in the room, interesting points were made, stuff that begged a blog post!

debate on flipkart big billion sale

Snapshot from WMA Conf Room

Record sales and an apology – too little too late? Why does a business that’s just collected $600 crore sales in a single day have to send out a letter of apology the very next day? Because  the Flipkart sale was a mess from the start! Some highlights:

  • The sale kicked off before the announced time – stocks were out even when people logged in at 8am.
  • Discounts offered on newspaper ads proved misleading.
  • Servers crashed, HTTP 404 abounded.
  • Worse, prices fluctuated between MRP, discounted price, and jacked up pre-discount rates.
  • “Out of stock” and “Sold out” were the highlights of the day.
  • Confirmed orders got cancelled in hours.
  • Flipkart ended up doing Amazon and Snapdeal a great favor.

 

Big Billion Sale tweet

Social bashing: One Flipkart customer on Twitter

If you don’t know what this is about, check out the social media bashing Flipkart received through the day. Search on #flipkartsale and #flipkart on Twitter and Facebook.

flipkart tweet from customer

Social bashing: Another disillusioned customer

But more to the point, did Flipkart’s apology salve its reputation or appease consumers? No. Did the 7 year old e-commerce company believe excuses and explanations would help? It just made them look worse and their competition a lot better. What Flipkart could have done right Without doubt, Flipkart underestimated the traffic the Big Billion Sale would drive by a HUGE margin. While the e-commerce company went overboard with digital and traditional marketing, it did a bad job predicting sales. While Indians are no stranger to infrastructure failures, the hardest thing to forgive will be the order cancellations and disillusionment from misleading discounts.

Tweet from frustrated customer

Social bashing: Customer frustrated with Flipkart servers

What were Flipkart’s mistakes? Some thoughts from WMAites:

  • Advertizing the sale everywhere like crazy – should have targeted existing consumers with email marketing and earned loyalty and referrals.
  • Not preparing for an unprecedented high in traffic – should have over prepared logistics, inventory and infrastructure in keeping with the marketing reach.
  • Started small – could have opened sale for specific product categories only.
  • Not touted unrealistic discounts – under promise and over deliver should have been the mantra not vice versa.

Also in the bid to sell at lowest prices, Flipkart may have inadvertently created warranty hassles for customers by procuring from unauthorized channel partners. That’s going to bite Flipkart some more!

  • Extended the sale window – run the sale for a week instead of a day since it covered all categories.
  • Prevented insider hoarding – blocked employees’ participation and prevented “out of stock” situations at sale commencement.
  •  Learned from earlier mistakesservers crashed even during single product sales (Xiaomi Mi3 and Moto E). What did Flipkart learn? Nothing.

To be continued …

About Monica

Monica is a digital marketing enthusiast, blogger and technical writer. She has helped small businesses with content development for the last 5 years and is now extending the value with online marketing. Her goal is to introduce more businesses to this exciting and profitable marketing medium. 

Connect with her on Linkedin or Twitter for digital marketing assistance or to say hello!

Pay Per Laugh: Traditional Art Meets Modern Technology !

Posted by on Oct 19, 2014 in Resources/Blog | 0 comments

Pay Per Laugh :)

Pay Per Laugh

Credits: PhotoDirect. facebook.com/photodirectindia

Follow up on last week discussion on Flipkart in our WMA Class, the Digital Marketing Students recorded the podcast and send it to FIR (For Immediate Release) podcast, where Shel Holtz & Neville played the recording in their The Hobson & Holtz Report – Podcast #777 while our students listening to the show, they came across Pay Per Laugh in their show and did some research on Pay Per Laugh and came up with this blog post. Thank you Shel & Neville

It’s no joke that governments increase taxes once in a while and when they do people get disappointed for a few days and get along with it. Rarely do we see people standing up and do something so innovative, different and unique that they manage to turn the governments’ policy other way round and make it an advantage for them and achieve more than they could have thought of, and something that their government would have never expected.

Recently the Government of Spain increased the tax on theater tickets from 8 per cent to 21 %. Because of this setback, audience numbers went down a whopping 31% in just one year.

This sparked something innovative and out of the box! So instead of doing nothing and getting along with the new policy, the independent comedy theater company Teatreneu decided to look at this situation with humor and invented something new and creative along with the advertising agency The Cyranos McCann called “Pay Per Laugh”!

Pay per laugh was an experiment / project where people are charged based on how many times they smile or laugh while watching the show. What they did was, they attached a tablet to the back of every seat and created an app with facial recognition to count the number of times people laugh during the show. One laugh is charged at 0.30 euros or Rs. 23  with a maximum charge of 24 euros or Rs.1,883  that is 80 laughs. Which means that the entrance to the show is totally free and you pay only for the number of times you laugh, if you are capable enough not to laugh then you don’t have to pay anything! But imagine sitting there with the crowd and trying to control your laugh while everyone else around you are laughing their pants off – it would be kind of impossible! Anyway at the end of the show, people can check the number of times they have laughed on the tablet and then pay, and they could even share it on social media.

Due to this new and unique system the average price of the ticket increased by 6 euros or 470 rupees! This news was covered by a lot of national media channels that produced more than 35% of increase in the number of spectators. A mobile phone app was also created as a mode of payment, and the theaters first season ticket was based on the number of laughs and not the number of shows.

And the result ? Each pay per laugh show produced 28,000 euros or around Rs. 21,95,000 more ticket money than was normally taken! Which is a huge breakthrough!

In the end, their tagline says it all – “The first comedy theater where you only pay for what you consume!”.

Video: http://vimeo.com/97708026

About the Author: Aditya Gupta is a student & Intern in Web Marketing Academy.

Gautam Sajwan’s Story about Social Media in WMA

Posted by on Oct 19, 2014 in Resources/Blog, WMA Students | 0 comments

Meet Gautam Sajwan, he is a student of ‪#‎WMA‬, born in New Delhi and brought up in Kuwait and a passionate and avid social media user, who wishes to make his career in Social Media.
When asked what makes him different from other people he had this to say :

  1. My objectives are as clear as the terminator, well defined to reach the top.
  2. I take decisions after a great scrutinisation like Judge Dredd.
  3. I think critically and try to solve problems like the Sherlock Homes.

Well he’s worked on his ‪#‎socialpresence‬ have you ?

11 Etiquette Tips for Your Digital Marketing Interview

Posted by on Oct 6, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog, WMA Students | 0 comments

11 Etiquette Tips for Your Digital Marketing Interview

The demand for digital marketers in Bangalore as well as other parts of India is on the upswing. This is a golden period for aspiring web marketers. At Web Marketing Academy, we bridge the gap between demand and supply by organizing placement events for our digital marketing students. This works out well for us and the recruiting company. The events also reveal some gaps.

Many times, seemingly perfect candidates fail to impress interview panelists. And the reason this happens is because the students violate “interview etiquette” either due to ignorance or indifference.

You need to understand that etiquette is fundamentally about giving and receiving respect. If you reconsider from that viewpoint, you’ll understand how etiquette makes or breaks careers and relationships.

Quote on interview etiquette - digital marketing

To ensure you do not unwittingly breach interview etiquette, here’s a short run-through:

1. Pre-interview check: Confirm your interest.

If you are appearing for an interview arranged by your institute or academy (as in the case of WMA), enroll only if you are genuinely interested. Read the job description carefully, understand what it entails and research the company. Don’t give the interview for the heck of it. You’re wasting people’s time. Once you’re in, follow through. Opting out later for lack of interest puts the host academy in a tough spot. It hurts the company-academy relationship and future on-campus prospects.

2. Be on time.

Arrive 20 minutes ahead of time to freshen up and relax before the interview. Traffic, even in Bangalore, is not an acceptable excuse for reaching late. All it conveys is a lack of planning.

3. Be well groomed.

This doesn’t mean renting a suit (though that may be required in some cases). Wear formals or neat casuals (if the interviewers are from an arty business, they may not be too finicky), clip your nails, comb your hair, smell pleasant, etc. Sounds like silly advice? I once met an interviewee, went forward to shake hands and almost passed out. Another lady had finger nails vying for the witches’ post. Moreover, they were mucky. If you can’t take care of yourself, can they trust you with their business? You’d need to be a great convincer to change their mind.

4. No chewing gum please.

Dispose of it before you enter the room. Few things are more disgusting than watching grown men and women chew gum during an interview. That’s just bad.

5. No sunglasses either.

Sunglasses make you look like Brad Pitt? Keep them for your fans. For the interview, take them off. Don’t notch them up your forehead or hook them in your shirt. Just put them away.

6. Switch off your mobile.

Switch off your mobile before you enter the room. Being off the radar for a while won’t kill you. But if it goes off during the interview, kiss your chances good-bye.

7. Greet everyone.

Greet everyone in the room and look them in the eye as you do it. Smile. This conveys confidence.

8. Wait to be asked to sit.

Most interviewers ask candidates to be seated as soon as they come in (unless you’re trying for the military). If they don’t, doesn’t hurt to wait before grabbing a seat.

9. Address people by their names, with or without salutation.

When answering questions, address interviewers by name or Mr./Ms. depending on the company culture. (Do your homework.) This shows you have a good memory and that you’re self-confident.

10. Thank everyone before you leave.

Again, thank everyone for the opportunity as you leave. End it on a positive note.

11. Follow up on commitments.

If you’ve done well, you’ll be called for a second technical or HR round. Follow through. If you can’t make it that day, provide enough notice and communicate the same clearly. Not doing so reflects badly on you as well as those who referred you.

The first impression is a lasting impression, like it or not. Every interviewer in the room is observing your body language to assess your attitude. Be warm and confident but not over the top. Don’t experiment with your attire or mannerisms. Just be yourself.

Do comment if you’ve made interview bloopers yourself or encountered any. Also, if you’d like to know more about the digital marketing courses we offer, head here.

 

About Monica

Monica is a digital marketing enthusiast, blogger and technical writer. She has helped small businesses with content development for the last 5 years and is now extending the value with online marketing. Her goal is to introduce more businesses to this exciting and profitable marketing medium. 

Connect with her on Linkedin or Twitter for digital marketing assistance or to say hello!

More Blog posts related to Career, Digital Marketing:

Social Media Week Mumbai 2014 – Everything You Need to Know About

Posted by on Oct 2, 2014 in Conferences, events by web marketing academy, Resources/Blog | 0 comments

Social Media Week Mumbai Pictures

 

 

 

 

 

 

 

 

 

 

Missed Social Media Week Mumbai 2014 ? We have put together Tweets, Videos, PPT’s for you.

Some Interesting Tweets:

  • I will love to volunteer for SMWMumbai next time – Krinal Gandhi (@ArsenalKookie)
  • Bollywood Trolling: Fun & New Age , One of the Best session – Mrinil Mathur (@DigitalChhokri)
  • The goal of social media is to turn customers into a volunteer marketing army. ~ Jay Baer– tweeted by Nikhil Makwana (@nikhil_makwana1)
  • Sanjay_Tripathy mentions socialPR as new space today– Tweeted by Deepali Naair (@deepalinaair)
  • We don’t have a Twitter strategy, we use it as a listening post: Club Mahindra– Tweeted by @IndianExpress
  • Wondering when will social media events in india will be more case study based instead of #gyaan –Tweeted by @sachinuppal
  • saxenavishakha: Customer focus more important than ‘social’ focus– tweeted by @ashoklalla
  • Your ad spend is inversely proportional to your marketing supply. The higher ur MI, the lower ur as spend. @maheshmurthy — tweeted by Diksha Sethi
  • Apple’ has no official social media presence. They must have something going on there – @maheshmurthy –tweeted by @WeAreMumbai
  • Content requirements will expand massively– tweeted by Vishakha Saxena (@saxenavishakha)
  • The daily reach of #Facebook is 11 million, compare that to the reach of a top English daily which 7.5 million– tweeted by Vishakha Saxena (@saxenavishakha)
  • “I don’t care how many followers you have. I love content & good people. Period. That impacts me.” ~ @2morrowknight– tweeted by @GlenGilmore
  • The problem out here is that they this era has jumped into digital without being given education about it– tweeted by SMWMumbai
  • Even the medical Industry is now looking at social media for approaching their audience– tweeted by SMWMumbai
  • “@andyyrao: Just being DIGITAL…and not SOCIAL..doesn’t help brands to grow– tweete by Amit Panchal
  • Social Media can influence Social Change says Senthil Anand of KRDS– tweeted by (@WeAreMumbai)
  • Here listening to @pradeepchopra @sureshbabu_ @ashwin_ramesh are you making a difference on Social media #SMWMumbai– tweeted by Sampath k Iyengar
  • Creating engaging content: Master story-telling & deliver an “experience” @namchin012 recounts session at #SMWMumbai– tweeted by Manoj Arvindakshan

Thank you team WMA for the Curation:

  1.    Prateek Godiyal, Web Analytics & Operational Professional at HP
    2. Meenakshi Singh
    3. Rehana Parveen
    4. Amit Sinha


Culture at Web Marketing Academy (Pictures)

Posted by on Sep 20, 2014 in Life @WMA, Resources/Blog, We Are Growing, WMA Alumni, WMA Students | 0 comments

Our WMA Students and Alumni enjoy learning Digital Marketing. Every one who takes up the Digital Marketing Course spends more than 3 months in our Academy, this is just the beginning of their journey but all of our students and alumni are with us throughout the careers.

Before they join our courses, they are curious how is the culture, what is it like to be with WMA, so thought of sharing some of the pictures and what our alumni say about Web Marketing Academy.

Here are some Links:

1. Placements at Web Marketing Academy:

2. Birthdays & Celebrations at Web Marketing Academy

3. Events & Activities at Web Marketing Academy

4. Graduations at Web Marketing Academy

5. Industry Expert Knowledge Sharing at Web Marketing Academy

Social Media Week Mumbai 2014 – Pinterest Contest

Posted by on Sep 18, 2014 in Resources/Blog | 0 comments

Social Media Week Mumbai 2014 – Pinterest Contest by Web Marketing Academy

Capture your pintersting experience on your journey to social media week 2014 and pinstagram it using the hashtag #mysmw14 and stand a chance to win a cash price.

Every journey has its own unique experience and their own coincidences.

“Some experiences are too strange or too strong to be coincidences”Social Media Week Mumbai 2014 Contest

 

 

 

 

 

 

 

 

 

 

 

 

TERMS & CONDITIONS

  1. Photos should be originally captured and pinned or instagramed
  2. No filters/ effects should be used as part of the photograph
  3. Photos have to be #hashtaged with the caption #MYSMW14
  4. Photos must be pinned or instagramed on or before Monday 22nd September 2014 before 11pm
  5. Winners would be decided by WMA panels and their decision would be final
  6. Winners will be announced on 23th September@ 3.30 PM during the event-Can Pinterest cause a social change

Our sessions in Social Media Week Mumbai 2014:

  1. Can Pinterest help Social Change? Sep 23rd 2:30 – 3:00 PM
    Novotel, Juhu -Mumbai

  2. http://socialmediaweek.org/mumbai/schedule/

About Social Media Week Mumbai

pproaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. – See more at: http://www.webmarketingacademy.in/social-media-week-mumbai-list-of-speakers/#sthash.3BwyHdW4.dpuf

Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. More details here: http://socialmediaweek.org/mumbai/schedule/

Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more – See more at: http://www.webmarketingacademy.in/social-media-week-mumbai-list-of-speakers/#sthash.V4uVWKIQ.dpuf
Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more – See more at: http://www.webmarketingacademy.in/social-media-week-mumbai-list-of-speakers/#sthash.V4uVWKIQ.dpuf

Social Media Week Mumbai – List of Speakers

Posted by on Sep 11, 2014 in Resources/Blog | 0 comments

Social Media Week releases list of eminent speakers for its 2014 edition

 

World’s most reputed influencers, and India’s social media savvy politicians, authors will share their perspectives at this year’s event

 
Mumbai, September 9, 2014| Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. Some of the experts expected at the event, include:

  • Rishi Jaitly: Head, Twitter India
  • Vikram Menon: President & Country Head, OgilvyOne Worldwide, India
  • Anaggh Desai:Co- founder, 1+99 Experience Consulting
  • Mohandas Pai: Chairman, Manipal Group
  • Raheel Khursheed: Head of News, Politics & Govt @TwitterIndia
  • Kunal Jeswani: Chief Digital Officer, Ogilvy & Mather India
  • Navdeep Suri: India’s current Ambassador to the Arab Republic of Egypt
  • Sean Gardner: Forbes #1 Social Media Influencer, Author, Co-founder of the Huffington Post “Twitter Powerhouses Series”
  • Jeff Bullas: A Social Media Marketing Blogger, Strategist & Speaker, voted #14 Of Forbes Top 50 Social Media Power Influencer
  • Arvind Gupta:Hibernation Innovation Evangelist & The National Head of BJP’s IT Cell
  • Deepali Naair: CMO, Mahindra Holidays & Resorts India Limited
  • Prem Panicker: Managing Editor, Yahoo
  • Vasantha Kumar:Director Marketing & Communication India & South Asia, IBM
  • Viral Oza: MD,Nokia India Pvt. Ltd.
  • Richard Lui: Asian-American journalist and news anchor for MSNBC and NBC News
  • Sanjay Tripathy: Sr.EVP Marketing, Digital & E-commerce – HDFC Life

*Complete list of Speakers

 

Based on this year’s theme for SMW, ‘Social media for Social Change’, the renowned speakers will share their insights and knowledge through various sessions, including those on managing diplomacy through social media, social media and politics, building  a career in social media, and New age fight club – Social Media, Disruption & Viral.

Rohit Varma, Founder & Managing Partner, R SQUARE Consulting Services Pvt Ltd, said, “­­­­­­I’m very excited to see many organization & brands from different industries coming on board to curate sessions and making it the biggest crowd-sourced festival. Look forward to the five days social media festivity. I’m quite sure that there is lot more awaiting the audience.”

“Social media and digital impact are changing the way brands function today. As an organization, we are strong believers of this platform, and have leveraged it successfully for clients across categories. We are proud to be associated with SMW’s third stint in India, and look forward to engaging with marquee speakers at this platform, which connects people across borders and backgrounds; this year’s theme of the impact of social media on social change, will definitely bring to light, some interesting perspectives on how digital India thinks,” said, Nikhil Dey, President (Public Relations) at Genesis Burson-Marsteller.

The growing momentum of the initiative reflects in the number of sponsors, partners and speakers, who have come forward to support the event. Companies such as Microsoft (City Support Sponsor), Germin8, Unmetric, KPMG and Wrangler are sponsoring SMW 2014.
http://cdn.i.haymarket.net.au/Utils/ImageResizer.ashx?n=http%3A%2F%2Fi.haymarket.net.au%2FNews%2FCVL_srinivas_460.gif&w=460
“As GroupM we are delighted to continue our association with SMW. After a successful opening year in Mumbai and Bangalore in 2013, SMW is lining up an exciting fare this year. As social media channels proliferate and become meeting grounds of brands and consumers, SMW provides a great platform for enhancing knowledge and sharing best practices,” CVL Srinivas, CEO GroupM South Asia.

In addition, SMW has partnered with leading media and integrated communication agencies, includingSocial@Ogilvy, chlorophyll, UB, TiE Mumbai, The Express Group, The Indian Networker, Construkt festival, mXm India, PageTraffic, AVID Learning, Yellow Seed Content Solutions, Fratelli wines and Steerttalk, to organise the event in India.

Note to Editor:
 
About Social Media Week:
Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia. In just 5 years, it has become an iconic festival attended by all sectors of Industry influenced by Social Media.Debut of Social Media Week in India happened in the month of September 2013 in Mumbai and it was very successful debut. We had more than 120 sessions, 150 plus speakers and 1500 plus unique attendees. Second edition was in Bangalore which was also very well received by the Industry. Every edition is becoming much larger and bigger.

About R SQUARE Consulting:
R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit www.rsquareconsulting.net

Social Media Week Mumbai Sept 22nd to 26th, 2014:
SMW Mumbai is going to be a week long celebration. The overarching theme is “Social Media for Social Change”. SMW 2014 edition will happen in 12 cities simultaneously – Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, Toronto. All the high powered events will be live streamed for the audience across globe. The SMW schedule is live now at http://socialmediaweek.org/mumbai/schedule/

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For all media queries:
Genesis Burson-Marsteller
Annu Dwivedi
M: +919820024293

E: annu.dwivedi@bm.com

Pinterest for Business Training Bangalore. PPT & Takeaways

Posted by on Aug 25, 2014 in Resources/Blog | 0 comments

Pinterest for Business Workshop Bangalore.

23rd August, Christ University. Event Brought to you by Web Marketing Academy

Presented by Kaushal B K, Social Media Strategist, Web Marketing Academy

More write about the Pinterest event by WMA Student: Priya

More pictures here Photo credits: Chris Angelo ( Photodirect.in )

Follow our Pinterest to see Event Pictures and more: http://www.pinterest.com/sureshbabu/

 Pictures from the Event here:

Digital Marketing Career Scope in India. Placements with WMA

Posted by on Aug 21, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog, WMA Alumni | 0 comments

Digital Marketing as a Career

Scope, Placements, Job Assistance for WMA Students in India & Abroad

A few questions being asked most of the time:

  • What is scope of Digital Marketing in India ?
  • Will I get placed after completion of the digital marketing course ?
  • What is the package for a fresher who completes this course ?
  • Which are the companies that hire digital marketing professionals ?
  • Where are the locations for Digital Marketing, PPC, Analytics jobs ?
  • How will WMA help in my career growth ?

While I answer this in the upcoming blog posts, here are some of the videos from our alumni, who are placed in some of the MNC’s in India.

The simple answer is Yes, WMA will not only help you in placing you we will also mentor you connect you with the right people through events especially after the course.

  1. What is scope of Digital Marketing in India ?
    Almost every company in India needs Digital Marketing. According to Economic Times

    Digital Marketing to create 1.5 lakh jobs in India ” read the full story here: http://goo.gl/m2fxSl

  2. Will I get placed after completion of the digital marketing course ?
    Yes, it also depends upon your passion, performance and current scenario. You might have to wait to find the right job but yes we will assist you with that.
  3. What is the package for a fresher who completes this course ?
    For a fresher, we have placed students who get a package range from 3 Lakh to 4.5 Lakhs per annum
  4. Which are the companies that hire digital marketing professionals ?

Here are the few companies that our Alumni work at :

  1. Google
  2. Yahoo
  3. Cognizant
  4. Accenture
  5. Infosys
  6. Common Floor
  7. Intuit
  8. Start ups
  9. SignUp
  10. Organic Apex
  11. Infibeam

How will WMA help in my career growth ?

As mentioned, we not only assist you with placement, we mentor you, guide you throughout your career path.

More posts about Digital Marketing Jobs and Placements here: http://goo.gl/mvrMBx