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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup :
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!


Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Digital Marketing Training in Coimbatore

Posted by on Feb 11, 2017 in Careers in Digital Marketing, Life @WMA, Resources/Guides | 0 comments

Why Digital Marketing Training in Coimbatore

“Being Social in real life is the key to become successful in Social Media.”~ Suresh Babu

Coming from a small village in Ooty, I spent the start of my career in Coimbatore, lived there for more than 6 years, moved to Florida came back and started Web Marketing Academy in Bangalore. I was recently doing some research on the scope and need for Digital Marketing Training from where I lived and started my career, Coimbatore.

When PSG Tech invited me for a panel discussion, I was fascinated to visit there and share my experience in new media. Here is a clip from the panel.

Recently when I visited Coimbatore again, I tried to see if there are any institutes offering Digital Marketing Courses, surprising not much and Coimbatore is known for good education when I was studying, people across the country used to come and study in CBE.

There is so much opportunities in Digital, Social Media for passionate students and working professionals in and around Coimbatore, I want to give back to the community, where I started my career. Stay tuned for more updates and courses there in one of my favorite city. My name is Suresh Babu, Founder & CEO of Web Marketing Academy.

I would love to have a conversation with you if you are interested to meet and discuss about your career options. My number is 9731388721 and email address:

Here’s how Students Learn Social Media Marketing in Bangalore #Web Marketing Academy – Socializing in real life

We had seen each other’s faces in the academy, maybe even exchanged smiles, but that was it. We didn’t know each other’s names because we were from different batches or different training timings. Let alone knowing each others’ likes and dislikes.

We spend a minimum of 10 hours a week in the academy, gazing at the going-ons, yet we know nothing about each other. How ridiculous could that be? In this era of Facebook and Twitter where we share our personal photos in seconds and all the “sweet moments” of our lives messaged in less than 140 characters – do we really consider spending some time getting to know others? In other words, are we REALLY social?

Breaking News                                                                                                                                                      

The students and the staff of Web Marketing Academy started their Monday like any other – excited, fresh and looking forward to learning something new. Learning something new, they did, with fun and style – that’s what this story is all about.

There was breaking news at a little past noon on April 6th. Our CEO Suresh Babu decided to take us out for lunch – ALL of us – the students and staff – together.

We were excited; no we were stoked to spend time together with everybody currently involved with WMA. And to have lunch at Kings Kafe & Kitchen at Marathahalli, this was great!

Get, Set, Go!

Social Media Class at Web Marketing Academy . Real SocialiseThe moment we got the news, we packed our bags and ran out the door. We had to co-ordinate with a couple team members before we left our office at around 2 pm. 2 cars, 8 bikes and we were off in a flash. Suresh ensured the people who traveled together in the cars or the bikes were people who hadn’t known each other in the past.

That was a smart move because during the travel, each had their chance to talk, know a few things about each other. When they finally arrived at the restaurant, it seemed like the seed of friendship had been sown. We traveled in Suresh’s car; we had 5 people in it. During our introduction, Suresh got to know that the student Meenakshi was from the same school as his spouse was. There was an instant connection. The conversation proceeded and a sense of friendship bloomed.

Unfamiliar Territory

Social Media Real Time in Web Marketing Academy BangaloreAnother smooth move came at the restaurant. Suresh ensured that the people who were seated next to each were someone they didn’t know before. At one point, there were a few confused glances wondering why this seating arrangement!

I mean we feel comfortable sitting next to people we know, don’t we? We could talk to them, share a smile or even perhaps exchange a couple desserts on the plate. Nope, that wasn’t meant to be.

We all found ourselves in unfamiliar territory. New restaurant, people we’d seen but never really interacted with. We have to admit, it was strange.

Ooh la la – the delicious food!

Socializing at WMA BangaloreThere were a few minutes prior to the luncheon, we had the opportunity to learn a few things with our ‘new’ partners, next seat. And again, like we found seeds of friendship sown during our travel to the restaurant, we felt a level comfort on getting to know each other a little bit.

Then of course, it was lunch time, we had some delicious food – mixed vegetable salads, potato fried, sweet corn soup, biryani, stewed vegetables, chicken gravy, paneer butter masala, chapattis, pizza, buns – you name it. I mean it was a feast! And while eating, having conversations with someone new next to you – someone who’s just become friends – is a great combo. Everyone should try it!

Did I mention the Desserts? Oh yeah, those were yum too!

And then Suresh’s story

After the exhausting session of eating, we were summoned to a meeting with Suresh.

Quickly, the chairs and tables were rearranged to give us a feeling of social setting. And right in the middle of the crowd was Suresh – with his stylish linen shirt and the casual jeans as he began to speak.

He gave a brief about his childhood, his employment, and his entry into the world of digital marketing. He also spoke about how he was this shy, introvert who wasn’t comfortable talking in public. And here he was now, grabbing everyone’s attention and imagination. He was telling his story.

Back to the beginning

Social Media in Real Life Suresh then explained the reason behind why ‘strangers’ were asked to ride pillion, he explained why the funny seating arrangement during lunch. Well, this luncheon had an ‘Objective’. And the objective was to get people to know each other, to understand each other – even a little bit. The objective was Socializing. We are all in the field of Digital Marketing – and we talk about Social Media Management and understanding the customer behaviour and so on, and so forth.

The point Suresh was trying to drive home was that – with all the latest and greatest of technology we shouldn’t lose the personal touch that makes us human. (The Social Element, the normal stuff like talking to a person, breaking bread with someone, the network, the community, the sense of togetherness, the hang out, real hangout)  And the foundation to our success in Social Media lies in our ability to meet people, interact with them, understand other’s likes and dislikes – in simple terms be sociable in real life and that my friends can rub off on your Social Media Management success.

Sometimes it isn’t easy. It wasn’t easy for Suresh either. He was scooted towards the direction of meeting people, speaking in public and sharing the knowledge and skills with strangers. It took time, but he made the efforts – today he is a success, someone who is making a mark in the Digital marketing space in India. So work at it, and the success shall be yours too.

Suresh tried this creative approach to make the lunch on a random Monday, a fun learning experience. And boy, did we all enjoy it – not just the delicious food but learning a great life lesson.

This entire week in Web Marketing Academy is going to be Be Social in Real Life Theme

Until next time, keep socializing.

Let’s Be Social: Give us a call +91-8792299538, email us :

We share all the update like these here: Facebook:

About the Author :

CM Manjunath is currently a trainee at Web Marketing Academy. He is a Digital Marketing Enthusiast who has a flair for providing value through writing.

You may check out his blog at:

Social Media for Healthcare in India

Posted by on Feb 5, 2017 in Resources/Guides | 0 comments

Importance of Social Media for Healthcare in India

It’s a fact that social media is an integral part of people’s life! And People today, are very opinionated and brands should be prepared to deal with it. With technology empowering people to share their views, opinions and get solutions at the touch of the button. It is important for every brand/ industry to have social media strategy, more so for a healthcare industry which works with so closely with people. It is one of the very few industries which needs to emotionally connect with their consumers.

Imagine a patient tweeting about your service or a treatment he received by your brand? Or talking about a doctor in a public forum? A huge number of people are scouring the internet, social media platform looking for information like special services, medications, treatments, reviews, etc.…the list is endless. Whatever they experience is out on social media for others to see, refer or even develop an opinion!

Have a look at some statistics below which will tell how people today use internet for healthcare industry.

A research in 2011 by Max Bupa has found that

  • More than 8 in 10 people (81%) around the globe who have the internet use it to search for advice about their health, medicines or medical conditions.
  • One third Indians (39 %) go online for health information. The percentage of people using the internet for finding health solutions in other emerging nations are Russia (39 %), China (32 %), Brazil (29 %) and Mexico (27 %).
  • The primary use of the internet for health purposes is finding information about medicines (68 % of respondents) in all countries. Other uses include searching for information to make a self-diagnosis (46 %) and seeking other patients’ experiences (39 %).
  • 18 % of respondents use social networking sites to find out about healthcare issues.

As per, it states:

  • 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility
  • 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company
  • 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.

This is why it is imperative for healthcare brands to be on social media to educate and address their consumers’ needs. Most importantly being on social media makes you accessible when the consumer needs you! It gives you a chance to show how receptive you are towards their needs.

Abhikesh’s Dasgupta, Manager Brand & Marketing (South & West), Fortis Healthcare Ltd says “Today, healthcare marketing is considered to be a multidisciplinary area of public health medicine, and since it combines traditional marketing theories and principles with science-based strategies, it requires an ever-innovative approach. The goal of healthcare marketing is disease prevention, health promotion and health protection, as opposed to traditional marketing that aims only to increase the value of a company or its merchandise. Therefore, it is safe to say, that Social Media marketing has evolved to fit into healthcare, just as social networking has evolved to fit into a person’s basic everyday activities. Hence, social networking can no longer be an optional tool for healthcare marketing, if it is to continue to be of relevance.” He goes on to say” In present times, a healthcare organization such as ours, should embrace and incorporate the booming technology that is social media, so that the two can grow together and in peace. In doing so, healthcare marketing will not only lean closer towards achieving its unique goals, but also establish itself as a branch of marketing that is here to stay for years to come”

For this states some strong reasons. He mentions Social Media opens opportunities for Healthcare industry because of various reasons. It being a dynamic medium allows efficient way to address quality issues which would otherwise take days and months. One can provide updates can be given and get almost instantaneous interactions from the public. Mainly he says “For generations, the healthcare industry has depended on word of mouth as its most enduring branding tool. Used correctly, social media does just that, in an exponentially augmented manner, leading to brand equity index growth.”

Getting started and leveraging Social Media Strategy

There are certain things that one needs to keep in mind while starting on a social media strategy.

STEP 1: There are chances that you already have social media presence. If you already have a presence make sure you evaluate how you are doing on that platform in comparison to your competition. This will create a foundation of what goals you are going to set.

If you don’t have a presence, then it’s time you created it. Where all can you be present? Facebook Pages/ groups, Twitter Handle, Linkedin Pages and of course your own domain – the website! These are a few platforms that you can be on. Identify which all platform you would want to be on.

STEP 2: Is creating a strategy. A well thought through social media strategy can play a crucial part in Educating and Engaging with the audience, which results the in building the most important aspect in this industry TRUST!!

To ensure this you should always have clear goals. Understand the purpose of your organisation’s social media strategy. ‘Creating awareness, promoting product/services, sharing information, gaining consumer insight, etc…’

Next is your Content Strategy. What type of content, when & where are you put out? That is creating a content calendar.

STEP 3: Analysis! One has to constantly analyse the performance of their campaigns, posts, blogs, interactions, etc. This helps in evaluating if you are able to achieve your goals and how successful you are at it. Example: ‘If a certain response, post is not well received, why? Is the content not relevant or has the response to a queries unsatisfactory? What type of content is getting good engagement? Can it be replicated on another post?’ ‘Where is the audience coming from?’ ‘Can something give them better experience?’

Analytics can help answer such questions and give insights to the marketers to develop & refine strategies.

STEP 4: There are other things one must keep in mind while creating a strategy especially in this industry:

  • Reply: The Healthcare industry predominately deals with people! People with opinions, views, sentiments and most of the time they want to be heard. Reciprocate to them. Replying to your audience in a reasonable period of time helps them know that you are there for them and care about their problems. Interacting with people also gives your brand a human touch.
  • Listen: It’s important to listen to what your audience is talking about you as well as in general if they are looking out for any particular information. Try and be the first one to provide the information your audience is looking for. Also, keep an eye on what your competition is doing. This will help you building a better strategy.
  • Consistency: Be consistent in your approach. Ensure you put out relevant and useful content across platforms at periodic intervals to increase engagement with your brand. Reply to all audience reaching out to you unbiasedly. Keep the timing and tone of the message similar throughout.

But, to ensure you are able to do all of the above, you need a have trained team. You can arm your current team with training programs to develop and execute digital strategies.

Ensure understand few nitty-gritties for conducting training. Identify the members that need training. Who will handle what? SEO, SEM, Social Media, Blogging, etc are different aspects that are needed to be given attention to. This will help identify who needs what kind of training. Ensure your training like has a specific objective. What is it that you want to achieve at the end of the training? Create a balance of conceptual as well as hands-on knowledge/ output.

At the end of the training you should know how to create a strategy, engage with audience, monitor & optimise the campaigns/ posts as well as how to analyse the performance & refine.

Apart from a trained team you also need a tech team who will support you with all the tech needs. They will help you understand the technological environment you work with and how to connect the digital platforms, etc.

I have stated below few examples of how social media played a crucial part in saving people’s life

Parents Dave Cormier and Donnie Stewart were on a hike with their toddler daughter in Canada when they realized she had eaten berries they didn’t recognize. They posted a photo of the berry on Twitter, and were able to seek help after a response helped them identify it.

Deborah Kogan’s 4-year old son, had a strep infection, but when his face swelled up she was puzzled and put the pic on FB. Within 10 mins a friend called up urging her to take her son to hospital immediately and that he had Kawasaki Disease. She was tempted to ignore this, but when 2 DOCTORS contacted her with the same thought, she rushed her son to the hospital and he was diagnosed with Kawasaki Disease!! (Source:

Gaurav Arora, a defence research scholar hailing from Delhi and working in Bangalore went missing during a hiking trip. He was trapped for almost 10 hours after he fell 300 feet down the mountain. He tries calling but did not have enough range for a call. What saved him and helped him getting rescued is pictures that he clicked and sent to his friend from popular messaging app – WhatsApp. This picture sent by him helped police to trace him out. (

If a healthcare brand has created FB groups/ communities, they can really address the queries and problems people face! People tag hospital, doctors with # to gain attention to their problems. This is where the hospital can jump into action and actually save lives.

Now take a look at few social media initiatives taken up by healthcare industry. Source: As per KPMG research done in 2011.

Organization Social media initiative Targeted outcome
Kaiser Permanente In September 2011, Kaiser Permanente Centre for Total Health introduced an official blog to explore and discuss new topics and issues facing the healthcare sector.

In March 2010, Kaiser Permanente implemented the Kaiser Permanente HealthConnect, an innovative health information system, in its 431 medical offices and 36 hospitals.

The blog looks to position itself as an innovative learning destination, where users and various experts, bloggers, thought leaders, and the media can discuss different healthcare-related issues.                                                                       The system facilitates easy and instant interaction between Kaiser Permanente professionals and members.
Mayo Clinic In July 2011, Mayo Clinic launched the Mayo Clinic online community, which shares content from various Mayo Clinic videos and blogs, and provides links to news articles about its research and treatment developments.

The community has no registration charges and features a discussion forum where members can easily interact with each other.


A social media centre was established in June 2010 to provide training to other hospitals on the use of social media tools such as Facebook, Twitter and YouTube.


The community is aimed at helping patients share their Mayo Clinic experiences and interact with other patients with similar medical ailments.


The centre aims to hold conferences, deliver workshops and provide training and consulting services on how hospitals can leverage social media to create better relationships with patients, achieve business goals and provide vital information regarding their products.


The Ontario Health Coalition


The Ontario Health Coalition, a Canadian healthcare community, recently announced plans to identify the top healthcare issues in Ontario by using a democratic social media campaign. The social media campaign will take place in three phases between June and September 2011.54


The campaign is aimed at reaching people across all classes through social media, to understand their healthcare issues and experiences.



You can’t underestimate importance of social media in Healthcare industry. This industry needs to embrace digital marketing




Digital Marketing – 2nd Job Interview Preparation

Posted by on Jan 31, 2017 in Resources/Guides | 0 comments


Kiruba Shankar's guest lecture at WMA

You have cleared the 1st round of the interview…yay! What next? Wondering how to better prepare oneself for the next round. Here are few tips that will help you.
In the first interview you would generally have the hiring manager or HR team. In the first round generally they will select the top most suitable candidates. 2nd round of Interviews are a bit more serious and more in depth. So you have to be prepared.
Keep in mind every company has different ways to assess your skill levels. Some companies will call you for the next interview or ask you complete a task. Whereas some companies may expect both.
From my experience, one of the companies I worked for, I had to give 1 telephonic interview, 3 in-person interviews and 1 presentation of my ideas. So you see different companies have different processes.
Second Interview Tips:
1. Follow all the basic etiquettes mentioned in our first article 10 tips for your 1st Job Interview. Like printed copies of resume, dress well, etc.
2. This time around, it’s important to know who is interviewing you. Chances are someone in the higher position is interviewing you. So research the interviewers and see what experience they have. You don’t want to be caught off guard especially if someone senior is present.
3. The second interview may have multiple interviewers like hiring manager, other department head, HR representative. Most of the time you will be told who & how many are interviewing if not you can ask for these details. Now, it can happen that you were told 1 person is taking the interview but suddenly they decide to have other interviewers too. Relax, always be mentally prepared for both situations.
4. When it’s panel or many interviewers it can be unnerving. There will different questions coming your way and you can panic. So try to ‘Keep Your Cool’. If too many questions are coming too soon, prioritise and let them know (nicely) that you will answer ‘A’ question followed by ‘Z’ question. This will also show you managerial skills.
5. Be prepared this time to answer more scenario based questions. You may be given more real brand/ company situations and would be asked to come up with a solution. Ex – The company is launching a new product line. Marketing team has decided to go ahead with ‘X’ strategy but Sales team has ‘Y’ point of view. How will you as a marketer approach this situation?
6. Be ready to explain all the facts and number that are mentioned on your resume. Example: you have mentioned on your resume – ‘delivered 3% growth for XYZ product via ABC campaign. You may be asked how did you design the campaigns, what exactly did you do, what was the cost and revenue, etc.
7. They will also be more interested in knowing about you more. They may ask what are your hobbies, other interest areas. They want to see how well you fit the company culture. Be honest, don’t make things up.
8. In addition to the second interview they may ask you to submit a proposal based on their requirements too (see below part to prepare) or call you for a final interview too.
9. They will give you an opportunity to ask questions. This time around do not repeat the same questions you asked in first round. Wondering what second interview questions to ask? Here are few examples.
a. What is the most challenging part of this job according to you?
b. What is the company culture like? (more to HR)
c. What is the management style? (if speaking with hiring manager)
d. What is the orientation process for this job? Will they be handover?
10. Always take down the contact details, especially the email id. Drop a thank you email within 8 hours or maximum 24 hours. Here is your opportunity to thank them and highlight how you look forward to working or implementing ideas discussed in the interviews.
11. You can follow up after 3-5 days. If no reply you can call and check. You can also drop a follow up email after 5 days of the 1st follow up email.
12. If they have liked you, they will get back to you. If they call up and let you know that you have not been selected, then send an email to the concerned people. Thank them for the opportunity and ask them for a feedback. This feedback will help you better prepare next time around.

Many companies will ask you to submit a plan or a framework based on the requirements/ objectives given by them. This is like a task to assess you. Based on what you submit they will decide whether to select you or call you for the next interview or not. Sometimes you may feel exploited when it comes to submitting proposals. It depends on how many times and how specific they expect it from you. It is normal to ask once or twice to do a task/ proposal.
Read below tips to help prepare if you have been asked you prepare a proposal/ strategy around a set of objectives given by them
1. If the requirements are given in the earlier interview itself then write it down. If you need any additional information, then ask for the same. Ensure you take down the contact details (especially email id) of the person who has asked for the proposal. Ensure you have understood the task and discuss a deadline for it.
2. If they have emailed the requirement, then read it carefully and understand it. Reply to the email thanking them for continued interest. In this reply ensure you include:
a. Deadline for submission
b. Any additional information requirements.
3. Ideally, 1 day/ 24 hours is good deadline.
4. Always give a presentation or nice PDF file. You can use online tools like Canva, Prezi,, etc. to create beautiful presentations.
5. Whenever you are making a proposal always create a flow first. For example,
a. Slide 1: Brand Name
b. Slide 2: Requirement
c. Slide 3: Current status of the Brand
d. Slide 3: Objective
e. Slide 4: Insight that will used as basis of your idea/ solution
f. Slide 5: Idea/ Solution
g. Slide 6: Execution (how are you going to achieve it)
6. Your language should crisp and precise. Please proof check for spelling errors and grammatical mistakes.
7. As you will be emailing them the presentation. Ensure the information is self-explanatory but brief.
8. Stick to your deadline. Don’t delay, it won’t work in your favour. In case you still need time, please contact them and let them know. But keep in mind, when you ask for extra time, they will expect more from your proposal.
9. When you email them the proposal ensure:
a. Give a brief description of what you have presented
b. Request for meeting. Let them know, you can better explain the proposal in person. This will also show your interest in the job.
c. ATTACH the PRESENTATION. Last thing you want is to send an email without the attachment!
d. In case you accidently send the email without attachment. Send an email apologizing for the same and ensure you attach the email this time!
10. Wait for 2-3 days for a reply. If they don’t reply, send a follow up email checking on development.
11. If they still don’t reply, then you can send a follow up email after 5 days. You can also call and check. If they think you are a suitable candidate, then they will get back to you.

Hope these tips help you all with better preparing for the second round of interview. Please share your point of view.
Want to upgrade your skills this year! See how our students change their life not just in Digital Marketing but in Soft skills, Public Speaking, socializing, film making, #podcasting.
• Visit: Web Marketing Academy website for more details
• Students stories on how they changed their lives:
• Web Marketing Academy LinkedIn Page:
If you learned something from this post, please do share this post with other who might benefit from this.

Contributed by Madhur Phadnis

Web Marketing Academy Fees (Digital Marketing Fee Structure)

Posted by on Jan 12, 2017 in Resources/Guides | 0 comments

What is the fee structure for Digital Marketing Course at Web Marketing Academy Bangalore?

I get this question all the time: “Digital Marketing Courses in Bangalore fees”

The course fee is Rs 49,000 + tax = Rs 56,350which can be paid in 3 flexible instalmentHere is the fee structure:

  • The fees covers for all the topics from Website design, Content for website, SEO, Google Adwords, Social Media Marketing, Email marketing, mobile marketing, affiliate marketing, content creation, marketing and optimization, Google analytics
  • Certificates (optional) – Inbound Marketing, Google Adwords, Google Analytics, You Tube, Content Marketing
  • With more than 200 hours of sessions, practicals and exams
  • Apart from course, you get to meet Industry Leaders, Interaction with Thought leaders, Socializing with other students and practitioners in the industry
  • Monthly events, meetups like Social Media Week, OME Community
  • Exposure to International Podcasts
  • Create your brand story telling

To talk to our counsellor call: + 91 – 8792299538 or email


The Coolest Perk an Employer can offer to their Employees!

Posted by on Dec 24, 2016 in Resources/Guides | 0 comments

Training is not a Cost, it’s an “INVESTMENT!”


Often when we are asked why is training important? What comes to our mind – to acquire new skills, develop the existing ones, learn new techniques to perform better, achieve career & organizational goals or to become a great leader or influencer, isn’t it? Are you thinking on the same lines? Well, that is how our mind is programmed J and it is true in all senses.

In Today’s era things are changing dynamically. And to keep pace with it, one needs stay current with market trends. Training & Development is one Great source for enhancement of knowledge, validation of knowledge, adding value back to oneself & to the organization.

Do you remember when was your first training? Who was your first trainer? Many will agree when I say this – we go back and think of our first job, first day at work, new employee orientation session, etc. which is beginning of the career. In my opinion Training & getting trained comes naturally to human beings. Wondering how? Let’s look at some relative instances:

New Hire:

New Hire is like a “new born”. The way parents teach & train their new born from the very first step – how to walk, how to talk, what to talk, etc. They nurture, guide the kid, help them build on their strengths, work and overcome their weaknesses, hand hold them at all stages in their growing years for a better tomorrow. Parents are your first set of trainers who invest their time and energy, inculcating values into the kid so they come out successfully in their respective careers. It’s an emotional bond that’s get developed over a period & we all know how strong it is.

“Training is not a Cost, it’s an Investment!” You can also refer 10 reasons why employee training is important

Similarly, an organization should invest in the careers of their Existing employees. Here is how:

Existing employees:

People work at organizations for primarily two reasons – they like the company / brand, culture and they see their future there. All of us have our own strengths, weaknesses or shortcomings. What is important is the willingness to learn, adopt & implement. Organizations play / can play a vital role here which can help not just the company but will also provide employee satisfaction.

Why does parents send their kids to school & college to study & encourage them to take up extra curriculum activities of their choice? It’s not just to study but its gives an immense opportunity to the young souls to go out face the world, understand and acquire new skills, meet difference people from various culture and background. Why? So that they relate themselves as one among the population, they learn the art of grasping things happening around them, adapt to the circumstances & perform accordingly. Its natural! And everyone goes through the same process. This becomes a critical part of our growing days where individual learn every day, every hour, every minute, second and mold themselves. We make friends on the way, learn how other people behave & react to things and unknowingly we learn people management. When it comes to the work life we start considering people management as a Skill set required to perform a role & wonder if an individual is fit do so. Strange but the same came naturally to us when we played a game of football or cricket or any other game on the field. Isn’t it?

Company that values & understands the Importance of Training & Development can help with some continuous and never ending in nature employee Training programs which will have some of the following fruitful results to both the employer & employee:

  1. Amplify existing strength
  2. Acquire new skills
  3. Address weaknesses & shortcomings
  4. Team Building activities for cross collaborations with relevance
  5. Industry Specific Trainings, Conferences, Seminars, etc. that can benefit the employees career
  6. better productivity,
  7. improved quality of services & products,
  8. Cost optimization,
  9. less supervision,
  10. chances for promotion and better opportunity

This will boost employee’s confidence & satisfaction and help them keep pace with ever evolving technology, new methods & procedure. Who doesn’t want to grow & become better! Everyone wants to taste success in anything that they are good at.

Here is a real-life scenario – Story of Suresh Babu, a chef Turned into a Digital Marketing Trainer | Corporate Social Media Consultant | Founder, CEO of Web Marketing Academy | B-School Visiting Faculty, in his own words:

“It was October 2006, I went to John’s office told him that I need to talk to him about an upcoming conference – Pubcon in Las Vegas. Explained to him how I would love to attend this event and it will be useful for me and the organization. At that time, I was working for GravityFree with my good friend John Barron, in Florida.  

The registration fees of the conference were around 1500 USD plus travel and accommodation which would cost another 1500 USD. I asked John if the company would help sponsor me. He said, let me discuss with Scott “who is his business partner”. After a few days, he came back told me that they can’t completely cover the fees but half of the cost can be covered. That’s it, I was so excited and today I would say that it was the best perks I ever received from my employer, I learned so much in that 5-day conference, built relationship with a lot of Industry leaders. See below a video where I met Matt Cutts and Interviewed him. Till date I am loyal to John, Scott and GravityFree.

Most companies perk to their employees could be paid vacation, Insurance, Food, instead how about giving the gift of their career, which can change their life.

“Give a man a fish, and you feed him for a day, teach a man to fish, and you feed him for a lifetime”.”

 There are certainly 2 ways of Training: On the job training (my personal favorite) and Off the job training

On the Job, new media training:

It is “learning while performing”. It is part of your daily work, where you learn by working on real scenarios. Very good way of saving training time & cost-effective approach. It brings in immense learning as you get exposed to challenges with limited turnaround time & better problem solving skills. One should have a “Never say NO, attitude”, ability to find a way out, ensure that the work gets done.

Fortunately, or unfortunately most of the times I was put into this type of training where I was on the job from day one. Why? As most of the times my boss went on work travel / personal time out or the peer was on sick leave soon after I joined 😊. Leaving me with a set of activities to manage & to ensure I hold the ship till they return. What it did to me – I was on toes all the time, figuring my way out, talking to multiple people, learning processes on the fly, action things in my control, helping people with information & details by collating it from different sources. It wasn’t easy to maneuver! Did I drop the ball anywhere? I tried not to and was successful as people did notice that I was new but never said no to them, took time but circled back with necessary. That’s is all that matters, peoples trust in you. I turned out to be super confident on the learnings I had during this course & it helped me build relationship with my peers & seniors. That’s why this on-the-job training is my personal favorite!

Off the Job new media Training:

This type of training is primarily done for the new joiners where large number of people needs to be trained in limited time. Usually it is done away from the actual work environment by duplicating the real scenarios for training, understanding & practice. Off-the-job training helps the new members to get familiar with organization structure, culture, Mission, vision, terms & conditions, rules & regulations and policy’s and the working condition. They are like the finished, Polished & trained products who are then exposed to the market to perform. Off-the-job-training has its own advantages – gives you the time & opportunity to Meet & learn from others about their ideas, perspectives, etc. as all individuals are different in their own ways coming from different backgrounds. It helps individuals to open-up, engage with people, spend creative & productive time doing some team building activities.


The Importance of Digital and Social Media Marketing Training in our corporate world:

The culture of corporate training is different in various places. In some cases, at the end of year most managers will look for trainings to exhaust the unutilized funds from the allocated budget. In the last month of the year, they rush to spend the budget and end up giving some training which may or may not be useful for the employees. Instead informing, educating, nurturing them throughout the year can make a difference. Or take a step forward and do some research on what trainings will help your employees career and the organization growth.

One of best gift employers can give their employees to help them advance their career & skill up on the latest market trends in their respective field is by:

  • Doing research on relevant training/ workshop – Not only the employer but the employee must also have the willingness & should express the interest towards taking up such courses as their investments into themselves.
  • Ask for referrals – find out from friends, family, colleagues about some references for industry events, conferences, etc. search online, today we have access to many Online events, webinars, Podcasts, videos, blogs, live sessions across the world to take reference and learn from, irrespective of your location.
  • Traditional form – Find out about the in-person workshops in and around you, if you prefer & value traditional type of training to seek knowledge and gain insights by interacting with an expert. Evaluate the course outline to find out if it is in line with your future career plans.
  • Choose a curriculum that will cater to your present and future needs, scenarios & will show the path of your growth and success. A course that could benefit both, your personal growth as well as will fulfil organizational goals.
  • Employer must ask for a strategy and plan for the next 6 months from the employee after they have completed their workshop or training. How effectively the employee can apply the learnings gained into strategic plans which is implementable and will impact the organization with greater revenues, brand visibility, etc.
  • Share what you learnt – great way is to learn & share, teach others, spread knowledge among your fellow colleagues, peers, friends etc.

We have often heard, “Old is gold” or “Old Habits die hard” and you must be thinking why am I referring to this? That’s because old or traditional form still leads & is most preferred way of gaining knowledge or imparting training in my opinion. Why attending an Interactive, live in-person training will be useful than an online course? Here are a few advantages:

  • Focused approach, less distraction
  • Instant clarification on doubts or Questions
  • Practical learning
  • Peer to peer learning
  • Sharing of experience & to validate what they worked on
  • Real time feedback
  • A mentor during and after the course


Traditional ways of learning, no doubt brings in its own flavors. Having said that, we should not forget that we are living in a Digital world with so many digital platforms available to connect with anybody & everybody from anywhere in the world. Hence, we all say – “it’s such a small world!” 😊 We take the world in our hand and in our pockets every day. Don’t you think we should know our digital world better & make it much more impactful. That’s is what people at Web Marketing Academy do. They impact people’s life and help them build, improve & grow their facet of Digital Marketing Management through a well-designed Course curriculum. They practice & believe in their unique culture, which is a constitution of in-house faculty, Alumni-guest speakers who hold strong knowledge if the subject which is ever evolving.

How a course in WMA will help:

We would love to work with you to design a curriculum that best suits your organization. Talk to Suresh at phone number or send an email to










Why Developers & IT professionals should learn Digital marketing.

Posted by on Dec 14, 2016 in Job Placements at WMA, Resources/Guides | 0 comments

Why Developers & IT professionals should learn Digital marketing.

Why should Developers & IT professionals should learn Digital marketing?

A brief story, I meet a lot developers and recently I met with a friend who is programming in Python and for fun he has developed some tech products but was never aware of how to market it, somehow even graphic designers I meet are compelled with constraints when it comes to combining creativity with critical evaluation and the fusion of both brings out some true magic. Here is why I feel these skills are not difficult to learn and is very handy in practical work life.

Average International Package for Digital Marketing Manager = $ 81K 


Average Saalry for DigitalMarketer

  1. Discrete skills, dominant results

This is no rocket science, let me explain it this way. If there is a developer who knows a bit of marketing he can have less dependency on someone else to explain his product or service to the market. It would be an understatement to say digital marketing can exponentially improve chances of a new or existing product in succeeding to reach out to the right people.

  1. Hey critical thinking, say Hi to creativity

This is tough, the rational mind when it encounters creativity is left skeptical and perplexed for a while as the left brain and the right side need time to weigh down what is correct and funnel down what to listen to. It is the same as weighing between the head and the heart, though if given some time to understand that marketing a product is sometimes not marketing it at all and is a skill mastered by few and executed by fewer. Those that do are nothing short of hitting the tipping point and breaking the ice. You can find out what exactly makes a great digital marketer here

  1. Arrange marriages were never easy

Some people might go bonkers over this but yes it is more or less like an arranged marriage. At first, everything seems difficult and adjusting to a new skill set is tough, though I believe that finding out the point at which both of them merge and can help out each other is important. For example, an inbound marketing skill can help a SAAS product get leads but understanding their Facebook audience and potential LinkedIn customers is so underestimated and reaching out to them is so vital. This is more like direct revenue funnel and through my experience this will never be perfect but it will allow you to reach the right people. Here are 75 Digital marketing tips and tools for startups  

  1. The same Bean bag, different motives

If you are like me, you love writing code/content sitting on a nice bean bag with a cup of coffee, digital marketing provides an opportunity to sell or increase brand awareness digitally, moving away from the traditional mediums of print advertising which was and is still costly. You can pick up digital marketing skills and execute them without having to spend a lot of energy on resources and thus saving up a lot for you or your company. Here is how you can get started in Digital Marketing

Give us a call we would love to talk to you about your career options. Phone : 8792299538 or email us at

Mohak kapadia

Contributor at WMA

Love business class upgrades while flying? That is what digital marketing skills can do to your life if done right!

Posted by on Dec 6, 2016 in Resources/Guides | 0 comments

Love business class upgrades while flying? That is what digital marketing skills can do to your life if done right!

On a recent flight I had the privilege to fly business class and while I was enjoying the great service I was wondering whether there is a way one can figure out if vesting digital marketing skills can prove to be the same for their life. In particular, this friend of mine in US who moved from traditional marketing to digital marketing was literally making 5x the money compared to his previous pay and a whatsapp conversation with him revealed how he found out digital marketing was for him. Here is how you can find out if Digital marketing can prove to be a catalyst for your career.

Digital marketing scope

My business class trip

Disclaimer: Might offend you!

The caffeine test- Does marketing ignite your creative soul?

This is something I ask all my friends before they jump into digital marketing. Are you someone who can understand market psychology and consumer behaviour which actually requires common sense. If so, can you create campaigns and content that would help a business grow and reach out to their potential customers? Digital marketing is not only about knowing the interface and the technical roots but also how you can actually co-work with creative designers, writers and build a campaign that is appealing and lucrative enough to capture attention on digital landscape.

Love for social media- Not as easy as it sounds

This love for social media that I am talking about is different, apart from the amazing selfies that you love to post this point is actually about exploring and making a difference in the digital world where it is overcrowded and there is no cookie cutter for it but if you love the challenge of creating a loyal audience on social media and as a result drive a continuous cycle of brand engagement and you have an affinity to maintain a healthy customer-business relationship on all digital footprints.

Ummm, it’s a Marathon not a sprint!

You love being a long term player and you have a vision for a particular product/service or the company you work with and you know that though online marketing campaigns can spark up some key metrics of a business but not actually turn into revenue directly and you can convince your team it is building up goodwill for the business and will eventually fall into the so called conversion funnel that these amazing CEOs love to hear all the time and are number obsessed. For example- SEO is a continuous process and brings result over a long period of creating great content ( I hear the CEO in background saying that keywords are important, yes they are )

You talk a lot ( At least with yourself if you are an introvert )  

You will have to communicate continuously with so many verticals of a company when you are going to be responsible for digital marketing and you really need to be an effective communicator and also love brainstorming new ideas for campaigns. If you like teamwork and you skip a beat everytime you hear an idea that could be the turning point for a marketing campaign, please go ahead and explore the scope of digital marketing.

Mohak kapadia

Contributor at WMA

Why a Career in Digital Marketing for me was like the perfect date night!

Posted by on Nov 22, 2016 in Resources/Guides | 0 comments

Why a Career in Digital Marketing for me was like the perfect date night!

Why a Career in Digital Marketing for me was like the perfect date night!

Over the years, there has always been an evolution of current needs and the most demanded skill sets in an economy. Digital marketing seems to have a wild run with it. Here are 4 strong enough reasons to think of pursuing a digital marketing career if you want a life that is progressive and also have work that is enjoyable.

  1. In- Demand  

            The jobs that will be created are increasing in number as more and more businesses get online and there is currently a skill gap to fill for this profile. Gearing up for a career wherein the demand is greater than the supply is always a smart move. It is like being the guy with the guitar in a party!

Scope of digital marketing

For display purpose only

  1. No room for boredom!         

           Sometimes it is to good to believe that having a job where you actually want to put in the work and digital marketing is a complete whitespace for anyone who wants to have a creative job. And this blog that I am writing is a perfect  example of it. Here with a cup of coffee trying to let my creativity flow and allow me to write a compelling blog.




Picture Courtesy – DCU & WMA Events

  1. Getting a higher pay!

          For some, this is music to their ears. There is nothing wrong in it as well, everyone wants to have a higher pay for their work. To be a bit technical your work value of an hour can increase four folds given that you go ahead and pursue something specific you love. Here is an interesting survey for salaries





Picture courtesy – DCU & WMA events in Bangalore

  1. Oh wait, you can kickstart your own gig!

           So many career path demands a work experience before you can actually get into starting something of your own. Though digital marketing provides a space that will allow you to start something before you even have set a foot in workplace. Though I would love to point out something which might act as a disclaimer! Not everybody finds this creative and it very much depends on your attitude towards the course and how you build out a skill set suitable to you. Nevertheless, like that dream date I hope this also becomes food for thought and gives you a reason to think of digital marketing.


Mohak kapadia

Contributor at WMA

Why is Video, Live Videos Important for Business?

Posted by on Nov 13, 2016 in Resources/Guides, Videos | 0 comments

The Importance of Videos for Business in India in 2016, 2017

The Current landscape is changing. In todays world everyone prefers a short video than a longer text. Facebook’s algorithm is such that if you upload a video, that video tends to rank well in the news feed eventually reaching a larger audience than text or Image. In this video, we share What is Live Broadcast, Why Live Videos, How Businesses can use Live Videos


Pinterest – Why You should be on Pinterest?

Posted by on Nov 13, 2016 in Resources/Guides | 0 comments

Pinterest 101 – Basics of Pinterest and why your business should be in Pinterest?