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Monthly Workshops

September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Digital Marketing Books in 2016. Social Media

Posted by on Aug 20, 2016 in Podcast, Resources/Guides | 0 comments

Blogs, Books & Websites Every Digital Marketer Should Follow (UPDATED 2016)

Web Marketing Academy Ditial Marketing Blogs and Websites to Follow

Digital Marketing Books to Read in 2016

Question from our Students : What books do I need to read in order to stay updated with the current digital marketing trends ?

Answer: The Internet is a Sea of Information, but here are some hand picked resources that will help you to stay up-to-date with the current marketing trends

Welcome to the 43rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

Prefer Listening. Here is an audio version for you:

Subscribe: iTunes | Android | RSS

  1. Ask Gary Vee Audio Book: http://bit.ly/askgaryaudio.
    Amazon Link: http://www.amazon.in/AskGaryVee-Entrepreneurs-Leadership-Social-Awareness/dp/0062273124/ref=asap_bc?ie=UTF8
  2. Hug Your Haters: http://www.jaybaer.com/hug-your-haters/Amazon Link: http://www.amazon.in/Hug-Your-Haters-Complaints-Customers-ebook/dp/B00Z8VTP5M
  3. Mark Schaefer, Content Code: http://www.amazon.in/The-Content-Code-essential-strategies/dp/0692372334My Interview with Mark Schaefer: https://www.youtube.com/watch?v=8lAO9Z32tKM
    Audio Book: http://www.audible.com/pd/Business/The-Content-Code-Audiobook/B0124F05FS/ref=a_search_c4_1_1_srTtl?qid=1458906078&sr=1-1
  4. Everyone Writes Amazon: http://www.amazon.in/Everybody-Writes-Creating-Ridiculously-Content/dp/1501200607 Audio Book: http://www.audible.com/pd/Business/Everybody-Writes-Audiobook/B00PKOQM76/ref=a_search_c4_1_1_srTtl?qid=1458906114&sr=1-1
  5. Jab Jab Jab Right Hook: http://www.amazon.in/Jab-Right-Hook-Story-Social/dp/006227306X
  6. Content Inc: Audio book: http://www.audible.com/pd/Business/Content-Inc-Audiobook/B015GF23EY/ref=a_search_c4_1_1_srTtl?qid=1458906245&sr=1-1
    Amazon: http://www.amazon.in/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?s=books&ie=UTF8&qid=1458906269&sr=1-1&keywords=content+inc
  7. Resonate: http://www.duarte.com/book/resonate-legacy/
    Amazon  : http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  8. The Mobile Playbook: http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  9. Power Forward: http://www.amazon.in/Power-Forward-My-Presidential-Education/dp/1476763348
  10. Audacity to Win: http://www.amazon.in/Audacity-Win-Obama-Party-Limbaugh/dp/0143118080/ref=sr_1_1?s=books&ie=UTF8&qid=1459179038&sr=1-1&keywords=audacity+to+win

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Drushti

Editor  : Bharani 

Which websites/blogs should I read to get information about Digital Marketing, SEO?

http://www.seomoz.org/blog – Another great resource for search. Watch their White Board Friday  Videos

http://blog.hubspot.com/ – One of the best B2B Search and social media updates. While you are there check out one of the awesome tool, which can grade your website for free: http://marketing.grader.com/

http://www.kaushik.net/avinash/ – For those who don’t know about Avinash, he is the Analytics Guru. Watch his Videos, you will be amazed. And don’t forget his 2 books: Web Analytics 2.0 and Web Analytics an hour a day

http://www.mattcutts.com/blog/ – Matt Cutts, one of our all time favorite, a Google engineer, He also has his videos in Google webmaster central You Tube Channel

http://www.distilled.net/blog/ – SEO Blog

See what others say about WMA India

Want to learn and get certified in Digital Marketing , SEO, Adwords and Analytics ? Talk to us and schedule a consultation with us. We love to talk about our passion (Digital marketing) Give us a call : 9731388721

Corporate Social Media Training in Bangalore 2016

Posted by on Aug 12, 2016 in Podcast, Resources/Guides | 0 comments

We had an amazing 3 day corporate social and digital marketing executive training program for Rittal India Pvt Ltd, Bangalore

The 62nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

In this show, we talk about Why Corporate Digital Marketing Learning is Important Today and How to. A formal digital marketing training for brands and corporates will make a huge difference, equip the team with latest trends, how to’s and keep up with the competitors.

Download the entire show here

Here at Web Marketing Academy we give at least 1-2 corporate digital and social media training for brands including: Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG  | ABB

In this podcast we share what we have learned by giving these training. Examples and How to’s

  • Identify the training objectives from a business stand point, Why your organization needs training
  • Specific outcomes of the training with follow up action items
  • A plan for the next quarter or month or one year
  • How to identify, who needs the training. How interested, passionate are the participants
  • What will be the impact during and after the training
  • How to short list trainers, where to find the right trainers and how to validate their expertise
  • Meeting the trainers, initial meeting, follow up meeting with the participants
  • Are the trainers flexible in terms of participants, days
  • Have a checklist handy before meeting the trainers
  • Communication, clear understanding between the facilitator and trainer
  • Terms and conditions
  • Hand outs, resources, PPT’s
  • Certification
  • The structure of the training, including breaks and schedule
  • Format
  • Internet wi-fi access and co-ordinating with the IT department to get access to social media channels
  • Board rooms, projectors, white board, markers and any other stationary for activities
  • Relationship with the trainers
  • Feedback from the participants and from the trainer

 

Here are the 10 Tips we shared:

  1. Why a formal digital social media training is important?
  2. How should you prepare for the training, pre-plan, Check lists
  3. Risk of getting into digital/social media marketing without a formal training
  4. Why it is relevant and important now
  5. Advantages, Competitors
  6. Understanding the Business objectives, goals and who should take up the training
  7. The target audience
  8. Challenges from a trainers perspective
  9. Best Practices
  10. Difference between a corporate training and Individual training
  11. How do you assess the success or failure for the training
  12. Key Takeaways

Rittal India Pvt Ltd is world’s leading systems provider for enclosures, power distribution, climate control, IT infrastructure and software & services.

The participants were from all sectors including C level from sales, marketing, HR, Finance, project managers, product managers. An interactive, hands-on training with activities, content development and optimization. Thank you team Rittal India for having us there.

Web Marketing Academy Corporate Training Programs: http://www.webmarketingacademy.in/corporate-digital-marketing/

About: Hello, this is Suresh Babu Founder & CEO of Web Marketing Academy Bangalore. Thank you for taking the time to read the article. I would love to connect with you. My number is + 91 9731388721 & my email is suresh@webmarketingacademy.in

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

How to do Off Page #SEO (Link Building) in 2016- AUDIO

Posted by on Aug 4, 2016 in Podcast, Resources/Guides | 0 comments

Ain’t No SEO Power Like High Quality Backlinks  ! (7 tips) Podcast

Listen to the entire show here below. Click on the Play Button

Website traffic, sweet music to the ears of marketers and business owners who employ them. SEO is one of the most powerful tactics that you can use to get quality traffic to your website.Off Page SEO Podcast

Ain’t No SEO Power Like High Quality Backlinks  ! (7 tips)

The 60th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

TIPS:

1) Make sure your social media pages are updated and optimized

2) Join and participate in community discussions and forums

An excellent example is http://clientsfromhell.net/

3) Enlist your business in all important directory websites

4) Write for other websites in your industry

5) Get links from industry peers

6) Get links from influencers

Ninja Outreach

7) How to connect with media?

read more :  Disavow tool

Tools for backlinks

SEOProfiler,

MajesticSEO, ahrefs, Buzzsumo and Moz

Webmaster tool of Google (Search Console), Bing or Yahoo.

 

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

Digital Marketing for CA’s Chartered Accountants in India

Posted by on Jul 10, 2016 in Podcast, Resources/Guides | 0 comments

Scope of Digital Marketing for CA’s Chartered Accountants in India

Listen to the entire show here:

The tax filing season is on and Chartered Accountants have become the in-demand professional again.  CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.

The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

Back on July 1, 2015 (66 th Chartered Accountants Day) Power Minister Piyush Goyal called Chartered Accountants the guardians of financial probity and vital players in the development of the nation. He emphasized on the critical role they play in the capacity of enablers – for businesses, governments, regulators and the stakeholders.

According to The Institute of Chartered Accountants of India (of which most CAs are members), the Chartered Accountant fraternity has grown to more than 2.35 lakh members.

ICAI

The Institute of Chartered Accountants of India was established in 1949 on July 1. It is the national professional accounting body of India that regulates the profession of Chartered Accountancy in India and standardizes accounting and auditing practices.

Do some keyword research on Google, Bing or Yahoo. You can even use a tool like UberSuggest or keywordtool.io to find out what people are searching for.

A big shout out to Vipin and Shalini of VipinShalini Co for giving me time on a busy Sunday. They are a small local agency that caters to startups and small businesses as well as individuals.

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor  : Bharani Dharan

Indian Ad Guru Prahlad Kakkar on Story Telling & Future of E-Commerce in India

Posted by on Jun 23, 2016 in Podcast, Resources/Guides | 0 comments

“Life is a beautiful series of stories if you can tell them with passion and truth, you can touch and change lives” – “Future is going to be amazing where you see yourself surrounded by VR,IoT ” 

At Social Media Week Bangalore, Prahlad Kakkar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.

Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.

Listen to the full episode here:

Story Telling is the heart of every communication and Future of E-commerce in India’

Prahlad Kakkar, the ‘Ad Guru’ who has over 30 years of experience shared his vast knowledge on how to build brands through storytelling. He also talks about his passions and his various entrepreneurial ventures. One needs to make content have human elements for it to connect with people. A brand which is more human can create a great value in the consumer mind. Storytelling does just that. A story is where there is hook, value & emotions. Implementing these would help creating a bond with the audience. Story telling is the best form disseminating information. A good story can make a person feel, absorb it and form a connection.

Prahlad Kakkar’s school PKSBE (Prahlad Kakkar School of Branding and Entrepreneurship)

Ravi Gururaj, Founder & CEO, QikPod is confident about growth of e-commerce companies although there is a little setback with the funding. He believes they will spring back and continue to delivery. It important to leverage social media platform especially for the young companies. Social Media doesn’t always work, but that shouldn’t stop one more using it. It is important to experiment on these new age platforms to see what works for you. Just because some new technology/ platform like bots, snapchat, etc are the ‘IN’ things brands don’t need to jump on it. Brands needs to address if leveraging these medium is helpful for the brands in the first place. It’s important to understand and address which channel does the brand needs to be on. One needs to keep exploring the evolving social media. With new technology progressing things like videos, Virtual Reality, wearables, etc… Social media will be more & more interactive over the years.

Episode 54

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Guest :   Ravi Gururaj and Prahlad Kakar

Host : Suresh and Sejal

Show notes : Madhur

Podcast Manager & Podcast Editor  : Bharani 

Social Intelligence, Women’s role in IBM & Podcasting in India

Posted by on Jun 15, 2016 in Conferences, Resources/Guides | 0 comments

“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”

Social intelligence, Women’s role in IBM & Podcasting in India

Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy. At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing. Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.

IMG_0476At the SMWi Bangalore Sandy shared some great insights on:

1. The importance & benefits of understanding personality, sentiment tone of the customer.

When you understand one’s personality it helps marketing to them better ! how big data and social media come together.

2. The steps to find an authentic influencers are:

a. Topic – Identify which topic, subject or geographical area do you want toconcentrate on.

b. Search – Use at least 3 different tools to find the ideal influencer. Tools likeBuzzsumo, Grouphigh, Traackr, etc.

c. Validate –Research what topics they cover, are they subject matter experts, their followers, etc.

d. Correlate –compare them and understand which one suits best for your brand.

e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.

IMG_0429Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer. Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.

Some podcasts channels mentioned:

Tim Ferries

Seth Godin

TED

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Guest : Sandy Carter and Kiruba Shankar

Host : Suresh & Monica

Editor : Bharani

Show notes : Madhur

Special Thanks : Ankitha & Naintara

FAQ – Social Media Week Bangalore 2016

Posted by on Jun 5, 2016 in Resources/Guides | 0 comments

Social Media Week Bangalore’16 –  FAQ

What is Social Media Week (SMWi)?

Social Media Week is a global confluence of entrepreneurs, industry leaders, influencers and enthusiasts who are driven, affected and steer the social media and tech space. It is a platform where the like-minded share thoughts and discuss how social media is shaping global lifestyles and businesses.

What exactly happens at a SMWi event?

A technologically savvy and socially integrated community comes together to discuss the present and future of social media across different industries.  Experts share unique insights and predications through panel discussions, interactive speaker meets, presentations and debates.

Every SMWi has a global theme, this time it is – ‘The Invisible Hand: Hidden Forces of Technology (and how we can Harness it for Good)’

When and Where?

SMWi Bangalore’16 is taking place on 9th and 10th of June at the Leela Palace. This is followed by events in Nairobi and Bristol. Keep a lookout for global events here.

Why should I be there?

Three simple reasons.

Learn – The latest tools, tips and techniques of virtual media. Grasp on the impending trends of relevant industries from those who have been through it all.

Share – Your thoughts and opinions with the panel and fellow attendees. Make the most of bilateral learning. Speak!

Network – With people from the same or complementary industry and build your network. Lay the groundwork for future business associations or if you simply seek a mentor!

Whether you are starting-up, studying or working for a brand, Virtual Media is a crucial aspect in your field.

I cannot make it for ALL sessions, any recommendations?

Time is a constraint and making it to all sessions might be a challenge. Plan ahead and be there on time for those most relevant to you.

In my opinion the 4 must attend events are:

  • Brand Building through story telling – Prahalad Kakkar (9th)
  • The next thing in Social Media : People Intelligence – Amarpreet  Kalkat (9th)
  •  Is Social Media A Viable Platform For Start-ups To Build Their Brand? – Panel (10th)
  • How Business In India Can Use Snapchat To Create An Impact – Ahmed Aftab Naqvi (10th)

But you could always take a call depending on your interests. Check out the agenda here.

Tell me a bit more. How has Social Media Week evolved?

Social Media Week is owned and operated by New York based Crowdcentric Media. The very first SMW was held in 2012 and it has grown manifold in its since then. In terms of size, it is hosted in 20+ countries across six continents, has 5000+ participating speakers each year and 70,000+ attendees annually.

SMW debuted India in September 2013 @ Mumbai and is hosting its 6th edition in India on June 9th & 10th in Namma Bengaluru.

Who would be there?

You could expect speakers ranging from a diverse array of industries – technology, advertising, healthcare, F & B and travel to name a few. There is also a brief stand up comedy segment by Satish Perumal to lift your mood if all the information gets overwhelming. And of course, there would be many social media enthusiast like you.

Check out the entire list of speakers here.

And register here.

Have any more questions? Please ask us in the comments section below and have them answered!

Catch up with WMA faculty, alumni and students at the event.

Web Marketing Academy is the Knowledge and Podcast Partner for SMWi Bangalore’16.

Digital Marketing Conferences 2016 & Networking tips

Posted by on Apr 4, 2016 in Conferences, Podcast, Resources/Guides | 0 comments

The concept of ‘Real life networking’ has almost withered away and has been replaced with Electronic means and Social Media. Throwback to the good old days when networking meant, looking people in the eye, sharing a hearty handshake and indulging in meaningful conversations. However, there are still instances where you can actually network and build relationships- CONFERENCES.

 

digital marketing conferences

 

To many people, the word ‘Conference’ paints a picture of people suited up, new faces, new experiences, good food and a lot to learn. To some, this might be as exciting as it can be, but to an anointed few, it is nothing short of a nightmare. In this episode of Digital India Podcast for FIR Podcast network, Suresh and Sejal discuss the significance of Networking and also, Suresh shares his experiences on how attending conferences helped him overcome his extreme introversion.

 

Also included-

Digital Marketing Conferences and events to attend in 2016

Attending conferences- All that you need to know about attending conferences and how to make the most of them.

How to make the most of conferences without having to attend them (for the introverts and lazy daisies)

Resources

List of conferences :

http://www.pubcon.com/

http://marketinglandevents.com/smx/

https://moz.com/mozcon

http://www.contentmarketingworld.com/

http://socialmediaweek.org/

http://heroicpublicspeaking.com/

https://www.salesforce.com/form/dreamforce/prereg/

http://mpb2b.marketingprofs.com/new-events/

http://www.inbound.com/

Read more :

http://kristihines.com/business-digital-marketing-conferences-2016/

http://maximizesocialbusiness.com/best-social-media-conferences-2015-16783/

 

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Sejal

Editor : Bharani

Digital Marketing Books 2016 for Every Marketer

Posted by on Mar 30, 2016 in Podcast, Resources/Guides | 0 comments

 Digital Marketing Books to Read in 2016

Question from our Students : What books do I need to read in order to stay updated with the current digital marketing trends ?

Answer: The Internet is a Sea of Information, but here are some hand picked resources that will help you to stay up-to-date with the current marketing trends

Welcome to the 43rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

Subscribe: iTunes | Android | RSS

  1. Ask Gary Vee Audio Book: http://bit.ly/askgaryaudio. Amazon Link: http://www.amazon.in/AskGaryVee-Entrepreneurs-Leadership-Social-Awareness/dp/0062273124/ref=asap_bc?ie=UTF8
  2. Hug Your Haters: http://www.jaybaer.com/hug-your-haters/Amazon Link: http://www.amazon.in/Hug-Your-Haters-Complaints-Customers-ebook/dp/B00Z8VTP5M
  3. Mark Schaefer, Content Code: http://www.amazon.in/The-Content-Code-essential-strategies/dp/0692372334My Interview with Mark Schaefer: https://www.youtube.com/watch?v=8lAO9Z32tKMAudio Book: http://www.audible.com/pd/Business/The-Content-Code-Audiobook/B0124F05FS/ref=a_search_c4_1_1_srTtl?qid=1458906078&sr=1-1
  4. Everyone Writes Amazon: http://www.amazon.in/Everybody-Writes-Creating-Ridiculously-Content/dp/1501200607 Audio Book: http://www.audible.com/pd/Business/Everybody-Writes-Audiobook/B00PKOQM76/ref=a_search_c4_1_1_srTtl?qid=1458906114&sr=1-1
  5. Jab Jab Jab Right Hook: http://www.amazon.in/Jab-Right-Hook-Story-Social/dp/006227306X
  6. Content Inc: Audio book: http://www.audible.com/pd/Business/Content-Inc-Audiobook/B015GF23EY/ref=a_search_c4_1_1_srTtl?qid=1458906245&sr=1-1 Amazon: http://www.amazon.in/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?s=books&ie=UTF8&qid=1458906269&sr=1-1&keywords=content+inc
  7. Resonate: http://www.duarte.com/book/resonate-legacy/ Amazon  : http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  8. The Mobile Playbook: http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  9. Power Forward: http://www.amazon.in/Power-Forward-My-Presidential-Education/dp/1476763348
  10. Audacity to Win: http://www.amazon.in/Audacity-Win-Obama-Party-Limbaugh/dp/0143118080/ref=sr_1_1?s=books&ie=UTF8&qid=1459179038&sr=1-1&keywords=audacity+to+win

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Drushti

Editor  : Bharani 

A $4 Smartphone ? Mobile transforming rural India

Posted by on Feb 25, 2016 in Podcast, Resources/Guides | 0 comments

The phone is called Freedom 251. The Android – 3G – 4inch qHD display – 1GB RAM – 3.2MP rear camera – 0.3mp front camera – 8GB internal memory – 1.3GHZ quad core processor … prrrrettyyyyy good for a Rs. 251 smartphone!

Welcome to the 38th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

Listen to the podcast here:

Cheap Mobiles & Tech Transforming India

The phone comes from the handset marker Ringing Bells and is called Freedom 251.

http://indianexpress.com/article/explained/freedom-251-buy-freedom-251-just-how-cheap-can-a-smartphone-get/

History of mobile in India :

 First cellular call was made in India on July 31st, 1995

http://trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Nov-15.pdf

http://blogs.wsj.com/indiarealtime/2013/09/03/nokia-in-india-a-brief-timeline/

 Back in 2007, Nokia launched seven mobile phones for emerging markets, including two (Nokia’s 1200 and 1208) intended for shared use by families or entire villages.

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Factors contributing to the fast growth :

 Today, in fact, more than 90 percent of Indian mobile subscribers have prepaid plans.  http://www.aspeninstitute.org/policy-work/communications-society/programs-topic/communications-policy/india/cs-joint-roundtable-co

http://trak.in/tags/business/2015/08/12/samsung-micromax-top-smartphone-vendors-india-online-sales-push-growth/

NOKIA Pushing back :

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Points to note :

2015 – In India almost 50% of all smart phones shipped during Q2, 2015 were in the below $100 segment. But there’s also the second hand refurbished market – go to OLX or Quickr,  http://www.quikr.com/0-1000/Mobile-Phones/y149?l=Price

Some interesting stories from innovative domestic phone manufacturers :

Micromax became the first Indian smartphone maker to release Windows Phone 8.1 smartphones. http://tech.firstpost.com/news-analysis/a-four-year-journey-how-micromax-became-indias-leading-mobile-company-228470.html

Many stories here: http://www.thebetterindia.com/16218/8-mobile-phone-ideas-changing-lives-rural-india-mobile4good14/

Challenge for rural women Out of the total 612 million female populations, only 28% own a mobile phone as against 43% men. The gender gap of mobile ownership is as much as 114 million. Among all the regions of the world, South Asia is the weakest in cellphone penetration among women. There are 594 million women in South Asia, or about 72% of all women in the region, who still do not possess a mobile.

http://www.livemint.com/Opinion/DwiRdnamLz6pAKAEZhKaeL/Mobile-phones-empower-women.html

What does the future look like?

  http://www.rmai.in/ejournal/national-international-trend/5-how-smartphones-are-penetrating-deeper-in-rural-india

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