September -2011 OME meet
June 30, 2015 was World Social Media Day. At Web Marketing Academy (WMA), excitement had been building up for days. Dr. Khusbhu Pandya, who started The Social Conclave in 2014 to celebrate the day was heading to Namma Bengaluru this year. WMA joined hands with her to make the event a huge success (And so it turned out to be!).
Like to Listen to some of the Audio Interviews from The Speakers ? Here we go: Interviews from Speakers
The Social Media Conclave (@thesocialconclave, #TSC2015) was a wonderful opportunity for our students – aspiring digital marketers and social media marketers – all pumped up to meet and listen to some of the top influencers in the field, network, learn and build relationships. Our students weren’t going to miss the chance!
Social Media Day begins
For me, the day started with the usual Bangalore traffic. I reached Christ College at 9.30am, headed to the 10th Floor of the MBA building; same place we had the Unlearn Digital Marketing meetup months back. Khushbu was already there with her team and people were trickling in for registrations.
Bangalore’s traffic delayed some of the speakers but that did nothing to dampen the spirit of the audience. Manasi K G, WMA’s podcast lady, communication maestro, trainer and digital marketer started off with a quiz around the digital sphere. I fared no better than the last time but a lot of people in the audience were super informed.
The audience was a mix of Christ University students, WMA students and alumni, digital marketing enthusiasts and practitioners. Accordingly, the speakers addressed topics at higher levels as well as basic.
There was a lot to learn and much to share but on this post, I’m going to stick with key takeaways.
Rohit Varma: How to stay relevant on social?
Rohit shared his own journey in digital marketing and his passion for nature and wildlife photography.
On the social media front, he shared some key points:
- Brands must know how to follow you.
- Customer segmentation is key.
- Current social media implementations suffer from gaps – improper strategy, lack of topical thought leadership and value, consistency of volume, too much or too little marketing.
- The 5Cs & 1A continue to be relevant – Conversations, Context, Communities, Campaigns, Channels and Analytics.
Shakthi Vadakkepat: Social for Good: Making the Change & Being a Change
Creator of TheQuill.in and a social media analyst among other things, Shakthi talked of things close to his heart – social for good. He cited three examples:
- A potato farmer who educated his village on farming methods by getting information from the internet from a computer in a far off place in Kenya.
- Archbishop Desmond Tutu’s 80th birthday celebration in South Africa that Dalai Lama was restricted from attending – they used Google Hangout for a heartwarming session instead, an event that was followed by 8.5 million viewers at the time.
- John Butterill’s nature photo walks that helped a woman suffering from multiple sclerosis rediscover the joy of the forgotten outdoors.
Shakthi pointed out the lack of encouragement for such initiatives in India. People are doing good work and leveraging social but we need to support them in letter and spirit, examples being Tweet for Blood @TBNIND, @BloodDonorsIn, @Ahambhumika, and others.
On the social execution front, his tips included:
- Look for the right things to do.
- Focus on consumer analysis – move to content design – select channel – and get going.
- Use the 140 character limitation of Twitter wisely and creatively.
- For brands that are flamed, face up to mistakes and gather your fans as armor versus adopting a defensive mode. Case in point: Nestle’s Maggi.
Suresh Babu: Social for Humans – The Art of Socializing
What can I say about Suresh that you don’t already know? Suresh shared his life story that included cosmetic surgery at some point of time coz’ no way will I believe that the pictures he shared of his earlier self were real!
He talked of his journey from an introvert inhabitant of Ooty to cook on two cruise lines to cashier in the US to blogger to corporate professional to Founder & CEO of Web Marketing Academy. In his trademark style, he started off by getting everyone on their feet to mingle and network.
I loved one of his questions: “Can you hear me or am I too loud?” The shy Ooty boy has certainly come a long way.
Suresh shared some moments of self-realization and hard-hitting truths:
- the time he was reprimanded by a friend for having an inferiority complex,
- the effort of facing up to stage fear as well as lack of confidence,
- and the joy of receiving appreciation for sharing knowledge to an audience he believed was well above him.
Ritu David: Social Business: Leveraging Social Across the Value Chain
Beauty and brains, and lots of it … that’s Ritu David. She talked so much sense that I became an instant fan. Best of all, she shared key pointers on the application of social media across industries and the criticality of social data in decision making.
Some of her suggestions included:
- For production chain – get employees on a social hive for higher engagement, transparency and participation.
- For HR – connect with candidates on social media and check them out on personal and business pages; look for thought leadership, attitude, and behavior signals.
- For manufacturing – mine product forums for feedback; check out social media networks such as Fiverr.
- For optimization – Use your social data for insights; move offline resources to digital.
- For crisis management – Crowdsource solutions; leverage your fan base for support and ideas; talk about a larger problem in the industry to divert attention from a specific brand.
For me, the main takeaway was to stop focusing on popular social media platforms alone; avenues such as product forums, Quora, blog comment sections, etc., are also important places to engage and convert.
To overcome typical challenges that preempt social media campaigns in board rooms, Ritu suggested using data as your arsenal, showing quantifiable returns, and a pilot run with passionate team members.
Nakul Shenoy: Entertaining Act on Magic of Social Media
Nakul Shenoy’s event was strategically moved to after lunch and it worked! Though Nakul shared some of his insights on social media, and his own life journey that started with LiveJournal.com, the fact that he’s a magician, hypnotist and mind reader pretty much led our expectations.
He had us mesmerized (and freaked out per Manasi) with his mind games – he actually guessed a random word a guy picked up from a random book on a random page! He was able to come up with the name of a place one guy wrote down on a piece of paper in a sealed envelope! We were stupefied and more than just impressed! Hat’s off to you, Nakul!
One thing he said about brand presence on social stays with me: Whether you are there or not, others are going to talk about you.
Ganga Ganapathi: Why does Social for Business have to be so hard?
Ganga Ganapathi, VP at Ogilvy and a most charming lady, handled the tough question of why businesses find social so hard to drive. She talked of:
- Micro-level interactions of choice that define user behavior on social.
- Transference of ownership.
- Need-gap fulfillment.
She discussed the weightage given to Likes vs. Shares (2x) vs. Comments (4x). That led to some debate but the fact stood out: Comments are most valuable to brands because they are stronger signals of engagement and interest.
She also emphasized on how brands must work on building trust, empathy and friendship on social rather than always pitching their products or services. Content is king but conversation is key – is how she summed it up nicely.
Dr. Falguni Vasavada Oza: Data Never Sleeps – A Brands Dream or A Nightmare?
Dr. Falguni from MICA, Ahmedabad took the stage like the seasoned teacher she is, pulling people in with the force of her knowledge, humor, and charisma. She talked about how data never sleeps in a 24×7 virtually connected world brimming with happy and unhappy consumers.
“The world is emotionally fragile” was her take on how brands are able to engage target audiences via videos and other formats that appeal at emotional levels. A case in point was the Salty character from Knorr campaigns. Seriously, you need to see some of the messages on that Facebook page to believe it!
She advocated reinvention of content to keep audiences engaged, without losing the thread of familiarity and comfort – heritage value. “Fascination leads to familiarity which leads to fatigue.” She also talked about the diminishing attention span of millenials – equaling the time it takes for a gold fish to blink! Before you set your stopwatch, it’s in nanoseconds.
She also talked about the social consumer patterns of today:
- Content consumption – anytime, all the time, online and offline.
- Conversations – across platforms, virality, quick and easy access to peers.
- Tokenism – 5 minutes to fame, word of mouth.
- Feedback – instant and immediate, positive and negative.
When it came to revisiting marketing with the 5Ps, her emphasis lay on Pace versus Product, Price, Place and Promotion. Response time is the most important factor that helps brands build and retain relationships with target audiences today.
Prasant Naidu: State of Social Media Marketing 2015 – Undiscussed Cases of India
One of the most awaited speakers, Prasant Naidu took the stage – unassuming and humble, disclaiming any skill in social media. But the stories he shared and the work he does at LightHouseInsights.in were enough to keep people interested despite it being the last event of the day.
He talked about the good and bad aspects of strategies and the attitude of many Indian players to go only with the tested and tried. The playing ground has changed and the smartest innovators are winners. He walked us through the campaign run by brands such as Lenovo, Mountain Dew’s “Naam Bante Hai Risk Se”, Mahindra Gusto, #RCBInsider, #Taxiforsure, and others.
His advice for the social media marketers? “People are very smart. They want real stories of real people. That’s what works.”
The day ended with fragrant eChai in the canteen of Christ University. I took a yellow smiley ball home (don’t know how I came about it but thanks!) and a head full of information and ideas. A day well spent … and I even reached home in record time! How’s that for a splendid end to a splendid day?
Podcasts and sessions with the speakers will be shared soon. Follow WMA at @sureshbabu_ or Facebook for updates.
Monica is a digital marketer, blogger and technical writer. She has helped small businesses with content development for the last 5 years and is now extending the value with online marketing. Her goal is to introduce more businesses to this exciting and profitable marketing medium. She is a regular blogger for WMA.
If you want your voice to be heard on our podcast, all you need to do is email us at firstname.lastname@example.org.
Until next time…have a good one!
digital india podcastwma podcastweb marketing academy podcast
Periscope Your Way to People’s Hearts – A Quick How-to
Periscope is a live video streaming mobile application for iPhone and Android 4.4 and above. It allows you to broadcast live video (real-time) to your followers or the entire world. You can share events and activities as they happen, interact with viewers, and receive hearts (likes)! You can browse other live or recent broadcasts (available for replay for up to 24 hours after the live show), save videos, and follow other broadcasters!
How is Periscope different from other video streaming apps?
Live video streaming is not new. We have apps like Skype, Meerkat and Google Hangout. However, Periscope is integrated with Twitter and is much easier, cleaner to use and manage. The slightly older Meerkat is Periscope’s closest competitor and has a significant user base from its popularity at SXSW 2015. But with Twitter’s clout and financial backing, Periscope could well be the winner.
How to get started on Periscope
Here’s how you get going:
Step 1: Download and install the app: Download the app on your mobile phone from Apple’s
iTunes or Google Play Store on Android smartphones. Install it.
Step 2. Sign up. You can use your Twitter login to sign into Periscope. Periscope will pull your
Twitter bio by default (You can edit it.). Or use your phone number to sign up and then build
your bio. Other things you see on your bio are followers, following, and blocked broadcast
settings. User name can only be changed once.
Step 3. Launch the app. Click on the mobile app icon on your phone.
Step 4. View, broadcast or search. The home screen of the app has four buttons:
The first TV icon takes you to live, featured and recent broadcasts. Tap on the one you
want to watch. Watch and interact. You can chat by tapping “say something”. You can
like the broadcast by tapping on hearts. A left swipe allows you to share the telecast and see the number of viewers.
- The globe button takes you to a zoomable map where you can see live periscope sessions across the globe. You have the option of viewing as Map or List.
- The Live Broadcast button is the one that allows you to take a live video and broadcast simultaneously.
- The People button is where you add people, followers, etc. You can search for:
- featured people (popular, most watched)
- people you are following on Twitter
- most loved people
- specific user names
Step 5. Get ready to periscope: Tapping on the third button will activate your phone’s camera.
- – Give a title to your broadcast.
– Turn on your location (optional).
– Select private or public chat. Everyone can chat or you can choose specific followers to enable chat for.
– And, you can post it to Twitter by enabling the option.
Step 6. Tap on Start Broadcast. And you’re LIVE!
Tips on Periscope
Here are a few other tips that’ll help you get comfortable with Periscope.
On the broadcast
- Keep the broadcast short and interesting from the first 5 seconds. Remember attention spans are getting shorter!
- Make it personal, intriguing and short.
- Make the title of the broadcast compelling as that’s what comes up on lists when people search. Use smileys or other icons to make it interesting.
- Use a headphone to reduce background noise.
Deleting a Periscope broadcast
Go to the broadcast, scroll all the way down and tap Delete Replay.
While watching a broadcast
Tap the + icon to:
- receive push notifications on public broadcasts, follows, invitations to broadcasts
- share other people’s broadcasts with your followers
- chat with viewers
Be social on Periscope
Share broadcasts, appreciate them with hearts, interact with other followers. Be courteous and respectful of others.
And some more tips
- Save broadcasts to camera folder; auto-save is available.
- Once you stop the broadcast, hold it for a few seconds for auto-save to work.
- The first shot of the video (focus) serves as the thumbnail for the broadcast.
- Ask followers or public to share, interact, and answer questions.
- Reply to users one on one when you can.
- Block spammy, rude or pervert users.
- Share broadcasts with specific followers.
- Use symbols in your title to make it funkier.
- Notify followers before going live – on WhatsApp, emails, social media, etc.
- Share the broadcast on other channels.
- Double tap to switch front and rear camera.
- Upload to YouTube
Know the Periscope Community Guidelines
Make sure you don’t violate any community guidelines on Periscope, such as:
- No sexual content
- No violent, illegal content
- Respect all users
- Don’t mislead
- No spam
Check out the guidelines on Periscope.
Who can use Periscope?
Individuals and businesses for fun, work and branding.
How can businesses leverage Periscope?
Here are some ways businesses can use Periscope for:
- Behind the scene shots
- Answering a question
- Making announcements
- Broadcasting an event
- Educating live, like a webinar
- Conducting internal meetings on private broadcasts
- Interviewing experts or customers
- Showcasing their culture
- Giving product demos
- Showing how you solve a problem
- Having customers talk about your brand or offering
- Highlighting employee achievements
Hope you find these tips useful enough to get you started on Periscope right now! Good luck!
If you found this useful, please share it with your friends and family
Vineetha Treesa Thomas is a live wire in the class. Her enthusiasm and the thirst for knowledge sets her apart from the crowd.
She is excellent at co-ordinating & is a good team-player. In this episode she discusses her work experience, her foray into digital marketing and some tips for newbies. Her birthday was just a couple days back (June 16th), so from the Web Marketing Academy, Bangalore team we wish Vineetha a very Happy Birthday and loads of success for her future.
If you want your voice to be heard on our podcast, all you need to do is email us at email@example.com.
Until next time…have a good one!
Digital India on FIR Podcast Network Goes Live Today!
Do you know that Web Marketing Academy has released 26 episodes on its Digital India Podcast since February 2015? Podcasting was an idea that quickly turned into an executable plan with the Flipkart Case Study that many of our digital marketing students participated in. We sent excerpts of the podcast to the FIR Podcast team and they incorporated them into an episode of The Hobson & Holtz Report!
Today is the start of another exciting journey where our very own show “Digital India” is launched on the FIR Podcast Network. We’re proud and happy. And also aware of the responsibility we’re vested with, being the Indian face on digital marketing at FIR.
But together, we can and so we will. We have a strong team at WMA working on ideas, content curation, planning, execution, editing, and final presentation of the podcasts. We have amazing, motivated students and alumni as well as industry influencers contributing to episodes, sharing insights and learning derived from working with industries in the Indian space as well as multi-national companies. All of this comes together in each of our episodes.
Make sure to tune into http://firpodcastnetwork.com/001-hot-spicy-digital-news-from-india/ catch our first episode today, and stay tuned for loads more over coming weeks.
Digital India Podcast is brought to you by Web Marketing Academy:
- Students of WMA
- Staff of WMA
- Manasi – Hosts the weekly updates
- Manjunath – Hosts the students discussions, debate
- Bharani – All the editing and uploads
- Digital Marketing Tips & contributors: Monica, Aveek, Anusha, Somesh & Suresh
The FIRST Digital India episode on FIR
The first Digital India episode on FIR airs today. What are we going to talk about? Well, a lot of things including the huge furor created by the Nestle Maggi debacle and the brand’s attempts at rebuilding trust. Tune in to get fresh insight and opinions on:
- content generation – some cool tips from Suresh
- start-ups in India and how they have spent close to a billion US dollars in the first quarter of this year
- how entrepreneurs in tier II and tier III cities are gaining visibility
- how an Indian start-up in Video Analytics raised 1 million US dollars
What to expect from Digital India Podcast?
Change is the only constant thing in digital marketing, isn’t it? Accordingly, we can’t promise you a fixed set of topics we’ll stick with. However, on a broad scale, the Digital India Podcast will share news and updates, and debate and discuss on issues around:
- Digital marketing in India
- Social media marketing in India
- Success stories from India
- Ecommerce – its evolution and current state
- What’s hot in the digital marketing industry
- B2B and B2C digital marketing strategies
- Reports, statistics and case studies from the Indian subcontinent
- Careers and choices in digital marketing
- … and more
I’d like to thank Neville and Shel for this wonderful opportunity. For those of you who don’t know, Shel Holtz and Neville Hobson are communication professionals who run the weekly For Immediate Release: The Hobson and Holtz Report.
About FIR Podcast Network
In case you are not familiar with the FIR Podcast Network, I recommend you check it out now. It’s one of the best resources for marketers with over 788 podcasts on Branding, PR, Higher Education, LinkedIn and more. The For Immediate Release, the Hobson and Holtz Report has been running since January 2005.
Best thing about podcasts is that you can hear them while you drive, do housework, exercise or wait in queues – an excellent new mode of education for people like me – always stressed for time!
Thirty minutes of podcast nirvana will make you a better digital marketer for sure, I guarantee you that! Don’t miss the chance!
Vignesh has been in Bangalore for over 2 years now and the amount of learning he’s had is significant. He works with a reputable company that deals with International companies.
He started his career as a salesperson and has experienced some great success with LinkedIn. In this episode of the Digital Marketer of the Week, he shares this knowledge, the dos and don’ts of LinkedIn profile. Look out for his no-non-sense approach to creating a LinkedIn profile that will make a positive impact on your careers.
As always, if you would like to be heard, please send us a mail to firstname.lastname@example.org and we will ensure your voice is heard in the buzzing world of internet and social media.
Until next time…have a good one!
Behind the Scenes-Live Broadcast of How we record our Digital India Podcast in Web Marketing Academy
Here’s how we record the Digital India Podcast at Web Marketing Academy Bangalore
Periscope New Feature – June 04, 2015 – Broadcasts in Live Zoomable Map
As of June 04, 2015 Periscope has launched a new feature. Periscope now allows you to explore live broadcasts from around the world on zoomable map.
Tap on the Global section, you can view in map or in the list view. Choose map and you will see the zoomable map, you can see how many users are Periscoping around the world.
Are you Periscoping ? If not it’s time to PERISCOPE now.
To view Web Marketing Academy Live Broadcasts. Follow us here: https://twitter.com/sureshbabu_
Periscope in India. The Future of Live Broadcasting ?
What is Periscope: It’s a Live ( Video Broadcasting )/Video Streaming App. (I will be writing a detailed guide on Periscope – India Specific use cases, examples and How-to’s) Stay tuned. Here is our #Periscope Account:
According to Wikipedia :Periscope is a live video streaming app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein. The startup behind the app was purchased by Twitter for a reported $100 million in March 2015. On March 26, 2015, Twitter officially relaunched the application on iOS under its own App Store account. Later, on May 26, 2015, Periscope was released for Android. Read more Wikipedia
We here at Web Marketing Academy Bangalore started to use Periscope since April 2015 and we see an amazing response and the students at #WMAIndia love it. And they love it when we teach the latest tech and we all experiment it and learn as a team.
Here are some of the screenshots of our #periscope account
How we (Web Marketing Academy Bangalore) use Periscope:
- We started in our Alumni Meet up
- Digital Marketing Classes those who are unable to attend the class
- Private Classes
- Public How to’s on Digital Marketing, Social Media Marketing
- Podcast Behind the Scenes
- Live Classes
- Tips on Digital Marketing
- Sharing our culture
- Students stories
- Pot Luck
- Ask a Question sessions
- How we record and behind the scenes of Podcasting
- Digital marketing discussions in the class
- Social media venue planning
- Birthday parties
- Students Life at Web Marketing Academy
- Twitter chat live broadcast
- CEO talks
One of the fastest and more authentic way of sharing information in Real Time. Periscope is still in the early stages in India, but soon we can see great use of Periscope.
Just want to quickly share this you. Read our other Digital Marketing Social Media guides & Resources and please do share it with others:
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