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Monthly Workshops

September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Indian Ad Guru Prahlad Kakkar on Story Telling & Future of E-Commerce in India

Posted by on Jun 23, 2016 in Podcast, Resources/Guides | 0 comments

“Life is a beautiful series of stories if you can tell them with passion and truth, you can touch and change lives” – “Future is going to be amazing where you see yourself surrounded by VR,IoT ” 

At Social Media Week Bangalore, Prahlad Kakkar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.

Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.

Listen to the full episode here:

Story Telling is the heart of every communication and Future of E-commerce in India’

Prahlad Kakkar, the ‘Ad Guru’ who has over 30 years of experience shared his vast knowledge on how to build brands through storytelling. He also talks about his passions and his various entrepreneurial ventures. One needs to make content have human elements for it to connect with people. A brand which is more human can create a great value in the consumer mind. Storytelling does just that. A story is where there is hook, value & emotions. Implementing these would help creating a bond with the audience. Story telling is the best form disseminating information. A good story can make a person feel, absorb it and form a connection.

Prahlad Kakkar’s school PKSBE (Prahlad Kakkar School of Branding and Entrepreneurship)

Ravi Gururaj, Founder & CEO, QikPod is confident about growth of e-commerce companies although there is a little setback with the funding. He believes they will spring back and continue to delivery. It important to leverage social media platform especially for the young companies. Social Media doesn’t always work, but that shouldn’t stop one more using it. It is important to experiment on these new age platforms to see what works for you. Just because some new technology/ platform like bots, snapchat, etc are the ‘IN’ things brands don’t need to jump on it. Brands needs to address if leveraging these medium is helpful for the brands in the first place. It’s important to understand and address which channel does the brand needs to be on. One needs to keep exploring the evolving social media. With new technology progressing things like videos, Virtual Reality, wearables, etc… Social media will be more & more interactive over the years.

Episode 54

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Guest :   Ravi Gururaj and Prahlad Kakar

Host : Suresh and Sejal

Show notes : Madhur

Podcast Manager & Podcast Editor  : Bharani 

Social Intelligence, Women’s role in IBM & Podcasting in India

Posted by on Jun 15, 2016 in Conferences, Resources/Guides | 0 comments

“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”

Social intelligence, Women’s role in IBM & Podcasting in India

Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy. At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing. Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.

IMG_0476At the SMWi Bangalore Sandy shared some great insights on:

1. The importance & benefits of understanding personality, sentiment tone of the customer.

When you understand one’s personality it helps marketing to them better ! how big data and social media come together.

2. The steps to find an authentic influencers are:

a. Topic – Identify which topic, subject or geographical area do you want toconcentrate on.

b. Search – Use at least 3 different tools to find the ideal influencer. Tools likeBuzzsumo, Grouphigh, Traackr, etc.

c. Validate –Research what topics they cover, are they subject matter experts, their followers, etc.

d. Correlate –compare them and understand which one suits best for your brand.

e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.

IMG_0429Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer. Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.

Some podcasts channels mentioned:

Tim Ferries

Seth Godin

TED

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Guest : Sandy Carter and Kiruba Shankar

Host : Suresh & Monica

Editor : Bharani

Show notes : Madhur

Special Thanks : Ankitha & Naintara

FAQ – Social Media Week Bangalore 2016

Posted by on Jun 5, 2016 in Resources/Guides | 0 comments

Social Media Week Bangalore’16 –  FAQ

What is Social Media Week (SMWi)?

Social Media Week is a global confluence of entrepreneurs, industry leaders, influencers and enthusiasts who are driven, affected and steer the social media and tech space. It is a platform where the like-minded share thoughts and discuss how social media is shaping global lifestyles and businesses.

What exactly happens at a SMWi event?

A technologically savvy and socially integrated community comes together to discuss the present and future of social media across different industries.  Experts share unique insights and predications through panel discussions, interactive speaker meets, presentations and debates.

Every SMWi has a global theme, this time it is – ‘The Invisible Hand: Hidden Forces of Technology (and how we can Harness it for Good)’

When and Where?

SMWi Bangalore’16 is taking place on 9th and 10th of June at the Leela Palace. This is followed by events in Nairobi and Bristol. Keep a lookout for global events here.

Why should I be there?

Three simple reasons.

Learn – The latest tools, tips and techniques of virtual media. Grasp on the impending trends of relevant industries from those who have been through it all.

Share – Your thoughts and opinions with the panel and fellow attendees. Make the most of bilateral learning. Speak!

Network – With people from the same or complementary industry and build your network. Lay the groundwork for future business associations or if you simply seek a mentor!

Whether you are starting-up, studying or working for a brand, Virtual Media is a crucial aspect in your field.

I cannot make it for ALL sessions, any recommendations?

Time is a constraint and making it to all sessions might be a challenge. Plan ahead and be there on time for those most relevant to you.

In my opinion the 4 must attend events are:

  • Brand Building through story telling – Prahalad Kakkar (9th)
  • The next thing in Social Media : People Intelligence – Amarpreet  Kalkat (9th)
  •  Is Social Media A Viable Platform For Start-ups To Build Their Brand? – Panel (10th)
  • How Business In India Can Use Snapchat To Create An Impact – Ahmed Aftab Naqvi (10th)

But you could always take a call depending on your interests. Check out the agenda here.

Tell me a bit more. How has Social Media Week evolved?

Social Media Week is owned and operated by New York based Crowdcentric Media. The very first SMW was held in 2012 and it has grown manifold in its since then. In terms of size, it is hosted in 20+ countries across six continents, has 5000+ participating speakers each year and 70,000+ attendees annually.

SMW debuted India in September 2013 @ Mumbai and is hosting its 6th edition in India on June 9th & 10th in Namma Bengaluru.

Who would be there?

You could expect speakers ranging from a diverse array of industries – technology, advertising, healthcare, F & B and travel to name a few. There is also a brief stand up comedy segment by Satish Perumal to lift your mood if all the information gets overwhelming. And of course, there would be many social media enthusiast like you.

Check out the entire list of speakers here.

And register here.

Have any more questions? Please ask us in the comments section below and have them answered!

Catch up with WMA faculty, alumni and students at the event.

Web Marketing Academy is the Knowledge and Podcast Partner for SMWi Bangalore’16.

Digital Marketing Conferences 2016 & Networking tips

Posted by on Apr 4, 2016 in Conferences, Podcast, Resources/Guides | 0 comments

The concept of ‘Real life networking’ has almost withered away and has been replaced with Electronic means and Social Media. Throwback to the good old days when networking meant, looking people in the eye, sharing a hearty handshake and indulging in meaningful conversations. However, there are still instances where you can actually network and build relationships- CONFERENCES.

 

digital marketing conferences

 

To many people, the word ‘Conference’ paints a picture of people suited up, new faces, new experiences, good food and a lot to learn. To some, this might be as exciting as it can be, but to an anointed few, it is nothing short of a nightmare. In this episode of Digital India Podcast for FIR Podcast network, Suresh and Sejal discuss the significance of Networking and also, Suresh shares his experiences on how attending conferences helped him overcome his extreme introversion.

 

Also included-

Digital Marketing Conferences and events to attend in 2016

Attending conferences- All that you need to know about attending conferences and how to make the most of them.

How to make the most of conferences without having to attend them (for the introverts and lazy daisies)

Resources

List of conferences :

http://www.pubcon.com/

http://marketinglandevents.com/smx/

https://moz.com/mozcon

http://www.contentmarketingworld.com/

http://socialmediaweek.org/

http://heroicpublicspeaking.com/

https://www.salesforce.com/form/dreamforce/prereg/

http://mpb2b.marketingprofs.com/new-events/

http://www.inbound.com/

Read more :

http://kristihines.com/business-digital-marketing-conferences-2016/

http://maximizesocialbusiness.com/best-social-media-conferences-2015-16783/

 

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Sejal

Editor : Bharani

Digital Marketing Books Every Marketer Should Read in 2016

Posted by on Mar 30, 2016 in Podcast, Resources/Guides | 0 comments

 Digital Marketing Books to Read in 2016

Question from our Students : What books do I need to read in order to stay updated with the current digital marketing trends ?

Answer: The Internet is a Sea of Information, but here are some hand picked resources that will help you to stay up-to-date with the current marketing trends

Welcome to the 43rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

Subscribe: iTunes | Android | RSS

  1. Ask Gary Vee Audio Book: http://bit.ly/askgaryaudio. Amazon Link: http://www.amazon.in/AskGaryVee-Entrepreneurs-Leadership-Social-Awareness/dp/0062273124/ref=asap_bc?ie=UTF8
  2. Hug Your Haters: http://www.jaybaer.com/hug-your-haters/Amazon Link: http://www.amazon.in/Hug-Your-Haters-Complaints-Customers-ebook/dp/B00Z8VTP5M
  3. Mark Schaefer, Content Code: http://www.amazon.in/The-Content-Code-essential-strategies/dp/0692372334My Interview with Mark Schaefer: https://www.youtube.com/watch?v=8lAO9Z32tKMAudio Book: http://www.audible.com/pd/Business/The-Content-Code-Audiobook/B0124F05FS/ref=a_search_c4_1_1_srTtl?qid=1458906078&sr=1-1
  4. Everyone Writes Amazon: http://www.amazon.in/Everybody-Writes-Creating-Ridiculously-Content/dp/1501200607 Audio Book: http://www.audible.com/pd/Business/Everybody-Writes-Audiobook/B00PKOQM76/ref=a_search_c4_1_1_srTtl?qid=1458906114&sr=1-1
  5. Jab Jab Jab Right Hook: http://www.amazon.in/Jab-Right-Hook-Story-Social/dp/006227306X
  6. Content Inc: Audio book: http://www.audible.com/pd/Business/Content-Inc-Audiobook/B015GF23EY/ref=a_search_c4_1_1_srTtl?qid=1458906245&sr=1-1 Amazon: http://www.amazon.in/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?s=books&ie=UTF8&qid=1458906269&sr=1-1&keywords=content+inc
  7. Resonate: http://www.duarte.com/book/resonate-legacy/ Amazon  : http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  8. The Mobile Playbook: http://www.amazon.com/gp/product/0470632011?ie=UTF8&tag=slideology-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0470632011
  9. Power Forward: http://www.amazon.in/Power-Forward-My-Presidential-Education/dp/1476763348
  10. Audacity to Win: http://www.amazon.in/Audacity-Win-Obama-Party-Limbaugh/dp/0143118080/ref=sr_1_1?s=books&ie=UTF8&qid=1459179038&sr=1-1&keywords=audacity+to+win

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Drushti

Editor  : Bharani 

A $4 Smartphone ? Mobile transforming rural India

Posted by on Feb 25, 2016 in Podcast, Resources/Guides | 0 comments

The phone is called Freedom 251. The Android – 3G – 4inch qHD display – 1GB RAM – 3.2MP rear camera – 0.3mp front camera – 8GB internal memory – 1.3GHZ quad core processor … prrrrettyyyyy good for a Rs. 251 smartphone!

Welcome to the 38th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

Listen to the podcast here:

Cheap Mobiles & Tech Transforming India

The phone comes from the handset marker Ringing Bells and is called Freedom 251.

http://indianexpress.com/article/explained/freedom-251-buy-freedom-251-just-how-cheap-can-a-smartphone-get/

History of mobile in India :

 First cellular call was made in India on July 31st, 1995

http://trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Nov-15.pdf

http://blogs.wsj.com/indiarealtime/2013/09/03/nokia-in-india-a-brief-timeline/

 Back in 2007, Nokia launched seven mobile phones for emerging markets, including two (Nokia’s 1200 and 1208) intended for shared use by families or entire villages.

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Factors contributing to the fast growth :

 Today, in fact, more than 90 percent of Indian mobile subscribers have prepaid plans.  http://www.aspeninstitute.org/policy-work/communications-society/programs-topic/communications-policy/india/cs-joint-roundtable-co

http://trak.in/tags/business/2015/08/12/samsung-micromax-top-smartphone-vendors-india-online-sales-push-growth/

NOKIA Pushing back :

http://www.mgovworld.org/topstory/nokia-a-launch-of-mobile-phones-for-rural-india-can-boost-m-government-applications-for-grassroots/

Points to note :

2015 – In India almost 50% of all smart phones shipped during Q2, 2015 were in the below $100 segment. But there’s also the second hand refurbished market – go to OLX or Quickr,  http://www.quikr.com/0-1000/Mobile-Phones/y149?l=Price

Some interesting stories from innovative domestic phone manufacturers :

Micromax became the first Indian smartphone maker to release Windows Phone 8.1 smartphones. http://tech.firstpost.com/news-analysis/a-four-year-journey-how-micromax-became-indias-leading-mobile-company-228470.html

Many stories here: http://www.thebetterindia.com/16218/8-mobile-phone-ideas-changing-lives-rural-india-mobile4good14/

Challenge for rural women Out of the total 612 million female populations, only 28% own a mobile phone as against 43% men. The gender gap of mobile ownership is as much as 114 million. Among all the regions of the world, South Asia is the weakest in cellphone penetration among women. There are 594 million women in South Asia, or about 72% of all women in the region, who still do not possess a mobile.

http://www.livemint.com/Opinion/DwiRdnamLz6pAKAEZhKaeL/Mobile-phones-empower-women.html

What does the future look like?

  http://www.rmai.in/ejournal/national-international-trend/5-how-smartphones-are-penetrating-deeper-in-rural-india

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Monica

Editor  : Bharani 

Whatsapp Business Case Studies from India (PODCAST)

Posted by on Feb 23, 2016 in Resources/Guides | 0 comments

WhatsApp had a user base of up to one billion  making it the most globally popular messaging application. While 56% of Internet users in India use WhatsApp every day, 51% use Facebook.

Original article published here: FIR Podcast Network

Welcome to the 37th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

Beginning of 2015, Whatsapp Web was introduced – The messages you send and receive are fully synced between your phone and your computer, and you can see all messages on both devices. Same time, they also introduced the voice calling feature. http://www.livemint.com/Industry/vU55FbKdlz9vIfkxUb0EoL/Facebook-tops-networking-WhatsApp-in-message-apps-in-India.html

Whatsapp Group Chat Limit Increase upto 256 Group Members  http://indianexpress.com/article/technology/social/whatsapp-group-chat-limit-extended-to-256-members/

Ericsson ConsumerLab in their latest report titled Communication in the World of Apps have shared some sizzling numbers: Indian Android OS users are spending 47% of their time on messenger apps which provides free chat and voice; and among these, WhatsApp is the most preferred choice as 98% of the respondents used WhatsApp atleast once in a month. WhatsApp garnered the lion’s share of 98%; Hike had a share of 44%; Facebook Messenger 37%; Google+ Hangout 32% and WeChat 26%.

FEATURES

Regional language support – Hindi, Urdu, Bengali,

TYPES OF BUSINESSES USING WHATSAPP AND FOR WHAT PURPOSE

http://yourstory.com/2015/02/whatsapp-businesses-work/

Startups are using Whatsapp for three major purposes:

 Internal communication

 Customer support  – The Delhi Police last year launched a dedicated helpline powered by WhatsApp: 9910641064. On the launch day, they received more than 23,000 messages and complaints via on this number. The Gujarat State Road Transport Corporation (GSRTC) is providing Volvo bus helpline service through WhatsApp. The service is available for complaints and suggestions from Volvo bus passengers and information related to the buses (91 992 546 6996).)

 Promotion – Bewakoof.com started promotions via Whatsapp, and now they claim to be making 15% of their total sales through the instant messenger.

read more  :

http://economictimes.indiatimes.com/topic/Reliance-Brands

http://yourstory.com/2014/12/spoonjoy/

Chennai takes to WhatsApp to ensure timely attendance of hospital staff  http://economictimes.indiatimes.com/articleshow/50897293.cms?

WHATSAPP STATS IN INDIA VS SIMILAR APPS

With 70 million active users (Nov, 2014), about 10% of the total worldwide users, India is the largest single country in terms of number of users.

As per 2014 reports:

Global – WeChat (468M), Viber (209M), LINE (170M).

http://www.businessinsider.in/The-CEO-of-WhatsApp-explained-why-it-killed-its-subscription-fee/articleshow/50631698.cms

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Monica

Editor  : Bharani 

Content Filter: How to Consume Content That Matters

Posted by on Feb 9, 2016 in Resources/Guides | 0 comments

Content Filter: How to Consume Content That Matters

Content Filter How to Consume Content that Matters

Here’s a common question a lot of our students at Web Marketing Academy ask: “With so much content available online, how do we know what to consume and how much to consume to stay relevant?”. If you have a similar question, this post is for you.

You can’t get away from the fact that there is a lot of content and not enough time. Even if we shortlist only the best content publishers, there’s still too much to consume in the finite 24 hours’ day that involves your juggling a range of other responsibilities as well.

Yet there’s no escaping the fact that digital marketers have to read, listen, watch and experience to stay updated. Time has to be made.

In this post, I’m going to help you come up with a strategy that will keep you updated on what matters. You will learn to:

  1. define your goals and understand why content is important,
  2. know the different content types and formats that will maximize value to your career,
  3. discover relevant content through social media channels,
  4. save great content and keep it ready for reference,
  5. appreciate the timeliness of content and practical application for competitive gain.
  1. Defining Goals

First, we need to take a step back and ask ourselves, “Why?”. Why do we need to consume content? What happens if we don’t? What will we miss out? Is it FOMO (Fear of Missing Out) or is it because if we don’t read, listen, watch we might not be able to do our best in our work and life?

If its just FOMO, the solution is simple. Digital, social media is dynamic. It changes all the time. For example, Facebook images were doing well in 2013, but then came videos. So it’s easy to learn what matters at this moment.

As Gary Vaynerchuck, social media maverick, New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and serial entrepreneur, says, “You will have to create content that works today not in like 1999.”

Search is rapidly changing so when you are ready, you can always learn what is relevant at present. I am not saying, this can be an excuse to not staying up-to-date nor am I encouraging you to stop reading. But if your zeal is based on FOMO, you can get by without investing in content consumption as a discipline. You don’t need this post.

But if your goals are beyond FOMO, keep reading.

What is content?

In the simplest terms, content is information – practical, functional, tactical. Want more definitions? Check out the Top Rank Blog that has 40+ definitions from experts in the industry.

What is Content Marketing?

I’m going to share the definition given by Joe Pulizzi of Content Marketing Institute. “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content Marketing Institute has a great resource on definitions of Content Marketing as well in the Getting Started section.

Mark Schaefer’s popular blog posts on Content Shock is another great read. Link to Content Shock

Discovery Content

  1. How do we discover content?

    Discovery

 

 

 

We discover content through various means, such as:

  • while browsing other websites
  • Facebook updates or other social media channels’ posts
  • native ads on websites
  • references by friends and family
  • search on search engines and social media platforms
  • clickbait Buzzfeed style content (For example, “Here’s How I Lost 85 Pounds In Eight Months Without Going Crazy”)

Examples of discovery content

  • 12 ways you’re sabotaging your career without even realizingBusiness Insider via LinkedIn
  • Content marketing is so last yearLinkedIn Pulse, Peter Himler
  • 5 Trends that will Impact Social Media Marketing Strategy for Enterprises in 2016Social Media Today

Is discovery content useful?

When I have time, discovery content can be useful. At the same time, you will come across spam and tricky headlines too.

What to do with discovery content?

Keep your goal in mind. Whenever you read something, ask yourself, “Is this going to help me achieve my goal?”. Maybe you have mini goals. If the content helps fulfill your mini goal, it’s good.

Sometimes discovery content is good to know but not necessarily useful. If you come across some amazing content in discovery content, tag it for the next phase – bookmarkable content.

If you think the content you’re reading is not really productive, drop it. Don’t waste time.

             2. Bookmarkable content

 

THE NEW YOU2

 

 

 

Simply put, this is content you either bookmark or download to read when you have more time.

Examples of Bookmarkable Content

What to do with bookmarkable content?

Bookmarkable content is useful and evergreen. You can read it anytime and it will always inspire. Should you spend time on it, you will learn. You will improve your skills and whenever you need some guidance, you can use this content for reference.

How much time should you spend?

In my opinion, there is no specific time period, but spending at least an hour on bookmarkable content will be a good start.

3. Timely Content

 

THE NEW YOU3

 

 

 

 

Timely content is perhaps the most useful of all content types. Why?

  • You actively search when the need arises
  • This is content that matters now, at this moment
  • It directly helps you do your job efficiently
  • Enhances your career
  • Adds a skill set
  • Makes you smarter
  • Helps you stay on top of whats happening
  • Makes you the go-to person for that specific skill

Examples of timely content

What to do with timely content?

We are actively seeking these types of content, to use it as and when required. But the question is with so much content, how do you know if the content you’re consuming is the right one? Today everyone writes but there may/may not be strict editorial and reality checks.

Here are some tips to validate & filter content:

  • Know the author’s reputation. Is he/she an authority on that topic?
  • Is the content from a well-known company?
  • Check the popularity of the article – who is commenting, sharing and talking about it.
  • Ask experts – Quora, LinkedIn Pulse & Groups are great places to ask.
  • Attend well-known industry conferences. If you can’t attend, follow the live blogs. For example: SMX East PubCon Live Blog and Speaking Schedule.
  • Look for the author’s reference in media.
  • Check for any interviews or if the author is featured in TV, newspaper, or magazines.
  • Official blogs are the number one resource to find the right information.
  • Check if the content is recommended by any industry associations.
  • Is the author writing for well known online media like Inc., Forbes, Wall Street Journal?
  • Another way to get information on the author is to follow her/his LinkedIn, Facebook page.

There you have it. Define your goals, categorize the content and give it time and attention as needed.

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Digital & Social media blogs; event and conferences to follow in 2016

Conferences

  1. Social Media World
  2. Content Marketing World
  3. Inbound
  4. SMX
  5. PubCon
  6. Brighton SEO
  7. Clickz

Search (SEO)

  1. Google Official Webmaster Central Blog
  2. Search Engine Land
  3. Moz
  4. Search Engine Journal
  5. Distilled
  6. Search Engine Journal
  7. Google Webmaster Central YouTube Channel
  8. Top Rank Blog
  9. SEO by The Sea (Google Patent)
  10. Matt Cutts
  11. John Muellers Google + Hangout Sessions:
  12. Bruce Clay
  13. Kissmetrics

SEM (PPC)/Google AdWords

  1. Google Inside Adwords blog
  2. PPC blog
  3. Wordstream
  4. Certified Knowledge
  5. Simply Business

Content

  1. Content Marketing Institute
  2. Copyblogger
  3. Problogger
  4. MarketingProfs – Ann Handley
  5. Grow – Mark Schaefer
  6. Hubspot
  7. Convince and Convert
  8. Online Marketing Blog
  9. Brian Solis
  10. Contently

Social Media

  1. Social Media Examiner
  2. Social Media B2B
  3. Social Media Today
  4. Gary Vaynerchuck
  5. Amy Porterfield
  6. Jay Baer
  7. Chris Brogan
  8. Six Pixels of Separation
  9. Jeff Bullas
  10. Mari Smith
  11. Amy Savvy Sexy Social
  12. Marcus Sheridan
  13. LinkedIn Blog
  14. Facebook Newsroom
  15. Twitter blog
  16. Instgram blog
  17. Snapchat blog
  18. Pinterest blog

Mobile

  1. Think with Google
  2. ZMOT
  3. Cindy Crum
  4. mobilemarketingmagazine.com

Email Marketing

  1. Marketo
  2. Hubspot
  3. Chris Brogan
  4. Scott Monty
  5. Mail Chimp blogs & resources
  6. Aweber blog

Web Analytics

  1. Google Analtyics blog
  2. Google Analytics YouTube channel
  3. Avinash Kaushik

India Specific Blogs

  1. Lighthouse Insights
  2. IAMAI
  3. Social Samosa
  4. Mashable India

Affiliate Marketing

  1. CJ blog
  2. Clickbank blog
  3. Shoemoney

Similar blog post:

About the Author:

Suresh Babu is the Founder and CEO of  Web Marketing Academy (WMA), Bangalore which offers certification courses in digital marketing. The institute trains students, professionals & corporate personnel.

Find more guides on the WMA blog.
Email: suresh@webmarketingacademy.in
Linkedin: linkedin.com/in/sureshbabutr

10 Amazing Podcasts for Modern Digital Marketing Newbies

Posted by on Feb 3, 2016 in Podcast, Resources/Guides | 0 comments

10 Amazing Podcasts for Modern Digital Marketing Newbies 

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10 AWESOME

I get these questions all the time. What is a podcast? How do I listen to podcasts? What are the right podcasts for a newbie like me in digital marketing?

In this article I’m going to address your questions and share a list of podcasts that’ll make a real impact on your digital marketing journey, especially if you’re a beginner. These are popular podcasts, each being special and unique.

Why listen to podcasts?

Here’s why:

  • You save a lot of time. Just like listening to music, you can listen to shows and multitask; unlike video that requires you sit in front of a screen.
  • You can listen in on your mobile, while driving or working.
  • You get exclusive content through podcasts.

How to listen to podcasts?

A podcast is a show with multiple episodes. They are often not found in sequence so you need look at the title and show notes (summary of key points discussed in the podcast in text format. Then you can:

  • subscribe to the podcast through your iPhone Podcast app, iTunes, or any other app such as Podcast Republic, Stitcher, etc., and hit Play or
  • listen on your computer by clicking on the play button on the podcast website or
  • download the podcast on your device and listen later or
  • listen via a RSS feed (if made available).

10 Podcasts for Digital Marketing Beginners

These podcasts are for those who haven’t listened to any podcasts before and are just getting started in Digital Marketing.

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1. Social Media Examiner : Social Media Examiner offers two FREE audio podcasts to help boost your marketing skills and keep you up-to-date with the ever-changing world of social media.

Why we picked Social Media Examiner:

• Michael Stelzner is a long time social media practitioner and well known in the Industry.

• Social Media Marketing Podcast is a 45 minutes’ weekly show where Michael interviews experts.

• You get solid takeaways from each of his shows on Facebook, blogging, LinkedIn, Instagram, you name it – everything is available.

To subscribe:

Click here to subscribe via iTunes.

Click here to subscribe via RSS (non-iTunes feed).

• You can also subscribe via StitcherSoundCloud and Blackberry.

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2.  The $100 MBA ShowThis show is about FREE 10-minute daily business lessons. It was iTunes Best of 2014 podcast.

Why we picked $ 100 MBA Show:

• It has short, to-the-point how-tos on very relevant topics.

• Includes interviews from experts on a range of specific topics.

Here’s how to subscribe:

• Subscribe via iTunes: http://apple.co/1nW3gga

• Listen Sound Cloud: http://bit.ly/1KPcmAn

• More options: http://100mba.net/show/#subscribe

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3.  WebmasterRadio.fmThis is a 24 hour FM radio show dedicated to digital marketing, social media, search marketing, affiliate marketing and more. It’s been on since 2005 and is an all in one resource for modern marketers.

Why we picked WebmasterRadio.fm:

• It’s a network/directory for digital & social media marketers.

• You can select your own interest from SEO, Affiliate marketing, Conferences, search marketing

Here’s how to subscribe:

• Subscribe via iTunes: http://apple.co/1UzHjOm

• RSS Feed: http://www2.webmasterradio.fm/feed/

• More options: http://www2.webmasterradio.fm/

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4. ProBlogger PodcastDarren Rowse is a full time blogger since 2002, making a living from this new and dynamic medium from blogs like Digital Photography School. Darren is also an author and speaker.

Why we picked Problogger Podcast:

• Darren’s recent series was 31 Days to Build a Better Blog Workbook. He released one podcast a day for 31 days to guide people on building a better blog.

• This show is like a curriculum with specific challenges in each episode, clear, easy to understand.

• Anyone can listen and most importantly implement in their day to day work.

• Apart from podcasts, Problogger is a great resource for blogging, content and digital marketing.

To subscribe:

• Listen on your mobile/computer: http://bit.ly/1JRrWQW

• Subscribe via iTunes: http://apple.co/1SkaZ4A

• Subscribe via Stitcher: http://bit.ly/1WUGz83

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5. Content Marketing PodcastIn the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it’s important, and how to put it to work attracting and retaining customers for your business. It’s a weekly show that runs for 20-30 minutes.

Why we picked Content Marketing:

• Focuses on one topic on quality content creation or strategy every week.

• Includes simple step by step instructions or insights.

• Comes with latest news snippets around social media tools, etc., every week.

Here’s how to subscribe:

• Stitcher : http://bit.ly/1PIF1Im

• Subscribe via iTunes: http://apple.co/1QPK66W

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6. Online Marketing Made Easy : An expert in Facebook marketing and an online entrepreneur, Amy Porterfield’s podcast is both instructional and inspirational. It is a weekly podcast that includes detailed step by step how-tos for Facebook.Amy has co-authored the book “Facebook Marketing All in One for Dummies” in which she shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies.

Why we picked Amy Porterfield’s podcast:

• Focused on one topic around Facebook marketing.

• Detailed, easy to understand.

• Every show there are several takeaways especially when she interviews others.

Here’s how to subscribe:

• Stitcher: http://bit.ly/1QAe50P

• Subscribe via iTunes: http://apple.co/1PNlOeN

 

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7. Manager Tools PodcastManager Tools is a free weekly podcast designed to give managers and individual contributors actionable recommendations to further their careers. Michael Auzenne and Mark Horstman have been podcasting since 2005.

Why we picked Manager Tools podcast:

• Not only relevant to Digital Marketers, anyone can listen.

• Has step by step guides.

• Offers specific tips like How to Prepare Your Resume (Your Resume Stinks!)

Here’s how to subscribe:

• Google play: http://bit.ly/1TuS99T

• Apple iTunes: http://apple.co/1KPcBeH

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8. Career Tools PodcastThis podcast comes from Manager Tools.

Why we picked Career Tools podcast:• Useful for anyone.

• From etiquette to interviews, meetings, resume, everything to improve your career.

• Up-to-date topics.

• Additional subscription available.

Here’s how to subscribe:

• Google Play: http://bit.ly/1TuS99T

• Apple iTunes: http://apple.co/1KPcBeH

• Website: https://www.manager-tools.com/all-podcasts?field_content_domain_tid=4

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9. LinkedIn Speaker Series (NEW)The LinkedIn Speaker Series is a series of expert talks (video and audio) given by thought leaders for the LinkedIn employees. The talks are now available as a podcast and for free!

Why we picked LinkedIn Speaker Series podcast:

• Access to powerful thought leaders in the industry.

• Topics include Leadership, Motivational, Entrepreneurship, Employment.

• Officially produced by LinkedIn.

• Bonus: They also have a YouTube channel.

Here’s how to subscribe:

• Apple iTunes: http://apple.co/200XsOr

• Website: https://speakers.linkedin.com/

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10. HBR Idea CastThis is a weekly 20-25 minutes’ podcast featuring the leading thinkers in business and management from Harvard Business Review.

Why we picked HBR Idea Cast

• Widens your thoughts by listening to leading thinkers.

• Short and meaningful Interviews.

• Bonus: They also have a YouTube channel.

Here’s how to subscribe:

• Stitcher: http://www.stitcher.com/podcast/hbr-ideacast

• Apple iTunes: http://apple.co/1QPKr9I

• Sound Cloud: https://soundcloud.com/hbrideacast

• Best of Idea Cast: https://hbr.org/2014/04/best-of-the-ideacast

Some Bonus Podcasts

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11. Digital India Podcast – This is a weekly show produced by us, Web Marketing Academy, on latest trends, career tips, and more in digital marketing in India.Here’s how to subscribe:

• Apple iTunes: http://apple.co/1nFUbIs

• Stitcher: http://bit.ly/1WUHfKA

12. FIR Podcast Network – This is an excellent place to visit for Marketing, PR and Communication professionals. One of the shows here is the Digital India Podcast for the global audience.

Why you should listen:

• Produced by students, staff of Web Marketing India (Disclaimer).

• Indian flavor in each of the episodes.

• Latest Digital Marketing news included.

• Available in Some Regional languages (Malayalam).

• Specific podcasts like 53 Digital Marketing Job Interview questions.

Here’s how to subscribe:

• Android: http://bit.ly/1QAefoS

• Apple iTunes: http://apple.co/200XBBm

There you are. That’s enough to get you started. Once you start listening to podcasts, you may find the experience highly engaging and addictive. Here’s to an addiction that’s a tonic to your mind! Enjoy!

If you like this blog post, please do share it with your friends and family

FIR Podcast Episode#31: The Rise of Women Entrepreneurs in India – Behind the Scene Research

Posted by on Feb 3, 2016 in Podcast, Resources/Guides | 0 comments

FIR Podcast Episode#31: The Rise of Women Entrepreneurs in India – Behind the Scene Research

Hello and greetings to one and all as we start the year of 2016! The first topic we picked up for this year will be a talking point through the months to follow. This is my belief and all the signals we’ve picked up in 2014 support it.

On this week’s Digital India podcast episode for FIR Podcast Network, Suresh and I discuss how the startup world is seeing many women rise up to their potential as innovative entrepreneurs, the challenges that face Indian women when it comes to following ambitious career paths, the changes in the investor space to support women run businesses, and the avenues available for women to train on entrepreneurship, be mentored and raise funds.

Listen to the podcast here.

Here is the background research for the discussion on women entrepreneurs in India.

Signals indicating the rise of women entrepreneurs in India

2015 has been a big year for entrepreneurs. That’s not news. But there was a sharp rise in:

  • the number of women as founders of startups,
  • funding of various women run businesses by global and national investors,
  • women becoming angel investors,
  • women not accepting social givens and chalking new paths,
  • and support groups and forums for women focused companies.

In fact, NASSCOM had many women founder-specific sessions in the last year.

From the article India sees more women entrepreneurs build start-ups on SmartInvestor.in:

“In 2015, several women-run start-ups such as LimeRoad, Kaaryah, Zivame, CashKaro, media tech companies like YourStory and POPxo and women-only job portal Sheroes have attracted investor attention and are scaling business significantly.

“Now, very encouragingly, women are not considering themselves to be any different from men as far entrepreneurship is considered. This is a huge change. There are more and more women stepping out,” said Nidhi Agarwal, founder of Kaaryah, a fashion portal for women’s wear that raised money from Tata Sons Chairman Emeritus Ratan Tata in June.

“Now, women are more into technology than in the previous years. Digital media has also empowered them a lot more to come into entrepreneurship,” said Swati Bhargava, co-founder of cashback and coupons website CashKaro.com.”

Indian startups raised over $5 billion (Rs 32,500 crore) in 2015 versus less than half in 2014, per a report on Startups by NASSCOM in October 2015. There was a 50 per cent increase in women entrepreneurs compared to last year and 9 percent of women founders were less than 35 years old.

Some of the women entrepreneurs in India

The list is long and inspiring.

  • Minnat Lalpuria Rao, setting up 7Vachan, a wedding-solutions provider in Mumbai in 2013. Rao organized 150 weddings in 2013, based almost solely on word-of mouth and in 2014 she thinks she can piece together 1,000.
  • Richa Kar, founded Zivame, online lingerie store, in 2011 when she was 33 years old.
  • Priya Maheshwari, started properji.com, an online real estate portal in 2013 with an intial investment of 10L.
  • Liya Verghese and HarshaThachery, founders of MasalaBox, a marketplace that connects home chefs with customers.
  • LimeRoad, Kaaryah, Zivame, CashKaro, media tech companies like YourStory and POPxo and women-only job portal Sheroes– all founded and run by women.

Get a more comprehensive list here: The definitive list of women entrepreneurs in India.

And here’s a mention from the rural corners of India from Women entrepreneurs flourish: Meet 4 young start-up divas determined to succeed:

In some parts of the country entrepreneurial women are making waves. For example, in the arid regions of Latur and Osmanabad in Maharashtra, women are leading the charge at organizations such as Swayam Shikshan Prayog, which is building networks of rural businesses. Here, women are handpicked to sell products such as gas stoves and the best ones given charge of a region to manage.

Challenges for women to walk the entrepreneurial path in India

The rise of women entrepreneurs in 2015 is an encouraging trend. But there’s a lot of ground to cover yet. Women still constitute about 10% of the total entrepreneurs in India.

  • According to the Economic Times, as of 2012, women students at IITs had doubled to 11 percent in five years and their numbers at two B-schools – ISB-Hyderabad (29 percent) and IIM-Kozhikode (36 percent) – were inching closer to Harvard Business School (39 percent). Other IIMs are lagging though. IIM-Calcutta has only seven percent women in the class of 2013 and IIM-Ahmadabad only 10.9 percent.
  • Ankita Vashishta of SAHA, India’s first women’s venture capital fund says investors ask sensitive questions to women that areo therwise not asked – future of business of woman gets married or has children, etc.
  • Women have traditionally lesser access to capital to fund their businesses- only 26% of women in India have bank accounts compared with 100% in developed markets.
  • There is a huge lack of women-centric avenues in smaller cities and towns.

The world agrees women have an edge

According to the Forbes article Why India needs more women entrepreneurs:

  • women control the vast majority of household spending & are more likely to better understand customer perspective
  • are often better at building long-term relationships than men (with employees, customers, suppliers, shareholders, government, etc.)
  • women bring different ideas to the table

A Dow Jones study called Women at the Wheel: Do Female Executives Drive Startup Success? offers interesting conclusions:

  • The overall median proportion of female executives in successful companies is 7.1 percent, compared to 3.1 percent at unsuccessful companies.
  • A company’s odds of success increase with female executives at the VP and director levels.
  • Statistically significant evidence shows that there is dependence between a company having female executives and its success.

Additionally, Catalyst’s report on The Bottom Line: Connecting Corporate Performance and Gender Diversity (based on studies of US-headquartered venture funded and public companies) shares the following findings:

  • Companies with the highest representation of women on their top management teams experienced better financial performance than companies with the lowest women’s representation.
  •  This finding holds for both financial measures analysed: Return on Equity (ROE), which is 35 percent higher, and Total Return to Shareholders (TRS), which is 34 percent higher.

Opportunities accessible to potential & present women entrepreneurs in India today

The allocation of Rs 200-crore budget by the Modi government towards the empowerment of women was welcome news. Women entrepreneurs can also look at:

  • exclusive women business funding organizations such as SAHA  which also offers mentorship and active participation of the investors in the funded company; SAHA is India’s first SEBI approved, women’s venture capital fund
  • support organizations such as Federation of Indian Women Entrepreneurs
  • women entrepreneur-focused investors (Golden Seeds India edition & Calvert Foundation’s Women Investing in Women Initiative)
  • development programs for women entrepreneurs – NSCREL (IIMB), Wadwani Foundation, etc.
  • Goldman Sachs 10,000 Women Entrepreneurs Program, a five-year programme in partnership with ISB to aid the development of women entrepreneurs; in 2014,  saw over 1,300 attendees in total

If you have an entrepreneurial idea in your mind, the environment in 2016 is conducive to your growth. Don’t miss the opportunity. Dive in!

About Monica

Monica is a digital marketer, blogger and technical writer. She’s helped small businesses with content strategy and development since 6+ years and is now extending the value with online marketing. Her goal is to introduce more businesses to this exciting and profitable marketing medium. She is a regular blogger for WMA. Connect with her on Linkedin or Twitter for digital marketing assistance or to say hello!