September -2011 OME meet
Early Monday morning, a couple with their son came down to my office at the academy. The boy’s name was Sujith. Sujith’s family was from Pune and Hindi speaking, not my forte. They were here to understand how digital marketing could help Sujith. Sujith was struggling with his language but got by. I called in a staff member to translate and we conversed for about half an hour.
Sujith enrolled in our digital marketing course, is part of a live project today, near the end of his course, and steps ahead of where he used to be. Talk to him today, and you see a confident youth with a passion for digital marketing.
What I want to talk about now is a result of a question Sujith asked me last week, “Where can I get a degree in digital marketing in India?”
Unfortunately, not many universities offer a degree in digital marketing yet. There are several reasons for it which we’ll get into shortly. But first let’s see the state of digital marketing in India today.
The State of digital marketing in India
- Last year saw the Great Online Shopping Festival – a huge success!
- Digital Advertising spend in 2014went up and how! Digital Ad spend on mobile devices is 14% and 86% on desktop PCs and laptops. Although traditional media still holds strong ground in the Indian Ad Space, Digital Advertising is catching up fast and is expected to overtake traditional media within the next 5 -10 years. Check out the Digital Marketing Trends 2014 recap.
- Digital marketing is forecasted to create 1.5 lakh jobs by 2016. According to Times of India, “As per Randstad India estimates, the starting salary for digital marketing professionals is in the range of Rs 4.5-5.5 lakh.”(But that’s open for debate!)
- According to Economic Times, a digital marketer’s payranges from Rs. 1.5-2.5 crore – Rs. 1-4 lakh at the entry level; at the senior level, over Rs 50 lakh.
Clearly, digital marketing’s here to stay. What’s even more exciting is that this is just the beginning!
Challenges in the digital marketing space
- Demand & Supply: The market is in dire need of skilled professionals but there’s a shortage of talent. Digital marketing is not part of the curriculum in today’s MBA or Marketing programs. India needs to host, drive and participate in more digital marketing conferences, meet ups, and seminars.
Some upcoming digital marketing events:
I wrote an article in Jan 2013 on this gap in B-schools. It’s high time digital marketing is made part of the curriculum. You won’t become a digital marketer in a day but if you start now, you’ll be much better placed in the next 5 years when everyone will get into this space. By then, you’ll be managing a team or even be the VP of Digital Marketing. It all starts with you.
Here are some resources for you to get started: http://goo.gl/mfIdkR
- Digital Marketing Education: Despite demand, why is there are no Masters in Digital Marketing? Why is digital marketing not even taught in MBA? It took me almost 3 years of lobbying to get Digital Marketing part of the syllabus at Christ University. The challenges were many – regulations, board, internal challenges, etc.
But teaching and getting work done are two different skill sets. That’s one of the reasons we conduct monthly meet ups and encourage the Online Marketing Enthusiast Community members to volunteer to speak and educate while we train them. Still, it’s a big challenge. (Disclaimer: I am the Founder of OME Community.)
I hope more enthusiasts will volunteer to speak at the events and that more universities will bring in industry leaders to interact with students on a regular basis. If you are a student, volunteer to organize digital marketing events in your college. I’ll be happy to pitch in or at least connect you with the right people who’ll be glad to come and share their expertise. And if you are a Digital Marketing Practitioner, we would love to connect with you and have you speak in some of the events and Universities. Please email me firstname.lastname@example.org Stay tuned for this month’s event.
- Digital Marketing Conferences: Unlike other countries, we don’t see many events, conferences around this topic. There are a few conferences happening in and around India but most of the speakers are self promotional. Very few speakers give away their expertise.
If you get a chance to attend sessions from Kiruba Shankar, Amit Agarwal, Ashwin Ramesh, they are some of the best. Will share a more exhaustive list soon.
Hat Tip: “ Go to these events to network with like minded people” One simple thing to do is to shake hands and introduce your self. It’s hard but that’s a good start
The HOPE for digital marketing
There are challenges, yes. But whoever overcomes them will be successful; after that, it’s life. There is plenty of opportunity for anyone who has the will to learn digital marketing. Here’s a quick guide on how to get started:
- Stay current, dedicate time: Just like any other skill, dedicate the time to update yourself in digital marketing.
- Spend time on verified resources: Dedicate at least 1 hour a day. Start with this breakup then find your mojo!
- 15 Minutes –http://www.socialmediaexaminer.com/
- 15 Minutes –http://blog.hubspot.com/
- 10 Minutes –http://lighthouseinsights.in/
- 10 Minutes –http://yourstory.com or Mashable – http://mashable.com/
- 10 minutes – WMA Blog: http://goo.gl/mfIdkR & Facebook page https://www.facebook.com/webmarketingacademy
- Participate in digital marketing events:
- OME Community: https://www.facebook.com/groups/omecommunity/
- Head Start: http://www.meetup.com/Headstart-Bangalore/
- SEMPO: https://www.facebook.com/groups/sempo/
- Find a digital marketing mentor: It’s not easy to find a mentor but if you are in Bangalore, walk into our office. Talk to our staff and students, someone would love to mentor you. Give a call to Manasi (8792299538) and mention this post, she will put you in touch with the right people.
- Watch this video, my personal recommendation: http://on.ted.com/Cuddy
- Listen to Digital marketing Podcasts including our Weekly digital marketing update athttp://www.digitalindiapodcast.com/.
Other digital marketing podcasts to listen to: http://goo.gl/vFR5Z
And finally, watch this video of Sujith:https://youtu.be/PYkN7-O98kE?t=7m4s. The struggling boy of yesterday is a qualified digital marketing professional with knowledge of SEO, Google AdWords, social media marketing, and more. He is a certified Google Adwords Professional, working on Facebook certification. He blogs and uses LinkedIn on a regular basis.
If you are serious about a career in digital marketing, give us a call or walk into our office. We would love to help you out.
Please note: We have people on a waiting list for about 2 months. If you’d like to enroll for the month of June or July 2015, please talk to Anusha (8792299548) or email: suresh@webmarketingacademy.
In this week we interview Parijat Preetam who is at the end of the training course at WMA. He is passionate about Digital Marketing and believes in practice.
Parijat Preetam comes from a business family background. He’s currently pursuing BBA. His family has been into educational consultancy and home management from the beginning. But through his brother’s guidance he’s now into Digital Marketing. He liked the SEO and ranking on page one is his favourite topic within Digital Marketing.
Preetam intends to start digital marketing agency. He intends to help start-ups with their digital marketing efforts.
Preetam is an avid Steve Jobs fans, he shares a Jobs quote about perseverance. His passion comes through the tone of voice – for sure…
Listen to this passionate podcast with Preetam..
In this week’s Digital Marketer of the Week, Sajeesh Radhakrishnan, an alumnus of WMA shares his journey in the world of Digital Marketing!
This is a story of passion, hard work and success. Sajeesh, our Digital Marketer of Week shares his struggles, pain, efforts and the success. He is still on the move.
Sajeesh Radhakrishnan comes with varied experiences including entrepreneurship. His foray into Digital Marketing started with his interest in SEO.
He joined Web Marketing Academy and learnt the intricacy of Digital Marketing. In less than 2.5 years, he became the head of digital marketing and is going strong as we speak.
Initial introduction by Anusha, WMA fact & editing by Bharani.
Check out podcast and share your views. Also, if you would like to be interviewed on our podcast please mail us at email@example.com
Enjoy the podcast, brought to you by Team WMA, Bangalore!!
Marketer Indranil Deb has been into market research. He shares his views on how creativity coupled with Digital Marketing can be valuable.
Indranil Deb is from UP moved to Bangalore in 2000. An Engineering graduate, he’s worked in the field of Market Research for over 8 years. Exposed to Twitter in previous job in 2009, did primary market and syndicated research. He learned the nuances of Twitter. He realized that the CXOs were more vocal on social media. This affinity to social media led him to digital marketing.
Content marketing, SEO are keys interests. He’s been writing about brand management since 2008. Writing fascinates him and preference creative work fulfilling. According to him Engineers are creative; they are these crazies who want to solve problems creatively. He thinks Digital Marketing as an extension of creativity. He also thinks that people are creative and they can write or build stuff based on individual creative thoughts.
He is working on a project called apnacake.com which is a market place for homemade cakes. So, home makers who would like to sell cakes online and are looking for a free market place this website could be useful. So, please check it out!
You can connect with Indranil on Facebook and of course Twitter.
Want to be a Digital Marketer but Unsure of the Career Path?
It’s Saturday morning. My wife asks me, “Do you need anything other than Red Bull?” I quickly check for shampoo, toothpaste, razor, etc., and reply, “Yes, one Gillette shaving gel.” She adds it to her shopping cart on the Big Basket mobile app, picks the time slot for delivery as Sunday morning, 9am-12noon.
A few years back, our Saturday routine included a trip to the mall for groceries and sundry shopping. We’d head to the local store, search for items on spread out shelves, load our cart while wheeling it around, stand in the billing queue, wait for the elevator, push the cart back to the parking lot, unload the groceries into the car, drive back home in traffic, haul the bags to the 4th floor and then drop down exhausted!
The farthest I need to go to get things done today is to my smartphone.
It’s an online world and e-commerce is leading
If it’s a movie we want to watch, we get tickets from Bookmyshow. For electronics, it’s Flipkart or Amazon. Even jewelery is available online, take Caratlane. For furniture, there’s Fab Furnish, Pepperfry, Urban Ladder, and more. Even dog food gets delivered home.
- According to Yourstory, “Last year in Q1, start ups in India had raised close to $450 million. That means the 2015 Q1 figures show a 300% growth in the amount raised. There were 300 deals in the entire year in 2014 – half of that many deals were made in Q1 2015. In India we saw 147 deals from January to March, declared investments totaled at $1.7 billion plus around 30 deals with undisclosed amount.” read the entire study here
That’s e-commerce in India for you. And it’s only part of the story.
We’re talking Digital India today. But organizations across industries have been waking to the high ROI of digital marketing since the last few years now.
- Per reports on Digital Advertising Spend from CMO Council, India, 2014 – “In India, the biggest beneficiary of advertising spend in 2014 will be digital advertising, which is expected to grow by 35 percent over the Rs 3,042 crore (US$ 507.41 million) spent in 2013.”
Take any start up today – digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention. Small mom-and-pop stores have also jumped on the bandwagon with tools like Whatsapp for customer communication, offers and sales.
Wide gap in demand and supply of digital marketing jobs
There is a significant gap in demand and supply of digital marketers today. Digital or social media as a marketing subject is not covered in depth (if covered at all) in most MBA classes. How does a new marketer master the channels that are reaping rich rewards for businesses all over the world?
That’s where we come in.
Digital Marketing experience at WMA
The gap between digital marketing jobs and skills is exactly what we are addressing at WMA. Our vision is to educate those who want to understand, experience and implement the tools of this trade. And our goal is to produce quality digital marketers who can take up digital marketing responsibilities with gusto.
Understanding digital marketing
In simplest terms, digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy. Earlier, these people used traditional channels but now they spend most of their time in digital and social media.
The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved – the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
Breadth and depth of digital marketing
Digital marketing channels are not limited to Google search, social media, email, mobile, content, and analytics.
Digital marketing is either:
- done in-house (companies might hire people for their own or clients’ digital marketing needs)
- outsourced to specialized digital marketing agencies
- given to consultants
If you are getting into digital, you could work in either capacity.
Digital marketing channels
The channels again could be:
- Search (Google, Bing )
- Search Engine optimization (SEO) / Free listings
- Search Marketing – Pay Per Click (PPC), Display ads, Google Adwords, video ads, YouTube ads, rich media ads, remarketing
- Social media – Earned or Free
- Social media marketing – Paid ads such as Facebook ads, Twitter ads
- Content – Content is not a channel, content is what goes into your website, blog, social media channels, ads etc
- Email – Organically built email list
- Mobile – Mobile is not a channel, but a platform
- Web Analytics – Google analytics, Insights
Digital marketing roles and pay scale
Disclaimer: The content we share here might be based on our research, understanding, it might vary from Industry, region, company, please do your own research.
We will take each of the platform/channel and the career path applies to all.
- Search/Social/Digital marketing Analyst/Executive (0-1 years) Salary – Rs 20,000 – 40,000 per month
(Please note, this is an average of what WMA graduates get.)
2600 Search Analyst Jobs in India http://www.indeed.co.in/jobs?q=seo+executive&l=india
- Search/Social/Digital marketing Specialist (1-3 years ) Salary – 4-5 lacs per annum.
Around 850 Jobs in India: http://www.indeed.co.in/jobs?q=search+specialist&l=india
- Search/Social/Digital marketing strategist/Team lead ( 3-4 years) 5- 6 lacs per annum.
Around 200 Job openings http://www.indeed.co.in/jobs?q=digital+strategist&l=india
- Search/Social/Digital marketing account manager– (5 – 8 Years ) 7-10 lacs per annum.
Around 2000 jobs http://www.indeed.co.in/jobs?q=digital+marketing+manager&l=india
- Search/Social/Digital marketing – VP- (8-15 years) 12-50 lacs per annum.
Around 60 Jobs : http://www.indeed.co.in/jobs?q=digital+marketing+VP&l=india
When you start your career, you might be specializing in one area such as SEO. But based on your interest or business need, you can also learn and get into social media, PPC, analytics, mobile, content, etc.
For a senior role like Digital marketing managers, companies will expect you to know all the channels, manage a team, allocate budget and work with an agency if necessary.
Now that you have all the information, you can get started on your career in Digital Marketing. I hope you found this article useful. You can also give us a call 9731388721 or walk into our office to learn more. We would love to talk to you about your careers in digital marketing.
Thanks Monica for the edits
Please share if you find it useful for someone you care forShare
Mobilegeddon – Google Mobile Friendly Update (April 21st, 2015)
Official blog post by Google Web Master Central Blog (India)
According to Google Web Master Central Blog, Google has announced the Rollout and here are the few points from the Official Google webmaster central blog
1. Boosting the ranking of mobile-friendly pages on mobile search results
(MSERP, Mobile search engine results page?)
2. Google also used the words like high quality and relevant results where text is readable without tapping or zooming (No matter what updates are coming, high quality and relevancy is the key. Here’s more on what is high quality content by Amit Singhal Without tapping or zooming, how many times we get frustrated when we try to zoom we hit the wrong button, we will be fixing our website soon making the readable text without zooming or tapping.
3. Tap targets are spaced appropriately. According to Smashing magazine, Apple recommends a minimum target size of 44 pixels wide 44 pixels tall. Read the entire article on Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes
4. The page avoids unplayable content or horizontal scrolling – (e.g Flash content)
5. According to the blog post, these update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
6. Please note, the post says, Google will still use a variety of signals to rank search results. Atleast as of now the other signals matters, but that might change in the future
7. This point is interesting, ” The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query” (Couple of things to note here. 1. As always Google gives results based on the intent of the search query, that is what we try to understand in our keyword research class at WMA and post on keyword research here # 2. High quality content, note it says even if the page is not mobile friendly, Content does matter. Focus on giving great value to the users in terms of content, it will always pay off
8. To check you can examine individual page here with the mobile friendly test or check the status of your entire site through the Mobile Usability report in Webmaster Tools.( Make sure you check all the pages not just the home page)
9. Another quote from the post.” If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages” Mobile friendly guide ( Please note, there will be a significant decrease in mobile traffic from Google, so let’s pay attention !)
10. You can submit via webmaster tools but as per the post Google will automatically re-process
Mobilegeddon – Google Mobile Friendly Update FAQ
Google also wrote a blog post on FAQs about the April 21st mobile-friendly update
Stay tuned for the next detailed post of FAQ’s on Google Mobile Friendly Update
About Suresh Babu
Suresh is the Founder of Web Marketing Academy, Internet marketing training, certification and consulting academy for corporate and students in Bangalore. He also Founded Online Marketing Enthusiast Community, a community of passionate online marketing enthusiast conducting monthly meet ups in Bangalore.
Suresh works closely with NSRCEL, IIM Bangalore helping startups with online marketing strategies. Prior to this, Suresh worked in the Florida for 8 years helping small businesses in web marketing, blogging.
His blog: http://goo.gl/zZgDHA
Archan has been involved helping big brand names setup shop here in India. He has worked with popular MNCs but his thirst to learn something new and exciting lead him to WMA.
He likes the peer-group learning that he gets at WMA. He’s impressed by the fellow students that have come with varied experiences.
He likes Adwords certification. He’s enjoyed data analytics and looks forward to google analytics.
The tangible, measurable aspect of digital marketing is something he prefers. He also thinks
He’s involved in 3 different projects – 1 at his organization, 1 with WMA – Kings Kafe & Kitchen and another of his own.
Looks like Archan has teaching in his blood – his parents have been involved in teaching and training.
Archan suggests learning in a group setting – peer level learning can have a positive impact on your learning process.
His 2 cents: Be curious, blog, update your LinkedIn.
Manjunath is the “Digital Marketer of the Week”
“Being Social in real life is the key to become successful in Social Media.” ~ Suresh Babu
Here’s how Students Learn Social Media Marketing in Bangalore #Web Marketing Academy – Socializing in real lifeShare
We had seen each other’s faces in the academy, maybe even exchanged smiles, but that was it. We didn’t know each other’s names because we were from different batches or different training timings. Let alone knowing each others’ likes and dislikes.
We spend a minimum of 10 hours a week in the academy, gazing at the going-ons, yet we know nothing about each other. How ridiculous could that be? In this era of Facebook and Twitter where we share our personal photos in seconds and all the “sweet moments” of our lives messaged in less than 140 characters – do we really consider spending some time getting to know others? In other words, are we REALLY social?
The students and the staff of Web Marketing Academy started their Monday like any other – excited, fresh and looking forward to learning something new. Learning something new, they did, with fun and style – that’s what this story is all about.
There was breaking news at a little past noon on April 6th, 2015. Our CEO Suresh Babu decided to take us out for lunch – ALL of us – the students and staff – together.
We were excited; no we were stoked to spend time together with everybody currently involved with WMA. And to have lunch at Kings Kafe & Kitchen at Marathahalli, this was great!
Get, Set, Go!
The moment we got the news, we packed our bags and ran out the door. We had to co-ordinate with a couple team members before we left our office at around 2 pm. 2 cars, 8 bikes and we were off in a flash. Suresh ensured the people who traveled together in the cars or the bikes were people who hadn’t known each other in the past.
That was a smart move because during the travel, each had their chance to talk, know a few things about each other. When they finally arrived at the restaurant, it seemed like the seed of friendship had been sown. We traveled in Suresh’s car; we had 5 people in it. During our introduction, Suresh got to know that the student Meenakshi was from the same school as his spouse was. There was an instant connection. The conversation proceeded and a sense of friendship bloomed.
Another smooth move came at the restaurant. Suresh ensured that the people who were seated next to each were someone they didn’t know before. At one point, there were a few confused glances wondering why this seating arrangement!
I mean we feel comfortable sitting next to people we know, don’t we? We could talk to them, share a smile or even perhaps exchange a couple desserts on the plate. Nope, that wasn’t meant to be.
We all found ourselves in unfamiliar territory. New restaurant, people we’d seen but never really interacted with. We have to admit, it was strange.
Ooh la la – the delicious food!
There were a few minutes prior to the luncheon, we had the opportunity to learn a few things with our ‘new’ partners, next seat. And again, like we found seeds of friendship sown during our travel to the restaurant, we felt a level comfort on getting to know each other a little bit.
Then of course, it was lunch time, we had some delicious food – mixed vegetable salads, potato fried, sweet corn soup, biryani, stewed vegetables, chicken gravy, paneer butter masala, chapattis, pizza, buns – you name it. I mean it was a feast! And while eating, having conversations with someone new next to you – someone who’s just become friends – is a great combo. Everyone should try it!
Did I mention the Desserts? Oh yeah, those were yum too!
And then Suresh’s story
After the exhausting session of eating, we were summoned to a meeting with Suresh.
Quickly, the chairs and tables were rearranged to give us a feeling of social setting. And right in the middle of the crowd was Suresh – with his stylish linen shirt and the casual jeans as he began to speak.
He gave a brief about his childhood, his employment, and his entry into the world of digital marketing. He also spoke about how he was this shy, introvert who wasn’t comfortable talking in public. And here he was now, grabbing everyone’s attention and imagination. He was telling his story.
Back to the beginning
Suresh then explained the reason behind why ‘strangers’ were asked to ride pillion, he explained why the funny seating arrangement during lunch. Well, this luncheon had an ‘Objective’. And the objective was to get people to know each other, to understand each other – even a little bit. The objective was Socializing. We are all in the field of Digital Marketing – and we talk about Social Media Management and understanding the customer behaviour and so on, and so forth.
The point Suresh was trying to drive home was that – with all the latest and greatest of technology we shouldn’t lose the personal touch that makes us human. (The Social Element, the normal stuff like talking to a person, breaking bread with someone, the network, the community, the sense of togetherness, the hang out, real hangout) And the foundation to our success in Social Media lies in our ability to meet people, interact with them, understand other’s likes and dislikes – in simple terms be sociable in real life and that my friends can rub off on your Social Media Management success.
Sometimes it isn’t easy. It wasn’t easy for Suresh either. He was scooted towards the direction of meeting people, speaking in public and sharing the knowledge and skills with strangers. It took time, but he made the efforts – today he is a success, someone who is making a mark in the Digital marketing space in India. So work at it, and the success shall be yours too.
Suresh tried this creative approach to make the lunch on a random Monday, a fun learning experience. And boy, did we all enjoy it – not just the delicious food but learning a great life lesson.
This entire week in Web Marketing Academy is going to be Be Social in Real Life Theme
Until next time, keep socializing.
Let’s Be Social: Give us a call +91-8088870088, email us : firstname.lastname@example.org
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About the Author :
CM Manjunath is currently a trainee at Web Marketing Academy. He is a Digital Marketing Enthusiast who has a flair for providing value through writing.
You may check out his blog at: www.luvwhatyoudo.com
Launched our New Digital Marketing Podcast – Digital India Podcast
To Subscribe via iTunes, click here: http://goo.gl/Tn6Wv9
To Subscribe via Stitcher, click here: http://goo.gl/ZMWlDQ
Listen via Sound Cloud here: http://goo.gl/M4TLtb