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Monthly Workshops

September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Pinterest for Business Training Bangalore. PPT & Takeaways

Posted by on Aug 25, 2014 in Resources/Blog | 0 comments

Pinterest for Business Workshop Bangalore.

23rd August, Christ University. Event Brought to you by Web Marketing Academy

Presented by Kaushal B K, Social Media Strategist, Web Marketing Academy

More write about the Pinterest event by WMA Student: Priya

More pictures here Photo credits: Chris Angelo ( Photodirect.in )

Follow our Pinterest to see Event Pictures and more: http://www.pinterest.com/sureshbabu/

 Pictures from the Event here:

Digital Marketing Career Scope in India. Placements with WMA

Posted by on Aug 21, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog, WMA Alumni | 0 comments

Digital Marketing as a Career

Scope, Placements, Job Assistance for WMA Students in India & Abroad

A few questions being asked most of the time:

  • What is scope of Digital Marketing in India ?
  • Will I get placed after completion of the digital marketing course ?
  • What is the package for a fresher who completes this course ?
  • Which are the companies that hire digital marketing professionals ?
  • Where are the locations for Digital Marketing, PPC, Analytics jobs ?
  • How will WMA help in my career growth ?

While I answer this in the upcoming blog posts, here are some of the videos from our alumni, who are placed in some of the MNC’s in India.

The simple answer is Yes, WMA will not only help you in placing you we will also mentor you connect you with the right people through events especially after the course.

  1. What is scope of Digital Marketing in India ?
    Almost every company in India needs Digital Marketing. According to Economic Times

    Digital Marketing to create 1.5 lakh jobs in India ” read the full story here: http://goo.gl/m2fxSl

  2. Will I get placed after completion of the digital marketing course ?
    Yes, it also depends upon your passion, performance and current scenario. You might have to wait to find the right job but yes we will assist you with that.
  3. What is the package for a fresher who completes this course ?
    For a fresher, we have placed students who get a package range from 3 Lakh to 4.5 Lakhs per annum
  4. Which are the companies that hire digital marketing professionals ?

Here are the few companies that our Alumni work at :

  1. Google
  2. Yahoo
  3. Cognizant
  4. Accenture
  5. Infosys
  6. Common Floor
  7. Intuit
  8. Start ups
  9. SignUp
  10. Organic Apex
  11. Infibeam

How will WMA help in my career growth ?

As mentioned, we not only assist you with placement, we mentor you, guide you throughout your career path.

More posts about Digital Marketing Jobs and Placements here: http://goo.gl/mvrMBx

 

Digital marketing Internship @3m Digital. Bangalore

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Internship Opportunity @ 3m DIgital
 
Kindly go through below link for details about this internship program
 
If your students are interested or looking for any internship program then let me know so we can discuss for interview.
 
Contact Details: Ajay Kumar Gupta
3m Digital Networks Pvt. Ltd.
#1367, Aditya Tower, 3rd Floor
South End Main Road, Jayanagar 9th Block,
Bangalore-560069
Hand Ph : 0855 30 23 888

Digital Marketing Manager Jobs in Bangalore for WMA’ites

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Digital Marketing Manager – MyWritingMaster (MWM), Bangalore – 2-4 lacks per annum

Please contact directly and when you apply please mention as referred by Suresh Babu, WMA

The person should be skilled in

  1. Making Digital Marketing strategy and campaign planning along with monetary allocation.
  2. Website creation
  3. Search engineer optimization
  4. PPC advertising & Google Adwords
  5. Google analytics
  6. Social media marketing
  7. Email marketing
  8. Online display advertising
  9. Ecommerce marketing
  10. Lead generation
  11. Mobile marketing
  12. Content marketing
  13. Affiliate marketing
  14. AdSense and blogging.

Candidate should be

Graduate
Good at verbal and Written English
Should be punctual and should have commitment towards his Job.

Designation

This opportunity is for Digital Marketing Manager.

Package

Between 2-4 lacks per annum depending upon the experience and knowledge of the candidate.

Experience:  0-3 years

Location:

Preferably Bangalore. Work from home.

Number of openings: 1-2

Digital marketing jobs in Bangalore for WMA Students. August 2014

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Digital Marketing Jobs for WMA’ite – SEO Specialist, Bangalore

Friends, here are the list of Digital marketing jobs in Bangalore and other places you can apply. When you apply please mention that you are from WMA

  1. Brick Tip – SEO Specialist, Bangalore, Package – Rs 20,000 per month

We are into reality business of providing real estate solutions to end users or investors in choosing the best projects from the Top realtors in Bangalore & expanding to other cities very soon. We are looking for candidates who are excellent in doing SEO as well as web developments as a full timer.

Mentioned below is the Job Description:

1.Maintaining our official website- BrickTip.Com

2.SEO for our 2 other websites- Contact-us.co.in/….followed by keywords

3.Developing Small mini websites 5 pages like-xyz.net/com/in on various platform.

4.Doing SEO for mini websites.

5.Designing some mailers

6.SEO will be for multiple projects in a given month

7.Lead Management System/CRM designing and maintenance.

We are looking for urgent Hiring.

Contact Details: Abhishek Kumar, Founder & Director

Mobile: 9845043039,  Email:  abhishek@bricktip.com Web:   www.bricktip.com

 

Digital Marketing & its Synergy with Cooking

Posted by on Aug 6, 2014 in Resources/Blog | 0 comments

DIGITAL MARKETING AND ITS SYNERGY WITH COOKING

You must be wondering as to why and how digital marketing is connected to cooking? Well coming up with a digital marketing strategy is a lot like preparing and cooking a meal.

Let us show you what we exactly mean:

 
 
COOKINGDIGITAL MARKETING
·       Basic ingredients for cooking·       Basic content (images, text, videos etc.)
·       Fresher ingredients = Better dish·       Fresher content = message being more attractive, relevant and engaging.
·       Basic kitchen equipment and tools required to cook (stove, oven, plates, food processor etc.)·       Digital marketing tools (Twitter, Mailchimp, Hootsuite, Google analytics, Facebook.)
·       Depending on the type of tools you use, the meal would taste different.·       Depending on the channel that you use to publish your content, the content would be consumed differently.
·       Recipe·       Digital marketing strategy.
·       Highly important to keep tasting while you are cooking.·       Important to measure, analyse and equally adjust your campaigns while formulating a strategy.
·       A professional chef may be able to complete the dish you took to make for an hour, within 20 mins.·       An amateur digital marketer may take upto 3 hrs to prepare the same digital strategy.
·       People consume the food you make.·       People consume the content you publish.
·       Finally cooking is a combination of science and art.·       Digital marketing is also the synergy of science and art.

Cooking & Digital Marketing

Join Us for a FREE Seminar on Pinterest for Business – 23rd August, Christ University.

Call Somesh @ 9035837537 or RSVP Here

Life at Web Marketing Academy

Posted by on Jul 25, 2014 in Life @WMA, Resources/Blog, WMA Students | 0 comments

Learning Digital Marketing with fun at web marketing academy Bangalore. Students having good time at WMA, Indira Nagar, Bangalore office.

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Job Placements. Campus Recruit @ WMA

Posted by on Jun 11, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Campus Recruitment at Web Marketing Academy Bangalore

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Ashwin Ramesh at Web Marketing Academy Bangalore

 

Following up our previous post on Why a WMA-ite is hired, here is a superb piece of news that I want to share with you.

It gives me immense pleasure to announce that Organic Apex from Chennai, very recently conducted a Digital Marketing recruitment drive at WMA, extending offers to 6 of our students, with the average annual package being in the range of Rs.3.8 – Rs.4 Lakhs per annum for freshers. I extend my hearty congratulations to each of them for this wonderful achievement, and a huge thanks to Organic Apex for recognizing the talent and expertise of WMA-ites in digital marketing.

Importance of Digital Marketing & Scope in India

Digital Marketing has now become a stream of marketing that cannot be ignored any longer. It is for everyone, you, me, huge business houses, small start-up businesses, medium sized companies, et all. Digital Marketing has a solution for everyone. The trick is in applying your mind to saying that story you want to share in the most interesting format with the right target audience, through the right medium for communicating your story.

The very fact that you are reading this, you may want to share this, you visiting our WMA page on Facebook or Twitter, you wanting to join our OME community on Facebook, all this and more, just go to show your interest and growing curiosity in the very world of Digital Marketing. This is what these students recognized and acknowledged and hence joined WMA.

Read our students testimonials, or watch what they have to say about us here. Our Digital Marketing Courses will not only help you become a complete marketer, but will guide you in building stronger career.

If you know anyone who can benefit from this, please do share
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Wishing you and each WMA-ite the very best and a bright future ahead.

Suresh Babu,
CEO & Founder,
Web Marketing Academy (WMA)
Website: www.webmarketingacademy.in
Official Facebook page: https://www.facebook.com/webmarketingacademy
Email: suresh@webmarketingacademy.in
Handheld: + 91 9731388721

10 Reasons Why a WMA-ite is Hired

Posted by on May 17, 2014 in Digital Marketing Jobs, Resources/Blog, WMA Alumni, WMA Students | 0 comments

Hiring Digital Marketing Professionals ??

Its very important to find the right set of talent for roles in Digital Marketing. At #WMA, we did a quick dip stick into our past and current batches, and have jotted down a quick list of qualities that a Digital marketer should have, or you must consider if you are hiring a digital marketer.

Qualities of a Digital Marketing Professional & 10 Reasons Why a WMA-ite is Hired

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1. Very fresh thoughts, young and extremely talented
2. Very passionate about Digital Marketing, always looking at further enhancing their skills
3. They have had hands-on practical experience in Digital Marketing through the course at WMA. They not only learn digital marketing but practice and absorb it in their day to day life
4. Not afraid to explore new opportunities
5. Each student depicts an unique talent, like some have been expert storytellers; some were superb motivators – very crucial qualities to have for digital marketing.
6. These students showcased good communication skills
7. Most of these students are extroverts, an extremely important quality to look out for to excel in the digital social space. People skills offline or online, always come handy.
8. Effective team players – another quality that a good digital marketer should portray.
9. They live and breathe technology and are always up-to date with the latest platforms
10. Most importantly, they are fun to work with.

Some other vital reasons we have seen in students getting hired from WMA:

  • They go beyond the class room sessions, to participate in networking events, both online & offline
  • WMA gives them a platform to interact with other professionals from varied backgrounds, like engineering, management, hospitality, etc. This enhanced the creativity in a batch, encouraging different thinking and different questions. This exposure has surely helped gain different perspectives, allowing an individual to grow into a complete digital marketer.

Below are snapshots of a regular afternoon class at WMA. This batch is expected to complete their Digital Marketing course in the next 30 days. With this batch, our Lead Faculty – Mr. Somesh Kumar also initiated a practice of ensuring that along with the course, each student picks one Social Media Site like Tumblr, Snap Chat, Medium, Instagram etc and becomes an expert in the same. These students then share their learnings with the rest in the batch.

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Thank you @Nilu Big Hair Loud Mouth for the pictures

I am happy to e-introduce you to a few of them:

If you are looking for passionate Digital Marketers here are some of their profile. And please do share

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Ranjani

Shree Ranjani Dhevi

http://www.linkedin.com/in/shreeranjanidhevi

 

GauravGaurav Patil

http://www.linkedin.com/in/gauravpatil2

 

Deb  Debashish Boruah

http://www.linkedin.com/pub/debashish-boruah/52/756/987

 

IMG_5866  Aditya Bhargava

  http://in.linkedin.com/pub/aditya-bhargava/77/b8/674

 

vinay  Vinay Easwaran

http://www.linkedin.com/pub/vinay-easwaran/61/b59/735

 

IMG_5869  Satish Kumar

http://www.linkedin.com/pub/satish-kumar-m-s/5a/645/543

 

Kaushal copy  Kaushal B. K.

http://www.linkedin.com/pub/kaushal-b-k/95/a74/232

 

  • Richa Singh: http://www.linkedin.com/pub/richa-singh/21/562/4a9

Here are some of the videos of students who are already placed: http://goo.gl/6J3Lec

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Matt Cutts in Pubcon

Matt Cutts in Pubcon

 

About the Author: Suresh Babu  is the Founder of Web Marketing Academy and the Founder of OME Community. He educates and mentors professionals, students, small businesses, corporates and organizations with SEO, Social Media, Digital Marketing Strategies through Hands-On One on One training sessions, workshops, meetings, seminars and speaking. Suresh Babu’s Google+ Page

25 Things I learned from renovating our office + Tips you can use

Posted by on May 1, 2014 in Resources/Blog, We Are Growing | 0 comments

25 things I learnt in the process of setting up the all New WMA Office @ Indiranagar 12th Main

4 months, & our new office @ 12th Main, Indira Nagar Bangalore, is finally ready. We were lucky to find a  place as spacious and  easily accessible as this. Do drop by, we would love you to come and see it. Google Maps Link: https://mapsengine.google.com/map/edit?mid=z0mU4KHtu7EA.kKebyRgM1iLA

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During these 4 months, I learned quite a bit about design, renovation, working with contractors, coordinating and getting our hands dirty. Here are a few quick learning’s, I would like to share with you if you are planning to move, renovate or build a new office.

1. Like SEO, getting close to having your perfect office is an on-going process. Be ready to launch at a fixed time

2. You will need to invest, sometimes even more than you budgeted for, if you are want the desired results, i.e. – the office to look the way you like it

3. Like every marketing campaign, the start is to do a good and thorough research. Research for good contractors. Word of mouth works and that is the best resource you can get to find a good contractor.
Resources: Put Me In Touch Facebook Page: https://www.facebook.com/groups/grope/

4. Spell out the expectations. Clearly communicate your expectations with the contractors, vendors

5. Measuring a marketing campaign at timely intervals is a good practice of a marketing manager. Similarly, in constructing a new office, timely interventions of measuring various factors like the quotes given for materials, etc helps.  Example would be in the case the old/ existing wires are worn out & they have to change it, an in time. Measurement of this would surely help speed the entire process.

6. Like I mentioned earlier, it is a time consuming process. And in the construction of an office, it could not be more true. Keeping a buffer, of at least twice the expected finish time, should help in realistically measurement.

7. We need to be fully aware of what is being offered and what we are paying for. So, read the contract carefully before you sign and clarify things up front.

8. Be careful of payment terms. In my suggestion I’d say that a known person taking full advance payment is acceptable, but to an unknown contractor I’d pay not more than 25% as advance payment. This is similar to a marketing campaign, where we spend an experimental amount on mediums/platforms lesser known to us, to sew how they perform and what the outcome is.

9. One. Should define their own terms & conditions. An example would be to give 25% as advance for a particular material, & balance once the material is there

10. Like each medium of advertising is specialized to deliver what its best at, similarly there are different specialized sources for different things. Find the time to locate them. Ready made materials like carpets, blinds, Glass etc have their own people, if you can dedicate some time to find these people, you can save a lot of money. They will bring the sample & install it for you

11. Let the experts handle what they are good at. If you are using glass partition, let the folks specializing in glass partitions take the measurement rather than the contractors. I learned this the hard way, the measurement given by the contractors to the glass people and ceiling dint match, & we landed up having to redo

12. Some things are best left for the last. Carpeting is surely one of those things.

13. Details matter. Whether you are building a marketing plan, or constructing a new office.

14. Like in your marketing plan, being hands – on, is extremely important even while getting your. New office constructed. I am not saying you should micro manage but just being there will make a lot of difference in detailing out things.

15. People skills matter. Treating people correctly can work wonders. A word of appreciation and sometimes doing little things, like getting something for them will work to your advantage.

16. Technology everywhere. Encourage your people at the office site to use whatsapp to share the progress of the project, samples etc. It was great to see people at my site doing so. Communication always helps.

17. Use visuals to show them what you expect. Pinterest, Google Images are handy resources.

18. If it is a residential area, ask them to stop by 8 pm or before. You don’t want to bother your neighbors while they are relaxing

19. Keeping a back up plan is as good to have on construction of an office, as it is to have while preparing your marketing plans. Always keep a plan B. In case you are not satisfied with the contractor, it will be a handy tool to execute without any further delays

20. Clearing up the mess of the day, in that day, is a good practice. Ask of them to clear the days scrap as and when they finish. This will show you that the work is progressing.

21. Keep 3—5 days for cleaning, moving and setting up

22. Dry runs are as important.  Conduct some meetings, classes before the final move in, so that you can see what is working, if there are any problems you can fix them before the official launch

23. Sign off with the contractor after completion. Let the deal be complete

24. Keep the contact details handy, not just the contractors’ number but those of the carpenters, painters, plumbers, etc

25. Lastly and most importantly, coordinating within their team is crucial; it is like integrating digital to traditional marketing. The goals, objectives, vision should come from the top and the same vision should be throughout the organization. Like Social media, it is a holistic approach

I am really grateful and thankful to my wife, #wmastudents #faculty, #friends and everyone who helped me & WMA.  – & this is the bonus tip – To always be genuinely grateful & thankful to people who have stood by you.