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September -2011 OME meet

 

 

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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup : http://on.fb.me/rr0Hgx
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!

Questions-Answers

Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does Archive.org get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Thulasi Manoj – Digital Marketer of the Week @WMA

Posted by on Mar 26, 2015 in Digital Marketer of the Week, Life @WMA, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Thulasi – The Digital Marketer of the Week

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Thulasi Manoj. Digital Marketer of the Week at Web Marketing Academy Bangalore

Thulasi Manoj. Digital Marketer of the Week

Motivating Stories of Thulasi

Thulasi Manoj, a trainee is – always smiling and ready to help personality. With over a decade and a half of experience in the traditional advertising industry, she yearns to learn more about Digital Marketing, thus joining WMA. She is now turning out to be an avid blogger and the content bug seems to have caught on with her. Thus she makes her way to be the ‘marketer of the week @WMA. Here are a couple of her blogs –

  • Motivated by Mentor, Suresh Babu, Thulasi is Ready to face the dynamic industry of Digital Marketing with ease, thanks to WMA – http://goo.gl/XiAQu0
  • Attending the staunchly recommended Social Media Week, impressed by Himanshu Arora of Socialpanga.com – http://goo.gl/mmKNMU
  • Classes  – down to earth faculties, fun, complicated subjects broken down to look as simple as ABCD and more – http://goo.gl/MJtVKA
  • With a staunch recommendation Thulasi takes up Adwords Certification and gets her certificate – http://goo.gl/N10DhN
  • Making SEO a cake walk, faculties teach complicated subjects with ease, making it even easier to learn and understand- http://goo.gl/tsRXJM
  • Less than three weeks into the course, Thulasi is a part of the team conversing with CEO’s, Five star chefs and leading the way for strategy and plan on live projects – http://goo.gl/6JiiBV

Here is a snippet of Thulasi Manoj speaking about her experience

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Web Marketing Academy, started in 2011 has come a long way. As dynamic as it is in the digital marketing world, WMA too improvises on its techniques of teaching. Today we are proud to say that WMA is a well recognized academy in the digital marketing space with Founder CEO, Mr. Suresh Babu being the most sort after as guest speaker, judge, trainer and mentor.

WMA has integrated two new concepts into its extensive syllabus – real, live projects at professional level and soft skills training. This not only ensures that the students get their hands dirty on timely deliverables in the digital world but also ensures that the students brim with confidence making them capable for the ever challenging digital marketing world. Ensuring that Website is a strong marketing tool, strategy and plan for social media, developing quality content videos and audios independently are some of the key qualities inculcated among students at WMA. Here is Thulasi Manoj, one of the trainees who got it all right in the first shot!

Thank you Manasi, Bharani & Manjunath. You all rock :)

Learning Digital Marketing the ideal way – Through Practise! (Part 1)

Posted by on Mar 20, 2015 in Resources/Guides, WMA Students | 0 comments

Learning Digital Marketing the ideal way – Through Practise!

Update: This is a pre post, we will be updating the learnings and takeaways like a series of blog post, stay tuned for the next post with the step 1.

It was a hot Thursday afternoon yesterday, 19th March 2015, when we decided to do something fun, something adventurous, and something that will remain in our memories for a very long time.  We were about to experience something absolutely new, we were about to learn the intricacies of running a restaurant business.

More importantly we were about to help create an online presence for their business– from scratch.  How cool is that?

Live Digital Marketing Project at WMA

Live Digital Marketing Project Journey

 

Unlike other customary projects that are done for namesake with no real learning or value addition, we knew right from the start that this was going to be different.  This was going to be a real project, based on a real business.  This meant hands-on experience of what we’ve learnt so far at WMA!

Live Digital Marketing Project @ WMA

Our team of 8 students were accompanied by our trainer Mansi and Mr. Suresh Babu, Founder and CEO of WMA to 3 Kings Kafe & Kitchen, located at Marathahalli, Bangalore.  While 4 of us travelled with him in the car, the rest chose to ride the bike.

 45 Minute Drive, 200 Rupees – Team Bonding, Priceless!

It’s interesting how much we can learn from our conversations with batch-mates and trainers.  It was a 45 minute drive to Marathahalli from WMA.  During the commute we were able to discuss personal interests, family backgrounds and goals with the fellow-passengers a.k.a – batchmates, trainer, and the CEO himself – it was a great bonding experience.  Understanding where the person’s coming from always sets up for a cordial relationship.  So, this car drive to Marathahalli was in itself a learning experience.

Our batch of 8 students is not only from different backgrounds, but from different parts of the country – including Pune, Chennai, Bangalore, Kolkata and Hyderabad.  Imagine how varied and interesting would our experiences be and sharing snippets of those during a car journey made it worth the while.

Suffice to say, this is a bonding experience that will serve us well during the business project.

Lost and Found

While the bonding was happening in the car, our batch-mates on the bike were lost.  Since they weren’t sure about the location of the restaurant, we had to communicate, coordinate to reach the destination which we did eventually.  Boy, were we happy to see each other after the 45-minute drive!

 

 Background about the 3 Kings Kafe & Kitchen

Suresh and Rajarajan Paul, the restaurant owner of Kings Kafe & Kitchen were long lost friends from late 90s. One fine day, Suresh found Paul in Indiranagar and they reunited. Rajarajan Paul was Executive Sous Chef  The Leela Palace Bangalore. With the renewed relationship came an opportunity for helping a friend create online presence for his business.  Suresh being a wise man used this opportunity not just to help his friend but also provide the trainees of the WMA Digital Marketing course an opportunity to apply what they’d learned in the course.  He realized that this project could provide exposure to the students of the course.  This would not only look good on resume, but once successfully done, a real business project like this can change the way students think about Digital Marketing.

The best and the most ideal way to learn Digital Marketing is through practise.  – Notice the spelling of the word “practise” – that’s a verb – an action word.

 

Finally at the Doorstep of 3 Kings Kafe & Kitchen!

At around 2 pm, we reached  3 Kings Kafe & Kitchen, our feelings after we reached the place were of excitement, for two main reasons:

  1. We were about to learn how to take a business online, practically. And to overcome some of the challenges that might arise doing that.
  2. More importantly, the delicious food that we were about to consume!

Rajarajan Paul, the owner

One of the things that grabbed our attention was Paul, the restaurant owner. Without a doubt he was one of the best things that happened to us. He was filled with energy, and his words were truly motivating. He spoke extensively about the history of 3 Kings Kafe & Kitchen, the way business operates as on date, the challenges faced, the successes he’s had and so on.

It was a joy for us students to meet Paul, who exuded that kind of energy and we were even more motivated to do something of value.

Imagine the amount of positive impact this exposure to real business and entrepreneurs have on a fresher who is just stepping into the world of Digital Marketing. Truly incredible!

The Menu

Post the delicious lunch and conversation with Paul, we had a fair idea of how 3 Kings Kafe & Kitchen operated. We asked questions, clarified and made efforts to understand as much as we could.

We realized the importance of understanding the various aspects of this business before we could provide solutions. Understanding was the key to our success and we did our best.

After learning about the history, the operations of 3 Kings Kafe & Kitchen, we moved to understand the menu. This was important because we would be able to promote products that were unique to this restaurant effectively.

And then there was Brainstorming

Our brainstorming session was interesting. The amount of knowledge shared not only by the trainer Mansi, and Suresh but also within us trainees was commendable. Everyone was expressive of how to approach the online marketing for 3 Kings Kafe & Kitchen.   And getting those different perspectives is worth the weight in gold.

Check out the photos and videos, you will know what we mean.

The takeaways:

As Digital Marketing practitioners now, we are more confident than someone who knows Digital Marketing in theory or just practised with a dummy website. We already are a step above in the ladder and our resumes will reflect that.

There were a number of takeaways from our visit to 3 Kings Kafe & Kitchen, here are just a few:

  1. Our biggest learning was that, as a team we could be stronger if we communicated and understood each other’s perspectives
  2. Before offering solutions/approaches/strategies to solve problems, we should understand the business objectives, as well as its challenges
  3. The importance of communication cannot be stressed enough here, not just with your team members but also with your Clients. We were lucky to have interacted with Paul.
  4. Sharing views, expressing your ideas in a group setting is important, so when we were brainstorming in the conference room, it got the best out of us.

These may be just a few takeaways, but from a newbie perspective WMA arranging a real business to use our skills and learning is truly special. A potential trainee should consider this question before joining any training, especially Digital Marketing: will I be able to handle a real business with the skills I’ve learned during training. Is there a way my training institute will help me practise that?

Because, the ideal way to learn digital marketing is through practise and WMA offers opportunities to do that.

I Personally like to thank everyone being part of this live project. The journey was amazing for me too, one side seeing my old friend and the other side my students learning from each other, great feeling ! The batch as a team will be posting the progress and key takeaways from the participants perspective in the upcoming blog, Stay Tuned, you dont wanna miss that. Best of Luck Team.  Thanks Manjunath walking us through the entire journey as you were present with us – Suresh Babu

About the author:

CM Manjunath is currently a trainee at Web Marketing Academy. He is a Digital Marketing Enthusiast who has a flair for providing value through writing.

You may check out his blog at: www.luvwhatyoudo.com

Prerana Channahalli – WMA’s Digital Marketer of the Week

Posted by on Mar 18, 2015 in Resources/Guides, WMA Alumni | 0 comments

Web Marketing Academy an institute that garners marketing enthusiasts, helps educate and infuse the importance of digital marketing, introduces ‘WMA Marketer of the Week’. Here we identify an individuals’ contribution, engagement and their association with Digital Marketing.

About Prerana Channahalli – WMA Alumni:-

This Week’s WMA Marketer of the Week is Prerana, a passionate individual with a background in engineering & a certified MBA, who has previously worked in an IT company as a product marketer and holds an experience of about 3 to 4 years. She believes her movement into the digital space was to understand every aspect of marketing & strongly believes and recommends that one has to have a 360 degree approach when it comes to understanding marketing and more importantly, to become a better marketer. While she talks about a 360 degree approach to marketing, there’s no doubt that she’s a complete individual herself, a mother, wife, daughter and now a proud Digital Marketer.
Here’s an interesting blog written by Prerana on “Impact of a name change in the Digital World”.

You can contact Prerana Channahalli on her LinkedIn, and Facebook.

Podcast with Prerana:-

Here’s a Podcast conducted by WMA, where Prerana talks about her experience and journey as a digital marketer and shares some of her tips and areas of interest in the field of marketing.

MAKING ‘SOCIAL’ A PART OF BUSINESSES and BRANDS

Posted by on Mar 12, 2015 in Resources/Guides | 0 comments

brands-moving-social

Everyone starts out with nobody listening to them and nobody to listen to. How and who you follow or listen to determines what Social Media will become for you.

The question about brands/businesses moving into social or not, is now arguably the most vital question for many company heads to answer. Social has always been part of our lives, as individuals, friends, team-mates, colleagues or the cliché of asking your neighbor for house hold help. Remember that gratitude is never forgotten, it’s the same when it comes to Social Media. Many brands are forgetting this sense of gratitude and customer support while catering to the wrong questions or issues. When brands and businesses are busy scratching their heads on what platforms to choose? Or what content should they put out? Is my competitor present/active on these platforms? Who is he/she following? All these questions, strategically makes sense but socially it really does not.

There are plenty of ways to leverage through changing demographics, campaigns, hashtags or something that’s already viral, but to play this to your advantage, that’s what you would call ‘smart advertising’ rather than labeling it as ‘lazy advertising’. The overarching problem is that everyone sees and uses social media from a different perspective, and if youdon’t start in the right spot is when you are going to lose the game before it even got started.The objective for Social media is simple, it’s to be social. It’s all about sharing stories to create bonds with other like-minded people. It’s all about the content you put out. Content-marketing based firms will always find an edge or the attractiveness to go beyond and to go viral.

going-viral

Again, when it comes to going viral I say that it has no formula. It strictly should not be a predetermined thought or an outcome. It’s more of a ‘happening’, a gift you sometimes uncover for not predetermining an outcome or even thinking about it for that matter.

There’s content all around us, it’s everywhere but the way you use it to your benefit is what will claim you to the top. Your company’s digital future will always be about enabling better decisions making, with respect to your end users

Let me state some examples to help you understand better.

A #HASHTAG CAN CHANGE YOUR LIFE

  • Alex from Target

Never underestimate the power of teen girl fandom. They hold the key to make anything or ANYBODY go viral. Teenagers have now become the gatekeepers to modern trends. With the internet and social media, teenagers have more access to that information than ever before.

Here a classic example of how a hashtag (#AlexFromTarget) can create some ridiculous buzz and how Target actually benefited with this viral insanity. How a 17year old was shot to fame.

Visit this link for more info.

  • #TheDress

This probably has to be one of the most ridiculous element in something becoming viral. Stated with a picture of a dress that was shared on many social accounts, where people were going berserk trying to guess the color of the dress. To be honest, a lot of individuals thought it was stupid & quite the waste of time, while some brands took in their stride to capture this trending hashtag to their advantage. It’s quite the marketing genius and how they took control of the social macro environment is testament to the fact the content can be created out of nothing to something.

Visit this link for more info.

  • Flipkart’s #BigBillionDay

Talk about a major controversy in the ever so debated E-commerce industry in India. Flipkart seriously paid their dues with this. So much was promised and yet nothing was delivered to the sky high expectations of the customers. The hashtag was used immensely on all major platforms and Flipkart had their backs against the wall, but competitors were quick to react and their sound ears predicted this sale and took advantage of the issues and the hashtag to flop the flip in Flipkart.

Visit this link for more info.

Here’s a detailed Case Study on everything that went down during the big sale week in India.

  • #WontGiveItBack and #MaukePeChauka

World cup is the biggest avenues to advertise, but when was the last time an ad went so viral that people started sharing it with a hashtag and started actually putting out some serious positive reviews and acknowledgment in favor of it. Started by the media agency, Bubblegum wrap is one of the most uniquely designed ads, that plays on the psychology and sentiments of Indian cricket fans and what could be a dicey situation, turned out to have an amazing response on Social Media channels like Twitter and Facebook, with different hashtags for different matches. Kudos! To the team.

Visit this link for more info.

About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.

Is Social Media turning into a Social-Commerce platform?

Posted by on Mar 10, 2015 in Resources/Guides | 0 comments

Over the few years there’s been a lot of activity, investigation and experimentation when it comes to social media usage to drive direct sales. Is it fair to say that marketers are doing what they always do – ‘exploiting’ a popular platform to promote their mere existence and serving agencies & people alike with their services? Or is it fair to say that founders and co-founders of revolutionary social networking platforms have started resorting to E-commerce as their next step forward, in an attempt to try and bring in lump sum money flowing into their business by providing a platform to advertisers eventually.

The last time anyone checked, Social Media was equivalent to conversation, hype, controversies and engagement. There is no doubt that all great social channels constructed & established their way through the above equivalents, but has the ‘trick of the trade’ changed? Is it fair to say that after a noticeable period of time all these platforms are resorting to E-Commerce and trying to still re-impose their platform as social grounds rather than promoting grounds? It is now incumbent upon companies to ensure they are tapping into that trend in order to stay ahead of the competition. Moving into 2015, it looks increasingly important for brands to ensure they are utilizing social media in order to succeed with e-commerce. But is it that the right move?

Social-Commerce

SOCIAL COMMERCE OR COMMERCIALLY SOCIAL

 Let’s take into consideration, Facebook & Twitter. Twitter has done several trials with companies like American Express, and they are developing their own platform that will allow users to buy items with just a Tweet.  Facebook on the other hand, has rolled out and tested a similar feature where customers can buy directly from the NewsFeed, by adding CTA’s (Call-to-action) to it.

You can see the “Shop Now” and “Sign Up” CTA’s in the images below.

Shopify-CTA Godaddy-CTA

The once ever ‘so conversation driven’ and adding the ‘element of connecting’ no matter where you resided is slowly fading away. Joining the band wagon are the other two photo-sharing dominated apps, Pinterest and Instagram. There is a lot of speculation about Pinterest, who is planning to launch a “Buy” button on the website that could turn them into an online shopping powerhouse, speculating that the 70 plus million users on Pinterest having pinned on their boards are presumably showing or have a direct interest in owning those products. The stride became even clearer when not so long ago, Pinterest decided to clamp down on spam content and announced an all-out ban on any links which enable the author to gain commission via referrals, giving rich pins more relevance and avoiding a slow delivery of pins. With only15.5% users liking a pin and only 0.6% actually commenting on a pin, majority of the activity (80%) is happening in terms of re-pinning. Talks volumes about how the end users are utilizing it.

Instagram on the other hand who had held their horses back the longest, have finally decided to roll out & experiment with ads, giving advertisers the ability to link out from Instagram posts for the first time. One way to look at these new carousel ads are that they bring up the potential of multi-page print campaigns to mobile phones with the added benefit of taking people to a website with CTA’s like learn more.

 

Let’s take for instance, a fashion company uses carousel ads to deconstruct the individual products in a ‘look’, just like your typical e-commerce shopping layout. A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal. The ability to link to other sites will certainly be a welcome change for marketers, at least those given access to the ad format. But all this is leading to one typical transformation, that of social turning to e-commerce.

All said and done, it must always be kept in mind that socializing is the primary reason that most people choose to participate in social media networks. Shopping is secondary and we must try to prioritize the very existence if one’s initial offerings. The best way to take advantage of social media for e-commerce, is to deploy it for enhancing the customer’s shopping experience rather than vice versa.
About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.

Social Media = Awareness > Conversion

Posted by on Mar 9, 2015 in Resources/Guides | 0 comments

Social Media is for awareness

Social Networking sites are something very popular with people these days and they spend most of their time on it. The number of social media platforms are only increasing by the day. Facebook, Twitter, G+. Linkedin are some to name a few.

So, why do people go onto Social Networking sites? Why do they spend so much of their time on it?

For conversations, updates, timepass, and to connect.

So what are the brands using it for?

Lot of brands create official pages on Social Media hoping to convert prospects to customers. But the truth is, converting prospects to customers through Social Networking sites is hard!People come to these platforms not hoping to buy something but to connect and converse. So, using Social networking sites just for the intent of conversions is something that might not work out well at all.

“Sales – the only word known by brands might ask, for what should we use it then?”.

Social networking sites are a platform that can be used by start-ups, MNC’s, SME’s, businesses, celebrities or anyone for that matter to create awareness, and engage with prospects by building conversations.. As you proceed with building conversations, you tend to engage at a better level with your prospects through the communication you share, and ultimately engagement is what matters. Why? Because if people don’t engage with you on Social Media platforms it means they’re simply not interested in what you offer or you are unable to communicate in an interesting fashion. Most of the times people who engage on your pages are loyal customers who’ll vouch for your products and services. And more often than not, people who complain about your products on your Social Media presence are people who actually care about your brand but are not satisfied with it. So, if you revert to them on social media then those people will become one of your ‘most loyal’ customers, only because you took time out to solve their problem/complaint.

So if you are a company looking at social network sites to sell, its time you reworked on your strategy. As a brand or a business, its worth it, to concentrate on engagement, because ultimately Social Media Platforms were built to engage with other users, get to know them and stay connected with them.

About the Author: Aditya Gupta is the Social Media Specialist and content-writer in Web Marketing Academy.

Digital Marketing A to Z – Part 3

Posted by on Mar 6, 2015 in Resources/Guides | 0 comments

SEO, PPC, CPC, Bounce rate… Can’t follow a word? Don’t worry, you’re not the only one who has encountered this problem or struggled to understand these concepts as a digital marketing newbie. There are these old terms, which you just can’t do without, in the digital spectrum and then there are those that keep popping every other month, thanks to Social Media, that we all have trouble getting a grip on. Digital Marketing, the unplanned field, was born out of jargons, terms & short forms. Don’t worry, you’re not the only one who has encountered this problem or struggled to understand these concepts as a digital marketing fresher.

Here is an A to Z list of what I feel are some terms that commonly occur and had bewildered me as a digital marketing fresher.

I hope, last week’s blog was useful to all our readers. This week I will be covering letters M-R. Hope you all enjoy learning while you actually put it to practice. There’s no other way to get better and know better unless you have tried it out yourself. So let’s learn & let’s experiment.

 

M

 

mailchimp

MAILCHIMP -
MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that collectively send over 10 billion emails through the service each month. It is a web-based application, although data can be downloaded and for some features there is an offline application.

Obama-meme

MEME -
An image, video, piece of text, typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations or is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet.

 

N

newsfeed

 

NEWSFEED – 
A News Feed is a list of updates on your own Social Media home page. The News Feed will show updates about those people who are in your friend’s list, as well as the odd advertisement. The News Feed is actually a collection of events from your friend’s own Mini-Feed that is intended to give you a quick look at what your friends have been doing on their page.

nativeadvertising

NATIVE ADVERTISING -
Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.

 

O

Boost-Facebook-Organic-Reach

ORGANIC REACH -
Organic reach is the number of unique people, fans or non-fans, who saw any content about your Page in their News Feed, Ticker or on your Page or otherwise Organic reach is the total number of unique people who were shown your post through unpaid distribution.

OOO-DOmain

 

.OOO
The domain name OOO (Triple O – Alphabet O) is a top-level domain (TLD) in the Domain Name System of the Internet. This new top-level domain is launched and operated by Infibeam. Infibeam received license from Internet Corporation for Assigned Names and Numbers (ICANN) to own Internet root. In January 2015, Netcraft, an internet research company reported the trend of thousands of sites using .ooo domain.

 

P

podcast

PODCAST -
A digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new instalments of which can be received by subscribers automatically or otherwise is a digital medium that consists of an episodic series of audio, video, digital radio, PDF, or ePub files subscribed to and downloaded through web syndication or streamed on-line to a computer or mobile device.

paid-reach

PAID REACH -
Paid reach is the number of unique people who saw an ad or Sponsored Story that pointed to your Page. The number of unique people who saw your paid content. It is the number of unique people who saw an ad or Sponsored Story that pointed to your Page.

 

Q

QualityScoreComponents

QUALITY SCORE -
Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score.

quora-picture

QUORA -
Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010. Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users’ answers.

 

R

readability-score-logo

READABILITY SCORE
The Readability Test Tool provides a quick and easy way to test the readability of your work. It is the most flexible readability software for assessing readability formulas. You can test all, or part of a web page, or simply type in your text. Link directly from your page – it will compute the results for the referring page.
Stay tuned next week for the last series on ‘The Digital Language 101.’


About the author:
Kaushal BK is Social Media Strategist at WMA and a content-writer.

Videos speak louder than words

Posted by on Mar 3, 2015 in Resources/Guides | 0 comments

One of the best things about videos, is that people give their full attention while watching it, which makes it one of the best ways to educate and entertain people.

In this blog I’m gonna let the videos do the talking instead of me typing.

Here are a few videos based on different categories.

HISHE (How it should have ended) – Animation

This is one of the most popular channel when it comes to creating alternate endings for Hollywood movies/tv shows using animation.

 

The Richest – Top 10 related to anything

The Richest is a YouTube channel that’s all about posting Top 10’s for almost anything and everything. It’s simple, informative and short.

 

PES Film – Creative stop-motion photography videos

PESFilm is a YouTube channel that make stop-motion photography videos. It takes a lot of time to create a video like this since the whole video is made of individual pics and put together with a good soundtrack and it’s a fun thing to do and in this the possibilities are endless.

 

NPR Music – Music channel

This channel is fully dedicated to music and they do really good videos.

 

Vat 19Creative Marketing Ads

Vat 19 is an online shopping portal. The products they have are out of the box and the way they market it on their YouTube channel is one of a kind! It’s funny, hilarious, serious, and amazing because the products they market is very hard to advertise but the way they come up with a video and show it will make you want that product.

 

Out of the box creative videos/ads

These are a few random videos done by companies/people which are a bit out of the box.


About the Author: Aditya Gupta is the Social Media Specialist and content-writer in Web Marketing Academy.

Digital Marketing A to Z – Part 2

Posted by on Mar 2, 2015 in Resources/Guides | 0 comments

Digital Marketing is a field born out from jargons, terms & short forms. Don’t worry, you’re not the only one who has encountered this problem or struggled to understand these concepts as a digital marketing fresher. There are these old terms, which you just can’t do without, in the digital spectrum and then there are those that keep popping every other month, thanks to Social Media, that we all have trouble getting a grip on. Here an A to Z list of what I feel are some terms that commonly occur and had bewildered me as a digital marketing fresher.

In case you missed the Part 1, here’s the link.

In this week’s edition I will be covering only G-L, hope you all enjoy learning while you actually put it to practice. There’s no other way to get better and know better unless you have tried it out yourself. So let’s learn & let’s experiment.

location-geotargeting

GEO-TARGETTING
Geo targeting is nothing but determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

 Gamification

GAMIFICATION -
Gamification is the concept of applying game mechanics and game design techniques (e.g. point scoring, competition with others, rules of play) to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement.

 

H

keep-calm-and-use-hashtag-6

HASHTAG
hashtag is a word or an un-spaced phrase prefixed with the hash character (or number sign), # , to form a label or a word/phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.

 

I

Internet-of-Things-A-Threat-or-Blessing

INTERNET OF THINGS
A development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. The Internet of Things is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. It has evolved from the convergence of wireless technologies, micro-electromechanical systems (MEMS) and the Internet.

 

J

Javascript

JAVASCRIPT -
A scripting language developed by Netscape to enable Web authors to design interactive sites. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content.  For an easier understanding, it is an object-oriented computer programming language commonly used to create interactive effects within web browsers.

 

K

klout

KLOUTSCORE -
The Klout Score is a number, between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.

 

L

google-analytics-URL-builder

LINK-BUILDER
Link Builder also known as URL builder helps you add parameters to URLs you use in custom campaigns. When users click on one of the custom links the unique para meters are sent to your google analytics account, so that you identify which URL and which platform are the most effective.

Stay tuned for more of ‘The Digital Language 101.’

About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.

 

Heroic Public Speaking 2015 – Key Takeaways Day 3

Posted by on Mar 2, 2015 in Conferences, Resources/Guides | 0 comments

Heroic Public Speaking 2015 – Key Takeaways Day 3

Day 3 of Heroic Public Speaking 2015 was all about content. As is the case in all aspects of digital marketing that we train you in at Web Marketing Academy, content rules in a speech as well.

And so the day started – all about how to come up with content and how to structure it. We were creating content through the day.

Without going into too much detail, I’ll share pointers that could help when you write your speech :)

1. How do you start?

  • Build a structure (framework) – Develop the story – Process – Content Mapping – Rehearsal.
  • What is the big idea? Your story starts with big idea.
  • What’s the conflict – challenges, struggle.
  • What was the solution – the change.
  • What were the benefits – by doing what was done, what did you and others get.

2. There are types of speeches:

  • Message based – Seth Godin Speeches.
  • Curriculum based  – John Janscth speeches.

3. There are types of audiences:

  • Fans.
  • People who are on other side of your view (they may not be interested in your view).
  • In between (in agreement with but also in doubt).

4. Your framework could also be dynamic:

  • Problem solution.
  • Modular.
  • Compare and contrast.
  • Numerical (lists).

You can use one framework or combine frameworks for your speech. If it is a keynote it will be different from a workshop or a speech or a panel.

5. Building the content for the story:

  • Create a script for the story.
  • Read the script several times.
  • Identify the words.
  • Note pauses.
  • Identify transitions.

6. Rehearse, rehearse and rehearse:

  • Do an open rehearsal.
  • In front of 10 or so people.
  • Then with a larger group.
  • Give attention to the technical aspects and dress.

Remember, rehearsal is an experience!