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September -2011 OME meet



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45 Tools Online Marketers Use & How you can Use it too..

OME Community September Meet up brought to you by Web Marketing Academy
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Pictures of September Meetup :
1.       Welcome note: Swati
2.       Introduction: Suresh Babu, Founder WMA, OME Community
3.       35 Tools Online Marketers Use & how you can use these tools: Suresh Babu
4.       11 more tools: Shartaj
5.       Questions – Answers
6.       Visibility magazine goes to top participants
7.       Group picture & Adios!


Q: How are Google Insight & Google Trends different from an average Google search?
A: Google only gives results in form of websites with those keywords. The others help analyze, research & gain additional knowledge.
Q: Does Google Insight give demographic data?
A: Yes it does. If the domain name is given under the website option, then demographics are shown.
Q: How reliable are the Google tools?
A: They are close to accurate; It takes data used by users who have entered their details
Q: Can I customize my Ads, as per my requirements?
A: Yes. Exactly as per requirement depending on product, timing, geographical location, revenue, discounts & target market.
Q: What is the customer psyche on seeing same ads in separate websites? Can I use this technique for my Ads?
A: Trying & testing on different websites needs to be done to see how the Ad performs in separate sites. Tools like website optimizer or A/B testing could be used.
Q: During retargeting, or offering something on a discount can I enable/customize it based on time or give it a time limit
A: yes. It can be done
Q: Can we us Google Insights with filters of the type of Muck Rack?
A: Yes
Q: Isn’t Spy Fu an infringement?
A: No. It takes data that websites offer openly
Q: From where does get the data? What is its source of income?
A: They have internal archives & libraries
Q: Google Trends Vs Google Insights?
A: Google trends: day to day activity; exact data; has data for 3 countries-US, UK & India
Google insights: overall analysis

Social Media Week Mumbai – List of Speakers

Posted by on Sep 11, 2014 in Resources/Blog | 0 comments

Social Media Week releases list of eminent speakers for its 2014 edition


World’s most reputed influencers, and India’s social media savvy politicians, authors will share their perspectives at this year’s event

Mumbai, September 9, 2014| Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. Some of the experts expected at the event, include:

  • Rishi Jaitly: Head, Twitter India
  • Vikram Menon: President & Country Head, OgilvyOne Worldwide, India
  • Anaggh Desai:Co- founder, 1+99 Experience Consulting
  • Mohandas Pai: Chairman, Manipal Group
  • Raheel Khursheed: Head of News, Politics & Govt @TwitterIndia
  • Kunal Jeswani: Chief Digital Officer, Ogilvy & Mather India
  • Navdeep Suri: India’s current Ambassador to the Arab Republic of Egypt
  • Sean Gardner: Forbes #1 Social Media Influencer, Author, Co-founder of the Huffington Post “Twitter Powerhouses Series”
  • Jeff Bullas: A Social Media Marketing Blogger, Strategist & Speaker, voted #14 Of Forbes Top 50 Social Media Power Influencer
  • Arvind Gupta:Hibernation Innovation Evangelist & The National Head of BJP’s IT Cell
  • Deepali Naair: CMO, Mahindra Holidays & Resorts India Limited
  • Prem Panicker: Managing Editor, Yahoo
  • Vasantha Kumar:Director Marketing & Communication India & South Asia, IBM
  • Viral Oza: MD,Nokia India Pvt. Ltd.
  • Richard Lui: Asian-American journalist and news anchor for MSNBC and NBC News
  • Sanjay Tripathy: Sr.EVP Marketing, Digital & E-commerce – HDFC Life

*Complete list of Speakers


Based on this year’s theme for SMW, ‘Social media for Social Change’, the renowned speakers will share their insights and knowledge through various sessions, including those on managing diplomacy through social media, social media and politics, building  a career in social media, and New age fight club – Social Media, Disruption & Viral.

Rohit Varma, Founder & Managing Partner, R SQUARE Consulting Services Pvt Ltd, said, “­­­­­­I’m very excited to see many organization & brands from different industries coming on board to curate sessions and making it the biggest crowd-sourced festival. Look forward to the five days social media festivity. I’m quite sure that there is lot more awaiting the audience.”

“Social media and digital impact are changing the way brands function today. As an organization, we are strong believers of this platform, and have leveraged it successfully for clients across categories. We are proud to be associated with SMW’s third stint in India, and look forward to engaging with marquee speakers at this platform, which connects people across borders and backgrounds; this year’s theme of the impact of social media on social change, will definitely bring to light, some interesting perspectives on how digital India thinks,” said, Nikhil Dey, President (Public Relations) at Genesis Burson-Marsteller.

The growing momentum of the initiative reflects in the number of sponsors, partners and speakers, who have come forward to support the event. Companies such as Microsoft (City Support Sponsor), Germin8, Unmetric, KPMG and Wrangler are sponsoring SMW 2014.
“As GroupM we are delighted to continue our association with SMW. After a successful opening year in Mumbai and Bangalore in 2013, SMW is lining up an exciting fare this year. As social media channels proliferate and become meeting grounds of brands and consumers, SMW provides a great platform for enhancing knowledge and sharing best practices,” CVL Srinivas, CEO GroupM South Asia.

In addition, SMW has partnered with leading media and integrated communication agencies, includingSocial@Ogilvy, chlorophyll, UB, TiE Mumbai, The Express Group, The Indian Networker, Construkt festival, mXm India, PageTraffic, AVID Learning, Yellow Seed Content Solutions, Fratelli wines and Steerttalk, to organise the event in India.

Note to Editor:
About Social Media Week:
Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia. In just 5 years, it has become an iconic festival attended by all sectors of Industry influenced by Social Media.Debut of Social Media Week in India happened in the month of September 2013 in Mumbai and it was very successful debut. We had more than 120 sessions, 150 plus speakers and 1500 plus unique attendees. Second edition was in Bangalore which was also very well received by the Industry. Every edition is becoming much larger and bigger.

About R SQUARE Consulting:
R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit

Social Media Week Mumbai Sept 22nd to 26th, 2014:
SMW Mumbai is going to be a week long celebration. The overarching theme is “Social Media for Social Change”. SMW 2014 edition will happen in 12 cities simultaneously – Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, Toronto. All the high powered events will be live streamed for the audience across globe. The SMW schedule is live now at


For all media queries:
Genesis Burson-Marsteller
Annu Dwivedi
M: +919820024293


Pinterest for Business Training Bangalore. PPT & Takeaways

Posted by on Aug 25, 2014 in Resources/Blog | 0 comments

Pinterest for Business Workshop Bangalore.

23rd August, Christ University. Event Brought to you by Web Marketing Academy

Presented by Kaushal B K, Social Media Strategist, Web Marketing Academy

More write about the Pinterest event by WMA Student: Priya

More pictures here Photo credits: Chris Angelo ( )

Follow our Pinterest to see Event Pictures and more:

 Pictures from the Event here:

Digital Marketing Career Scope in India. Placements with WMA

Posted by on Aug 21, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog, WMA Alumni | 0 comments

Digital Marketing as a Career

Scope, Placements, Job Assistance for WMA Students in India & Abroad

A few questions being asked most of the time:

  • What is scope of Digital Marketing in India ?
  • Will I get placed after completion of the digital marketing course ?
  • What is the package for a fresher who completes this course ?
  • Which are the companies that hire digital marketing professionals ?
  • Where are the locations for Digital Marketing, PPC, Analytics jobs ?
  • How will WMA help in my career growth ?

While I answer this in the upcoming blog posts, here are some of the videos from our alumni, who are placed in some of the MNC’s in India.

The simple answer is Yes, WMA will not only help you in placing you we will also mentor you connect you with the right people through events especially after the course.

  1. What is scope of Digital Marketing in India ?
    Almost every company in India needs Digital Marketing. According to Economic Times

    Digital Marketing to create 1.5 lakh jobs in India ” read the full story here:

  2. Will I get placed after completion of the digital marketing course ?
    Yes, it also depends upon your passion, performance and current scenario. You might have to wait to find the right job but yes we will assist you with that.
  3. What is the package for a fresher who completes this course ?
    For a fresher, we have placed students who get a package range from 3 Lakh to 4.5 Lakhs per annum
  4. Which are the companies that hire digital marketing professionals ?

Here are the few companies that our Alumni work at :

  1. Google
  2. Yahoo
  3. Cognizant
  4. Accenture
  5. Infosys
  6. Common Floor
  7. Intuit
  8. Start ups
  9. SignUp
  10. Organic Apex
  11. Infibeam

How will WMA help in my career growth ?

As mentioned, we not only assist you with placement, we mentor you, guide you throughout your career path.

More posts about Digital Marketing Jobs and Placements here:


Digital marketing Internship @3m Digital. Bangalore

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Internship Opportunity @ 3m DIgital
Kindly go through below link for details about this internship program
If your students are interested or looking for any internship program then let me know so we can discuss for interview.
Contact Details: Ajay Kumar Gupta
3m Digital Networks Pvt. Ltd.
#1367, Aditya Tower, 3rd Floor
South End Main Road, Jayanagar 9th Block,
Hand Ph : 0855 30 23 888

Digital Marketing Manager Jobs in Bangalore for WMA’ites

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Digital Marketing Manager – MyWritingMaster (MWM), Bangalore – 2-4 lacks per annum

Please contact directly and when you apply please mention as referred by Suresh Babu, WMA

The person should be skilled in

  1. Making Digital Marketing strategy and campaign planning along with monetary allocation.
  2. Website creation
  3. Search engineer optimization
  4. PPC advertising & Google Adwords
  5. Google analytics
  6. Social media marketing
  7. Email marketing
  8. Online display advertising
  9. Ecommerce marketing
  10. Lead generation
  11. Mobile marketing
  12. Content marketing
  13. Affiliate marketing
  14. AdSense and blogging.

Candidate should be

Good at verbal and Written English
Should be punctual and should have commitment towards his Job.


This opportunity is for Digital Marketing Manager.


Between 2-4 lacks per annum depending upon the experience and knowledge of the candidate.

Experience:  0-3 years


Preferably Bangalore. Work from home.

Number of openings: 1-2

Digital marketing jobs in Bangalore for WMA Students. August 2014

Posted by on Aug 13, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Digital Marketing Jobs for WMA’ite – SEO Specialist, Bangalore

Friends, here are the list of Digital marketing jobs in Bangalore and other places you can apply. When you apply please mention that you are from WMA

  1. Brick Tip – SEO Specialist, Bangalore, Package – Rs 20,000 per month

We are into reality business of providing real estate solutions to end users or investors in choosing the best projects from the Top realtors in Bangalore & expanding to other cities very soon. We are looking for candidates who are excellent in doing SEO as well as web developments as a full timer.

Mentioned below is the Job Description:

1.Maintaining our official website- BrickTip.Com

2.SEO for our 2 other websites-….followed by keywords

3.Developing Small mini websites 5 pages on various platform.

4.Doing SEO for mini websites.

5.Designing some mailers

6.SEO will be for multiple projects in a given month

7.Lead Management System/CRM designing and maintenance.

We are looking for urgent Hiring.

Contact Details: Abhishek Kumar, Founder & Director

Mobile: 9845043039,  Email: Web:


Digital Marketing & its Synergy with Cooking

Posted by on Aug 6, 2014 in Resources/Blog | 0 comments


You must be wondering as to why and how digital marketing is connected to cooking? Well coming up with a digital marketing strategy is a lot like preparing and cooking a meal.

Let us show you what we exactly mean:

·       Basic ingredients for cooking·       Basic content (images, text, videos etc.)
·       Fresher ingredients = Better dish·       Fresher content = message being more attractive, relevant and engaging.
·       Basic kitchen equipment and tools required to cook (stove, oven, plates, food processor etc.)·       Digital marketing tools (Twitter, Mailchimp, Hootsuite, Google analytics, Facebook.)
·       Depending on the type of tools you use, the meal would taste different.·       Depending on the channel that you use to publish your content, the content would be consumed differently.
·       Recipe·       Digital marketing strategy.
·       Highly important to keep tasting while you are cooking.·       Important to measure, analyse and equally adjust your campaigns while formulating a strategy.
·       A professional chef may be able to complete the dish you took to make for an hour, within 20 mins.·       An amateur digital marketer may take upto 3 hrs to prepare the same digital strategy.
·       People consume the food you make.·       People consume the content you publish.
·       Finally cooking is a combination of science and art.·       Digital marketing is also the synergy of science and art.

Cooking & Digital Marketing

Join Us for a FREE Seminar on Pinterest for Business – 23rd August, Christ University.

Call Somesh @ 9035837537 or RSVP Here

Life at Web Marketing Academy

Posted by on Jul 25, 2014 in Life @WMA, Resources/Blog, WMA Students | 0 comments

Learning Digital Marketing with fun at web marketing academy Bangalore. Students having good time at WMA, Indira Nagar, Bangalore office.







Job Placements. Campus Recruit @ WMA

Posted by on Jun 11, 2014 in Digital Marketing Jobs, Job Placements at WMA, Resources/Blog | 0 comments

Campus Recruitment at Web Marketing Academy Bangalore


Ashwin Ramesh at Web Marketing Academy Bangalore


Following up our previous post on Why a WMA-ite is hired, here is a superb piece of news that I want to share with you.

It gives me immense pleasure to announce that Organic Apex from Chennai, very recently conducted a Digital Marketing recruitment drive at WMA, extending offers to 6 of our students, with the average annual package being in the range of Rs.3.8 – Rs.4 Lakhs per annum for freshers. I extend my hearty congratulations to each of them for this wonderful achievement, and a huge thanks to Organic Apex for recognizing the talent and expertise of WMA-ites in digital marketing.

Importance of Digital Marketing & Scope in India

Digital Marketing has now become a stream of marketing that cannot be ignored any longer. It is for everyone, you, me, huge business houses, small start-up businesses, medium sized companies, et all. Digital Marketing has a solution for everyone. The trick is in applying your mind to saying that story you want to share in the most interesting format with the right target audience, through the right medium for communicating your story.

The very fact that you are reading this, you may want to share this, you visiting our WMA page on Facebook or Twitter, you wanting to join our OME community on Facebook, all this and more, just go to show your interest and growing curiosity in the very world of Digital Marketing. This is what these students recognized and acknowledged and hence joined WMA.

Read our students testimonials, or watch what they have to say about us here. Our Digital Marketing Courses will not only help you become a complete marketer, but will guide you in building stronger career.

If you know anyone who can benefit from this, please do share

Wishing you and each WMA-ite the very best and a bright future ahead.

Suresh Babu,
CEO & Founder,
Web Marketing Academy (WMA)
Official Facebook page:
Handheld: + 91 9731388721

10 Reasons Why a WMA-ite is Hired

Posted by on May 17, 2014 in Digital Marketing Jobs, Resources/Blog, WMA Alumni, WMA Students | 0 comments

Hiring Digital Marketing Professionals ??

Its very important to find the right set of talent for roles in Digital Marketing. At #WMA, we did a quick dip stick into our past and current batches, and have jotted down a quick list of qualities that a Digital marketer should have, or you must consider if you are hiring a digital marketer.

Qualities of a Digital Marketing Professional & 10 Reasons Why a WMA-ite is Hired


1. Very fresh thoughts, young and extremely talented
2. Very passionate about Digital Marketing, always looking at further enhancing their skills
3. They have had hands-on practical experience in Digital Marketing through the course at WMA. They not only learn digital marketing but practice and absorb it in their day to day life
4. Not afraid to explore new opportunities
5. Each student depicts an unique talent, like some have been expert storytellers; some were superb motivators – very crucial qualities to have for digital marketing.
6. These students showcased good communication skills
7. Most of these students are extroverts, an extremely important quality to look out for to excel in the digital social space. People skills offline or online, always come handy.
8. Effective team players – another quality that a good digital marketer should portray.
9. They live and breathe technology and are always up-to date with the latest platforms
10. Most importantly, they are fun to work with.

Some other vital reasons we have seen in students getting hired from WMA:

  • They go beyond the class room sessions, to participate in networking events, both online & offline
  • WMA gives them a platform to interact with other professionals from varied backgrounds, like engineering, management, hospitality, etc. This enhanced the creativity in a batch, encouraging different thinking and different questions. This exposure has surely helped gain different perspectives, allowing an individual to grow into a complete digital marketer.

Below are snapshots of a regular afternoon class at WMA. This batch is expected to complete their Digital Marketing course in the next 30 days. With this batch, our Lead Faculty – Mr. Somesh Kumar also initiated a practice of ensuring that along with the course, each student picks one Social Media Site like Tumblr, Snap Chat, Medium, Instagram etc and becomes an expert in the same. These students then share their learnings with the rest in the batch.

IMG_5874 IMG_5781 IMG_5855


IMG_5819 IMG_5803 IMG_5873 IMG_5872 IMG_5777












Thank you @Nilu Big Hair Loud Mouth for the pictures

I am happy to e-introduce you to a few of them:

If you are looking for passionate Digital Marketers here are some of their profile. And please do share




Shree Ranjani Dhevi


GauravGaurav Patil


Deb  Debashish Boruah


IMG_5866  Aditya Bhargava


vinay  Vinay Easwaran


IMG_5869  Satish Kumar


Kaushal copy  Kaushal B. K.


  • Richa Singh:

Here are some of the videos of students who are already placed:

Matt Cutts in Pubcon

Matt Cutts in Pubcon


About the Author: Suresh Babu  is the Founder of Web Marketing Academy and the Founder of OME Community. He educates and mentors professionals, students, small businesses, corporates and organizations with SEO, Social Media, Digital Marketing Strategies through Hands-On One on One training sessions, workshops, meetings, seminars and speaking. Suresh Babu’s Google+ Page