September -2011 OME meet
Come join our monthly meet ups in Christ University, where we share tips, tricks and how to’s of Online Marketing. Over 450 active online marketing enthusiasts discuss and share tips
OME Face book page
Questions-Answers
Digital Marketing Jobs in Dubai & How to Kick Start Your Digital Marketing Career
Digital Marketing Jobs in Dubai including Adidas Group and how to get started in Digital marketing Careers whether in India or in Dubai. Also see WMA Alumni and students from Dubai.
Photo Credits Flickr chrismoody1111
Read the article: 10 Ways to kick start your career in Digital Marketing +Free Resources to get started today ! http://goo.gl/MZnC6
To help you prepare, we have designed our monthly meetups to make YOU a better digital marketer, come join us take the DigitExam 2013 here: omedigitexam2013.eventbrite.com
Compete with other Digital Marketing professionals in the upcoming OME series, we will be educating you in SEO, PPC, Google Adwords, Analytics, Inbound Marketing, Content Marketing and more. Join our discussions and updates here: https://www.facebook.com/groups/omecommunity/
1. Digital Marketing Manager Dubai for Adidas Group, United Arab Emirates
http://www.careers.adidas-group.com/search-jobs-description.aspx?refnum=HQ+-+14506
2. Senior Digital Account Directors
http://www.ambercomm.ae/Senior Digital Account Directors (ideal currently working with a Digital cell within an agency) Must be more of a strategist than a mere account handler with 4 + years of experience in Digital. Share your resume here: https://www.facebook.com/sureshbabutr
3. Digital marketing specialist
http://www.bayt.com/en/job/digital-marketing-specialist-1784861/
4. Senior Online Marketer
http://www.retailchoice.com/JobSeeking/Senior-Online-Marketing-Manager_job56347757
More students discussion here: www.youtube.com/user/webmarketingacademy
10 Ways to kick start your career in Digital Marketing +Free Resources to get started today http://goo.gl/MZnC6
Feel free to call me at 9731388721 for your careers in Digital Marketing, we would love to talk to you about your digital marketing careers or view our courses here:http://www.webmarketingacademy.in/courses/
If you like this article and think it is useful. Please do share it with your friends and family.
How to Get into Digital Marketing in India
How to Get into Digital Marketing in India
Wondering how to get started in Digital marketing ?
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Here is how I got started in Digital marketing. Can’t believe its been more than 10 years in this exciting career. Before we talk about how to get into digital marketing, let me share you how I got into it and how it can be relevant to you as well.
Yep, that’s me
I graduated in hotel management from RVS College, Coimbatore, in 1996, worked for a cruise line, but did not experience the Internet until 1999, when my cousin introduced me to Yahoo chat so that we could talk to each other while I was away from India. I found it really fascinating, and since then I had an interest to learn and work for a company in front of a computer. That was a big dream for someone who didn’t even know how to switch on a computer. 
Soon after, I quit my job with the cruise line and was jobless in Florida. With no other choice, I took up a job in a gas station, and that’s where I met John, my ex-boss. John gave me an opportunity to undertake part time training in his web design company, after finishing my cashier job at a gas station. It felt good to sit in front of a computer and do some research. This was when I began to learn about SEO. This was still 2003, and I was lucky to be able to begin my digital marketing journey that early. Soon, John hired me part time and then full time.
After that, I met Andy Fox from Fox advertising agency, and worked there as a project manager from 2006, and ended up with a million dollar business for a client of Fox Advertisement in Google Adwords (PPC. Pay Per Click ) way back in 2006
Then, I moved to Gravity Free with John Barron, and moved to India in 2008. Here, I worked for Vayama as a Web marketing manager. In 2010, I started OME Community and Web marketing Academy.
How can you get started in digital marketing?
1. You don’t have to quit your current career to get started in digital
I had a few participants with more than 5-6 years experience in traditional marketing. They quit their current job to persue a career in digital, and had to wait a couple of months after taking up the digital marketing management course to get an offer. But they ended up with an offer of double their previous pay. Finding a job that fits you might be challenging, so unless you have to quit to get started don’t quit your current job. Get started while you are still at your job, and spend a few hours a day on digital. We will get into blogs, websites to follow in a bit.
2. Start by reading digital marketing blogs
This is the age where a lot of industry experts maintain their own blogs and websites where they regularly update their ideas and learnings. For example, SEOmoz, http://www.seomoz.org/blog Hubspot http://blog.hubspot.com/ and Avinash Kaushik’s Occam’s Razor http://kaushik.net. These blogs are very rich in information and they’re free. It is a wonderful place to pick up industry insights that you can apply in your job or to your own website. Here is a blog post with links to blogs, books every marketer should follow: http://www.webmarketingacademy.in/blogs-every-digital-marketer-should-follow/
3. Attend digital marketing events, webinars, meetups in your city
While learning from written content is one way, another highly effective way is by participation.
I used to be a shy guy till I got exposed to events in 2003, when my ex-boss John used to take me to a lot of networking events. This was when I got rid of my shyness and gained confidence. And when I moved to India, realized that there are many of us, who have great talent but don’t have the opportunities to meet like-minded people and a platform to network.
That is the reason behind starting the OME Community https://www.facebook.com/groups/omecommunity/. There are several meet-ups and hangouts happening in your city similar to this. Attend a few and stick to the ones that you will benefit from the most. If you attend events, webinars and conferences, you will not just learn from the speakers, but also from your fellow attendees who will be more than willing to exchange experiences. It can be a good place to see how your peers are doing things and how you match up to them and what you can learn from them.
Your Storyhttp://yourstory.in/events-listing/, Start up Saturday http://startupsaturday.headstart.in/, Alok Kejriwal http://rodinhood.com/ all have some good events. Attend these events and network with like minded people. You will learn a lot from them
About meetups in Bangalore (OME Community)
Did you know that we conduct monthly meet-ups in Bangalore, with over 100 digital marketers, share our knowlegde and network? Here is what the OME Community has for you this month: http://www.webmarketingacademy.in/ome-digitexa/ Here is what one of our students does, Vijay Ram, who graduated from web marketing academy, https://www.facebook.com/vijay.ram.75 he used to attend these OME meet-ups and today, he is conducting his own meet-ups, conferences and helping small businesses, start-ups and students to get started in their business.
So go find a meetup near you or join OME Community Facebook group where most of the meetups are posted: https://www.facebook.com/groups/omecommunity/
4. Attend conferences related to digital marketing and new media
Andy, whom I was working with, is a speaker, who helps CEO’s in their leadership and business. In one of his sessions, in front of all the attendees, he announced that “Today, Suresh will speak to you about how to create a blog.” I was scared to death, and I told him, “Andy, it is hard for me to even speak with our collegeus and you’re asking me to talk to these CEO’s! He replied, “Don’t worry, just share what you do for Fox advertising.” So I shared about how to create a blog.
The interesting thing was the CEO’s didn’t care about how I spoke, but they cared about what they got out of it. Each and every one of them came to me after the event and thanked me for sharing. It was one of those wonderful moments.
Since then I have learnt to speak in public. Yes, it wasn’t easy for a shy guy to speak in front of people. It took a lot of time and practice, and I’m still working on it. During those days, I loved attending conferences. In 2005 & 2006, I attended Podcamp, Pub Con and several such events.
I learnt most of the digital by attending conferences. It is about the energy and people that come to the events. Learning from others is one of the best ways to learn. When they share their passion, it makes it easier for us to make things happen. Attend Conferences like the ones we did in 2011: Search marketing summit Bangalore: http://www.youtube.com/watch?v=08ienQhNMrA Adtech, TFMA, Click Asia Summit, Search engine strategies Expo to name a few.
5. Start your own blog. (Time to start – 5 minutes)
It takes less than five minutes to start a blog through wordpress or blogger. Here is a blog post written by Amada titled, “What I Wish I Learned in Business School” http://www.blueglass.com/blog/business-school-lessons/where she talks about blogging. And update it frequently. Do not worry about who reads it or what impact it makes to someone else. The first person a blog will impact is the author herself.
Like Seth Godin famously says ‘If you do not ship, it is not art”. You should put your thoughts out there in the public domain. Putting down your thoughts will ensure that you do research, which will help you learn better. When you put things down trying to ensure that another person reading it will be able to completely understand what you say, you will reassess your assumptions and indulge in a logical thought process. Writing is the best way to test your understanding of an abstract concept. I met Kumar via his blog and his comment on Mictch Joel’s blog: http://www.kumartalks.com/. He helps WMA in blog posts and meet-ups. Thanks Kumar.
Start a blog today/Now : www.wordpress.com www.blogger.com
6. Take the Inbound Marketing Certification 2013 from Hubspot for Free
Hubspot offers them for free and these certifications are widely recognized in the industry. Before you take the exam, read this blog post on how to pass the Inbound marketing certification: http://www.webmarketingacademy.in/inbound-marketing-certification-2013/. I have to say it is not easy to pass, but going through the videos will be extremely useful.
7. Is it worth taking up an online digital marketing certification courses ?
Even though, we are in the digital era, having a one on one instructor led program is valuable and you will learn more in class room settings, where you can ask questions and practice it. There are plenty of free You Tube videos. If you plan to take up an online course, I would strongly suggest taking up a course with market motive by Avinash Kaushik. It is amazing and worth spending that money with market motive. http://www.marketmotive.com/
8. Digital marketing workshops, webinars, videos
Again there are plenty of workshops conducted in your city. Before attending those workshops, do your research, look at the past workshops, talk to the attendees if possible and see their career, how it has impacted their career, and then take a call. However attending webinar and videos like White board Friday from SEOMoz will add a lot of value and you will learn a lot. http://www.seomoz.org/blog/category/whiteboard-friday and Hubspot conducts weekly webinars on variety of digital marketing topics, attend those webinars. http://www.hubspot.com/marketing-webinars
You can also sign up for Web Marketing Academy upcoming workshops on digital marketing in June. www.webmarketingacademy.in send us an email suresh@webmarketingacademy.inor call us at 9731388721
9. What about taking a digital marketing course from web marketing academy ?
Well you can, but before that, see how it has changed the lives of these people: http://goo.gl/W0YZO.
Still have questions about digital marketing for your career ? Give us a call and talk to us, we would love to guide you in the right direction. My number is 97313882721.
10. Watch this inspiring video:
Lastly I will leave with one action item. Do a search for Digital marketing jobs, SEO jobs, SEM jobs, in LinkedIn, Naukri, Monster and see which companies are hiring, the package and scope for Digital marketing. 5 Years down the lane everyone will have no other choice but to enhance their skills in digital. Starting a course right now will take you to a top level in the next 5 years.
If you liked the blog post or if you like to help your friends and family to get started in Digital marketing, please share it.
This month OME Community Meetup – May 18th 2 pm Christ University: Compete with your fellow marketers on May 18th 2013 https://www.facebook.com/events/157346847768819/
OME May 2013 Meetup. DigitExam 2013. Christ University Bangalore
Do you think you are good at Digital Marketing? Compete at DigiExam 2013. OME Community Meetup Bangalore
May 2013 OME Community Meetup Christ University brought to you by Web Marketing Academy: http://www.webmarketingacademy.in/
So you think you are good at Digital marketing ? Come compete with your fellow marketers on May 18th 2013. An initiative by OME and Web marketing Academy to make you a better marketer.
Register here at: http://omedigitexam2013.eventbrite.com
An hour long exam on Digital marketing with 60 multiple choice questions from SEO, PPC, Google Analytics, Social Media Marketing, B2B Marketing, Content and Inbound Marketing.
- Total – 100 marks
- 50 multiple choice questions
- Time – 1 hour
- Topics: SEO, PPC, Google Analytics, Social Media Marketing, B2B Marketing, Content and Inbound Marketing
- You will be graded on all the above topics.
- You will be provided with a Certificate of Participation from Web marketing academy with score
Feel like you need to upgrade your skills ? No problem in the upcoming series of digital marketing monthly educational programs, we will bring in industry leaders in each areas to train you to be a better marketer.
Each month starting June 2013, our OME monthly meetups will be focusing on the following, You will discover :
- June 2013 – How to attract strangers to happy customers using Inbound marketing methods
- July 2013 – How to create a website that converts and why you should start with mobile first
- August 2013 – Keyword research for all your digital marketing initiatives. Keyword research for SEO, PPC, Content, social media and mobile
- September 2013 – SEO. The new methods of doing search engine optimization
- October 2013 – Mobile marketing. Are we there yet to focus on mobile ?
- November 2013 – Content marketing – The what, when, where and how to create content that converts
- December 2013 – Search Engine Marketing – from Remarketing to display ads to video ads and more.
Venue:
Room # 301, Christ University, Koramanagala, Bangalore
Time: 2 pm – 5 pm
Fee: Rs 200
brought to you by Web Marketing Academy
The OME monthly Meet-ups
OME Community conducts monthly meet ups, a platform for YOU to network, interact, exchange information, and find potential employers, employees or new business
For more details:
Website: http://omecommunity.org/ Suresh Babu,
CALL : +91 9731388721
Email: suresh@webmarketingacademy.in
Website: www.webmarketingacademy.in
How to pass the Inbound Marketing Certification 2013 by Hubspot Academy
Inbound Marketing Certification 2013:
If you are a marketer, you must be aware of the Inbound Marketing Certification program by Hubspot. For those who are unaware of this program, I would like to inform you that the Inbound Marketing Certification is a well recognized, great program for marketers that help you become a better marketer.
Hubspot is one of the best resourceful websites you should follow. They exhort the best practices of digital marketing in the industry and they have always walked the talk. It is best known for doing awesome things for the marketing community. As marketers, we cannot expect anything better than Hubspot!
Inbound Marketing University
Inbound Marketing University (IMU) was Hubspot’s first free marketing training and certification program that started from February 2009: http://www.hubspot.com/inbound-marketing-university/
Inbound marketing Certification 2013:
Inbound Marketing University was superseded by Hubspot Academy’s Inbound Marketing Certification on April 2, 2013.
Register for Hubspot Academy’s certification program here.
What’s new with Inbound Marketing Certification 2013?
The Inbound Marketing Certification program is a 9 class series based on the inbound marketing methodology. It’s a free 9 part video series taught by industry thought leaders. You can take it at your own time anytime and anywhere. The new module teaches us how to ” Attract strangers, convert visitors, close leads and delight customers”
Here are some of the tips to pass the Inbound Marketing Certification 2013:
Passing the exam is tough;
- Fail the first time! – You are allowed to take the exam thrice within a month. You might think, you can get through the exam without going through all the videos. Try that and you will come back to us with more motivation. This allows you to learn and pay attention to details.
- The whole purpose of the exam is to help you understand how to Attract strangers, convert visitors, close leads and delight customers.
- Watch video tutorials and pay attention to details in the video. If the instructor says it is important, it is! So, pay attention.
- Pay attention to the numbers.
- Watch videos as many times as possible and make notes from them.
- Understand the concepts. You can download the slides. But, watching videos which will help you understand the concepts better
- You will have to wait for 48 hours to take the test again
- See the sample study guideline questions
- Here is the thing, you have to get score a total of 75 %. Unlike IMU, that gives you an overall score. You may get 100 % in 5 modules. That doesn’t mean you will pass. You will have to get a minimum score for each module.
- You cannot pause, save or revisit. All you have is an hour. Once you start the test, you have to finish in one go within that hour.
- If you are unsure of an answer, pass on to the next question. You can always come back once you are done with other questions
- You have 50 questions to answer in total to complete within an hour.
- Study more and take notes, you can always refer your notes during the test
- How about Googling answers during the test? You may, but, it’s such a waste of time. Because you will not find the right answers J
- You might think of an example, optimizing a website is SEO, content but you will realize there is more than just SEO, optimizing for humans
- The videos will help you see and think like a user, marketer, boss and boss’s boss
My 5 cents:
We all know that the digital world is changing fast and as marketers, we need to keep up the speed. This program will not only help you upgrade to the latest strategies, it also has a holistic approach to digital marketing
- It’s just an excellent upgrade
- It’s about understanding the concepts and putting it into practice. You have all the resources and tools
- Look for additional resources and further reading at the end of each module.
- This program is beyond SEO, PPC, Social media, Lead generation
- This course is not just about passing and getting a certification. The certificate is just a document. Putting those concepts into practice is what makes you a better marketer
Good Luck on clearing the test. When you do, please share your experience in (Online Marketing Enthusiast) OME community Facebook page. Did you know ? OME community with over 1000 digital marketing practitioners come together every month discuss, share and network with each other. We would love to have you be part of the our community, please take a moment to join the community here: https://www.facebook.com/groups/omecommunity/
This is for your kind information, that the next two months OME meet-up sessions will be based on Inbound marketing best practices and methodologies.
Register now for an upcoming Online Marketing Enthusiast community meet-up on April 27th from 2-pm – 6 pm in Kormanagala, Bangalore, India. Topic: How to generate leads for B2B using Inbound marketing best practices.
To register Contact Suresh at + 91 9731388721 or email him at suresh941@gmail.com
About Suresh Babu
Suresh Babu is the founder and CEO of Web Marketing Academy A premier training center educating small businesses, students in digital marketing including SEO, Google adwords, analytics. Suresh is a Guest Faculty & Speaker in Universities for Christ University, Archarya B-School, Commits College, Manatee Community College. He is also founder & community leader of Online Marketing Enthusiast Community, a community of passionate online marketing enthusiast. Prior to this, Suresh was the web marketing manager for Vayama.com, an online travel company based out of US. Suresh worked for Fox Advertising Agency, Florida, USA. Suresh organizes several web marketing related conferences, seminars; meet ups, corporate training programs and boot camps in and around India.
Read the case study of how a Traditional Realtor used Inbound marketing to increase sales to 150 % Hubspot Blog Case Study
Resources Google Algorithm Changes & Updates
Google Search Algorithm/Formula Changes
- SEO Moz – Google Algo Change History: http://www.seomoz.org/google-algorithm-change
- Search Engine Round Table: http://www.seroundtable.com/category/google-updates
Digital Marketing for MBA Marketing Students in India
Digital Marketing for MBA Marketing Students in Christ University, Bangalore.India
So today I asked the MBA marketing students in Christ University Bangalore, where I take the 30 hour Digital Marketing Program, so far what did they learn from the previous. Each group (5 students in a group) brainstorm within themselves and came up with a pretty good list of concepts they were exposed to during the past 8 hours. And asked each group to share what they learned. Here is what they listed down.
Learning from previous Digital Marketing Class:
Understanding the concepts of:
- Search engine optimization
- Cost per click, cost per view
- Mobile marketing
- Mobile website,
- mobile apps
- Search engine marketing
- Social media
- E-mail marketing
- Video marketing
- Organic and inorganic search engine
- Google algorithms
- Crawlers
- Spiders
- Google web master guidelines
- Meta tags
- Concepts
- gamification
- Ad sense
- display ads
- Pay per click
- Affiliate marketing
- Ad center
- Click through rate
- Google insights
- Location based apps., marketing
- Diff. Between mob and desktop website
- Revenue model of a free app
- Touch screen density for an app.
- Webmaster guidelines
DM- CLASS LEARNINGS FOR 30/01/2013
Designing a website
- Web hosting- space, property in the internet
- Domain name
- Build a website or a template
- Email address
- Registration- godaddy.com, godaddy wordpress hosting
- Elegant themes for the website
- WordPress for the website
- Creating free website: indiagetonline.in
Digital marketing assignment for the coming week:
Word document : Digital marketing plan for a company
Document must consist the following:
- Goals
- Objectives
- SWOT analysis
- Budget
- Resources: who, no. Of hours
Symbiosis Bangalore. Panel Discussion on Cross Channel Marketing. Links & Resources
Is Cross-channel marketing the current trend to engage your content and your consumers? SIMC-B ‘CQ’13
Jan 24th 11.15am – 12.15am
- http://econsultancy.com/in/reports/cross-channel-marketing-report
- http://www.fastcompany.com/3003604/key-successful-cross-channel-marketing
- http://www.cmswire.com/cms/web-engagement/wem-multichannel-marketing-vs-crosschannel-marketing-011700.php
- http://www.verticalresponse.com/blog/crafting-a-successful-cross-channel-marketing-strategy/
Seminar on Display ads and Remarketing. Sunday, January 27, 2013 from 11:00 AM to 2:00 PM
in Christ University. Join the seminar here: http://ome-jan-eorg.eventbrite.com/
Symbiosis Institute of Media and Communication, Bengaluru, are pleased to invite you to CQ’ 13, a Seminar on “Communicat ion Challenges in the present times” to be held on January 24, Thursday 2013, 9 AM to 6 PM, in Sy mbiosis Bengaluru Campus . Dr. Dileep Padgaonkar, Celebrated Journalist and Opinion Leader is the Chief Guest. Dr Vidya Yeravdekar, Hon’ble Vice Chancellor, Symbiosis International University, will grace the occasion.
Build Relationships Online not Links for Better Search Rankings
Relationship Building Vs Link Building
For those who are into SEO, the year 2011 and 2012 we saw some major changes in the Google algorithm, focusing on high quality content, quality links pointing to your site.
Just want to share my thoughts and how we educate the students and attendees of web marketing academy in this topic off page optimization/link building relationship building.
Off page optimization/ link building is widely used by the SEO community as a process of getting high rankings in search engines. Let’s look at the era of search when page rank was one of the signal to rank a website high.
Google for example looks at the number of website recommending your website. For example, in this post there is a link to SEOMoz White Board Friday video. Google looks at all the links pointing to SEOMoz blog and gives an overall score to that blog. Google not only takes the number of links pointing to that particular site, but authority of the site, (Quality of the site which is pointing to that site, in this case our wma site to seomoz) Rand explains in detail.
Why would someone give a link to SEOMoz website? Well to share useful information to those visiting our site. Also someone could quoted Rand, gave reference etc. Google looks at this link and says well WMA site link is ok, but the link from Forbes.com is much more valuable than WMA (again based on the quality/authority/popularity)
This is some of relationship building online. Site A is trying to build relationship with Site B. As Rand mentions in this video, it’s about earning links, we have to earn relationship with mutual understanding, trust and ongoing friendship. Yes it takes time, effort, hard work to build relationship.
Think about link building as relationship building, in real life, would you do the following:
• Asking a person whom you don’t even know to recommend you?
• How about hey, I talk good things about you and you talk good things about me (Link Exchange/build partner pages for the sake of linking)
• Comment that they are the nicest person and loved what they shared without even knowing what they shared (Blog Commenting)
• Paying money to be recommended (Link Buying)
• Paying someone to talk good about you (Link wheeling/article spinning)
You wont do this right, a website link is similar to relationship building, its not easy. We are fortunate to have good friends, business relationship with others and most importantly the OME community members. It took a lot of time and effort to build this circle and relationship and outcome is outstanding.
Earn Relationships. It’s totally worth it. Keep in mind Google’s algorithm is changing fast, in the next year or so Google’s signal for ranking a website might change significantly, we already see that now in the Google results. High Quality content is always the best ranking signal.
How can you earn good relationship by showing, caring, doing good useful things without expecting anything in return. Start doing this you will be surrounded with good relationships.
Watch this video from SEOMoz about Link Earning one of his best videos in 2012
And by the way, when we organized the Search Marketing Summit in 2011, I asked Gillian and Rand Fishkin to do a video exclusively for the event. Here is the exclusive video for OME Community: http://www.youtube.com/watch?v=pT7CWsCKuTM
In one of the upcoming blog post series, we will discuss about how to build relationship the right way.Would love to get to know you and see if I can be helpful. Please feel free to email me at suresh at web marketing academy dot in or call me at 9731388721.
B-Schools, Universities in India. It’s time to Include Digital Marketing in the curriculum
B-Schools, Universities in India. It’s time to Include Digital Marketing in the curriculum
Wish you a
ll a happy new year. I am writing this first post in 2013 after reading a nice blog post written by Amanda Eichmann from www.blueglass.com titled “What I Wish I Learned in Business School” http://www.blueglass.com/blog/business-school-lessons/
For the past 3 years I have been evangelizing Digital Marketing to various B schools and universities in Bangalore and other parts of India, discussing with the HOD’s, Directors about why Digital Marketing is an important part of MBA especially Marketing. Finally here are some of the universities that include Digital Marketing as part of the curriculum. Also love what Kiruba Shankar is doing, the way he teaches. B Schools should learn a lot from people like Kiruba
Symbiosis, WLCI and Christ University. Prof Kshetragna HOD for MBA, Marketing is a good friend and who understands the importance of Digital. After a year of discussions and educational norms, designing the curriculum etc, next week I will be taking a 30 hour Digital Marketing Program for MBA Marketing students. Pretty excited to share my 10 years experience with almost 200 students in 4 batches.
This 30 hour program will be interactive, hands on and based on real business projects. Will be gathering everyone in groups and each group will be taking a real business.(Encourage students to take small scale business or rural marketing, how to integrate digital marketing for small shop owners: a tea shop, local barber or any small scale business) and come up with the digital marketing plan. Will explain the concepts, advantages of SEO, Google Adwords, Social media marketing/advertisement, Blogging for businesses, content marketing, Local business listings in Google Places, Four Square, mobile marketing, Digital analytic.
In practicals, they would be setting up websites, Local, blog, SEO, PPC, Social media and measure the success. The evaluation will be based on the performance of the project.
In August, shared my experience with WLCI MBA students, even though the students were less than 10, this 30 hour program gave me and the students good exposure. Just to learn from others I invited Ranjan (Head of Marketing, Vayama India who is an expert in PPC) Rajesh (SEO specialist) Arnab (The Mobile Marketing Guy) Students had a good interaction and happy to see that a few of the students got placed and practice digital, right after the 30 hour program. This is one of the joyful moment when a student comes and shares that he got placed, practising digital and how that 30 hour program was helpful.
I do hope all of the b-schools in India at least give some exposure in Digital Marketing and share how and why digital marketing is important for the students to face the real world.
Just look at the rate of successful e-commerce start ups and the amount of funding each start up gets. When Indian start ups, e-commerce, mobile apps are growing at a rapid rate, there is a lot of opportunity for those who understand Digital. According to a Forrester research: E-Commerce in India to grow at 57 %, reach $ 8.8 billion by 2016. Read the report here: http://www.iamwire.com/2012/04/india-to-be-the-fastest-growing-e-commerce-market-in-asia-pacific-market-set-to-grow-to-8-8-billion-by-2016/
Another article from Forbes : http://www.forbes.com/sites/rebeccafannin/2012/02/19/startup-india-flips-out-over-e-commerce/
With this growth rate, these e-commerce sites are always looking for talents and their entire business model is Digital. E-Commerce sites are spending a ton of money in Display ads, video ads , social media ads and re marketing.
Will the MBA Marketing student ready to handle this when they graduates ?
As Amanda points out, “I think it’s important to better integrate the business of digital marketing into the curriculum. This will not only be helpful to current students looking for jobs, but the alumni who need to continue their education in this ever-changing industry”
What is your opinion about integrating digital marketing into the curriculum, what did you wish you learned in your college ?
Don’t you think it’s time for Business Schools in India to include Digital Marketing in their Curriculum
Lost Internal Site Search Rankings after Google Panda
This post is in response to my good friend Arnab Ganguly, who posted in our Facebook page.
“Say there’s a website called www.domain.com when you get there there’s a internal search section which enables people to type keyword and look for similar document. This page which lists the similar document gets ranked in the Google SERP. After Panda update the ranking has gone down and traffic down by 40%”
Please note this is my views and thoughts, please share your views
The simple answer is, this might not be a good page for Google to show in their SERP, because this will not provide users a good experience. When someone uses an internal search, they might search for something specific that they like to, not a search result someone else searched for. I might search for Nike Men’s Running Shoes size 8/color black etc whereas someone else would have searched for Nike Women’s Running Shoes Pink color, I might not want to see or click on that result. From a user point of view, this might not be relevant.
After all Google Panda is all about quality content, so in your case these pages may look like shallow content to Google, that could be one of the reason the traffic went down or Google thinks that those pages are duplicated content, where it might lead to decrease in traffic.
After seeing this I did some research, what I did was searched for if there are any sites that show internal search results in Google. I found Yebhi.com
Google Search:
http://bit.ly/U1s01m
http://www.yebhi.com/searchall.aspx?q=bags&restrictBy=product%20type%28text%29=Backpacks
Users: When they search they want the best possible results.
Google: Give users the best possible results
Your Site: The product X is not available anymore or you don’t carry that brand anymore.
In Google’s eyes, this is not a good experience for the users, If someone comes to Google and see the above results in Google SERP, clicks goes to that particular page and sees nothing, they have to do a search again to get to what they want (This is not a very good user experience both for users and for Google to show this results in their SERP)
Also note that Google wants to simplify our search, even without going to a site.
Flight search, Number search, Conversions etc are a few examples. If you expect people to search in Google, find some previously searched page results, then go to the site again do an internal search because that search result was not relevant is not a good user experience.
Also this post about pagination will be helpful http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970
More on Google Panda : http://www.seroundtable.com/google-panda-22-confirmed-16017.html
Amit Singhal has written a official Google blog post about High Quality Content
http://googlewebmastercentral.blogspot.in/2011/05/more-guidance-on-building-high-quality.html
He says
• “ best possible experience for users “
• “ Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? “
To sum it up, it all comes down to content. You might want to do a 301 or no index those pages.
Hope to see others brainstorming with us. Will see you soon Arnab, have to discuss a few things with you.
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