Digital Marketing Course Syllabus and Fee Details of Web Marketing Academy, Bangalore
WMA, of course, is one of the leading platforms in Bangalore, and it trains exclusively in digital marketing. Given its practical approach and faculty with operational experience, it has the grounds for a particular reputation among students in Bangalore. It is situated in Indira Nagar, the hub for educational centers offering a broad scope of professional training. The following blog explains the course curriculum, its fee details, and how Web Marketing Academy adds value to its students, thereby making it one of the right choices for aspirants in the field of digital marketing.
About Web Marketing Academy
Web Marketing Academy (WMA) is a classroom Digital Marketing Training Institute in Bangalore (Indira Nagar) providing one popular course “Modern Digital Marketing Certificate Course” The course is designed for ambitious working marketing professionals, fresher’s, students, leaders, C-Suites, experienced sales & marketing executives, housewives, entrepreneurs, and small business owners looking to enter/upgrade/enhance their skills or to enter the new digital and social media industry. WMA provides practical hands-on training and education in Globally recognized Certificates in Digital, SEO, Google Ads, Content Marketing, Social Media Marketing, Web Analytics that make you stand out. NEW! Customized Digital Marketing Courses available.
Instructor-led one on one Classroom Digital Marketing Training. You will learn to plan, strategize and measure successful Digital marketing campaigns following industry best practices and work on real-time live projects. Our job is to make YOU a confident digital marketer at the end of each Course.
Web Marketing Academy offers an appropriately tailored Digital Marketing course, covering everything from fundamentals to the most advanced level. The academy focuses on practical learning through live projects and personalized mentorship to ensure students can easily navigate this ever-changing digital marketing landscape.
Detailed Digital Marketing Course Syllabus
Web Marketing Academy continuously updates its curriculum to provide its students with the latest insights into the digital world. The core modules undertaken are elaborated in some detail here.
The Fundamentals of Digital Marketing: This foundation module introduces students to the principles behind digital marketing and its role in today’s business context. It encompasses:
Understanding the Digital Landscape: Overview of the digital landscape covering key concepts like digital transformation, the role of digital channels, and the importance of digital presence.
Consumer Behaviour and Journey Mapping: You shall learn how to map the digital customer journey and analyze consumer behavior in the online space to construct effective marketing strategies.
Omnichannel Marketing Strategies: Integrating various digital channels into cohesive marketing campaigns that seamlessly deliver an experience to the customer.
Planning and Development of Website: An optimized website is the prime necessity for any digital marketing strategy. This module covers the following aspects:
Domain and Hosting Fundamentals: Selecting an appropriate domain name and web host for ideal performance.
Website Structure and Design: Architecture, layout, and navigation are planned to make it a user-friendly UX.
UI/UX Principles: To create an interface that guides the visitor through their journey.
Basic HTML, CSS, and JavaScript: ‘Must-have’ coding skills for customization and optimization.
SEO Web Development: How to create websites that rank in search engines, including mobile optimization and site speed enhancements.
Search Engine Optimization
Search Engine Optimization: This module provides deeper details about strategies and techniques for enhancing a website’s visibility in the search engine results page (SERPs).
On-page SEO: On-page SEO involves optimizing content, meta tags, images, and URLs to improve search engine rankings.
Off-page SEO: Link-building strategies, social bookmarking, and influencer marketing to help build the authority of a website.
Technical SEO: Technical SEO concerns the development of a website’s back end, including site speed, mobile optimization, and structured data.
SEO Tools: To cover comprehensive SEO audits and strategies, training on industry-standard tools such as Google Search Console, Ahrefs, Moz, SEMrush, and Screaming Frog will be provided.
Content Marketing: At the heart of digital marketing, content is king. Therefore, this module shall cover:
Strategy Development: This also involves understanding target audiences, establishing objectives, and developing content that resonates with probable customers.
Types of Content: Lessons on the various kinds of content: blogs, videos, infographics, podcasts, and whitepapers.
Creation Tools: Canva, Grammarly, and Adobe Suite are primary tools the student will use to create compelling content.
Distribution: He will learn several strategies for effectively distributing content across various channels, such as social media, email, and third-party websites.
Performance Measurement: It measures the efficiency of the content using metrics such as CTR, bounce rate, and conversion rate.
Social Media Marketing
Social Media Marketing – SMM means using social media to raise brand awareness and engagement. This module will discuss:
Platform-Specific Strategy: How to create particular strategies on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Social Media Ads: Creating campaigns with proper ad formats, targeting options, and budgeting.
Community Management: Building and fostering an online community that inspires brand loyalty.
Analytics and Reporting: Monitoring performance through Facebook Insights, Instagram Analytics, and LinkedIn Analytics and optimizing for future campaigns.
Google Ads – PPC
Google Ads and Search Engine Marketing SEM: An in-depth module on how to run paid advertising campaigns.
Understanding PPC and Google Ads: Overview of PPC Advertising and introduction to the Google Ads platform.
Campaign Creation and Management: Detailed walk-through of how to create and manage search, display, Shopping, and video campaigns.
Ad Copywriting and Creative Design: How to effectively write compelling ad copies and design creatives.
Conversion Tracking and Optimization: How to set up conversion tracking and, from the data obtained, refine and optimize the campaigns for better ROIs.
Email Marketing
Email Marketing: Email is still one of the great channels for nurturing leads and maintaining customer relationships.
Building and Segmentation: Listing building and segmentation of an email list to generate targeted campaigns.
Crafting Effective Emails: Creating an excellent subject line, designing an eye-catching template, and persuasively writing an email.
Automation and Personalization: Sending automated and personalized campaigns with the help of Mailchimp, HubSpot, and Sendinblue.
Analytics and A/B Testing: Measuring open rates, click-through rates, and conversions- metrics that determine whether or not your campaign is successful; running A/B tests to optimize performance.
Affiliate Marketing and Google Adsense:
This module covers methods to monetize websites and blogs.
Introduction to Affiliate Marketing: How affiliate marketing works; how to join and choose the right affiliate program.
Integrating Google Adsense: Steps to integrate Adsense on websites and optimize for higher revenue.
How to Maximize Your Earnings: Maximize your earnings with affiliates and Adsense by optimizing your content for better conversions and attracting targeted traffic.
Analytics and Data Insights: Master the art of data-driven decision-making.
Google Analytics: Advanced training in setting up Google Analytics, goal tracking, and comprehension of critical metrics such as bounce rate, session duration, and user behavior.
Custom Reporting: How to build custom reports to draw better insights from marketing performance.
Advanced Analytics Tools: Training on advanced tools like Hotjar, Crazy Egg, and Mixpanel for heat mapping and behavioral analysis.
Digital Marketing Strategy and Planning: This capstone module helps students integrate their knowledge into a coherent strategy.
Developing the Complete Digital Marketing Plan: How can marketing efforts be integrated with corporate goals?
Target Audience Segmentation: Effectively identifying and targeting customer segments is the way to get a clear vision.
Budgeting and Media Planning: The art of giving resources at the right place to maximize ROI.
Performance Measurement and Reporting: Measuring success through dashboards and KPIs and optimizing campaign strategies.
Advanced Digital Marketing Topics
Influencer Marketing: How to leverage the power of influencers to take your message from your brand to a larger audience.
E-commerce Marketing: How to drive more traffic and sales to e-commerce websites, including Google Shopping Ads and Remarketing.
Mobile App Marketing: How to advertise apps, including Universal App Campaigns UAC and app store optimization ASO.
Remarketing and Retargeting: How to create campaigns to target site visitors who have previously visited your site or engaged with your brand in some way. Duration of Course and Batch Options
Web Marketing Academy course schedule; for instance,
Weekday Batch: This intensive 3-month weekday course takes place from Monday to Friday. The time slots are in the morning, afternoon, and evening.
Crash Course: Depending on the need, it may be a customized short-term course for as brief as 2 or 10 days for last-minute learning or tailored training.
These flexible batch options ensure full-time students and professionals can take up courses at WMA while maintaining their current commitments.
Course Fees and Payment Options
The course fee for the Digital Marketing Course at Web Marketing Academy is 49,000 + GST, approximately coming to ₹ 56,800. To facilitate ease of payment, WMA has come up with a few options:
Installment Plan: Tuition fees can be paid in installments. The first installment of ₹ 5,000 is a registration fee, followed by three installments in three months.
Certifications and Recognition
On successful completion of the course, the students are awarded with two certificates :
Course Completion Certificate: This certificate ensures that all modules and assessments were completed successfully.
Certificate of Excellence: This is awarded to those students who perform exemplary in practical assessments and live projects during the training sessions.
Apart from the above, WMA prepares its students for globally recognized certifications from leading platforms like Google, Hubspot, SEMrush, and Facebook Blueprint, adding extra value to their job prospects.
Placement Assistance and Career Opportunities
WMA offers 100% placement assistance, which includes:
Building a Resume Workshop: Learn to make an appropriate resume that focuses on skills and achievements. Mock Interviews: Practice sessions with industry experts that lead to job interviews. Job Referrals: Connect with companies looking for a digital marketing professional.
Many of its students have been placed in the most prominent companies, such as Google, Amazon, Accenture, Cognizant, and many more. Further, over 30% of its alums have started successful businesses, proving that their education at WMA worked effectively for them.
Unique Benefits of Studying at Web Marketing Academy
Choosing Web Marketing Academy for your digital marketing studies offers a host of exclusive advantages:
Industry-Experienced Trainers: WMA’s trainers are professionals with several years of experience in Digital Marketing across various industries. This value addition helps students understand digital marketing concepts better than any other theoretical course.
Hands-on Practical Approach: WMA does not believe in mere theoretical training. Students get to work on live projects, participate in real-time campaigns, and use industry-standard tools to be job-ready from day one.
Small batches with personal attention: The number of students per batch is a maximum of 8, so individualized instruction and mentorship can be provided to each student. This allows for personal interaction in which no student is left behind.
Flexible Learning Options: WMA offers classes on weekdays and weekends and customized crash courses. It allows students, working professionals, and business owners to select a schedule that best suits their requirements easily.
Location Advantage: Situated in the happening Indira Nagar area of Bangalore, this academy is well-connected with public transport. It is also surrounded by cafes, restaurants, and banks, which can create an apt environment for learning.
Mentorship for Life and Alumni Network: The trainers’ mentorships extend beyond the course completion. In addition, the alum network expands further, permitting ongoing support, networking opportunities, and exclusive invites to events and workshops.
Access to State-of-the-Art Tools: This course introduces students to several new digital marketing tools, including Google Analytics, SEMrush, Ahrefs, and HubSpot.
Continuous Curriculum Updates: WMA keeps its curriculum up-to-date to match the dynamism of the digital marketing landscape. Their attitude toward keeping the curricula fresh and current implies relevance to what students have learned and are looking for from employers.
Placement Record and Career Support: WMA enjoys an enviable placement record among top companies like Google, Amazon, and Accenture, to name a few. The academy provides full career support, from resume preparation and mock interviews to job referrals, keeping graduates ready for the job market.
Who Should Take Up WMA’s Digital Marketing Course?
Web Marketing Academy’s Digital Marketing Course has been designed to cater to a wide array of participants, including:
Fresh Graduates and Students: Those who want to pursue or establish a career in digital marketing and want an edge in the job market.
Marketing Professionals: Those who want to enhance their digital marketing knowledge and integrate it into their marketing mix.
Business Owners and Entrepreneurs: Business owners who wish to understand digital marketing better so they can manage the campaigns themselves.
Content Creators, Bloggers, and Influencers: Those who want to use digital marketing strategies and techniques to grow an audience base and create multiple monetization streams.
Working Professionals: Those who want to transition into a different career or add to their professional portfolio with new skills.
Success Stories of Alumni
Success is likely reflected in the success of the graduate WMA students. Many students have secured high-profile jobs in companies like Google, Amazon, Accenture, and Cognizant. Some have even started successful entrepreneurship ventures, opening their digital marketing agencies or businesses. Alumni testimonials speak volumes about how WMA provided hands-on learning and lifelong mentorship with the academy’s trainers.
WMA also conducts frequent alum meetings and networking sessions, which are icing on the cake regarding ongoing learning and career enhancement. In such sessions, students showcase their experiences, debate trends, and the industry’s future, and come out with collaboration opportunities.
How do I enroll in the Digital Marketing Course at WMA?
The way of getting enrolled in the Digital Marketing Course at Web Marketing Academy is so easy:
Website: www.webmarketingacademy.in. Please visit the website to learn the course details and batch timings.
Academy: You can reach them via email at [email protected] or directly call at 09663730537.
Campus Visit: Academy Address: 1003, 12th Main A, 2nd Cross Rd, HAL 2nd Stage, Doopanahalli, Indira Nagar, Bangalore, Karnataka, India. You are always welcome on their campus to take an on-spot view of their infrastructure and may discuss with the trainers.
The Web Marketing Academy is one of the leading digital marketing academies in Bangalore. It teaches the subject in a highly comprehensive and hands-on manner. With its dynamic curriculum, experienced trainers, and strong industry connections, WMA equips you with the requisite skills and self-assurance to shine in the competitive vistas of digital marketing.
Whether you’re a recent graduate, an experienced professional, or even a business owner looking to amplify your online presence, WMA has all the tools, knowledge, and support needed to advance your career. Sign up now and start your journey to becoming a successful digital marketer.
