Suresh Babu Google+

Digital Marketing for MBA Marketing Students in India

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Digital Marketing for MBA Marketing Students in Christ University, Bangalore.India

So today I asked the MBA marketing students in Christ University Bangalore, where I take the 30 hour Digital Marketing Program, so far what did they learn from the previous. Each group (5 students in a group) brainstorm within themselves and came up with a pretty good list of concepts they were exposed to during the past 8 hours. And asked each group to share what they learned. Here is what they listed down.

Learning from previous Digital Marketing Class:

Understanding the concepts of:

  • Search engine optimization
  • Cost per click, cost per view
  • Mobile marketing
  • Mobile website,
  • mobile apps
  • Search engine marketing
  • Social media
  • E-mail marketing
  • Video marketing
  • Organic and inorganic search engine
  • Google algorithms
  • Crawlers
  • Spiders
  • Google web master guidelines
  • Meta tags
  • Concepts
  • gamification
  • Ad sense
  • display ads
  • Pay per click
  • Affiliate marketing
  • Ad center
  • Click through rate
  • Google insights
  • Location based apps., marketing
  • Diff. Between mob and desktop website
  • Revenue model of a free app
  • Touch screen density for an app.
  • Webmaster guidelines


Designing a website

  • Web hosting- space, property in the internet
  • Domain name
  • Build a website or a template
  • Email address
  • Registration-, godaddy wordpress hosting
  • Elegant themes for the website
  • WordPress for the website
  • Creating free website:

Digital marketing assignment for the coming week:
Word document : Digital marketing plan for a company

Document must consist the following:

  • Goals
  • Objectives
  • SWOT analysis
  • Budget
  • Resources: who, no. Of hours