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Google Mobile Friendly Update, Mobilegeddon in India

Posted in Resources/Guides

Mobilegeddon – Google Mobile Friendly Update (April 21st, 2015)

Official blog post by Google Web Master Central Blog (India)

According to Google Web Master Central Blog, Google has announced the Rollout and here are the few points from the Official Google webmaster central blog

Google Mobile Update

Google Mobile Update April 21st Blog post


1. Boosting the ranking of mobile-friendly pages on mobile search results
(MSERP, Mobile search engine results page?)


2. Google also used the words like high quality and relevant results where text is readable without tapping or zooming (No matter what updates are coming, high quality and relevancy is the key. Here’s more on what is high quality content by Amit Singhal Without tapping or zooming, how many times we get frustrated when we try to zoom we hit the wrong button, we will be fixing our website soon making the readable text without zooming or tapping.


3. Tap targets are spaced appropriately. According to Smashing magazine, Apple recommends a minimum target size of 44 pixels wide 44 pixels tall. Read the entire article on Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes


4. The page avoids unplayable content or horizontal scrolling – (e.g Flash content)

5. According to the blog post, these update:

      • Affects only search rankings on mobile devices
      • Affects search results in all languages globally
      • Applies to individual pages, not entire websites


6. Please note, the post says, Google will still use a variety of signals to rank search results. Atleast as of now the other signals matters, but that might change in the future

7. This point is interesting, ” The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query” (Couple of things to note here. 1. As always Google gives results based on the intent of the search query, that is what we try to understand in our keyword research class at WMA and post on keyword research here # 2. High quality content, note it says even if the page is not mobile friendly, Content does matter. Focus on giving great value to the users in terms of content, it will always pay off 🙂


8. To check you can examine individual page here with the mobile friendly test  or check the status of your entire site through the Mobile Usability report in Webmaster Tools.( Make sure you check all the pages not just the home page)


9. Another quote from the post.” If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages” Mobile friendly guide ( Please note, there will be a significant decrease in mobile traffic from Google, so let’s pay attention !)


10. You can submit via webmaster tools but as per the post Google will automatically re-process

Read the entire article on Google Mobile Friendly Update here

Mobilegeddon  – Google Mobile  Friendly Update FAQ

Google also wrote a blog post on FAQs about the April 21st mobile-friendly update 

Stay tuned for the next detailed post of FAQ’s on Google Mobile Friendly Update

About Suresh Babu

Suresh is the Founder of Web Marketing Academy, Internet marketing training, certification and consulting academy for corporate and students in Bangalore. He also Founded Online Marketing Enthusiast Community, a community of passionate online marketing enthusiast conducting monthly meet ups in Bangalore.

Suresh works closely with NSRCEL, IIM Bangalore helping startups with online marketing strategies. Prior to this, Suresh worked in the Florida for 8 years helping small businesses in web marketing, blogging.

His blog:

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