Posts Tagged "hyperlocal"

Ecommerce & Hyperlocal Marketing in India

Posted by on Dec 17, 2015 in Blog, Podcast | 0 comments

Digital and printed news media are full of what’s happening in the ecommerce space. The new buzzword is “hyperlocal.” An article on Brand Equity of The Economic Times flashed a front page headline “Anatomy of the Lazy Economy.” Among other things, it talked of changes in consumer behavior and expectations over the past years with the rise of ecommerce. We had a discussion on that and also about how hyperlocal is at a tangent from traditional ecommerce. Listen to the Entire Podcast Here: Some stats to start with though: The Indian e-commerce industry is poised to cross USD 100...

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