Digital Marketing Tools you don’t need to pay for
Today’s digital marketer wears many hats and has different roles to play in an organization. It could be social media, search engine optimization, PPC advertising managing different projects, both large and small, and can be responsible for a mix of online marketing campaigns or the other spectrums of the digital marketing field. Even a start-up, working its way up to success, in the field of digital, requires itself to enter unknown domains. So what’s the common trait as an individual, a start-up or someone trying to perfect their digital strategy or content as we call it? It’s the feeling of being insecure to experiment or to fail that creeps in, making them insecure about their digital ideas, their strategy and its very implementation and hence they resort to tools perfectly marketed by companies that feed of this insecurity. Don’t get me wrong! While there’s nothing wrong in being perfect cause everybody at the end of the day wants to cater to good content, digital presence and wants to stand out from the rest. Although paying for some tools is not a bad idea, (when you have a greater agenda to achieve) but do we actually require some of them to start off with? I would beg to differ.
When we are part of this digital synergy, and the way information is out there and freely available, people are very quick to take credit for what they created and how it would benefit somebody. There are plenty of free alternatives and resources to these tools that are more than good enough.
Here’s a list of what we think are the best free tools that you as a digital marketer could start experimenting with and these tools would make you more productive and efficient at getting your marketing programs off the ground.
SEO KEYWORD RESEARCH TOOLS
- Google Keyword Planner.
Personally, this is the best keyword research tool available. All you need to create an AdWords account to have access to it. This tool is primarily designed for paid search but has some value for SEO keyword research as well.
- Wordstream’s Keyword Tool.
This is a keyword suggestion tool that offers highly relevant suggestions from a constantly updated database of more than a billion keywords. Their database incorporates keywords from diverse sources, no just Google.
- UBER Suggest
Simple to use and understand, enter a keyword term in the box, choose a language and format (web, images, news, shopping etc.) and uber will make a list of keyword suggestions.
- Keyword Tool
This tool helps you find keywords that people are typing into Google search box. Great alternative to Google Keyword Planner.
SITE CHECK-UP AND ANALYSIS
- Hubspot’s Marketing Grader.
Marketing Grader is the coolest tool as it digs deeper into your company’s online marketing strategy. This tool unlike other tools focusses primarily on your site’s SEO activities.
- SEO Site Check-Up.
Runs a quick check-up on any website to uncover any SEO issues including keyword usage, robots.txt, site map, speed optimizations and mobile usability.
- Traffic Travis.
Traffic Travis is free tool, one which you could download on your desktop application, which performs a full SEO health check on any website and uncovers technical mistakes that might have occurred, which might affect the rankings.
SITE CRAWLING/ CRAWLABILITY
- Sitemap Generator.
Probably the best tool available, this tool helps you create an XML sitemap that can be submitted to search engines like Bing, Google, Yahoo and many other search engines to help them crawl your website better.
- Screaming Frog SEO Spider Tool.
Firstly it’s free to install. It’s a small desktop program that you can install on your PC, Mac or Linux on which spiders websites’ links, images, script and apps from an SEO perspective.
SOCIAL SCHEDULING FOR POSTS
The awesomeness of this platform is the ability to allow you to manage upto 5 social network accounts. Hootsuite allows you to manage and schedule posts for Twitter, Facebook, LinkedIn, Foursquare, Instagram and more.
- Dynamic Tweets
This is probably the most organized tool, which allows individuals or businesses to entre future tweets and schedule them to be posted at a specific day and time. It’s so resourceful that it allows you to upload a CSV file of planned tweets and information like time, date twitter account, tweet and optional tracking code.
- Social Mention
It’s a free social media listening tool that powers you to aggregate user generated content from over 100 social media sources. SocialMention allows you to listen in on recent social conversations about any specific topic, brand and give you access to descriptive statistics for those results.
Icerocket offers, Facebook, Twitter, blog monitoring in over 20 languages and provide you access to graphs that you can mess around with. It also allows you to choose the periods of time you are interested in monitoring.
Once you connect your social media accounts with the interface of LifeHack, it extracts stories from your news feed, similar to the content you have liked, shared and followed, collects similar stories that you would be interested to know about.
Everpost is an extremely user friendly and it helps you by collecting, curating and delivering the freshest of the content and the most specific content for you to share on Facebook, Twitter, LinkedIn and also operate directly within the account.
It’s a tool that caters you to personalized content. Prismatic helps you find things based on your shared interests as well as social network activities and over time understands and learns what you would like to read and imbibe. Prismatic is available as a web tool as well as an iPhone app.
About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.