Concepts of Digital Marketing
- Overview of Digital Marketing
- The What and Why of Digital Marketing
- Introduction to Channels in Digital Marketing
- Advantages and disadvantages for each channel
- Scope & Career options in the Digital Space
- What is Buying cycle? How it is relevant to Digital Marketing?
Website Planning
- Introduction to Websites
- Difference between Website and blogs
- Importance of Websites
- Pre-requisites for a website
- Elements of Website
- Website Layout Planning
- Building a wireframe for the Website
Wordpress Website Designing
- What is Domain, Sub-Domain, and Hosting
- What are TLD's and Domain Extensions
- Shared Hosting Vs Dedicated Hosting
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to Wordpress
- Free Themes v/s Paid Themes
- What are plugins? Importance of plugins
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
- Difference between Http and Https
- Integration of Tracking Tools (Search Console and Analytics)
Content for Website
- Introduction to Content
- What are the Different Formats of Content
- How to Write Content for a website
- What is CTA & the importance of CTA
- How to get Free images for your Website?
- List for free stock photo websites for Commercial Use
- Tools to Create Banners and Videos for Website
- Content creation & Analysis Tools
Affiliate Marketing
- Introduction to Affiliate Marketing
- What is Affiliate marketing and how it works
- Difference between Advertiser, Publisher and Affiliate networks
- How to make money through Affiliate Programs
- How to signup for Affiliate networks and Integrate with a website
- What are the Pre-requisites for Affiliate marketing?
- Top affiliate marketing platforms in India
- How to create an effective affiliate Strategy?
Adsense
- Introduction to Google Adsense
- Adsense vs Other Ad Networks
- How Adsense works?
- Adsense approval Process
- Adsense account setup and interface
- Different types of ad networks
- How to integrate ads in a Website/Blog
- How to Monetize a blog/website through Adsense
Fundamentals of SEO
- Introduction to SEO
- History of the Internet and how it got Started
- Types of Search Engines and How it works
- SEO Techniques
- Different types of SEO
- White hat, Black hat, and Grey hat SEO
- What is Google Crawler/Bot?
- Google Algorithm and its importance
- Understanding webmaster guidelines and use-cases
- On-page SEO and its steps
- What is Page rank and its importance
- Off page SEO and Strategy
- Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- When and where to use: Transactional keywords & Informational Keywords
- Title Tag, Meta description, Anchor Links, Header tags
- Image and Video Optimisation
- What are Backlinks? How to build an effective Backlink Strategy
- Do's and Dont's of link building
- Universal SEO [Youtube Video Optimisation, Image, PPTs, and Audio optimisation]
Voice Search Optimisation
- Introduction to Voice SEO
- What is Voice Search?
- Importance of Voice Search in 2019
- Voice Search vs Personalised Search
- What is Position zero?
- How to achieve position zero?
- What is EAT?
- Importance of Structured Data
- Optimizing your content for Voice SEO
- How Alexa and Google Home work
Local SEO
- What is Local SEO? How it works
- NAP Listings
- How to optimize a local business
- Business listing on GMB (Google My Business)
- Getting verified on GMB
- Posts, Events & Product listings
- Importance of Google Reviews
- GMB Analytics
Advanced SEO
- What is a Sitemap? Different types of Sitemap
- XML, HTML Sitemaps and its importance
- What is AMP (Accelerated Mobile Pages)?
- How to create an AMP site
- Robots.txt
- Http Status Codes ( 404, 301, 503 ...)
- Advanced Search Operators and how to use it
- What is the Knowledge Graph?
- What are the featured snippets? Types of featured snippets
- Zero Results, Answer Box
- How to rank in the featured snippets?
- Page speed optimization
Technical SEO
- What is Schema markup?
- Different types of Schema
- How to implement Schema Markup?
- What is structured data? Importance of structured data in SEO
- Rich snippets, Rich Cards, Carousel
- What are Broken links? How to find Broken links?
- Search console: The tool & how to use it
- Handling AMP errors
- Search Analytics and how to analyze the data
- What is 301 Redirection? How to implement it?
Blogging
- Introduction to Blogging
- Evolution of blogging
- Web 2.0
- What is a blog?
- Why blogging? - Importance of blogging
- Blogging for business
- Different Blogging Platforms
- Who can blog?
- Blog topic ideas
- Tools for blogging
- Formats
- Structure of a blog
- What makes a good blog
- Examples of good blog
Content Development & Marketing
- What is Content?
- Formats of Content
- How we consume content
- Best practices for content
- Brainstorming for content
- How to come up with Content
- Content plan/strategy
- Content Calendar
- Content Marketing
- Tools to come up with content
- Analyzing Content Performance
SEO Auditing
- What is SEO Audit?
- Importance of SEO Audit
- How to perform an SEO audit for a website
- Manually Auditing a Website (without using tools)
- Auditing using Tools
- SEO Tools
- Ahrefs, Moz, SEMRush, Screaming Frog
- Pagespeed Analysis Tools
- Competitor Analysis
- Backlink Analysis for your website and competitor site
- SEO Audit Report and best practices
- Building an SEO strategy based on Audit Report
ASO [App Store Optimisation - App SEO]
- Keyword research
- Consumer behavior
- Pirate metrics
- Hook model
- Google Play search console
- App tools - App Annie
Google Smart Campaigns
- What are Smart Campaign?
- Why Smart Campaigns
- Types of Smart Campaigns
- How to set up a Smart Campaign
- Who should use Smart Campaigns?
- Insights and Reporting
Google Search Advertising
- Introduction to Search Network
- Importance of Quality Score and Ad Rank
- Campaign Structure and its importance
- Understanding Campaign Goals to reach business objectives
- Campaign Settings
- Types of Bidding Strategies
- Types of Ad-copies
- Ad-Extensions
- Keyword Planner
- Keyword Research for Google Ads
- Setting-up a Search Campaign
- Ad scheduling and Budgeting
- Keyword Match Types and its importance
- Setting up Conversion Tracker
- Negative Keywords and how to use them effectively
- Search Term Report
- How to use auction Insights for Competitor Analysis
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Google Display Advertising
- Introduction to Display Network
- Targeting Options in Display Network
- Ad Formats in Display
- Campaign goals
- Display Ads vs Video Ads
- Campaign Settings
- Types of Bidding Strategies
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Youtube Advertising
- Types of Ads on Youtube
- Types of Video Ads
- Skippable v/s Unskippable Ads
- Bidding Strategies
- Campaign Settings and Features
- Campaign Optimisation
- Campaign Analysis and Reporting
Shopping Ads (E-Commerce Ads)
- What are Shopping Ads?
- Who can do Shopping Ads?
- Benefits of Shopping Ads
- How shopping ads work
- What is a Google Merchant Account?
- Setting-up a Google Merchant Account
- Importance of product feed and how to create and update?
- Setting up Shopping Campaigns
- Campaign Analysis & Optimization
Mobile App Advertising (Universal app Campaigns)
- What are the Universal App Campaigns
- Who can do them?
- Setting up the Campaign
- Features of UAC
- How to increase app install through paid campaigns
- How to promote your app on Search,& Display Network & Google Play store
- Campaign analysis and optimization
- Reporting
Remarketing
- Remarketing v/s Dynamic remarketing
- Setting-up Remarketing Tags
- Creating Remarketing Lists
- How to create a remarketing campaign for Search, Display and Video Ads
Facebook Marketing
- Facebook History
- How Facebook Newsfeed works (Facebook Algorithms)
- Facebook for Business
- How to optimize Facebook Business page
- What is facebook custom tabs? How to integrate it?
- Types of Facebook Groups
- Difference between Profile, Page, and Groups
- How to do Facebook Competitor Analysis?
- Tools for Competitor Analysis
- What is Facebook Branded Content? Who should do it?
- What is Facebook Messenger Chat Plugin?
- How to integrate it in the website?
- Types of Facebook posts
- Facebook post - Best practices
- What is Canvas/Instant Experience? How to create it?
- How to schedule a post on Facebook?
- Tools for scheduling posts
- Facebook Creator Studio - How to use it?
- Facebook Sound Collection
- How to plan a content calendar for your Business
- How to create an engaging post?
- What are Facebook Insights?
- Analyzing Facebook Insights
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook pixel? How to integrate it?
- How does Pixel work
- How to track conversions from your Facebook ads
- Types of Facebook Audience
- Facebook Ads - Best Practices
- Facebook Business Manager
- Facebook Ads for Local Business
- Facebook Store Visits Campaigns
- Facebook Product Catalog
- Facebook advertising for E-commerce
- How to integrate Instagram Shopping from Facebook
- Facebook Ads Analysis & Reporting
Linkedin Marketing
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Linkedin Profile Badge
- Types of Posts on Linkedin
- Importance of Articles on Linkedin
- Degrees of Connection and why it’s important
- Career Advice
- Salary Insight
- Social Selling Index
- Jobs on Linkedin
- Creating Job Alerts
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Other Linkedin Products
- Linkedin Groups
- Linkedin Power Power Profiles & Influencers
- Company Pages on Linkedin
- Affiliate Linkedin Company Pages
- Company Page Analytics
- Linkedin Content Suggestions
- Linkedin Advertisements & Types
- Linkedin Target and Bidding Options
- Linkedin Ad Tracking and Reporting
Instagram Marketing
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- What is IGTV?
- Why IGTV?
- How to optimize IGTV Video
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
- Tools for creatives and stories
- Tools for Scheduling post
Pinterest Marketing
- What is Pinterest?
- Why Pinterest?
- Understanding Boards and Pins
- Business profile optimization
- How to use Pinterest for Business?
- How to optimize a Pin and Board
- Different types of Pins (Rich Pins)
- How to use Rich Pins
- Pinterest Insights
- Pinterest Ads
- Analysis & Reporting
Youtube Marketing
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisations
- Youtube Video Manager Features
Quora
- What is Quora?
- How Quora works
- How to answer a question
- Quora ads
- What makes a good answer
- Strategy for Quora
Twitter
- Twitter History
- Why Twitter?
- Importance of Twitter
- How to use Twitter for Business?
- How to optimize your Business profile
- Good practices for tweeting
- Understanding of Lists and Moments
- Successful Brand case studies
- Twitter Insights
- Twitter Ads
Basics of Video Editing
- Importance of Video Content
- Types of Videos
- All that goes into making a video
- Video Resolutions/Aspect Ratios for various devices
- Introduction to Pre Production/Planning - Idea, Script, StoryBoard
- Introduction to Video Production - How to shoot a video
- Introduction and tools for Post Production - Mobile/Software Video Editing
- Practical Assessment - Creating a video
Podcast
- What is a Podcast?
- Importance of Podcasting
- Pre-requisites for a Podcast
- Optimizing a Podcast
- Podcast Marketing
- Performance Analysis
Inbound Marketing
- Traditional Marketing V/s Online Marketing
- Channels in Traditional Marketing
- Channels in Digital Marketing
- Understanding Business Objectives
- Converting Business Objectives into KPI’s
- SWOT Analysis and why companies should them
- Competitor Analysis
- Buyer Persona
- What is Inbound Marketing?
- Inbound Marketing - The process
- Process Implementation of Inbound Marketing for a Business or a Campaign
Email Marketing
- What is E-mail Marketing?
- Types of E-mail
- What is ‘Bounce’?
- Types of Bounce
- What is Spam?
- Reasons why your emails land in spam.
- List Management
- Content Development
- E-mail Templates
- Overview of E-mail Marketing Tools
- Types of Automation in Email Marketing
- A/B Test
- Reporting
Analytics
- Introduction to Web Analytics
- Importance of Web Analytics
- Google Analytics account set-up for a website
- Embedding tracking code on a website
- Difference between Account, Property, and views
- Defining KPI’s
- Measuring KPI’s
- Real-time data tracking
- Understanding Consumer Behaviour through Audience insights
- Customer Lifetime Value Metric Report
- Understanding Acquisition Channels
- Analyzing and Understanding Website Insights
- Linking of other accounts
- Importance of Campaign URL Builder and its usage
- Defining Goals, Conversions & Events
- Multi-channel funnel and E-commerce tracking
- Attribution Models and its usage
- Difference between Properties & Views
- Creating Views
- Applying Filters to Views
- Creating Custom Alerts
- Custom Reports and Dashboards
- Using Web Analytics Data to come up with future marketing strategies and plans
Digital Marketing, Planning, and Strategy.
- Understanding the product
- SWOT Analysis
- Why, what, when and how of the business
- How to identify the platforms
- Identifying the Target Audience
- Allocation of budget
- Identifying the Resources
- Duration of the Campaigns
- Coming up with a Campaign (sales) pitch
- Identifying formats of content
- Planning a calendar
- Analyzing historical data
How to Get Freelance Projects
- How to make a career through freelancing?
- How to source clients?
- How to approach/pitch to a client?
- Proposal and Budgeting
- Costing
- Proposal & Reporting Templates
Digital Marketing Tools
Tools for SEO, Social Media, Content Creation, Auditing..