FAQ about Digital Marketing Career in India in 2020

Included: In-depth Answers, Useful Links & Resources

I started my career in 1996 after completing my Hotel Management, worked as a lecturer, and as a Chef in a Cruise Lines in Miami, In 1999 I was exposed to the Internet, WWW since then I always wanted to learn this thing called the Internet.

In 2002, I had an opportunity to get into this amazing field of Digital Marketing, those days it used to be Online Marketing. For the next 9 years, I gained experience in all the aspects of Digital Marketing including:

• Website design
• SEO (Search Engine Optimization)
• Google Ads (Formerly Google Adwords)
• Blogging
• Content Marketing
• Affiliate Marketing
• Adsense
• Social Media Marketing
• Email Marketing
• Mobile Marketing
• Google Analytics

In 2011, I realized the need for proper Digital Marketing Training in India, so I quit my job and started Web Marketing Academy in Bangalore Since then we graduated more than 3000 students.

My name is Suresh Babu and I am the Founder & CEO of Web Marketing Academy. Here are some of the FAQ we often get from our students before taking up this course:

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Question 1: What Qualifications do I need for Digital Marketing?

If you know how to browse The Internet, Basic Communication skills, Read, Write, Speak English you are eligible. Can I do Digital Marketing after my 12th? Yes you can. We had students who have completed their 12th standard, who dropped out of school take up this course. See some of the success stories here

Pro Tips: If you know the basic word, excel, Creativity and Writing Skills it is going to add value

It’s 2020 and most of the companies are ready to accept anyone who has a passion, willingness to learn, and shows their interest. A few years back most of the companies might look for a basic degree or MBA in Marketing. However today it’s not necessary to have a degree or master. If you have one its great if not you can always do an online degree. 15 More Companies That No Longer Require a Degree. https://www.glassdoor.com/blog/no-degree-required/

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Question 2: Do I need to know Coding to get into Digital Marketing Course?

No, you don’t have to, however, basic HTML, coding can make your life as digital marketing easier. Today you have an easy drag and drop option in most of the platforms We had students who are homemakers, hotel management students who don’t have any idea, and still able to design a WordPress website after the course. See some of the student’s experience here

Here are some of the websites built by our students who had no idea about the website or WordPress before the course

1. Problem-solution Consultancy Services: https://vura.in/

2. Custom Phone Case for Every Pet: https://www.PetProject.in

Pro Tips: Want to learn to code for Free? Code Academy over 45 million people have learned to code for free

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Question 3: Is Digital Marketing Course a Good Career in 2020?

Absolutely. In fact, after this COVID19 pandemic, we saw almost every company want to go online. This is the absolute time to get into Digital Marketing. We all have experienced that from Groceries to Education to Health Care to almost every other industry went online. WFH options almost all employees of Twitter can work from home. Google, Facebook all the big MNC’s have given the option to Work from home and completely online. Even in Rural India.

Is it worth doing a digital marketing course?

Here are some of the interesting stats and reports on How more and more companies are going Digital

1. With half a billion active users, the Indian internet is more rural, local, mobile-first than ever. India has 504 million active internet users. For the first time in 2019, rural users (277 million) outnumbered urban areas (227 million) by 10 percent, thereby eliminating the digital divide that had existed earlier. Source: Your Story

2. Google has published a Report What is #India searching for?  “ration dukaan” (+300%) & other interesting stats
Queries like

🏥 “pharmacy near me” (+58%)
🛍️“grocery delivery near me” (+550%)
🏪 “ration dukaan” (+300%)
🐕‍🦺 “vet doctor near me” (+60%) have become increasingly common

Upskilling #trends
“gym at home” (+93%)
“5-minute recipes” (+56%)
“machine learning” (3X)
“data science” (3X)

High growth in queries like
“learn online” (+85%)
“teach online” (+148%)
“at-home learning” (78%)     read the complete report here: What is India Searching for

Inc42 has published a playbook: The Great Lockdown Drives Digital Media Into A Golden Age
Attention Economy 2.0. “In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio, and video streaming, online games, and more.” Source: Inc 42
There are some interesting stats and behavior shifts especially during #covid19

I shared a friend’s post on LinkedIn about Job Openings in Bangalore for May 2020, It has over 2,75,000 views. See the post here

Pro Tips: I have written a detailed guide on how to start your career in Digital Marketing in 2020

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Question 4: What to study to become a Digital Marketer?

Curiosity, Open mind, and dedicated time is something you need to allocate before any topics. Digital Marketing is a vast subject, some of the components of Digital Marketing. Start a free blog to practice, start to write, learn how to create simple images using free tools like Canva.com start a free YouTube Channel, Learn to write, Creativity,

• Website design
• SEO (Search Engine Optimization)
• Google Ads (Formerly Google Adwords)
• Blogging
• Content Marketing
• Affiliate Marketing
• Adsense
• Social Media Marketing
• Email Marketing
• Mobile Marketing
• Google Analytics

Pro Tips: Soft skills. A recent article on Forbes titled: 3 Reasons Why This Soft Skill Is Still The Most Important For Your Career

https://lnkd.in/gwawyur

I always tell my students that subject is easy anyone can learn but skills like soft skills, creativity, storytelling skills are more important than subject and that’s one of the reason we at Web Marketing Academy encourage activities like Socializing, Pot luck and lots more

In my ebook The Modern Marketers Guide to #DigitalMarketing, I talk about all these with links and resources

Volume 2: https://lnkd.in/gySY7wM

Volume 1: https://lnkd.in/gM3m_v9

BONUS: I have a complete Digital Marketing Guide for Beginners here. Download the PDF 

Resources to Get started in Digital Marketing:

• What is Digital Marketing?: http://bit.ly/2qE1IMb
• How to create a website using WordPress: (VIDEO): http://bit.ly/2q8PQy9
• Content for website: http://bit.ly/2pYuLvb
• Google search tips: (VIDEO): http://bit.ly/2rFEzqr
• Blogs/books to follow – Bookmark these blogs: http://bit.ly/2qEcWAf
• Basic Excel Skills: (VIDEO): https://www.youtube.com/channel/UCtGMoQ5di1i0yswzxVbQujw

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Question 5: What is the starting salary of digital marketing?

The opportunities & scope for a Digital Marketing professional is huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs – 40 lakhs per annum. Read the entire blog post on Scope of Digital Marketing in India

Digital Marketing Careers in India. Internal Data

Pro Tips: Do a quick search for Digital Marketing Jobs on Naukri and LinkedIn. There are almost 23,000  Digital Marketing Job openings in India: Source: Naukri

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Question 6: What are the fees for Digital Marketing Course?

Read the entire blog post on: Here’s How much it costs to Learn #DigitalMarketing in India

Pro Tips: Quora Answer: What the best free online certificate course. My answer with links and resources

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Question 6: Who should do a Digital Marketing Course?

Today especially post-pandemic, Digital Marketing skills are for everyone. It is a necessity today, so Digital Marketing skillset is for all. Today employers, the market, your customers everyone expect to be online because of the convenience, anytime, anywhere. Here are a few scenarios

• Students & Freshers: This could be one of the biggest opportunity for anyone starting fresh, you could be a marketing student or HR or Commerce or Science. Irrespective of any field, Digital comes in handy. A good hang of digital and social media skills can take you a long way. After COVID19, companies are looking to hire freshers because of various reasons. One it is cost-effective and saves the company a lot of money, instead of paying for a few years of experience candidate. So if you are a fresher this would be the right time to learn and add digital to your skillset

• Marketing & Sales Professionals: You might be in traditional sales and marketing with a few years of experience, today companies are expecting you to know how to sell online and marketing online. When every other company is going online, adding this skill is going to keep you up to date and helps you stand out from others. Take a look at the job requirements on Naukri or LinkedIn, almost 80% of those who are hiring for marketing and sales professionals are looking for digital as an added skill set.

• Entrepreneurs & Start-Ups: If you are a start-up or an entrepreneur, chances are your product/services might be great, unless and until people know about your product/services no one is going to buy. Be it brand awareness or a sale/lead everyone is spending time online be it social media, Google, YouTube, Blogs, News website. In order to reach out to more people, convert them you will have to know how to attract and convert online. Adding Digital Marketing skills to your business/startup will save a lot of money. There are so many free/cost-effective tools online that you don’t need to spend a lot. For example Google My Business is free, tools to create content like canva, QuikApp and several apps are free. For a startup knowing how to use the tools will decrease cost, increase efficiency

• Small Business Owners: Just like a startup, every business wants to maximize revenue, increase brand awareness, reduce cost, improve efficiency and that is what exactly Digital Marketing can provide if done right, and in order to do that you need to know the tools, techniques and how to use them effectively. So digital & social media can help any small business owners as well. Here are a few success stories from our Alumni

• Home Makers & Stay at Home Moms/Who is on a Sabbatical/Who took a break: How many of them you know personally have who is either on a break or a homemaker or stay at home mom who is successful, a Lot. Every day we see or come across someone like this. And this is a great time and opportunity for them to get started. We had so many of them who successfully either started their own business or helped their spouses business or family business. So if you are one of them, what are you waiting for. Digital Marketing can be learned by anyone and after all its fun, challenging, and most in-demand career. Last year one of our students asked me if she can write a blog post for WMA, and that blog post was about her friend’s story. How Facebook Memories triggered her to start a career

• HR Professionals: 88% of HR Professionals Use Social Media for Employer Branding: Source: Social Media Today. Your potential employees are spending most of the time on Social Media. Are you using the right tools to identify, reach out to them, and build relationships? If you are into HR/Recruitment Digital & Social Media is where you find the candidates, vendors, partners, and more.

• Media, PR & Communications Professionals: Today Digital & Social Media is not the New Media, It is the Media today. Journalist, PR: For them, Digital & Social Media is a source and Channels to Communicate, interact.

• • NGO’s: 71% of NGO’s worldwide agree that Social Media is effective for online fundraising. Source: Technoreport If you are an NGO, either you or your team should be able to use these channels properly. Are you?

• Independent Artist
• Bloggers/Vloggers
• Influencers
• Freelancers
• Fashion Designers
• Developers/Designers
• FMGC
• eCommerce
• Marketing Agency
• Local businesses

You name it any Industry, any field, Digital & Social Media is a value add. So to sum it up, almost everyone can benefit by adding this skillset

Pro Tip: A 360-degree Digital Marketing Strategy is also applicable to any other business. Here is the link

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Question 7: How much time it takes to master Digital Marketing?

It totally depends upon your objectives, goals, purpose, how much time are you willing to dedicate to practice. There might be several situations. Are you a beginner or are you an experienced professional, the answer is why did you choose to learn digital marketing. It could be to change your career or start a career or upskill or just to get an understanding or manage the team.

I started in 2002 and every day I am learning, Digital Marketing is dynamic, every day the platforms get updated, however for you to start my suggestion is at least 300 hours (If you are looking for the whole digital marketing) + your day to day practice. Just like any other workout or learning a new skill, this requires time, practice, experimentation, and learning from mistakes.

If you are new, 300 hours, for example, could be the course which you are learning plus your practice at least one hour daily for the next six months, you will get a pretty good hang of it, and then it depends upon what you are going to work on.

(This can’t make you an expert, however, this would be good enough to start a career)

If you are learning to manage a team or working with an agency, then you might just get the concepts and work with them. In this case, you might not require that much time maybe 20-40 hours might help

Pro Tip: Here is a video.The first 20 hours — how to learn anything 

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Now it’s your time to Get Started in Digital Marketing. We would love to guide you mentor you and take you to the next level.

Digital Marketing Course Details at Web Marketing Academy 

“Best Digital Marketing Courses in Bangalore”

“Best Digital Marketing Courses in Bangalore” Rated 4.6/5* by our Students

Talk to our Chief People Officer, Swetha at 8792299538

or WhatsApp your number or email me at suresh@webmarketingacademy.in

One of our alumni recently got selected for a Manager Role in a B2B company. We sat down together and came up with a 360° roadmap for B2B Digital Marketing strategy.

✅ Marketing is all about human interaction

✅ Understanding the buying cycle

✅ Identify the key marketing platforms

✅ An in-depth content analysis

✅ Understanding the target audience/buyer persona

✅ Research the audience preferences, ideal content formats

✅ How to use LinkedIn Content and Ad Strategy

✅ How to optimize for Universal Search

✅ How to use Slideshare

✅ How to run Google ads, creating multiple campaigns especially for Content

✅ Facebook &  Instagram Strategies

✅ Remarketing, Lookalike, and Custom Audience. Email Marketing & Automation

Here is the video format of the strategy 

Introduction 

The difference between a B2B and B2C: One thing we have to understand is at the end of the day we are going to sell it to human beings there’s not much of a difference. Of course, there are certain things that we have to consider in B2B. All the empathy and everything applies to here in a B2B

For a B2B, the buying cycle is longer that’s the only thing, for example, if I want to buy something in a B2C, I just go see something which is on a deal and buy, however in a B2B the buying cycle might take a bit longer.  On top of the funnel, we research than we see this is interesting and relevant for my business, and then I want to buy the software.

The Channels 

So now what we’ll do is we will find out what are all the channels available so what is the property first your website. then do you need SEO? Sure. Google ads yes and then we have social media one

What else is important is automation. Why automation is important because we are building a relationship and that relationship takes time of course for all of these things content and analytics are the core.  So let us go one by one now your saying that they are building a website they are revamping a website correct? Number one this is a good opportunity is to review the website and see what is important

Apart from the website, SEO, Google ads, you have to have a blog or name it to resource center or guides or whatever so this is the website part now. Once you have this one then you will have to come up with a strategy

Target Audience

Who is my target audience,  build a buyer persona, for example, age, gender, and occupation their level are they c levels CMO’s or CEO’s so that we are going to target them we are going to create multiple buyer personas

Or employees can also be resources so resources we have to figure out and find out some resources so this should be in the plan then, we are going to do research. What kind of research do we want to do? We did already target audience preference audience what kind of format of content what they like then you are going to say who is my competitor and what platform.

Budget

Once you identify you need a budget. How we calculate the budget for example why we need a budget for Content we need a budget. For new audience we are targeting we are entering for this new market we need a brand and also conversion when I say content it could be multiple content videos studios blogs and everything for ads we need Google ads definitely than we’ll have to run social media camping’s and social media ads for that we need budgeting and then of course software automation and analytics

Once you have all those things the biggest part is content how is it going to be different because in this cycle they are not going to make decisions right away so that is when content comes into place when’s we talk about content what kind of content we need to do blogs

💥A Detailed Step-by-Step #Blogging Guide including #Templates, Worksheets, and Checklists💥

Download the Beginners Guide to Blogging PDF: A Beginners Guide to Blogging: How to Write your First Blog Post?

✅ What if my #blog is not good enough?

✅ I am scared to start. What if I am judged by my writing?

✅ I don’t know where to start and how to go with the flow while blogging.

✅ My grammar is not very good

✅ There is a lot of competition out there

These are some of the common questions and fears my students have and to help them overcome this fear, I have come up with this detailed step-by-step blogging guide and template

It also includes examples from a well-known writer – prasant naidu

This includes everything you need to know about how to write your very first blog post.

Mental Roadblocks before writing a blog

1. What if my blog is not as good. Now people know me on social media. What will they think?
   No one is perfect, we all make mistakes and in today’s world, it is ok to make mistakes and learn from mistakes. When you embrace authenticity and be real, you will not have to worry about what people will think about your writing. 
2. I don’t want people to judge me with my writings
   You are sharing and helping others by putting out content. Write for that one person whom you want to help. Ignore the rest. When you embrace authenticity and be real, you will not have to worry about what people will think about your writing. 
3. Scared to start. I don’t know where to start? Not clear how to go about the flow
   That’s one of the reason, I am coming up with this template. Use this as a starter kit and reference. It always helps to write about things you are passionate about / care about. This way your blog will always reflect the sincerity and the feelings behind the writing. 
4. A lot of competition out there. Will my blog be lost?
   Sure, there is a lot of competition, blogging is all about sharing your opinion and your story/experience. Your story and experiences will always be unique to you and will bring life to your writing 
5. It’s difficult to get the mood to write
   Absolutely, you are not alone. We all have the same problem, it’s just like going to the gym, it’s just the starting trouble, once you start to write, it will be easier. Think about the benefits and your blog is going to help a lot of people out there.  
6. My grammar is bad. Will I share the right message? Will others accept it?
   The list of procrastination can go on and on. Instead of thinking about everything that may not work, just get started. You have nothing to lose. Use this simple guide and template so you will be safe.

Thank you so much for participating in my Tik Tok Live Session. This is VIP access for all the participants. (Worth Rs 25,000)

Digital Marketing Strategies for Startups

1. Digital Marketing Strategy Template
2. Social Media Action Plan with Content Calendar Template
3. Social Media Competitor Analysis

1. How to prepare for a Career in Digital Marketing in 2020
2. Free Online Digital Marketing Courses in 2020
3. Web Marketing Academy Brochure 2020
4. All Questions & Answers related to Digital Marketing – Suresh Babu 

This is the right time for you to upgrade your skills.

Here are a few of my top picks:

1. How to create a Social Media Marketing Campaign from Leeds University: https://bit.ly/2RuAXqD more free courses here:  https://www.futurelearn.com/coursesWhat’s included: (source:https://www.futurelearn.com)
   • Unlimited access to this course
   • Includes any articles, videos, peer reviews and quizzes
   • Tests to validate your learning

   • A PDF certificate of Achievement to prove your success when you’re eligible

     

      

2. Google’s Fundamentals of Digital Marketing with Certificate: https://bit.ly/2XeQJt8 Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. More courses here: https://www.thinkwithgoogle.com/marketing-resources/organizational-culture/free-business-marketing-courses-during-coronavirus/ Source: Think with Google
   
3. Courses on Entrepreneurship from Ritesh Agarwal, OYO Rooms Founder to Freelancing to Film Making, over 100 courses free during this period of time. The content is amazing: https://bit.ly/2Rc46qo 
4. Google Ads Certification: Showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads, and Measurement. https://bit.ly/2RbFNZl 

    

5. YouTube Creator Academy by Google: Everything you want to learn about YouTube with a ton of resources for creators: https://bit.ly/3bXQRS7
6. Facebook Blueprint: Advance your career with free online learning. Build your business through self-paced courses and resources. Take a look at these free, five-minute lessons. You’ll learn how to reach more customers – and your professional goals. Source: Facebook Blueprint: https://bit.ly/2UKCsmj

If you like to get training from Web Marketing Academy, please get in touch with us at 8792299538

This is how students at Web Marketing Academy Learn Digital Marketing. Located in Indira Nagar Bangalore