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This Write up is from the FIR podcast Episode 15th brought to you by staff and students of WMA

Cross post from FIR Podcast Network . To listen to the podcast click HERE

Videos and Live streaming to rule the content marketing strategy

How is video content disrupting the landscape of content marketing?

We all know ‘Content is King’. Over-time people have consumed content in different ways. Some like to read, some like to listen and some like to watch videos. Content itself has evolved with various forms: text, images, infographics, podcasts and videos.

Content which is an ancient topic and second nature to us suddenly seems different because of the various forms new media available. We have been generating content in the form of narratives, stories etc. That conversation you have with your colleagues in your tea break is content. The photo you showed of your child to your friend is also content. Content simply put, is story-telling.

Ever since the birth of Internet we have begun consuming content differently. In the early years of the Internet it was directory based search engines until Google stepped in. The main job of Google was to organize the content of the World Wide Web. In the early 2000’s there was blogging, the first interactive content platform. We then moved towards audio blogs, podcasts, videos, and social media websites etc.

According to the salesforce report: 74% of all Internet traffic in the year 2017 will be videos.

Every mobile phone in the market today comes with a camera. This makes it extremely easy and portable to generate content in the form of videos. Apps like Periscope, Blab has made it effortless to shoot one’s video without the need for editing.  In addition to this Wine, Snapchat, Instagram and YouTube will also see massive growth.

Nearly all social media platforms today allow users to watch videos directly on them. Some platforms have gone one step ahead to factor in on the fact that the attention span of people today is short. Thus, Instagram allows only 15 seconds videos on its platform.

YouTube offline is another great feature started by Google to encourage people to consume video content without the access of Internet. This feature is time-bound i.e. it stores the video on the account for a certain period of time before deleting it.

Videos carry a higher emotional value. Faster Internet, more Wifi stations only indicates the rise of video content in the near future.

Topic of Discussion:

Story 1: Checkout your shopping cart from Facebook

Story 2: Surge of Apple in the Indian Market


Story 1: Checkout your shopping cart from Facebook

Facebook has become more than just a social media platform today. It is the most preferred cradle for a lot of small businesses. It helps small businesses; create its brand presence online. The two major challenges faced by small business are:-

  1. More Reach
  2. Shopping directly from Facebook.

India is the second largest populace on Facebook after the US. Inspite of this only a small portion of Facebook’s revenue comes from India. Facebook sees a huge untapped potential of E-commerce in India.

Facebook on September 11, 2015 tied up with Tooki Taki an Indian Digital Advertising Agency with headquaters in Singapore. Toki taki’s patent pending technology and cutting edge machine learning algorithms helps identify relationships between consumer behavioral journey and impact on the business results. Toki Taki’s main expertise lies in the mobile space and other areas and the key industries including e-commerce. It has partnered with it to help   e-commerce business in both digital marketing and advertising. Facebook is looking to partner with more Indian companies to help e-commerce brands using social networking sites such as Facebook and Instagram.

Facebook India’s preferred marketing manager Kiran Ragavan and his two member team are working very closely with the sales team in India to identify more of such firms.

To ensure hassle free shopping according to the Geek wire article dated July 15th, 2015; Facebook is testing online store fronts. This move will put Facebook eye to eye with the e-commerce giants such as Flipkart, Amazon, and Ebay.


Story 2: Surge of Apple in the Indian Market

From wearing Indian clothes to eating free meals in the Hare Rama Hare Krishna temple Apple’s founder Steve Jobs has expressed his love for India in various interviews. India was his canvas of inspiration. But despite that he did not see value for Apple in the Indian market. The ipad was launched in India nearly 9 months after its launch in the US. By then the US already had the ipad 2.

Apple’s products are expensive and are a major deterrent for Indians. That does not stop many die-hard fans of Apple from buying the product. According to Statistic just over 62% of Indians use android phones. Apple has a tiny share of 1.74% only in the Indian market.

That does not kill the buzz for some. According to the Economic Times, iphone lovers will be able to get their latest apple iphones in the grey market. The phone will be available within two days of its launch in the US (scheduled September 25th) at a premium price.  The latest rose gold variant is in high demand and is commanding a premium.  The grey market can earn its profits only for a short span (nearly a week) because in a sign of India’s growing importance as an iphone market; Apple is officially going to start selling the new devices by October 2015 in India.

Grey Market sellers in Mumbai’s Heera Panna and Crawford Market, Dallas Gaffaw market and Kolkata’s Air conditioned market and Fancy market said there have been several enquiries about the Apple iphone 6s an 6s plus. Some of them have already started taking pre-bookings.

The average price at the grey market shops will be Rs. 70,000 to 80,000 for iphone 6s and Rs. 80,000 to 90,000 for 6s plus. The rose gold variant will be available at an additional premium of Rs. 10,000 to 15,000.

Six sellers of the grey market have said that their agents in the US will queue up their booking when the pre-bookings open and will ensure the first lot of the gadgets reaches India within two days of its launch.

One seller from Kolkata’s Air Conditioned Market has said, “The Rose Gold variant will be commanding a premium due the huge demand but the limited supply of the phone.”

Apple launched its iphone in 2007, but for a long time it ignored the Indian market. In the past few years the company has increased its focus on the country and in the last quarter iphone’s sales grew by 93% in India. Absolute sales volume however remained low; the company sold one million handsets compared to 13 to 14 million in China.  In the past Apple used to launch its iphone in India months later. But this gap is getting smaller and smaller with time.  It is estimated that the latest iphone will be launched 15 to 20 days in the Indian market post its global launch.  The iphone 6s, 16gb will cost Rs. 65,000 and 6s plus, 16gb will cost around Rs.70,000 to Rs.72,000. The company however is yet to announce the price in the Indian market and its launch date.

The iphone frenzy doesn’t stop at the Indian market. According to Business Today, two Chinese men are selling their kidneys in China to buy the iphone 6 and 6s .

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This show is brought to you by Students & Staff of Web Marketing Academy for FIR Podcast Network.


Host : Suresh

Panel: Staff & Students


Bharani Dharan

Special Thanks to Mohak & Shahnawaz for the Content

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