09663730537 [email protected]

Careers in Digital Marketing in India for Beginners

Digital Distress survey conducted by Adobe in 2013 and “3 steps for closing the skills gap” done by Focus research and the marketing automation institute (Source: Adobe)

  • 76% of marketers think that marketing has changed more in the past 2 years than in the past 50
  • 65% of marketing professionals feel more pressured to show the return on investment in marketing spend
  • 48% of digital marketers feel highly unprepared for digital marketing
  • 75% say that their skill gap has an impact on corporate revenue
  • 64% of marketers expect that their role will change in the next 12 months
  • 61% think that for most companies digital marketing approaches are a constant cycle of trial and error.1/3 of marketers cite a lack of training in new skills as a key obstacle to becoming the marketers they aspire to be
  • 46% of organizations spend less than $500 per year on marketing skills training.

For those who want to get into Digital Marketing: (Newbie)

  1. Start a blog experiment with the interface. Free takes 5 minutes to setup WordPress, Medium, Blogger
  2. Attend meet Ups/events. Come visit our monthly meetups at Christ University. Link to get updates
  3. Meet people from the industry
  4. Get an Internship in any Agency. AIESEC
  5. Official blog. Google official blog/PPC/SEO
  6. Follow industry blogs – Social media examiner, MOZ etc
  7. Podcast/online video/Webinars
  8. Creative – Learn the interface – Google Photos, Canva etc
  9. Learn Excel – numbers (through YouTube , Lynda)
  10. Communication – In today’s social media world Communication is the key. Improve your communication skills
  11. Slideshare –PPTs
  12. Video editing/Uploading
  13. Basics of Google advanced Power search
  14. Courses like Facebook Blueprint / Hootsuite University / Inbound Marketing Certification
  15. Follow industry leaders blog/Social Channels.

More details here: http://bit.ly/dmeducation