In simple words, Marketing of products and services using digital channels is called Digital Marketing.
With time Digital Marketing has evolved and continues to evolve every time we’re introduced to new technology. From digital billboards to television to your smartphones digital marketing has come a long way.
With the internet, everything has moved online. People are now accustomed to receiving everything on-demand at their convenience.
Moreover, as a business, you’re able to measure everything!
And that’s the beauty of Digital Marketing now!

As opposed to traditional marketing digital marketing is measurable, more targeted and result-driven. Thanks to Globalisation and the Internet, we’re able to access information at any time on our phones making the world a smaller place. It’s easier now for businesses to understand and communicate with their customers directly.
Moreover, the Ad spends on Digital Marketing is increasing year after year and surpassing the traditional marketing budgets (https://www.groupm.com/news/groupm-estimates-indias-2018-advertising-expenditure-grow-13).
So if marketing is important for your business you cannot ignore Digital Marketing.

If you’re a Fresher and looking to start your career in a fun creative industry where you get to work on social media and digital platforms.
If you’re experienced then this course will help add value to your skill-sets and upgrade your career.
If you’re looking for a job that gives you the freedom to work from anywhere then Digital Marketing gives you that freedom.
If you’re an entrepreneur or planning to be one then Digital Marketing helps your business start and grow.
If you’re a creative person and looking for a course/career to help unleash and market your creativity.

To cite an example, one of our own students, who had an experience of 8 years in traditional marketing quit his job and took up a Digital Marketing course with us.
Two months into the course and he had an offer from a Fortune 500 company for 17 lakhs per annum. This is just one of the many examples.
We’re not saying that Traditional Marketing is outdated. It can never go out of fashion and Digital Marketing will only enhance your knowledge and understanding and help you do what you do better.
Digital Marketing helps you segment your audience and target them much more effectively and helps you measure ROI. And that’s why more and more companies are emphasizing on Digital Marketing expertise.

Earning online is not necessarily as easy, quick and glorious as it is made to look like.
It can be a slow long and ongoing process depending on how you decide to earn.
There are three ways to earn online:
1. Adsense: You can create an Adsense account and get paid by allowing ads on your website.
2. Affiliate marketing: Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products through your website or other affiliate networks. It works on a revenue sharing basis.
3. Influencer: You can become a Social Media influencer by growing your follower or fan base so companies approach you to promote their products.

There is no predefined requisite or qualification to pursue this course. If you have a basic understanding of the English language and the internet you’re good to get started on the course.

More than 50% of our students are from a non-marketing background. We have trained students from backgrounds encompassing all fields of science, commerce, and arts. Some are as young as 12th graders and some come with even more than 20 years of experience.

The mode of learning depends more on the individual and his comfort level. Some people prefer to read and learn, while some like to watch videos and some prefer to learn through practical implementation.
That being said gaining expertise in Digital marketing requires practice. We believe that you need to learn the concept, practice it – implement and play with the tools, see the results analyze them and improve.
It requires continuous learning to master the art.
And that’s why we offer a classroom training set-up with no more than 8-10 students in a batch ensuring that the sessions are interactive and individual attention can be provided to each student.
Apart from this, we make sure students work on live projects after every module so that they get hands-on practical experience and can clarify their doubts because digital marketing cannot be just a theory based field.
All this cannot be possible with online classes, though online classes have their own set of advantages.
We personally believe in an interactive and collaborative learning style and would advise the same.

The ability to surf the internet is all you need.
All other skill sets you can acquire during or after the course.

A website is necessary in order to understand the concepts of Digital Marketing and that is why we help students come up with their own website using WordPress. This requires no technical or coding knowledge.
Having a website helps you implement the concepts you learn and helps you get hands-on experience.
We will also ensure you work on other Live Projects during the course to get more exposure and practical experience.

We have students as young as 17 and students with 15 years of experience and from various backgrounds from dropouts to professionals. So, there is no eligibility criteria required to pursue the course.

Yes, we do assist in placements. Though we do not promise or guarantee 100% placements, but we assist you until you get into a job.
Once you start the Digital Marketing Course with us, you will start receiving job opportunity emails. Initially, these emails are to be observed with the kind of requirements, job descriptions the clients ask for in the market and what kind of companies are looking for Digital marketers. Once you are towards the end of the course, we will help you create the resume and also prepare you for the interview.

As per the research and based on our students who got placed recently we understand that for a fresher in Digital Marketing, the salary would range anywhere between 2.5LPA – 3.5LPA. For an experienced person in Digital Marketing, it would depend on his current CTC and kind of projects he/she would have worked on. It’s the performance which will speak.

Companies, where some of our students have joined as Freshers, are: Spry Social Media, Trillant Digital, Social Panga, Ace TurtleServices Ltd., Oath – Verizon, GingerCup, Tata Consultancy Services

And few of our alumni are currently working at: Zomato, Decathlon Sports India, Evoma, Google, Infosys, Accenture, 3M Health Care

These are a few to name.