Scope of Digital Marketing in India & How to get started?

Digital Marketing is in high demand & a trendy career option in 2020.

Digital Marketing is at number 18, according to LinkedIn’s post “The Skills Companies Need Most in 2019”

UPDATED November 2020:  A few links and resources added.

  1. Google’s 2019 Research Report (Helps understand trends for 2020)
  2. LinkedIn has published a post: The Skills Companies Need Most in 2019

Today we are living in a fast phase of life, technology is getting smarter and the way we search, communicate, buy things are rapidly changing the behavior too are changing due to cheaper smartphones, the internet, voice assistants like Google Assistant, Alexa, and other devices.

Here is recent research by Google:

Google’s 2019 Research Report

Google’s 2019 Research Report is all about Insights for 2020 -- An in-depth Analysis

“This year consumer journeys became increasingly complex. New channels of media consumption emerged, traditional industries went digital, and standards in privacy and digital wellbeing were raised. This is a review of the insights we uncovered in 2019, based on Google and YouTube data and research. Our analysis uncovered five key themes that underpin the changes we saw this year, all of which are trends we expect to continue into 2020” Source: Think with Google

LinkedIn has published a post: The Skills Companies Need Most in 2020

In that list: (All these are part of Digital Marketing Course)

Number 3. Analytical Reasoning

Number 7. Video Production

Number 10. Audio Production

Number 14. Social Media Marketing

Number 18. Digital Marketing

Read the entire post here:

The Skills Companies Need Most in 2019 – And How to Learn Them

Scope of Digital Marketing during Pandemic (COVID 19) UPDATED -- Oct 20, 2020

These are some of the FAQ about Digital Marketing Careers during Pandemic

  • Is this pandemic having an impact on Digital Marketing Careers?
  • Are companies hiring during this time?
  • Do companies allow us to WFH?
  • Will I get an internship during this pandemic?
  • How much salary can we expect from companies now? Should I compromise on our CTC due to a pandemic?
  • What companies are hiring now during this lockdown?
  • Will companies start to hire any time soon?
  • Is it a good option for me to take up a course right now? Is it the right time to upskill me?

Here are some useful links, research, and studies:

  1. Think with Google resources on the Future of Marketing
  2. LinkedIn Social Content & thought leader on the rise  40% of marketers said they’re planning to move events online
  3. Gartner says: Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic

Here are the trends at Web Marketing Academy:

  1. August 2020:

    I got a call an HR from a Social Media Agency. She said,” Hi Suresh, I have emailed you the details about Job openings at our agency.
    We are so happy with Supriya and Shiffa’s performance. In fact, Shiffa is the one who is coming up with proposals, presenting, and closing the deals.  (Supriya and Shiffa are alumni of Web Marketing Academy)
     
    We are currently looking for only ALUMNI from your academy to join us as for roles in digital marketing”
     
    The role is Strategy Analysts and the package will be 7.5 Lacs
    —————————————————————————————
  2.  September 2020:
           

    The current batch students who were about to complete the course, out of five students, three already accepted the job offer from two companies, with a package of 3 Lacs and 2.5 Lacs

    The fourth student declined the offer and waiting for a better package. She got an offer for an Internship, her package for Digital Marketing Internship is Rs 23,000

    The fifth student started her freelancing WFH. She got her first blogging project for Rs 4000 per blog post
      —————————————————————————————

  3. October 2020:

    Every week, we send out the job requirements through email and WhatsApp. October month, a few job openings
  • Digital Marketing Executive, 0-2 yrs experience, Bangalore -- Package -- 3-4 LPA
  • Digital Marketing Specialist, 2-5 yrs experience -- Package 8-9 LPA
  • Digital Marketing Manager, 5-7 yrs experience -- Package 8-10 LPA
  • Digital Marketing Executive, 1-3 yrs experience -- Package 5-6 LPA
  • Digital Marketing Intern -- Rs 10,000 per month

So to answer, companies are still looking to hire the right candidate, fast, even WFH options
  —————————————————————————————

Here are some of the Emails & WhatsApp Screenshots:

The opportunities & Scope for a Digital Marketing professional are huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs -- 40 lakhs per annum. 

Before we get into the scope and how to get started, let’s look at some trends. See table below (Internal Data)

Average Salary for Digital Marketers across Indian Metros

Job Roles Average Yearly Salary in INR
Digital Marketing/SEO/PPC/Social Media Fresher (0-1 year experience) 2,50,000 -- 4,00,000
Digital Marketing/SEO/PPC/Social Media Specialist (1-4 years experience) 4,00,000 -- 6,00,000
Digital Marketing/SEO/PPC/Social Media Team Lead (4-6 years experience) 6,00,000 -- 8,00,000
Digital Marketing/SEO/PPC/Social Media Manager(6-8 years experience) 8,00,000 -- 10,00,000
Digital Marketing Manager(8-10 years experience) 10,00,000 -- 12,00,000
Digital Marketing Manager with Marketing Background(10-12 years experience) 16,00,000 -- 19,00,000
Digital Marketing Manager Non-Marketing Background(10-12 years experience) 12,00,000 -- 15,00,000
Head of Marketing online/offline Marketing Background(10-12 years experience) 35,00,000 -- 50,00,000

A Google trend shows the growth of key terms: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Growth of Digital Marketing In India

Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

The competition is high. Everyone wants to get into digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

Apart from regular digital marketing skills. Here are a few other skills you might need to Get Started in Digital Marketing in 2020 in India

  1. Soft skills
  2. Communication
  3. Writing -- For blogs, SEO, Ad copies, social media descriptions, captions, comments
  4. A presentation including public speaking
  5. working with teams
  6. Leadership qualities including empathy, EQ
  7. Working under stress
  8. Training the team
  9. Socializing skills
  10. How to pitch to a client or your boss or team
  11. Technical skills including basic HTML
  12. Design skills like basic image editing- Don’t worry you don’t need to learn photoshop, learn to use apps like http://Canva.com
  13. Video editing skills again use apps like Adobe spark video, Quikapp
  14. You pick any form of content whichever you are good at and be good at it like for some it’s written content, for others it might be audio, for some they might be good in front of a camera, or visual content whatever you are comfortable with the pick that and create content
  15. Basic excel skills
  16. Google analytics -- knowing and interpreting the data

In this article, you will find the latest Digital Marketing Trends, Scope, Resources

How you too can start/upgrade your Career (UPDATED 2020)

Here is how our students transforming into Digital Marketers

Web Marketing Academy Bangalore Reviews - Swati

 

Question: Is Digital Marketing a good career? Here is my detailed QUORA answer: https://qr.ae/TUG6Lx

How to Get Started in Digital Marketing

  • You don’t have to quit your current career to get started in digital
  • Start by reading digital marketing blogs
  • Attend digital marketing events, webinars, meetups in your city
  • Attend conferences related to digital marketing and new media
  • Start your own blog.  (Time to start – 5 minutes)
  • Take the Inbound Marketing Certification from Hubspot for Free
  • Is it worth taking up online digital marketing certification courses?
 
We have designed a NEW ebook for this Modern Digital Marketer. It’s FREE, up-to-date with step by step instructions & resources for you to become a Modern Digital Marketer. Updated The Modern Marketer’s Guide to Digital Marketing – Vol. 2 – 2018  Vol 1: Download the e-book here
 
 
Want expert suggestions about your Digital Marketing Career -- Call Us @ 8792299538

To cite an example, one of our own students, who had an experience of 8 years in a traditional Marketing role, quit the job to take our Digital Marketing course. Two months after the course, he had an offer from a Fortune 500 company of 17 lakhs per annum. There are many more examples like this. If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the Digital Marketing realm. This is no surprise as the  Digital Marketing industry is growing at a fast pace and in need of skilled professionals.

Unlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs and the occasional book. This is probably enough to have a superficial knowledge of the industry and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.
 

The question is How do I start a career in Digital Marketing?

Here are a few ways to get started in Digital Marketing 

 
1.  You don’t have to quit your current career to get started in digital: I had a few participants with more than 5-6 years of experience in traditional marketing. They quit their current job to pursue a career in digital and had to wait a couple of months after taking up the digital marketing management course to get an offer.
 
But they ended up with an offer to double their previous pay. Finding a job that fits you might be challenging, so unless you have to quit to get started don’t quit your current job. Get started while you are still at your job, and spend a few hours a day on digital. We will get into blogs, websites to follow in a bit.
 
2.  Start by reading digital marketing blogs: This is the age where a lot of industry experts maintain their own blogs and websites where they regularly update their ideas and learnings. For example, SEOmoz, http://www.seomoz.org/blog  Hubspot http://blog.hubspot.com/, and Avinash Kaushik’s Occam’s Razor http://kaushik.net.
 
These blogs are very rich in information and they’re free. It is a wonderful place to pick up industry insights that you can apply for your job or to your own website. Here is a blog post with links to blogs, books every marketer should follow: https://www.webmarketingacademy.in/blogs-every-digital-marketer-should-follow/
 
3.  Attend digital marketing events, webinars, meetups in your city: There are several meet-ups and hangouts happening in your city similar to this. Attend a few and stick to the ones that you will benefit from the most. If you attend events, webinars, and conferences, you will not just learn from the speakers, but also from your fellow attendees who will be more than willing to exchange experiences. It can be a good place to see how your peers are doing things and how you match them and what you can learn from them. Your Story, Startup Saturday,  Attend these events and network with like-minded people. You will learn a lot from them
 
4.  Attend conferences related to digital marketing and new media  
 
5.  Start your own blog.  (Time to start – 5 minutes) It takes less than five minutes to start a blog on WordPress or Blogger. And update it frequently. Do not worry about who reads it or what impact it makes to someone else. The first person a blog will impact is the author herself. 
 
6.  Take the Inbound Marketing Certification from Hubspot for Free Hubspot offers them for free and these certifications are widely recognized in the industry.
 
Before you take the exam, read this blog post on how to pass the Inbound marketing certification: https://www.webmarketingacademy.in/inbound-marketing-certification-2013/. I have to say it is not easy to pass, but going through the videos will be extremely useful.
 
7.  Is it worth taking up online digital marketing certification courses? Even though, we are in the digital era, having a one on one instructor-led program is valuable and you will learn more in classroom settings, where you can ask questions and practice it. There are plenty of free YouTube videos. 
 
8.  Digital marketing workshops, webinars, videos Again there are plenty of workshops conducted in your city. Before attending those workshops, do your research, look at the past workshops, talk to the attendees if possible and see their career, how it has impacted their career, and then take a call.
 
However, attending webinars and videos like Whiteboard Friday from SEOMoz will add a lot of value and you will learn a lot. http://www.seomoz.org/blog/category/whiteboard-friday and Hubspot conduct weekly webinars on a variety of digital marketing topics, attend those webinars. http://www.hubspot.com/marketing-webinars You can also sign up for Web Marketing Academy’s upcoming workshops on digital marketing. www.webmarketingacademy.in send us an email suresh@webmarketingacademy.in or call us at 9731388721
 
9.  What about taking a digital marketing course from the web marketing academy? Well, you can, but before that, see how it has changed the lives of these people: http://goo.gl/W0YZO. Still, have questions about digital marketing for your career? Give us a call and talk to us, we would love to guide you in the right direction. My number is 9731388721. More Resources: Summary: The scope of Digital Marketing in India. How to get started in Digital with detailed beginners guide to Digital Marketing. What are the skills to become a digital marketer in 2020? Resources to upgrade your skills with these latest trends.
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