Scope of Digital Marketing in India & How to get started?

A Google trend shows the growth of key terms: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

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  How to Start a Career in Digital Marketing

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  Digital Marketing Concepts

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  Digital Marketing Career Growth

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  Digital Marketing Careers in India

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  Web Marketing Academy Alumni

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  Web Marketing Academy Testimonials

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  Dr. Balu's Review

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  Sweta's Review

The competition is high. Everyone wants to get into digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

Apart from regular digital marketing skills. Here are a few other skills you might need to Get Started in Digital Marketing in 2020 in India

1. Soft skills
2. Communication
3. Writing -- For blogs, SEO, Ad copies, social media descriptions, captions, comments
4. A presentation including public speaking
5. working with teams
6. Leadership qualities including empathy, EQ
7. Working under stress
8. Training the team
9. Socializing skills
10. How to pitch to a client or your boss or team
11. Technical skills including basic HTML
12. Design skills like basic image editing- Don’t worry you don’t need to learn photoshop, learn to use apps like http://Canva.com
13. Video editing skills again use apps like Adobe spark video, Quikapp
14. You pick any form of content whichever you are good at and be good at it like for some it’s written content, for others it might be audio, for some they might be good in front of a camera, or visual content whatever you are comfortable with the pick that and create content
15. Basic excel skills
16. Google analytics -- knowing and interpreting the data

In this article, you will find the latest Digital Marketing Trends, Scope, Resources

How you too can start/upgrade your Career (UPDATED 2020)

Here is how our students transforming to Digital Marketers

 

Question: Is Digital Marketing a good career? Here is my detailed QUORA answer: https://qr.ae/TUG6Lx

How to Get Started in Digital Marketing

We have designed a NEW ebook for this Modern Digital Marketer. It’s FREE, up-to-date with step by step instructions & resources for you to become a Modern Digital Marketer. Updated The Modern Marketer’s Guide to Digital Marketing – Vol. 2 – 2018  Vol 1: Download the e-book here: 

 

 

Want expert suggestions about your Digital Marketing Career -- Call Us @ 8792299538

To cite an example, one of our own students, who had an experience of 8 years in a traditional Marketing role, quit the job to take our Digital Marketing course. Two months after the course, he had an offer from a Fortune 500 company of 17 lakhs per annum. There are many more examples like this. If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the Digital Marketing realm. This is no surprise as the  Digital Marketing industry is growing at a fast pace and in need of skilled professionals.

Unlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs and the occasional book. This is probably enough to have a superficial knowledge of the industry and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.

 

 

1.  You don’t have to quit your current career to get started in digital: I had a few participants with more than 5-6 years of experience in traditional marketing. They quit their current job to pursue a career in digital and had to wait a couple of months after taking up the digital marketing management course to get an offer.

 

But they ended up with an offer to double their previous pay. Finding a job that fits you might be challenging, so unless you have to quit to get started don’t quit your current job. Get started while you are still at your job, and spend a few hours a day on digital. We will get into blogs, websites to follow in a bit.

 

2.  Start by reading digital marketing blogs: This is the age where a lot of industry experts maintain their own blogs and websites where they regularly update their ideas and learnings. For example, SEOmoz, http://www.seomoz.org/blog  Hubspot http://blog.hubspot.com/, and Avinash Kaushik’s Occam’s Razor http://kaushik.net.

 

These blogs are very rich in information and they’re free. It is a wonderful place to pick up industry insights that you can apply for your job or to your own website. Here is a blog post with links to blogs, books every marketer should follow: https://www.webmarketingacademy.in/blogs-every-digital-marketer-should-follow/

 

3.  Attend digital marketing events, webinars, meetups in your city: There are several meet-ups and hangouts happening in your city similar to this. Attend a few and stick to the ones that you will benefit from the most. If you attend events, webinars, and conferences, you will not just learn from the speakers, but also from your fellow attendees who will be more than willing to exchange experiences. It can be a good place to see how your peers are doing things and how you match up to them and what you can learn from them. Your Story, Startup Saturday,  Attend these events and network with like-minded people. You will learn a lot from them

 

4.  Attend conferences related to digital marketing and new media  

 

5.  Start your own blog.  (Time to start – 5 minutes) It takes less than five minutes to start a blog on WordPress or Blogger. And update it frequently. Do not worry about who reads it or what impact it makes to someone else. The first person a blog will impact is the author herself. 

 

6.  Take the Inbound Marketing Certification from Hubspot for Free Hubspot offers them for free and these certifications are widely recognized in the industry.

 

Before you take the exam, read this blog post on how to pass the Inbound marketing certification: https://www.webmarketingacademy.in/inbound-marketing-certification-2013/. I have to say it is not easy to pass, but going through the videos will be extremely useful.

 

7.  Is it worth taking up online digital marketing certification courses? Even though, we are in the digital era, having a one on one instructor-led program is valuable and you will learn more in classroom settings, where you can ask questions and practice it. There are plenty of free YouTube videos. 

 

8.  Digital marketing workshops, webinars, videos Again there are plenty of workshops conducted in your city. Before attending those workshops, do your research, look at the past workshops, talk to the attendees if possible and see their career, how it has impacted their career, and then take a call.

 

However, attending webinars and videos like Whiteboard Friday from SEOMoz will add a lot of value and you will learn a lot. http://www.seomoz.org/blog/category/whiteboard-friday and Hubspot conduct weekly webinars on a variety of digital marketing topics, attend those webinars. http://www.hubspot.com/marketing-webinars You can also sign up for Web Marketing Academy’s upcoming workshops on digital marketing. www.webmarketingacademy.in send us an email suresh@webmarketingacademy.in or call us at 9731388721

 

9.  What about taking a digital marketing course from web marketing academy? Well, you can, but before that, see how it has changed the lives of these people: http://goo.gl/W0YZO. Still, have questions about digital marketing for your career ? Give us a call and talk to us, we would love to guide you in the right direction. My number is 9731388721. More Resources:

• My Medium post on A Complete Beginners Guide to Digital Marketing: A Beginners Guide to Digital Marketing
• Digital Marketing Career Path in India: https://www.webmarketingacademy.in/digital-marketing-career-path-india/ 
• Cost of Digital Marketing Course Fees in Bangalore: https://www.webmarketingacademy.in/digital-marketing-course-fees-in-india-with-options-resources/ 

Summary: The scope of Digital Marketing in India. How to get started in Digital with detailed beginners guide to Digital Marketing. What are the skills to become a digital marketer in 2020? Resources to upgrade your skills with these latest trends.