Suresh Babu Google+

WMA Alumni

Influencer Marketing in India. What is influencer marketing?

Posted by on Dec 2, 2015 in Podcast, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Influencer Marketing in India  Recent events (specifically the Aamir Khan incident) brought the topic of influencer marketing to the forefront – not because of the comments he made but the aftermath of what Snapdeal, the brand he endorses, had to face! What is influencer marketing? Is it all about celebrity endorsements or much more than that? And what if your brand starts seeing a negative impact because of a brand ambassador? What do you do? How do you prepare for it? And finally, how can you turn your customers, influencers and fans into influencers for your business? Listen to the entire...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Careers in Digital Marketing, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Share The world as we know it has changed in the last 10-15 years – for digital marketers as much as anyone else. When I started my career in 2002 things were different. Now, there are plenty of tools and channels. Earlier, we needed to work for the simplest things – for example, learning WordPress and basic HTML to implement simple SEO stuff. Now it’s easier, with plugins for every need. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved...

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Social Media Day 2015, Bangalore – My Experience and Takeaways

Posted by on Jul 3, 2015 in Conferences, events, WMA Alumni, WMA Students | 0 comments

June 30, 2015 was World Social Media Day. At Web Marketing Academy (WMA), excitement had been building up for days. Dr. Khusbhu Pandya, who started The Social Conclave in 2014 to celebrate the day was heading to Namma Bengaluru this year. WMA joined hands with her to make the event a huge success (And so it turned out to be!). Like to Listen to some of the Audio Interviews from The Speakers ? Here we go: Interviews from Speakers The Social Media Conclave (@thesocialconclave, #TSC2015) was a wonderful opportunity for our students – aspiring digital marketers and social media marketers –...

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Digital Marketing Career Opportunities in India. Scope & Hope

Posted by on May 28, 2015 in Careers in Digital Marketing, Resources/Guides, WMA Alumni | 0 comments

Scope & Hope for Digital Marketing in India Where can I get a degree in digital marketing in India?” Early Monday morning, a couple with their son came down to my office at the academy. The boy’s name was Sujith. Sujith’s family was from Pune and Hindi speaking, not my forte. They were here to understand how digital marketing could help Sujith. Sujith was struggling with his language but got by. I called in a staff member to translate and we conversed for about half an hour. Sujith enrolled in our digital marketing course, is part of a live project today, near the end of his course, and...

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Digital Marketer Of The Week – Sajeesh. R

Posted by on May 15, 2015 in Resources/Guides, WMA Alumni | 0 comments

In this week’s Digital Marketer of the Week, Sajeesh Radhakrishnan, an alumnus of WMA shares his journey in the world of Digital Marketing! This is a story of passion, hard work and success.  Sajeesh, our Digital Marketer of Week shares his struggles, pain, efforts and the success.  He is still on the move. Sajeesh Radhakrishnan comes with varied experiences including entrepreneurship.  His foray into Digital Marketing started with his interest in SEO. He joined Web Marketing Academy and learnt the intricacy of Digital Marketing.  In less than 2.5 years, he became the head of digital...

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Thulasi Manoj – Digital Marketer of the Week @WMA

Posted by on Mar 26, 2015 in Life @WMA, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Thulasi – The Digital Marketer of the Week Share Motivating Stories of Thulasi Thulasi Manoj, a trainee is – always smiling and ready to help personality. With over a decade and a half of experience in the traditional advertising industry, she yearns to learn more about Digital Marketing, thus joining WMA. She is now turning out to be an avid blogger and the content bug seems to have caught on with her. Thus she makes her way to be the ‘marketer of the week @WMA. Here are a couple of her blogs – Motivated by Mentor, Suresh Babu, Thulasi is Ready to face the dynamic industry...

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