WMA Alumni

Influencer Marketing in India. What is influencer marketing?

Posted by on Dec 2, 2015 in Blog, Podcast, WMA Alumni, WMA Students | 0 comments

Influencer Marketing in India  Recent events (specifically the Aamir Khan incident) brought the topic of influencer marketing to the forefront – not because of the comments he made but the aftermath of what Snapdeal, the brand he endorses, had to face! What is influencer marketing? Is it all about celebrity endorsements or much more than that? And what if your brand starts seeing a negative impact because of a brand ambassador? What do you do? How do you prepare for it? And finally, how can you turn your customers, influencers and fans into influencers for your business? Listen to the entire...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Blog, Careers on Digital Marketing in India, How to Tutorials on Digital Marketing, WMA Alumni, WMA Students | 0 comments

How to Become a Modern Digital Marketer? 20 step guide to becoming a Modern Digital Marketer in India Learn to adapt Surround yourself with smart people Don’t rely on anyone channel alone Build loyal fans on your own property(channels) Build your plans and campaigns on solid data Create content for a highly targeted audience Invest your time and effort towards long-term goals Train and mentor others Ignore the haters. Be open-minded about the criticism Don’t ever complain – in online or offline mode Keep your cool in critical situations Have long-term objectives but be flexible with...

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Digital Marketing Career Opportunities in India. Scope & Hope

Posted by on May 28, 2015 in Blog, Careers on Digital Marketing in India, How to Tutorials on Digital Marketing, WMA Alumni | 0 comments

Scope & Hope for Digital Marketing in India How to get start a Career in Digital Marketing in India? Stay current, dedicate time: Just like any other skill, dedicate the time to update yourself in digital marketing. Spend time on verified resources: Dedicate at least 1 hour a day. Start with this breakup then find your mojo! 15 Minutes –http://www.socialmediaexaminer.com/ 15 Minutes –http://blog.hubspot.com/ 10 Minutes –http://lighthouseinsights.in/ 10 Minutes –http://yourstory.com or  Mashable – http://mashable.com/ 10 minutes – WMA...

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10 Reasons Why a WMA-ite is Hired

Posted by on May 17, 2014 in Blog, Digital Marketing Jobs, WMA Alumni, WMA Students | 0 comments

Hiring Digital Marketing Professionals ?? Its very important to find the right set of talent for roles in Digital Marketing. At #WMA, we did a quick dip stick into our past and current batches, and have jotted down a quick list of qualities that a Digital marketer should have, or you must consider if you are hiring a digital marketer. Qualities of a Digital Marketing Professional & 10 Reasons Why a WMA-ite is Hired Share 1. Very fresh thoughts, young and extremely talented 2. Very passionate about Digital Marketing, always looking at further enhancing their skills 3. They have had...

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