WMA Alumni

Influencer Marketing in India. What is influencer marketing?

Posted by on Dec 2, 2015 in Podcast, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Influencer Marketing in India  Recent events (specifically the Aamir Khan incident) brought the topic of influencer marketing to the forefront – not because of the comments he made but the aftermath of what Snapdeal, the brand he endorses, had to face! What is influencer marketing? Is it all about celebrity endorsements or much more than that? And what if your brand starts seeing a negative impact because of a brand ambassador? What do you do? How do you prepare for it? And finally, how can you turn your customers, influencers and fans into influencers for your business? Listen to the entire...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Careers in Digital Marketing, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Share The world as we know it has changed in the last 10-15 years – for digital marketers as much as anyone else. When I started my career in 2002 things were different. Now, there are plenty of tools and channels. Earlier, we needed to work for the simplest things – for example, learning WordPress and basic HTML to implement simple SEO stuff. Now it’s easier, with plugins for every need. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved...

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Social Media Day 2015, Bangalore – My Experience and Takeaways

Posted by on Jul 3, 2015 in Conferences, events, WMA Alumni, WMA Students | 0 comments

June 30, 2015 was World Social Media Day. At Web Marketing Academy (WMA), excitement had been building up for days. Dr. Khusbhu Pandya, who started The Social Conclave in 2014 to celebrate the day was heading to Namma Bengaluru this year. WMA joined hands with her to make the event a huge success (And so it turned out to be!). Like to Listen to some of the Audio Interviews from The Speakers ? Here we go: Interviews from Speakers The Social Media Conclave (@thesocialconclave, #TSC2015) was a wonderful opportunity for our students – aspiring digital marketers and social media marketers –...

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Digital Marketing Career Opportunities in India. Scope & Hope

Posted by on May 28, 2015 in Careers in Digital Marketing, Resources/Guides, WMA Alumni | 0 comments

Scope & Hope for Digital Marketing in India Where can I get a degree in digital marketing in India?” Early Monday morning, a couple with their son came down to my office at the academy. The boy’s name was Sujith. Sujith’s family was from Pune and Hindi speaking, not my forte. They were here to understand how digital marketing could help Sujith. Sujith was struggling with his language but got by. I called in a staff member to translate and we conversed for about half an hour. Sujith enrolled in our digital marketing course, is part of a live project today, near the end of his course, and...

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Social Media Marketing Workshop at Welingkar Institute, Bangalore #WEatSMW

Posted by on Feb 28, 2015 in events, Resources/Guides, WMA Alumni, WMA Students | 0 comments

February 28, 2015, the fourth day of Social Media Week, Bangalore (#SMWBangalore) and Manasi and I were all pumped up about the social media marketing workshop we were driving on behalf of Web Marketing Academy at WeSchool in Electronic City, Bangalore (Welingkar Institute of Management Development & Research). WeSchool is one of the few colleges in India that have incorporated digital marketing into the formal curriculum. We reached the venue in the afternoon, just before the events for the day started. Speakers for the day included online marketing industry experts such as Subhamoy Das...

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10 Reasons Why a WMA-ite is Hired

Posted by on May 17, 2014 in Digital Marketing Jobs, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Hiring Digital Marketing Professionals ?? Its very important to find the right set of talent for roles in Digital Marketing. At #WMA, we did a quick dip stick into our past and current batches, and have jotted down a quick list of qualities that a Digital marketer should have, or you must consider if you are hiring a digital marketer. Qualities of a Digital Marketing Professional & 10 Reasons Why a WMA-ite is Hired Share 1. Very fresh thoughts, young and extremely talented 2. Very passionate about Digital Marketing, always looking at further enhancing their skills 3. They have had...

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