Whatsapp Business Case Studies from India (PODCAST)

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WhatsApp had a user base of up to one billion  making it the most globally popular messaging application. While 56% of Internet users in India use WhatsApp every day, 51% use Facebook.

Original article published here: FIR Podcast Network

Welcome to the 37th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

Beginning of 2015, Whatsapp Web was introduced – The messages you send and receive are fully synced between your phone and your computer, and you can see all messages on both devices. Same time, they also introduced the voice calling feature. http://www.livemint.com/Industry/vU55FbKdlz9vIfkxUb0EoL/Facebook-tops-networking-WhatsApp-in-message-apps-in-India.html

Whatsapp Group Chat Limit Increase upto 256 Group Members  http://indianexpress.com/article/technology/social/whatsapp-group-chat-limit-extended-to-256-members/

Ericsson ConsumerLab in their latest report titled Communication in the World of Apps have shared some sizzling numbers: Indian Android OS users are spending 47% of their time on messenger apps which provides free chat and voice; and among these, WhatsApp is the most preferred choice as 98% of the respondents used WhatsApp atleast once in a month. WhatsApp garnered the lion’s share of 98%; Hike had a share of 44%; Facebook Messenger 37%; Google+ Hangout 32% and WeChat 26%.

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Regional language support – Hindi, Urdu, Bengali,

TYPES OF BUSINESSES USING WHATSAPP AND FOR WHAT PURPOSE

http://yourstory.com/2015/02/whatsapp-businesses-work/

Startups are using Whatsapp for three major purposes:

 Internal communication

 Customer support  – The Delhi Police last year launched a dedicated helpline powered by WhatsApp: 9910641064. On the launch day, they received more than 23,000 messages and complaints via on this number. The Gujarat State Road Transport Corporation (GSRTC) is providing Volvo bus helpline service through WhatsApp. The service is available for complaints and suggestions from Volvo bus passengers and information related to the buses (91 992 546 6996).)

 Promotion – Bewakoof.com started promotions via Whatsapp, and now they claim to be making 15% of their total sales through the instant messenger.

read more  :

http://economictimes.indiatimes.com/topic/Reliance-Brands

http://yourstory.com/2014/12/spoonjoy/

Chennai takes to WhatsApp to ensure timely attendance of hospital staff  http://economictimes.indiatimes.com/articleshow/50897293.cms?

WHATSAPP STATS IN INDIA VS SIMILAR APPS

With 70 million active users (Nov, 2014), about 10% of the total worldwide users, India is the largest single country in terms of number of users.

As per 2014 reports:

Global – WeChat (468M), Viber (209M), LINE (170M).

http://www.businessinsider.in/The-CEO-of-WhatsApp-explained-why-it-killed-its-subscription-fee/articleshow/50631698.cms

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