Why more Engineers are taking up Digital Marketing in 2018?
It’s 2018 and more and more engineers, including mechanical, are taking up this course. We noticed that 9 out of 25 students here were engineers. Before we understand why they make this shift, I thought I should first understand why they pursued engineering in the first place 1. My parents and relatives advised me: This is typical in India, right? You ask any parent and all they wish for their children is that they become either a doctor or an engineer. Most of us end up doing engineering because we didn’t have a choice. 2. No proper guidance/mentor: Most of us wish we could find...
Read MoreWorkshop – Foundation of Design Thinking
Foundation of Design Thinking Customer Journey Mapping WORKSHOP FORMAT LEARN – PRACTICE – APPLY Why Use Journey Mapping? TWO REASONS: 1. To deliver personalized, contextualized, and relevant messaging to customers who today demand that as the price of their loyalty. 2. “86% of CMO’s believe they will own the end-to-end customer experience by 2020.” Speaker – William David McCann David spent fifteen years with Scotiabank in Canada where he held leadership roles in sales, operations, compliance, customer experience transformation, and training. ...
Read MoreCan I do Digital Marketing Course? I don’t have a degree
I DON’T HAVE A DEGREE CAN I DO DIGITAL MARKETING? Do I need MBA for Digital Marketing? I come from a commerce background or an arts background – Is Digital Marketing right for me? These are some of the most common queries that I have seen amongst those who want to pursue a course in digital marketing. Other Questions related to Digital Marketing Career: How to be a digital marketer without a degree? I don’t have a degree. Can I do a Digital Marketing Course? Is Digital marketing course right for me? Do I need MBA for Digital Marketing? Digital Marketing course for me who...
Read MoreResume Writing Tips for your First Digital Marketing Job
Resume Writing Tips for your First Digital Marketing Job There was a time when digital marketing not have even existed. But now that you understand the relevance of digital marketing, it seems that a job in this field fits your skills. Perhaps it is time for you to make a career in the trending digital world. But before jumping in, it is obvious that you must be able to produce an enticing resume. Here are some helpful tips when writing your first digital marketing job. Showcase Your Unique Value In order for you to make the first impression, it is important to create an effective resume. To...
Read MoreIs Digital Marketing Course Right for me? What Course Should I do?
What Digital Marketing Course Should I do? Is Digital Marketing Right for me? Today more and more people are tuning and asking questions like these: Is digital marketing a good job? Who can do digital marketing course? Is there any scope for digital marketing? How do I get into digital marketing? Digital marketing course near me How to learn digital marketing? Let me break it down for you: What course should I do? Is Digital Marketing right for me? Answer: It depends on where you want to be, what you want to become? what your interests are? If your interest is in sales, marketing, social...
Read MoreDigital Marketing Tools, Certification, Challenges, Pros & Cons
Digital Marketing Tools, Certification, Challenges, Pros & Cons I got a LinkedIn message from Mukul Kaushik, Growth Marketer – GetMeCab – LinkedIn Profile He was looking for advice on Careers, tools. Here is the question: Hello I’d like advice on career strategy I am working as a digital marketer and I handle all aspects of marketing for a startup that I work for whether its PPC, SEO, social, email marketing and I am keen to try different tools and I go for various certification too. How good would my career prove out to be if I carry on with the same interest and hard...
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