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Digital Marketing is a field born out from jargons, terms & short forms. Don’t worry, you’re not the only one who has encountered this problem or struggled to understand these concepts as a digital marketing fresher. There are these old terms, which you just can’t do without, in the digital spectrum and then there are those that keep popping every other month, thanks to Social Media, that we all have trouble getting a grip on. Here an A to Z list of what I feel are some terms that commonly occur and had bewildered me as a digital marketing fresher. There’s only one way to get a grip on your muddled digital thoughts and that’s by learning & understanding what each term really means and having some fun while imbibing them.

In this week’s edition I will be covering only A-F, hope you all enjoy learning while you actually put it to practice. There’s no other way to get better and know better unless you have tried it out yourself. So let’s learn & let’s experiment.




A process, a formula or set of rules to be followed in calculations or other problem-solving operations, mostly by a computer, coded by a software developer.




A  regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. A blog can be informative, perspective based, entertaining, instructional etc.




Content curation is the process of sorting through the vast amounts of content (social, web, mobile) on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.




Reaching a dead-end can also be described as searching a web page on Google and being redirected only to find out ERROR 404, which means page not found or otherwise indicating that the client was able to communicate with a given server, but the server could not find what was requested. 




EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook calls these actions “Edges.” That means whenever a friend posts a status update, comments on another status update, tags a photo, joins a fan page, or RSVP’s to an event it generates an “Edge,” and a story about that Edge might show up in the user’s personal newsfeed.




Followers, simply put are those people who have chosen to like your page, post or presence and have chosen to receive your updates, posts and happenings.

While Follow is the action required to be performed by the individual to start receiving a particulars user’s post on either Facebook, Pinterest, Twitter Google+ or Instagram.

Stay tuned for more, this is just the beginning to the Digital Language 101.

Here’s the link for Part 2.

About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.