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Digital Marketing is a field born out from jargons, terms & short forms. Don’t worry, you’re not the only one who has encountered this problem or struggled to understand these concepts as a digital marketing fresher. There are these old terms, which you just can’t do without, in the digital spectrum and then there are those that keep popping every other month, thanks to Social Media, that we all have trouble getting a grip on. Here an A to Z list of what I feel are some terms that commonly occur and had bewildered me as a digital marketing fresher.

In case you missed the Part 1, here’s the link.

In this week’s edition I will be covering only G-L, hope you all enjoy learning while you actually put it to practice. There’s no other way to get better and know better unless you have tried it out yourself. So let’s learn & let’s experiment.


Geo targeting is nothing but determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.


Gamification is the concept of applying game mechanics and game design techniques (e.g. point scoring, competition with others, rules of play) to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement.




hashtag is a word or an un-spaced phrase prefixed with the hash character (or number sign), # , to form a label or a word/phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.




A development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. The Internet of Things is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. It has evolved from the convergence of wireless technologies, micro-electromechanical systems (MEMS) and the Internet.




A scripting language developed by Netscape to enable Web authors to design interactive sites. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content.  For an easier understanding, it is an object-oriented computer programming language commonly used to create interactive effects within web browsers.




The Klout Score is a number, between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.




Link Builder also known as URL builder helps you add parameters to URLs you use in custom campaigns. When users click on one of the custom links the unique para meters are sent to your google analytics account, so that you identify which URL and which platform are the most effective.

Stay tuned for more of ‘The Digital Language 101.’

About the author: Kaushal BK is Social Media Strategist at WMA and a content-writer.