Digital Marketing Careers in India. Is it worth it?

Option a) To acquire any new professional skill set, you need 2 things Time and or Money. It’s an investment for yourself. You can take up a course like our 3-month professional digital marketing course. Ideally, you need at least 2-3 months to get at new skills for the foundation + your experience + Practical implementation

Option b) There are few blogs, websites, videos, podcasts you can listen and learn on your own for free. Attending meetups, webinars are good to start.

Here are a few steps to help you get started:

1. Build your base/foundation: Free Resources to get started in Digital Marketing
2. Practicing what you learn
3. Build your personal brand
4. Opportunity within your team/organization
5. Additional skills do you require to become a Digital Marketer
6. Learn basic code

Here is my answer:

So you want to know how good is a career in Digital Marketing? Buckle up!

With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzzword, so is the competition in this job market.

Let’s look at some trends:

 

Read Suresh Babu‘s answer to Howgood is a career in digital marketing? on Quora

 

A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

The competition is high. Everyone wants to get into Digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

Here is a few steps to help you get started:

1. Build your base/foundation:

Option a) To acquire any new professional skill set, you need 2 things Time and or Money. It’s an investment for yourself. You can take up a course of our 3-month professional digital marketing course. Ideally, you need at least 2-3 months to get at new skills for the foundation + your experience + Practical implementation

Option b) There are few blogs, websites, videos, podcasts you can listen and learn on your own. Attending meetups, webinars are good to start.

Free Resources to get started in Digital Marketing:

* Google Free Certificate course: https://learndigital.withgoogle….

* Google Free YouTube channel: https://www.youtube.com/user/lea…

* Hubspot academy: http://academy.hubspot.com/certi…

* Moz Blog: https://moz.com/blog

* Search engine land: http://searchengineland.com/

* Podcast: Neil patel : http://neilpatel.com/podcast/

* Web Marketing Academy Blog: http://bit.ly/1O2c9uy

* Digital India Podcast: http://bit.ly/2r3fPM8

2. Practicing what you learn

Digital marketing is dynamic and constantly upgrading, to keep up to date you have to practice what you learned.

Study: Brain Science: The Forgetting Curve–the Dirty Secret of Corporate Training: http://bit.ly/2rb3FNo You have 24 hours to practice. This study shows that within one hour, people will have forgotten an average of 50 percent of the information you presented. Within 24 hours, they have forgotten an average of 70 percent of new information, and within a week, forgetting claims an average of 90 percent of it – Brain Science, author: Professor Art Kohn

3. Build your personal brand

What does that mean? You have to allocate at least 1 hour to practice in the initial stage. If you are learning about content for blogs, you have to create a blog, start to write content for that blog which is relevant, useful for the readers backed with stats, image etc or practice while you are learning even better.

Resources:

* Medium, WordPress, LinkedIn Post are free to start a blog

* Canva, Pixabay are sites where you can create images in few minutes

* Facebook live videos you can just aim and shoot with your phone. Show your expertise build your personal brand. It’s Free

4. Opportunity within your team/organization

The challenge is to implement what you have learned in your organization. Think about how to convince the upper management. Anything you talk about the competition will help. So do some research and come up with how well the competitors are doing in Digital/Social media space. Take screenshots and present it to the management.

Anything to increase the sales, revenue, ROI works well to convince the management.

Prove, show them what you have done and what you can do for the organization. Example. If you tell them, by implementing digital strategies, you can show an increase of even 1 % of the revenue you might get a chance. Don’t just tell, you really have to back it up with specific goals

5. What additional skills do you require to become a Digital Marketer?

a) Creativity – Why? If you want to stand out creativity is the key, be it an ad copy, image, video, blog post, email subject line. All of the activities you do in digital marketing requires creativity apart from an understanding of each channel, platform.

Resource: https://greatist.com/happiness/w…

b) Writing – Why? Writing a blog post, emails will be part of digital marketing. Learn how to write, the process of writing, ideas for writing, editing, spell check, fact check

Resource: www.answerthepublic.com

c) Content – Why? Just like writing content is one of most important part of digital marketing, the reason goes to social media or the internet is to consume content. You have to give what people are looking for with context. Content is not just text. Your status update, Facebook post, Images, videos, PPT’s, Podcast, Case studies, ebooks are all part of the content. So start developing content in multiple formats.

Resources: QuikApp: http://help.quik.gopro.com/ Canva Design school: https://designschool.canva.com/

d) Learn basic code – Why? Knowing how to code simple HTML will make the job of a digital marketer easier so that you don’t have to rely on the IT person all the time and takes a lot of time to finish. In today’s world speed matters.

Resource: Code Academy: https://www.codecademy.com/

e) Willingness to change – Why? The advantage of digital marketing is that you can always test and if something doesn’t work you can easily make changes. Learn to adapt.

Want to work on Facebook? Facebook 5 core values 1. Be bold 2. Focus on Impact 3. Move fast 4. Be open 5. Build social values

f) Number – Why? To measure the success or failure of a campaign you need to have a basic understanding of number, analytics, excel skills.

g) Socializing – why? If you know how to socialize offline, it’s the same online, Social media being an important topic in Digital marketing, you should know how to socialize both online and offline.

h) Ongoing learning – why? Digital, social media is dynamic and it’s updated on a regular basis, you have to keep yourself up to date on latest changes to the platform

Here’s how much a digital marketer will get paid approximately (Web marketing academy Internal data)

Average package for Digital Marketers in Metros across India

Hope you find this useful if you think it was useful please do share, upvote. Appreciate it.

If you like to get started in Digital Marketing, please give us a call 8792299538 or email Suresh at web marketing academy dot in

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