Search Marketing Research

Web Marketing Academy Search/Social Media Industry Job Research in India for 2011

 In Association with Online Marketing Enthusiast Community India (OME Community)

 About Web Marketing Academy

Web Marketing Academy is a premier web marketing training institute in Bangalore, providing search engine optimization(SEO Training) search engine marketing (SEM Training) social media marketing training, Web analytics and web marketing management training for corporations and individuals.

Web marketing academy with OME community has educated more than 1000 Digital marketing professionals, students and corporates through regular conferences, workshops, seminars and meetups.

Web marketing academy head quarters in Bangalore and hosts more than 25 web/social media marketing events every years. Many of the famous brands in India, use Web Marketing Academy to train their staff in digital media marketing.

Some of web marketing academy training clients includes DSM, Red Bus, Invensis, Yahoo India, Gati, Adroitent, Anit promoters, Ooty Real Estate.

Visit www.webmarketingacademy,in to learn more

Call us to find out more on + 91 9731388721. Email us at

About OME Community

Web marketing academy founders are also the co-founder of OME community, India’s largest and most active community of digital marketing professionals.

OME is a group of passionate online marketers and social media specialists with a tremendous zeal to discover & broaden their knowledge not just on Web, Social media, Search Engine, but any popular Online marketing trends.


Special Thanks to Swati Swayamprava & Sumathi Yuvaraj for research and findings. Much Appreciate your hard work.


Executive Summary and Highlights

The search/social media industry job market research 2011 published by web marketing academy in association with OME community, researched more than 100 employers for search, social media job advertisements in India through websites such as Naukri and LinkedIn.

This report is based on the information provided by employers publicly through online job portals such as Naukri & LinkedIn.

As well as search engine optimization, search marketing jobs, this report also looks at the growing market for search, social media marketing career which is becoming increasingly significant in India.

With over 13 million broadband subscribers in India, the opportunity for digital, social media continues to grow and looks promising for the upcoming years



  • The service industries like IT followed by marketing & advertising are steadily looking to hire Online Marketing professionals. These people either have custom in-house SEO projects (for self-promotion & marketing) which would need these professionals or there are other client out sourcing requirements for which they need to hire the SEO professionals. Among the emerging industries are the BPO/ITEs & the Travel & tourism sector which are gradually switching to the convenient mode of online marketing & hence fast hiring professionals for the same.
  • From a total of 75 job advertisements studied, the highest demand is that for professionals with an experience between 2-3 years in the online marketing Industry. This is followed by the demand for marketing professionals who have experience above 4 years to a range of 7 years. Freshers with 1 to 2 years of industrial exposure are yet to be in demand in the current online marketing scenario.
  • The demand for online marketing managers is up during the month of July-Aug, followed by that of the online marketing executive & assistant manager in different industries.
  • The highest demand (50%) for online marketing professionals is from Delhi & surrounding areas. A total of 16 out of 33 jobs advertised were from the capital state, followed by Mumbai & Bangalore.
  •  It is interesting to note that even NGOs, retail & construction business are gearing up to market their services online.

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Facebook Removes Employer/Education Target Option (Sep 14 2017)

Posted by on Sep 18, 2017 in Blog | 0 comments

Facebook recently removed the option to target employers and Students who are studying in specific College or Universities








In Facebook ads, we had this option where you can target people who are working in specific companies (For example people who work for IBM and listed on Facebook that they work for IBM) or any student who is studying in Christ University Bangalore

In this Facebook post, Facebook listed the reason why

As people fill in their education or employer on their profile, we have found a small percentage of people who have entered offensive responses, in violation of our policies. ProPublica surfaced that these offensive education and employer fields were showing up in our ads interface as targetable audiences for campaigns. We immediately removed them. Given that the number of people in these segments was incredibly low, an extremely small number of people were targeted in these campaigns.

Keeping our community safe is critical to our mission. And to help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue.

Source: Facebook




Future of Search – Voice Search – Amazon Alexa, Google Home, Siri

Posted by on Sep 4, 2017 in Blog, Podcast | 0 comments

This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India it’s not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon Alexa to test out.
The 108th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Listen to the #Podcast here:

In India, Amazon Alexa still can’t find information like location based info, restaurants and more.
We discussed why the early adopters will make use of this opportunities. Advantages of Voice search and will the culture have an impact in people using voice search. What could be the challenges and how voice can change the landscape. For example, if accessible in local languages those who haven’t used the internet might use the internet thru voice search.

How to Delete Users in Google Analytics? (Modify/Add too)

Posted by on Aug 22, 2017 in Blog | 0 comments

How to Delete a User in Google Analytics?

  1. Sign in to Google Analytics
  2. Go to Admin, go to the account
  3. In the Account column, click on User Management.
  4. Click delete for the user you want to delete./Modify/Add
  5. Click Delete user

You can’t delete/modify/add from the property level it should be at the Account Level

How to Delete a User from Google Analytics

Best Digital Marketing Courses in Bangalore (FREE GUIDE)

Posted by on Jun 18, 2017 in Blog, Careers in Digital Marketing | 0 comments

Best Digital Marketing Courses in Bangalore (FREE GUIDE)

Best Digital Marketing Courses in Bangalore?

A Guide on How to find a Top Digital Marketing Training Institute yourself.

In this article, You will find:
1. How to find the right institute
2. Step by step guide for research
3. A checklist to prep yourself
4. Questions to ask
6. What to look for from an institute

With Digital and social media marketing growing at a rapid phase in 2017, Day by day, we see 100’s of training institutes in and around Bangalore, not just in Bangalore but around all cities in India, a bunch of training institutes, freelance digital marketing trainers.

Well the growth of career in digital marketing is mainly some or more of the following:

1. Digital India initiative by our Indian government. Digital India is an ambitious program of Government of India projected at Rs 1,13,000 crores source:

2. Digital marketing spends stats in India – Digital Ad Spending in India to Surpass $1 Billion Next Year – Source:

eMarketer estimates advertisers in India will spend about $7.41 billion on paid placements in all media, up 11.3% over 2015 spending levels. By 2020, spending will hit $11.82 billion.
3. Access to the Internet thru Mobile. Source:

According to the latest report from IAMAI, titled Mobile Internet In India 2016, the country is estimated to have 371 million mobile internet users by June 2016
4. eCommerce growth both in urban and rural areas – India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint According to TOI “India is the fastest growing e-commerce market: Study“: Source:
5. VC, Funding – Indian startups raise $2.1 billion in H1 2016 –
6. Culture- Todays Millennials lifestyle – Millennials in India ranked “opportunities to progress and take on leadership roles” as their strongest reason (when excluding salary) to work for an organization – Deloitte’s annual millennial survey, 2016 –
7. Skill set required for any marketer today –

What does that have to do with YOU?

You have heard/seen from some of your friends, family, colleagues that digital marketing is a compelling career option and has got good opportunities, so you decided to do your own research, taking opinions from your friends, mentors, professors, online and offline. You came to know yes it’s a good option.

Did you know?

1. There are some 13,000 jobs available for digital marketing in India –
2. Career path where a Marketing Head/CMO Vice presidents and chief marketing officers with 18-20 years’ experience are paid Rs 70 lakh to Rs 1.5 crore a year, and mid-level executives such as project managers Rs 15-25 lakh a year, according to TeamLease data. Times of India:

Average Marketing Manager Salaries in United States

Your current situation:

1. Everywhere you search for a marketing job, employers are looking for either skill in digital marketing or certificate in Google Adwords etc
2. At your work, the marketing department, sales, and agencies – everyone is using these jargons like SEO, Paid Media, New Media, Ad Rank, Conversion rate, quality score. You feel you are left behind and the fear that if “I don’t learn these things, my job will be under risk and my future career is uncertain”
3. You want to be that go-to person for all new things in your industry, the traditional marketing you are good but when it comes to digital and social media, you are left behind.
4. Your company wants you to pitch a client, you tried to pitch but the client asks you that the competitors are using Snapchat extensively and see their company all over Facebook, LinkedIn, Twitter and wherever they go online. They ask you how to do the same.
Tip: Remarking or Retargeting, you struggle to explain the concept of remarketing, deep down you know you have to learn how remarketing works and all the new things. Your confidence level is not up to par. Fear of losing Job soon ??!

My friend, there is Hope!

Yes, as crazy it may sound, digital marketing and social media are not rocket science and it’s not easy either, with the basic understanding of the concepts and with strong foundation anyone can get started, depending upon your interest level you can enhance your career in Digital.

Here’s how, Bhavana who had around 3 years of experience in sales and marketing, wanted to apply for new job and she realised that #digitalmarketing is one of the basic skills today to survive and grow in the market, she was not technically savvy, she was wondering whether she can learn these skills visited WMA and we explained what it requires
(You don’t need to be technically savvy, or know HTML to learn Digital Marketing) learned the basics, implemented new media concepts showed passion and interest now she now works with 3M as the digital marketing strategist.

More stories like this can be found here: You Tube Web Marketing Academy

You got started! But is it enough?

Now that you know that no other way, you start to look for training institutes or online and you tried to learn by yourself. Great! and you watched some videos online, followed some blogs and signed up for Lynda and several other courses even great! Something tells you that you are still not confident, what is it? why
The Need

You realized by now you need a formal training or a mentor who can guide you in the right direction, by this time you also decided that online classes are not an option.

The Search

And there it is Google, you searched came across several institutes with Google ads, local, in Delhi, everywhere You are so aggressive you want to do the course Now excited,
(sometimes you don’t want to show that excitement to your friends or colleagues too 🙂 which is fine)

The Challenge:

With so many institutes claiming we are the best, top, our faculties, so many students 10,000, 20,000 students trained and placed everyone claims to the best, but who really is the best training institute? you don’t know yet.

More Searches….

And then you tried searching in QUORA, forums, LinkedIn groups, and of course Google, hoping someone would have written about the top 10 institutes, comparing the advantages of each institute

But you are still confused

I know how you feel, I have gone thru it too, patience my friend, there is hope

So here is the thing, those who give the review or comparing institutes are wrong? No they give their opinion based on a number of what they have seen, heard and it’s their personal opinion, my suggestion is to consider the opinion but you do your own research which suits you. The person who reviews or compares have not undergone training in all these institutes or did they?

You still don’t have a solid answer

Everyone says, Google has got all the answers but it’s not solving your pain points.

How to find the right institute? You ready?

Start here & prep yourself

1. List down your objective, why you want to do this course? what would you like to achieve? Example- Confidence, Interacting with agency, Should be able to clear interviews, move up the career path
2. Would you prefer online or offline? Your work, life schedule and time you can allocate, weekend, weekdays, flexibility at work/home. List down how much time you can dedicate
3. Distance travel time, how much time you are ready to travel. consider traffic and realistic distance and the commitment
4. Would you like to get trained from the ground up? Basic, advanced or both. List them down
5. Any specific topic you like to be focused on
6. Budget – how much of funds you can allocate to invest in yourself. Every thing comes with a cost, A decent course from decent training institutes costs anywhere from Rs 25,000 to 3 Lacs. Please Do NOT take up any cheap course, we have had students take up that course and come to us for practical knowledge.
7. Budget if the course fee is 1 Lac, consider these expenses too, travel, get together, dining. Keep an additional 50,000. Keep in mind this is an investment for your future career, plan ahead and investment should yield you returns down the lane
8. Support from family, spouse, friends – (This will take you a long way)
9. The method of learning. Are you open to learning?
10. Open-mindedness is the key. When it comes to learning the more open and less ego the more you will learn.
11. Questions to ask the counselor.
12. How many students in a batch, when is the next batch starting, any qualification, formalities to register, documents required to join,

What to Look for to find the right institute:

1. Word of mouth
2. Students reviews/ Students feedback – Can you get phone number of alumni
3. What kind of profile are the alumni into after completion of the course?
4. Do the alumni and students stay current for example Live videos, LinkedIn Profiles
5. What they share in their personal social media profiles
6. How is the Institute website, Social media presence latest Facebook update, do they educate everyone too or just their students
7. Review of faculties. Background of the faculties. Look for their profiles in LinkedIn, Quora and other channels
8. Blog – When was their recent blog post. Is it useful or they are writing for the sake of writing
9. Flexibility – If you missed any classes how are they going to help you catch up?
10. Teaching methodology
11. Infrastructure – including cleanliness – A/C, comfortable chairs, Restrooms, Wi-fi
12. Are you allowed to use the facility to practice
13. Practicals – Live projects
14. Alumni network – Do you get access to the alumni
15. Apart from classes what are they involved which will give exposure to you like connecting with industry leader, how well they are connected in the industry
16. Partnership with others. Conference, meetups, speaking engagements. Example- Social media week partners
17. Mentorship after the course the support for you
18. Certifications
19. Which companies the alumni work for, what is their average salary, their current roles
20. Exposure for you like internship
21. Learning Environment – Friendly, traditional
22. What will they do to build confidence
23. How do the faculties keep up to date

The action now: Decision Time

Visit, Talk to alumni, Go see the FB page, Other activities (Podcast, Live Videos, Presentations, Socialising)

Associations – Christ, IIMB, Dublin City University, GaryVee, Matt Cutts, AIESEC

Set up a meeting how they talk and answer all of your questions
Enter the Journey of your life

My Answer to How Good is a Career in Digital Marketing – Quora

Posted by on May 17, 2017 in Blog, Careers in Digital Marketing | 0 comments

A question from Quora: How Good is a Career in Digital Marketing?

Here is my answer:

So you want to know how good is a career in Digital Marketing? Buckle up!

With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market.

Let’s look at some trends:


Read Suresh Babu‘s answer to How good is a career in digital marketing? on Quora


A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

The competition is high. Everyone wants to get into Digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

Here are a few step to help you get started:

1. Build your base/foundation:

Option a) To acquire any new professional skill set, you need 2 things Time and or Money. It’s an investment for yourself. You can take up a course like our 3-month professional digital marketing course. Ideally, you need at least 2-3 months to get at new skills for the foundation + your experience + Practical implementation

Option b) There are few blogs, websites, videos, podcasts you can listen and learn on your own. Attending meetups, webinars are good to start.

Free Resources to get started in Digital Marketing:

* Google Free Certificate course: https://learndigital.withgoogle….

* Google Free YouTube channel:…

* Hubspot academy:…

* Moz Blog:

* Search engine land:

* Podcast: Neil patel :

* Web Marketing Academy Blog:

* Digital India Podcast:

2. Practicing what you learn

Digital marketing is dynamic and constantly upgrading, to keep up to date you have to practice what you learned.

Study: Brain Science: The Forgetting Curve–the Dirty Secret of Corporate Training: You have 24 hours to practice. This study shows that within one hour, people will have forgotten an average of 50 percent of the information you presented. Within 24 hours, they have forgotten an average of 70 percent of new information, and within a week, forgetting claims an average of 90 percent of it – Brain Science, author: Professor Art Kohn

3. Build your personal brand

What does that mean? You have to allocate at least 1 hour to practice in the initial stage. If you are learning about content for blogs, you have to create a blog, start to write content for that blog which is relevant, useful for the readers backed with stats, image etc or practice while you are learning even better.


* Medium, WordPress, LinkedIn Post are free to start a blog

* Canva, Pixabay are sites where you can create images in few minutes

* Facebook live videos you can just aim and shoot with your phone. Show your expertise build your personal brand. It’s Free

4. Opportunity within your team/organization

The challenge is to implement what you have learned in your organization. Think about how to convince the upper management. Anything you talk about the competition will help. So do some research and come up with how well the competitors are doing in Digital/Social media space. Take screen shots and present it to the management.

Anything to increase the sales, revenue, ROI works well to convince the management.

Prove, show them what you have done and what you can do for the organization. Example. If you tell them, by implementing digital strategies, you can show an increase of even 1 % of the revenue you might get a chance. Don’t just tell, you really have to back it up with specific goals

5. What additional skills do you require to become a Digital Marketer?

a) Creativity – Why? If you want to stand out creativity is the key, be it an ad copy, image, video, blog post, email subject line. All of the activities you do in digital marketing requires creativity apart from an understanding of each channel, platform.


b) Writing – Why? Writing a blog post, emails will be part of digital marketing. Learn how to write, the process of writing, ideas for writing, editing, spell check, fact check


c) Content – Why? Just like writing content is one of most important part of digital marketing, the reason goes to social media or the internet is to consume content. You have to give what people are looking for with context. Content is not just text. Your status update, Facebook post, Images, videos, PPT’s, Podcast, Case studies, ebooks are all part of the content. So start developing content in multiple formats.

Resources: QuikApp: Canva Design school:

d) Learn basic code – Why? Knowing how to code simple HTML will make the job of a digital marketer easier so that you don’t have to rely on the IT person all the time and takes a lot of time to finish. In today’s world speed matters.

Resource: Code Academy:

e) Willingness to change – Why? The advantage of digital marketing is that you can always test and if something doesn’t work you can easily make changes. Learn to adapt.

Want to work in Facebook? Facebook 5 core values 1. Be bold 2. Focus on Impact 3. Move fast 4. Be open 5. Build social values

f) Number – Why? To measure the success or failure of a campaign you need to have a basic understanding of number, analytics, excel skills.

g) Socializing – why? If you know how to socialize offline, it’s the same online, Social media being an important topic in Digital marketing, you should know how to socialize both online and offline.

h) Ongoing learning – why? Digital, social media is dynamic and it’s updated on a regular basis, you have to keep yourself up to date on latest changes across platform

Here’s how much a digital marketer will get paid approximately (Web marketing academy Internal data)

Average package for Digital Marketers in Metros across India

Hope you find this useful if you think it was useful please do share, upvote. Appreciate it.

If you like to get started in Digital Marketing, please give us a call 8792299538 or email Suresh at web marketing academy dot in

Quora users will get 5 % discount on all courses. When you call or email mention this special discount code: QUORADM


How to Prepare for an Ideal Digital Marketing Job Interview in 2017

Posted by on Apr 14, 2017 in Blog | 0 comments

How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included)


  • Insights from the job description

I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirement to our alumni/current students. Here is an example:

Digital Marketer Job Description

The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.


So, how to prepare for a Digital Marketing job interview like this?

  1. Understanding the Job description:

The job description can tell a lot about the job and you can get some insights from a JD. Take some time understanding the need. Let me break it down for you.

The Social Media manager is a motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership

What they look for:

  • Experience and they expect you to prove that experience
  • Be prepared to show relevant experience, examples, statistics
  • How you solved some of the customer’s problem
  • Made some mistakes during the campaigns? Great you must have learned from the mistakes, keep them handy
  • How will you work under pressure? Had any experience with a crisis situation? Great and be ready to explain how you handled it
  • Creativity, basic designing skills, technical skills are part of your job in 2017
  • Do not apply for the job if you don’t have a passion for content
  • Content strategy includes: Writing blog post, Images/GIF’s, videos, animations, Infographics, ebooks, Ad copies, Facebook ad copies, descriptions and creative text
  • Be prepared to show some of the content you created and the results. If you don’t have those skills, this is the time to learn those skills. Good news! there are great apps today.

Resources: Canva, Quickapp, Adobe spark, Muse mage

Buffers Complete Guide to Content Calendar.Template,Tips, and Tools

WMA’s ebook on Step by step guide to becoming a modern marketer

  • Motivated Individual: What they expect is for you to take initiatives. Take initiatives & instead of just giving ideas, give a detailed plan for executing those ideas. How to get things done. This is a great opportunity to become the go-to person in the organization.
  • Need some motivation? watch some of the GaryVee’s Videos:

2. Research the Company & Culture:

Any organization hiring you will want to know are you fit for their culture. After all you are going to be part of their culture. Understanding the company, culture that you are applying for will take you a long way. This JD is for ABC company.

Do your research. Look at their websites, social channels, blogs.

Here are few ideas:

  • Look at their website page load time, Usability/design improvements. Take a note
  • You can take a step forward and if you are going to handle their content and social media how would you go about? Prepare a detailed digital/social/content plan. During the interview, you can give the plan
  • When you click on the newsletter, you can see the last newsletter published in Jan 2016. Before that, they were publishing newsletter on a regular basis. You can ask them why they stopped?
  • You should know the importance of email marketing/lead generation through valuable content.
  • In the about us section, you get a sense of the people, the team. Learn more about the team.
  • If you know the interviewer, do some research on their LinkedIn profile

Sample Interview questions

  • Why do you want to work for our company?
  • Why do you like digital/social/content?

Where can you find the answers? Their about us section, blog, social media channels, events. Read the latest blog post, tweets, comments

3. Do you have the expertise and are you a good fit?

Companies like to know how well you know your subject and how your knowledge will help the company.

From the Job Description:

“Exhibits the ability to jump from the creative side of marketing to analytical side, able to prove why their ideas are sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform in different scenarios ”

They expect you to be both “creative & analytically sound”

Be prepared

  • Numbers, reasonings, scenario based answers and case studies
  • What social media tools you use? Why, how often?
  • What metrics matters according to you and why?

Read this book: Analytical Marketer: How to Transform Your Marketing Organization:

Fast Company’s article: Three Questions I Ask Every Job Candidate To Test Their Soft Skills:

From the JD:

“Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)”

Typical Interview Questions:

  • Are you a good team player?
  • Have you trained your team in the past? In what areas have you trained them? Do you have a reference?


Team player: Do you have any awards, recognitions from your organization?

Have some comments on your blog post, videos. Get some screen shot. If you are a #digitalmarketer and don’t have a blog, video or no presence in social media channels, You are NOT a good fit. These are basics

Training: Have you trained anyone under your guidance. An example: you hired an intern who has no idea about video, you trained him/her and now he/she is a pro. Give that example backed with stats and analytics. You can show that video to them

From the JD:

“ Makes evident good technical understanding and can pick up new tools ”

In 2017, you have to be technical if not it’s time to pick up some technical skills.

  • SEO is getting technical, learn how to use AMP in your website
  • Do you know how to integrate custom conversion tracking to a website
  • A/B testing, a custom landing page for ads, Google tag manager are all needed for a digital marketer.

Have resources in this ebook, Download it Now: Step by step guide to become a modern marketer


Useful blog posts:

If you find this article useful please do share it with your friends and family:

About Suresh Babu

Founder & CEO of Web Marketing Academy, I worked with brands, including Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG | ABB | to reach their business objectives and goals.

B School Visiting Faculty: IIM Bangalore | Christ University | Symbiosis | Archarya B School | SP Jain

——————————————————————————————————–Would love to work with:

* CMO, VP or Marketing Managers

* Brands, Corporates in Digital, Social Media Training

Email: or simply dial 9731388721.

Cattle in a Hostel. A Tale of 2 Indian Villages

Posted by on Mar 26, 2017 in Blog, Podcast | 0 comments

” Cattle in a Hostel. A Tale of 2 Indian Villages” – Gujarats Akodara has turned cashless, while nearby Daramali has gone smart

In todays podcast, we share interesting stories from Business Today 25th Anniversary issue: Toward a Smarter India. Technologies and Innovations that can transform the country.

Digital Marketing Podcast from India

In this issue we took a particular story and discussed that story in the podcast: A tale of two villages

Listen or Download the Podcast here:

Gujarats Akodara has turned cashless, while nearby Daramali has gone smart. – by P.B. Jayakumar 

We discussed how a village with a population of less than 2000 become the Country’s First Digital Cashless Village and it has Wi-Fi, while almost every household has either a tablet or a laptop. Around 70 per cent of Daramali’s residents have smartphones.

We went thru some of those stats and what we can learn about consistency, adapting change. A hostel for cattles 🙂

Here are some snippets from the Business Today Jan 2017 Issue:

“Akodara and Daramali, two villages in Sabarkantha district, Gujarat, separated by about 25 km, are similar in many respects. Both have a population of less than 2,000, with Patels as the dominant caste. The Patels own on average one to five acres of land and 20-30 heads of cattle. Both villages cultivate the same crops – cotton, wheat and castor – and have a literacy rate of around 90 per cent. But while both are pioneers in their own way, Akodara is nationally renowned while Daramali remains obscure”.


“Akodara has been much lauded as the country’s first ‘digital, cashless village‘, its achievement endorsed by none other than Prime Minister Narendra Modi himself on January 5, 2015, when he ‘dedicated’ the village to the nation. But little-known Daramali’s achievement is perhaps more impressive, as it has shown how a focused grampanchayat led by a woman sarpanch can, despite limited resources, usher in digital ‘smartness’

Is Digital Marketing a Good Career in India?

Posted by on Feb 26, 2017 in Blog | 0 comments

We had a student walk in to our academy and she asked a question “is digital marketing a good career in india” ?

It’s 2017 and technology is going to grow, move us forward day by day, a few years back, we never used to buy as much as we buy offline, we want to touch and feel anything we buy, fast forward a few years now in 2017 from movie ticket to groceries to banking, travel everything is online.

Companies need digital marketers to run their marketing campaigns, but the truth is Digital/Social is not taught in MBA marketing which is an important skill that every marketer should have. Social media, digital, content is all part of our day to day life with access to Internet on the go, If you are not being part of todays exciting journey, you will regret in the next few years.

Get ready to enhance your career, learn it online, offline take a short term course, understand the fundamentals and take it on your own phase, but prepare yourself.

I am sure you would have heard this recent news,” Capgemini CEO says 65% of IT employees are not trainable” the full story here:

Source ET: “With the domestic IT industry staring at a shift in nature of work due to increasing use of digital technologies, a leading firm has said a majority of the workforce cannot imbibe the required emerging skill-sets, and warned of high job losses at the middle and senior levels”

Not only from this article but in general if we just have to constantly upgrade our skills. When was the last time you learned a new skill? It’s not too late to upgrade your skills, but if you wait for too long you will be left behind.

Recent Digital Marketing Career Articles: Useful Links hand picked for you: (Bookmark/Save it for further readings)

  1. How I started to be Social in real life (VIDEO) :
  2. How to Get hired in a Digital Marketing Agency:
  3. Helping Indian Women Make Better Career Choices(audio):
  4. Digital Marketing Books to read:

Here is a Sample Digital Marketing Job requirement that we send to our students & alumni

Position 1: Social Media Mafia at Social Panga

Requirement: 0 to 5-year experience. Understanding on Facebook, SEO/SEM & other social media platforms. A major requirement for SEO/SEM executives.

Compensation: 3L to 6L per annum

Expected Start Date: Immediate, Address: Koramangala, Bangalore

Send CV to:


Position 1: Designation: SEO  Expert / Digital Marketing Manager

Position 4: Designation: Sales – Consultant

Position 2: Designation: Social Media – Senior Executive

Compensation: 4 lpa (Fixed – 2.4 lpa + Variable – 0.6 lpa + Deferred Bonus – 1 lpa)

Your Contact Person:

Digital & Social Media Marketing and Analytics course at IIM-B?

Posted by on Feb 26, 2017 in Blog | 0 comments

How good is the short duration “Digital & Social Media Marketing and Analytics” course at IIM-B?

A Quora question which I answered.

Disclaimer: Before I answer this question, I have to say that I am also the Founder & CEO of Web Marketing Academy, where we do provide training in Digital & Social Media Marketing since 2011. Will share my opinion and from my POV based on our experience, please do your own research.

I am an alumni of IIM Bangalore (EGMP – 2009) worked with NSRCEL, IIMB as Digital Marketing Specialist for some of the projects

I have not done this course from IIMB, so I cant say as a participant again these opinion are from my POV.

Read Suresh Babu‘s answer to How good is the short duration “Digital & Social Media Marketing and Analytics” course at IIM-B? on Quora