Plan Your Digital Marketing Strategy with Visual Content
Even though content is King when it comes to SEO and digital marketing, but great visual is also important to gain leads prior to your growth campaign. In fact, 90% of information is transmitted to the human brain through visuals. When you combine texts and compelling images to your audiences, this can make an impact which makes the viewers more inclined about your presentation. Of course, it is highly recommended to use original and creative images rather than images you usually see from Google’s image results.
Visuals
Like it or not, no one likes reading these days. In fact, put a book next to your television screen and see how often if book wins. Hence, every good blog post must have visuals in order to captivate people’s attention. Regardless how much interesting the content is, without visuals, the blog will not attract readers to stop by and read the content. Moreover, even when you using social media networks, it must have very captivating images that encourage people to hit the call to action button. All in all, the best image wins when it comes to attention.
Even videos with captivating images win and this requires a graphic designer to create a very invoking visual prior to the target audience. In the world of digital marketing, visual design becomes significant not just in advertising but also in social media. In digital marketing, it requires experience with Adobe CC (Creative Cloud) photoshop and the ability to streamline the process and the images presented to the audience. But, thanks to Canva, it made the task a lot easy which it does not require anyone to be in this field to compete in the graphics design industry.
Canva is an online graphic design tool for anyone who wants to create exquisite visuals. Regardless if you are an amateur or a professional when it comes to creating visual designs, it is certain that you are going to love this graphic design tool since it makes the task easier with so many images and options to choose from. The site gained its popularity ever since it was launched back in 2012. Moreover, using the tool is free and all you have to do is to sign up and register.
Future of Digital Marketing
The future of digital marketing is graphic design and today, the industry is in the paradigm shift where graphic designers are everywhere. Yet, gone are the days of school without classes in Photoshop, In Designs and Illustrator, with the use of online tools, designing has never been this easy.
Creating Visual Designs
The first thing that you should consider while creating visual designs is your target audience. If most of your audiences are girls then consider combinations of color like pink and white. Again, this will vary depending on your visual campaign. Also, you should also consider your branding. The color combination should be balanced and at the same time, when using text, it is wise to learn the basics of typography. Design visuals that can inspire people which is, of course, related to your niche. If these visuals can inspire people to their everyday lives, many would anticipate the next visual design that you will post or create. This would be the simplest approach when it comes to visual design, yet, this is also one of the most effective if you want to gain leads, visitors, and clients to your business website.
Infographics
Infographics are also an effective way in making visual designs. Yet, your design must be able to communicate to the audiences. The design must be educational and at the same time, the presentation must combine the right colors, shapes, fonts and convey data. Bloggers love good infographic presentation that will not just get anyone’s attention but also, educates your visitors. This makes audiences to stay a bit more about the page and connect or subscribe to your landing page sooner or later. This will create the blog page more exciting, interesting and creative. Again for infographics, the highly recommend one is Canva Infographics maker.