This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India it’s not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon Alexa to test out.

In India, Amazon Alexa still can’t find information like location based info, restaurants and more.

We discussed why the early adopters will make use of this opportunities. Advantages of Voice search and will the culture have an impact in people using voice search. What could be the challenges and how voice can change the landscape. For example, if accessible in local languages those who haven’t used the internet might use the internet thru voice search.