WMA Students

Growth of Online Groceries in India (Audio)

Posted by on Dec 5, 2015 in Blog, Podcast, WMA Students | 0 comments

This post is posted earlier with in-depth research, please find more details here: Online Groceries India Episode from FIR Podcast Network  

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Influencer Marketing in India. What is influencer marketing?

Posted by on Dec 2, 2015 in Blog, Podcast, WMA Alumni, WMA Students | 0 comments

Influencer Marketing in India  Recent events (specifically the Aamir Khan incident) brought the topic of influencer marketing to the forefront – not because of the comments he made but the aftermath of what Snapdeal, the brand he endorses, had to face! What is influencer marketing? Is it all about celebrity endorsements or much more than that? And what if your brand starts seeing a negative impact because of a brand ambassador? What do you do? How do you prepare for it? And finally, how can you turn your customers, influencers and fans into influencers for your business? Listen to the entire...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Blog, Careers in Digital Marketing, WMA Alumni, WMA Students | 0 comments

Share The world as we know it has changed in the last 10-15 years – for digital marketers as much as anyone else. When I started my career in 2002 things were different. Now, there are plenty of tools and channels. Earlier, we needed to work for the simplest things – for example, learning WordPress and basic HTML to implement simple SEO stuff. Now it’s easier, with plugins for every need. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved...

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20 Blogging Tips & Tools. How to Start a Blog

Posted by on Jul 11, 2015 in Blog, WMA Students | 0 comments

20 things you must do when you start Blogging Blogging is all about sharing your passion with the world. While the blog does take time to grow, it’s important for the first time bloggers to chalk out a plan and follow it religiously even when you have little to no audience. It not only does pay off during the long run but also helps you figure out your strength & weaknesses at an early stage. Early days of blogging can be daunting and exhausting as you have to single handedly work on lot of aspects. Over load of tasks is bound to distract us and overlook fundamental stuffs that are...

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Learning Digital Marketing the ideal way – Through Practise! (Part 1)

Posted by on Mar 20, 2015 in Blog, WMA Students | 0 comments

Learning Digital Marketing the ideal way – Through Practise! Update: This is a pre post, we will be updating the learnings and takeaways like a series of blog post, stay tuned for the next post with the step 1. It was a hot Thursday afternoon yesterday, 19th March 2015, when we decided to do something fun, something adventurous, and something that will remain in our memories for a very long time.  We were about to experience something absolutely new, we were about to learn the intricacies of running a restaurant business. More importantly we were about to help create an online presence for...

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Learning from the Flipkart Big Billion Sale – A Case Study (Part 2)

Posted by on Oct 30, 2014 in Blog, Digital Marketing Case Studies, WMA Students | 0 comments

Continued from Part 1: A discussion of Flipkart’s Big Billion Sale Redemption for Flipkart? Flipkart may have received a billion hits on its website on October 6 but it also sent many people into the welcoming arms of competition such as Amazon and Snapdeal! Snapdeal reportedly made $600 crore the same day! Amazon rolled out its Diwali Dhamaka Week with aplomb. Let’s say Flipkart wins back its loyalists. How about first time visitors? Will they want to come back after their arduous shopping experience? Flipkart has furthermore invited the wrath of players including Samsung, LG and...

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