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Posts Tagged "flipkart"

Learning from the Flipkart Big Billion Sale – A Case Study (Part 1)

Posted by on Oct 22, 2014 in Digital Marketing Case Studies, Resources/Guides, WMA Students | 0 comments

Disclaimer: These are only our opinions and point of view. The goal of the exercise was to learn some lessons from what happened and discover how students would think and act in similar situations. Part 2 & other takeaways in this link October 6, 2014 saw Flipkart make Rs 600 crore as a result of its “Big Billion Sale”. The brand also made news for a lot of wrong reasons – amplified disastrously on social media. Flipkart’s proposed 24 hour sale sold out in a mere 10 hours even as the website gave out and orders got cancelled. But the worst were the price fluctuations and jacked up...

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