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Digital Marketing Job Interview Questionaire – 52 Questions you SHOULD be prepared with

Digital Marketing Interview Questions

Yes, you read that right. 52 it is! A quick checklist of Do’s and Don’ts in interviews. The list is endless, but in this blog post, we give you 50 tips to prepare for your Digital Marketing Job Interview. And, it’s a Yes, again – They are things you SHOULD be prepared with.

When a company interviews you, they look for these simple but important qualities:

  • How interested are you in a #Digital Marketing job?
  • Do you have the right skills to be a Digital Marketer?
  • Are you a good fit for the company culture?
  • Are you a learner?
  • Do you take initiatives on your own?
  • Are you a team player?
  • What problem-solving skills do you possess?
  • Can you work under pressure?

Digital Marketing Interview Questions and Answers:

I wrote this blog post following up on the recent digital marketing hiring & job placements at Web Marketing Academy. These are pre-interview pointers that I would like to share with our students, alumni & each of you attending a job interview on Digital Marketing.

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So questions like these and many more need to be answered, before the interviewer thinks that you are the right fit for the job and the company. It’s very important on how you communicate the answers to all of these questions, during your interview. So let’s start:

1. Prepare yourself, And have some fun, while you are at it. Today you have Google, LinkedIn, Social Media, and various other channels that offer insurmountable information to you – please make use of it! Learn how to be in front of a Live camera. Live Broadcast like Facebook Live is catching up. Be prepared!

2. Have an updated Linked-In profile. If you don’t have a well-optimized LinkedIn profile, you lose out on proving to be a proactive digital marketer. Don’t think your interviewer will fail to notice it.

3. Make sure your Linked-In profile has a proper descriptive headline to make you searchable by HR looking for talent on Linkedin. Tip: Include keywords with the location in the summary

4. Be more social. Be active on various networking sites, where you can express your views on digital marketing, the latest trends, showcase the people you follow etc. eg.your personal Twitter account or Instagram account. Be active, interact, comment, share your thoughts and utilize the various social networking platforms while doing so.

5. Post on blogs. Even if it’s on a personal blog. Don’t have your own blog, then, at least volunteer to contribute to a blog related to your industry or hobby. Talk about this during your interview.

6. Don’t like blogging, eh? Then post some longer updates in Facebook NotesMediumLinkedIn. This is also another way of blogging. It’s all Free

7. Follow blogs of industry experts and leaders. Keep yourself abreast of their latest blog posts. Some useful resources and blogs you could follow are:

8. Talk about how you have tried implementing what you learn through these industry experts and leaders in your current job. Share how it worked for you, How you improvised it or how it benefits you. This will earn you bonus points with the interviewer, as they will understand your love for constant learning and attitude.

9. Network. I cannot stress enough on this point. When did you last attend a conference, seminar, or a meet-up related to your industry? Do you know names of some of the conferences you were a part of? What did you learn while you were there? Here is a blog post on 37 Tips to Get Most out of the Conference. Also, listed a few resources you should be aware of:

10. Be a vital and active part of various industry groups, communities on LinkedIn and Facebook.

11. Make the first move. Learn to initiate discussion topics on LinkedIn groups or on Quora

12. You should be able to name some of the well-known leaders in your industry. A few references can be checked at this link – http://goo.gl/Zv55Yc

13. Not only should you list the projects handled by you during your internship or previous jobs, but you should be able to clearly articulate what you learned from them

14. Nobody is perfect. List 2 of your biggest mistakes in digital marketing, what you learnt from them and how you rectified them? e.g, I could tell you a very basic mistake we did – We ran a Facebook Ad campaign and due to the time zone and currency, we lost almost $ 500 in less than 30 minutes, all because we misread the currency and thought it was in Indian Rupees.! Yes! Expensive mistake for a small business. That was right when we had just started. But now, the first thing we check every time we run a FB campaign is for the right time zone and currency and we surely have started paying more attention to details.

15. Apart from your Facebook, LinkedIn, be active on other channels like Medium, Pinterest, MOOC.

16. What are the latest Audio, video, visuals you have learnt digital marketing from? List down a couple of podcasts that you listen to. A quick resource you can check out is here – Podcast Resource

17. Make a list of tools that you use, apart from the regular HootSuite and Webmaster tools. Some tools you would like to be aware of and familiarize yourself with are: CanvaPicmonkey

18. Be ready to answer queries on budgeting and back up your choice of answer with logic and facts. For Example, If I give you a budget of $ 1000 for a small business and expect immediate results, which channels would you use to market the business? And why? Is it Ad words, Facebook ads, any other? Hint: SEO will take some time, Facebook, Google Adwords is instant.

19. List down five things that are outdated in SEO.

Hint: Page rank, Meta keyword tag, Guest blogging, Directory submission

20. If you are unaware of something in SEO, where would you go to find this information?

Hint: Google Webmaster Central Blog, Official Google Blogs and podcasts (my personal choice)

21. Do you know when and what the latest Google webmaster guidelines update was about recently?

22. Be honest. If you don’t know something, admit it and let them know that you will add that to your learning list.

23. Research about the company you are applying for, do they have a blog? Do follow it?, What was the latest blog post on?

24. If you know the hiring person, do research on his/her profile. See if someone could refer you to them on LinkedIn?

25. How do you balance work and personal life? Very important these days 🙂

26. Have you uploaded any presentations in Slideshare, Prezi?

27. Do you have an interesting story to tell about your career? Let them know how and why you got interested in Digital Marketing. What did you see in it?

28. Your recruiter most likely forms their opinion on you by looking at your resume.

How interesting is that? Is it updated? How long is it? Quick tip – these days a one-page resume is all that is in – check out some resources here:

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29. Are you a thinker about #digitalmarketing? Pen your thoughts on what you think is the future of this industry, talk on social media and how it affects you, etc. Hint: AI, Augmented Reality, Virtual Reality, Live Broadcasting

30. Give some examples of companies who are doing really well in #socialmediaand digital marketing

31. Have you seen any interesting text, display, video ad recently? What was those ads about, why you like them, which brand was it for?

32. Know your subject thoroughly. Like, What is negative match type in Google Ad words ? Resources: Google Ad words study guide

33. Content, content, #content. This is primary. How well versed are you in this? What are your thoughts on content marketing?

34. Follow important industry leaders on content – copyblogger , Content Marketing Institute.

35. Research and learn the digital presence of the company you are interviewing with. How would you position them, if you were the digital marketer for them?

36. Study the competition of the company you have applied for. Know their digital presence, and what they are doing differently. Chart out a plan on how you could better the digital presence of the company you have applied for.

37. Know your strengths in digital marketing. Talk about them.

38. Ask for a choice. Know your answer clearly too – like if you had to choose between, SEO, PPC, Social Media, Content, Analytics which one would you choose and why?

39. You should always give your recruiter at least 5 strong reasons why you should be hired for the role. First, be clear about this yourself.

40. Don’t be short-sighted. Explain how you will evolve in the role in the long term as well.

41. Show your passion in digital marketing – read up on case studies, and how different companies are utilizing digital marketing differently to their advantage.

42. Know more about the latest trends in the industry like Mobile Marketing. How will you implement this for your prospective employer?

43. Do you know how to read the analytical reports that you will be expected to present? This is a must. Generating reports can be done by anybody, even a tool. But interpreting them, and deriving useful and applicable insights is the crux of Analytics.

44. Insecurity has never helped anyone. Share your knowledge openly and at the same time be open to new ideas and discussions.

And now for the Dont’s: They are few in number, but very important.

45. Strictly no bad mouthing any of your previous employers

46. Being money minded has never shown great results. Refrain from talking about money right at the beginning of the interview.

47. Smiling has always helped. A pleasant personality will only add on to your credentials.

48. Don’t be stubborn, and unwilling to listen to the other person. Be open-minded, and give an honest ear to what is being said. Talk too much

49. It’s absolutely annoying for the interviewer if you have any interaction with your cell phone during an interview. Refrain from using it. Even to check the time.

50. Please apply for the right reasons. Do not apply just because you want a job!

51. Do not say your choices are limited!

52. Your prospective employer is looking at utilizing your time to the fullest. Refrain from asking questions on weekend working hours expectations, etc.

Bonus: Can you share some examples of companies who are doing well in the digital marketing space. Research and look for some case studies official case studies from Google, Facebook, you should be able to find out brands who are doing really well in this space with specific stats and results

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