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Posts Tagged "Digital marketing"

Ecommerce & Hyperlocal Marketing in India

Posted by on Dec 17, 2015 in Podcast, Resources/Guides | 0 comments

Digital and printed news media are full of what’s happening in the ecommerce space. The new buzzword is “hyperlocal.” An article on Brand Equity of The Economic Times flashed a front page headline “Anatomy of the Lazy Economy.” Among other things, it talked of changes in consumer behavior and expectations over the past years with the rise of ecommerce. We had a discussion on that and also about how hyperlocal is at a tangent from traditional ecommerce. Listen to the Entire Podcast Here: Some stats to start with though: The Indian e-commerce industry is poised to cross USD 100...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Careers in Digital Marketing, Resources/Guides, WMA Alumni, WMA Students | 0 comments

Share The world as we know it has changed in the last 10-15 years – for digital marketers as much as anyone else. When I started my career in 2002 things were different. Now, there are plenty of tools and channels. Earlier, we needed to work for the simplest things – for example, learning WordPress and basic HTML to implement simple SEO stuff. Now it’s easier, with plugins for every need. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved...

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Social Media Marketing Workshop at Welingkar Institute, Bangalore #WEatSMW

Posted by on Feb 28, 2015 in events, Resources/Guides, WMA Alumni, WMA Students | 0 comments

February 28, 2015, the fourth day of Social Media Week, Bangalore (#SMWBangalore) and Manasi and I were all pumped up about the social media marketing workshop we were driving on behalf of Web Marketing Academy at WeSchool in Electronic City, Bangalore (Welingkar Institute of Management Development & Research). WeSchool is one of the few colleges in India that have incorporated digital marketing into the formal curriculum. We reached the venue in the afternoon, just before the events for the day started. Speakers for the day included online marketing industry experts such as Subhamoy Das...

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#UnLearn Digital Marketing Meetup, Bangalore – Tools & Tips

Posted by on Jan 27, 2015 in Resources/Guides | 0 comments

As promised … continuing from the previous blog post #Unlearn Digital Marketing Meetup, Bangalore – Takeaways for Me & You, here are the tips and tools from the panelists at the meetup. Digital Marketing Strategy Always start here. Figure out your current cost of customer acquisition (CAC). Measure the customer lifetime value (CLV). Marry metrics with your website analytics and build a strategy that focuses on long-time revenue. (PS: The focus is not on ecommerce here.) Test small. Measure and then scale. Embrace mobile coz’ that’s where the future (and present) lies. Ramp up on...

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#Unlearn Digital Marketing Meetup, Bangalore – Takeaways for Me & You

Posted by on Jan 27, 2015 in Resources/Guides | 0 comments

The usual jam-packed, sluggish movement of Bangalore traffic on Thursday, January 22 didn’t dampen my spirits for a change. I was too excited about the #Unlearn Digital Marketing Meetup at Christ College that I was on my way to attend. The meetup, arranged by Web Marketing Academy (WMA), had professors and post grad students coming in from Dublin City University (DCU), Ireland. I was super curious to learn from this elite group of digital marketers. The event took off with a quiz on digital marketing. I didn’t know a lot (yes, I am ashamed) but there were others who kept winning chocolate...

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