Posts Tagged "Digital marketing"

Why more Engineers are taking up Digital Marketing in 2018?

Posted by on Mar 20, 2018 in Blog, How to Tutorials on Digital Marketing | 0 comments

It’s 2018 and more and more engineers, including mechanical, are taking up this course. We noticed that 9 out of 25 students here were engineers. Before we understand why they make this shift, I thought I should first understand why they pursued engineering in the first place 1. My parents and relatives advised me: This is typical in India, right? You ask any parent and all they wish for their children is that they become either a doctor or an engineer. Most of us end up doing engineering because we didn’t have a choice. 2. No proper guidance/mentor: Most of us wish we could find...

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How to Prepare for Digital Marketing Job Interview

Posted by on Apr 14, 2017 in Blog, Careers on Digital Marketing in India, How to Tutorials on Digital Marketing | 0 comments

How to Prepare for an Ideal Digital Marketing Job Interview (Resources Included) Understanding the Job description  Research the Company & Culture Do you have the expertise and are you a good fit Insights from the job description I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirement to our alumni/current students. Here is an example: Digital Marketer Job Description The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy,...

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Ecommerce & Hyperlocal Marketing in India

Posted by on Dec 17, 2015 in Blog, Podcast | 0 comments

Digital and printed news media are full of what’s happening in the ecommerce space. The new buzzword is “hyperlocal.” An article on Brand Equity of The Economic Times flashed a front page headline “Anatomy of the Lazy Economy.” Among other things, it talked of changes in consumer behavior and expectations over the past years with the rise of ecommerce. We had a discussion on that and also about how hyperlocal is at a tangent from traditional ecommerce. Listen to the Entire Podcast Here: Some stats to start with though: The Indian e-commerce industry is poised to cross USD 100...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Blog, Careers on Digital Marketing in India, How to Tutorials on Digital Marketing, WMA Alumni, WMA Students | 0 comments

How to Become a Modern Digital Marketer? 20 step guide to becoming a Modern Digital Marketer in India Learn to adapt Surround yourself with smart people Don’t rely on anyone channel alone Build loyal fans on your own property(channels) Build your plans and campaigns on solid data Create content for a highly targeted audience Invest your time and effort towards long-term goals Train and mentor others Ignore the haters. Be open-minded about the criticism Don’t ever complain – in online or offline mode Keep your cool in critical situations Have long-term objectives but be flexible with...

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Learning from the Flipkart Big Billion Sale – A Case Study (Part 1)

Posted by on Oct 22, 2014 in Blog, Digital Marketing Case Studies, WMA Students | 0 comments

Disclaimer: These are only our opinions and point of view. The goal of the exercise was to learn some lessons from what happened and discover how students would think and act in similar situations. Part 2 & other takeaways in this link October 6, 2014 saw Flipkart make Rs 600 crore as a result of its “Big Billion Sale”. The brand also made news for a lot of wrong reasons – amplified disastrously on social media. Flipkart’s proposed 24 hour sale sold out in a mere 10 hours even as the website gave out and orders got cancelled. But the worst were the price fluctuations and jacked up...

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