Posts Tagged "Digital marketing"

How to Prepare for an Ideal Digital Marketing Job Interview in 2017

Posted by on Apr 14, 2017 in Blog | 0 comments

How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included)   Insights from the job description I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirement to our alumni/current students. Here is an example: Digital Marketer Job Description The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager...

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Ecommerce & Hyperlocal Marketing in India

Posted by on Dec 17, 2015 in Blog, Podcast | 0 comments

Digital and printed news media are full of what’s happening in the ecommerce space. The new buzzword is “hyperlocal.” An article on Brand Equity of The Economic Times flashed a front page headline “Anatomy of the Lazy Economy.” Among other things, it talked of changes in consumer behavior and expectations over the past years with the rise of ecommerce. We had a discussion on that and also about how hyperlocal is at a tangent from traditional ecommerce. Listen to the Entire Podcast Here: Some stats to start with though: The Indian e-commerce industry is poised to cross USD 100...

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20 Steps To Becoming A Modern Digital Marketer

Posted by on Sep 25, 2015 in Blog, Careers in Digital Marketing, WMA Alumni, WMA Students | 0 comments

Share The world as we know it has changed in the last 10-15 years – for digital marketers as much as anyone else. When I started my career in 2002 things were different. Now, there are plenty of tools and channels. Earlier, we needed to work for the simplest things – for example, learning WordPress and basic HTML to implement simple SEO stuff. Now it’s easier, with plugins for every need. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved...

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Learning from the Flipkart Big Billion Sale – A Case Study (Part 1)

Posted by on Oct 22, 2014 in Blog, Digital Marketing Case Studies, WMA Students | 0 comments

Disclaimer: These are only our opinions and point of view. The goal of the exercise was to learn some lessons from what happened and discover how students would think and act in similar situations. Part 2 & other takeaways in this link October 6, 2014 saw Flipkart make Rs 600 crore as a result of its “Big Billion Sale”. The brand also made news for a lot of wrong reasons – amplified disastrously on social media. Flipkart’s proposed 24 hour sale sold out in a mere 10 hours even as the website gave out and orders got cancelled. But the worst were the price fluctuations and jacked up...

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