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It’s 2018 and more and more engineers, including mechanical, are taking up this course.

We noticed that 9 out of 25 students here were engineers.

Before we understand why they make this shift, I thought I should first understand why they pursued engineering in the first place

1. My parents and relatives advised me:

This is typical in India, right? You ask any parent and all they wish for their children is that they become either a doctor or an engineer. Most of us end up doing engineering because we didn’t have a choice.

2. No proper guidance/mentor:

Most of us wish we could find someone who could mentor us and guide us to make the right decision when deciding on a course. But very few are lucky to have found this.

3. Not enough exposure in schools/colleges:

We end up going to our city/village school where there isn’t enough exposure to the real world. I remember when I was doing my hotel management, I didn’t know or hadn’t even heard about IIM’s. That’s how unaware we are.

The list goes on and on….

Read one……. There are more resources below.

If you prefer to talk to one our of mentor we would love to give you insight and guide you in the right direction. Talk to Shwetha 08792299538 or talk to our CEO, Suresh Babu directly @ 9731388721

And here’s where Digital Marketing comes to the rescue.

Let’s understand better why engineers are choosing Digital marketing. Here are a few reasons.

1. The scope and opportunities:

I  have written a detailed blog on Scope of Digital Marketing in India and how to get started.

But when our students shared their views on this I felt it’s better to hear it from them as they’re going through this.

    • Sagar Sharma says, “There’s no creativity in engineering. On the name of innovation, they just teach us the age-old syllabus.”
    • Paul Louis pointed out that after engineering, you work with an MNC you have a defined job, designation and work which is monotonous.
      Paul kept changing jobs learning new skills hoping he could experiment and explore but never got the opportunity.
    • Manikanta Reddy says,”the industry is saturated and the growth is slow. There aren’t many opportunities to start or grow these days.
      With digital marketing, I’m constantly on my toes because the field is so dynamic and I get to learn and explore every day.”
    • Divya Lal emphasizes that “with Digital Marketing there is freedom. You can work from anywhere. You can be a freelancer too. One doesn’t feel limited”

2. Salary:

There is more than one way to do this. Let’s see them both:

a.) Opportunities in Digital Marketing

b.) Career in Digital Marketing

If you’ve read both the above resources, it’s self-explanatory as to why the field is attracting engineers more with each passing day.

3. The Career Path:

Internal Data (Web Marketing Academy)

Here’s something to give you a rough idea:

    0-1 years of experience: Digital Marketing Analyst

    1-3 years of experience: Digital Marketing Specialist/Expert

    3-5 years of experience: Digital Marketing Team Lead/Asst Manager

    5 years of experience: Digital Marketing Manager

    8 years: Digital Marketing Strategist

    10 year and above: Chief Marketing Office

To get a more detailed insight click here.

4. Start-up culture in India:

More and more youngsters in India are challenging norms and trying to start something of their own.

And by startups, I don’t mean just businesses but so many performing artists have taken to Youtube, Instagram, etc. to make their presence felt during the start of their careers. And digital is the first medium they rely on as that’s what helps them get started. They can reach out to their targeted audience and brand awareness is easier, faster and cost-effective.

This has encouraged them to follow their heart and start something they believe in.

And honestly, that’s how their audience recognizes them and associate with them. Imagine your favorite Youtuber stops uploading his videos because but performs offline. You’re bound to lose interest in his work. Same goes for businesses. If they’re not present online. You can’t associate with them.

5. E-commerce fundings:

E-commerce is slowly moving from luxury to necessity. Urban India is seen mostly dependant on these services be it online grocery shopping, transportation services or your regular online shopping.

This is a testimony to how well Indian companies/start-ups are doing.

They’re successfully attracting Global giants to invest in them.

6. Global companies coming to India:

Facebook, Google, Amazon, Alibaba, you name it and you see them establishing themselves in India.

Have you ever thought why a company like Dell India has an Instagram page or even an IBM?

Why would they need to be on Instagram? It’s what we would in layman terms call a ‘serious’ company.

They’re all online. Because we’re online. Everyone and everything is moving online these days. And the job opportunities are plenty and not monotonous.

7. Digital India initiatives by our Honourable Prime Minister:

‘Digital India’ programme is a flagship programme of the govt. of India.

With this initiative not only is the Govt. trying to digitize its own services like governance, banking, etc but ensuring that the masses are being educated to use these resources too. We’ve discussed the stories of cashless Indian villagesThis speaks about how ‘Digital’ is changing the course of things in India.

8. Smartphones:

We’ve all seen the dip in the prices of smartphones and increase in its sales. To someone not using a smartphone is a rare scenario.

Our parents or grandparents who feared the online world and called it not trustworthy have facebook accounts and are actively consuming content online.

That’s the power of the internet and this cannot be ignored.

From a Mechanical Engineer to Digital Marketer!


Meet Gunjan Vyas started to work with Google process, currently, he is the Manager, Programmatic Ad Operations in Hyderabad.

With Mechanical Engineering as his background, he came to Bangalore from Hyderabad to do his digital marketing course. His LinkedIn Profile 


9. Rural India Projects like UDAAN:

Online marketplace giant Amazon has not only established itself in India but is also taking extreme measures with its projects like ‘Udaan’ to be able to penetrate through rural India and makes itself available.

With ‘Project, Udaan’ Amazon is ready to go offline to ensure that the smallest of India’s villages can access it. They’ve tied up with many small traders to have Amazon-branded stores for people with bad or no internet connection.

This has earned the interest of various State Governments as well.

This is just one such example that is leading to a large-scale opportunity.

10. Digital Marketing is fun, who doesn’t want to do it?

‘Digital’ gives you so many free platforms to showcase yourself. It’s an opportunity to explore that side of yourself that you knew you had but didn’t know where to start.

These platforms make it easy for you to get started with very little or no investment.

Rahul More, another engineer found his passion for videography during the course and that’s what he’s pursuing now. ‘Digital’ helps him showcase this passion and also did you know he learned this digitally .i.e., online – watching videos etc with no formal training.

Anagha S, another current student did her engineering in Biotechnology. She was interested in Biology and wanted to be a writer.  It was during her job days she realized she had to do social media and SEO, etc.

She says, “after coming across tools like analytics I realized the power of Digital Marketing and how it can be applied anywhere. I stumbled upon it as a mistake during my job but find it to be very powerful.”

What can you do today?

Take the next step today before it’s too late. Now is the time.

In the next few years, Digital Marketing Courses are going to be expensive and more institutes will pop up with declining quality.

I’ve written a detailed post to help you find the Right Institute. Find a right institute Now!

And the good news

We have five seats left for the upcoming batch. First come first serve.

If you miss, you’ll have to wait until August. Call Shwetha: 08792299538 or email: [email protected]