Step by Step Affiliate Marketing Process for Indian Market

Step by step Affiliate Marketing Process for Indian Market

Choose your niche to be an Affiliate Marketer

• • • Affiliate marketing In India- Travel, matrimony, books, flowers, electronic items, hosting works well
    • Keyword research- see if people are actually searching for what your planning to do
    • Track your competition; don’t choose what is already big
    • Secondary research on key-word needs to be done for choosing the niche

Product, category or brand website

• • • Not much competition in India
    • For product, 10 websites needed, for category, about 3 & for a brand website about 1 website is sufficient

Choosing domain name

You  don’t have to be a huge merchant to be a brand website

• • • When you add value, people remember you
    • Exact match domain names are easier to rank for in India
    • There are good chances for your domain name to be remembered if you have a brand name in the URL (e.g. Sky TV, Amazon)
    • Hyphenated names don’t work as much as non-hyphenated name but they could be a second choice

Website Hosting

• • • Can be done with companies likeNet4, HostGate, IndiaLinlks, Znetlive, Hotcats
    • Such companies have data centers in India

Keyword research for Affiliate Marketing

• • • On Google keywords research tool
    • Check domain names simultaneously
    • Choose India & exact match categories in Google KEYWORDS Search Tool
    • Example shown by Rachel
    • Look at Keywords trends
    • Refer Google Instant & Insights
    • Google insights… take the category search& look for consistent data
    • For advanced searches (for people from ppc area): Testing keywords can be done  via ppc to see what people are actually searching for; to be 100% sure
    • Measure impressions  & not click-throughs
    • Testing through a bad ad & discourage click-throughs

Keyword Research

• • • High search volume
    • Long tail keywords ( these convert as it gives the user exactly what he wants)
    • SEO & PPC keywords convert differently

Creating the website

• • • An adequate  domain name can be decided & bought
    • The hosting  can also be purchased from suitable vendors
    • You can hire a freelancer (e.g. www.freelancer.com) to design it
    • If you want to create your website yourself, learn basic HTML (and create one through Dream Weaver), PHP programming  and image editing on Photoshop
    • Software can be purchased for free or at low prices from ebay, piratebay.org, btjunkie.org, miniova.org
    • Think authority with every page you create
    • Make your website trustworthy
    • Make your website blend with the merchant
    • You need to decide whether you want to have your website with one or many merchants

WordPress & Blogger

• • • Search engines love blogs and so it is necessary to create a blog with your website
    • Blogs on WordPress & Blogger are easy to set up
    • They can be made to look like websites

[www.expand2web.com/blog/how-to-make-wordpress-look-like-a-website] &                                                  [www.expand2web.com/video/video- wordpress- website]

• • • They have themes & plugins that help further
    • They are more SEO friendly, as they have unique/quality content
    • WordPress also permits free hosting, as long as your blog is not commercial

 

Driving traffic to your website

• • • The chief vehicles for driving traffic to your website are SEO, PPC, Social media and Email Marketing

Tips for Affiliate Marketing SEO

Some wordpress plugins for effective SEO are:

• Basic SEO strategy such as having a title/description with keywords. Having a good URL structure with keywords. Having a H1 tag and content with keywords. Links from other relevant sites
• Head Space2 which controls almost all aspects of your site’s meta data
• All in one SEO pack plugin helps you to create SEO friendly page titles & meta data for wordpress
•  Create XML  sitemap and submit to Google webmaster tools
•  SEO friendly images or images with alt tags

• • • To create SEO friendly URLS, a format can be chosen from the ‘permalinks’ section under ‘options’ in WordPress
    • For effective Link building, make sure other relevant websites talk about your site
    • Those websites should link to the keywords that you are targeting on your website

Standing out from the crowd

• • • Use of scheme language could make your website standout
    • To learn more, see www.schema.org/product (for Product markup) and  www.schema.org/review (for Review markup)